Secure Park

Problem Statement Vehicle owners in metro cities often have difficulty in finding secure parking spaces nearby their destination, due to less parking spaces as compared to vehicles and lack of surveillance infrastructure, which leads to user frustration, time wastage, traffic congestion and pollution.

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Design brief To Design A digital system through which vehicle owners can book a safe and secure parking space rented by house owners, which is near to their destination.

For • Vehicle owners in metro cities Primary • People having parking spaces or empty plots secondary

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Why is it necessary?

For us • Saves searching time, and hence money.

• Reduces stress.

For our city • Reduces traffic.

• Reduces the congestion on existing parking spaces.

• Reduces fuel consumption and pollution.

Closing the gap between supply and demand of parking spaces

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User Research

Findings & Observations

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User Segments We interviewed

Vehicle owners 27 Interviews

11 own 4 wheeler 07 own 2 wheeler 09 own both

19 Male 08 Female

Space owners 20 interview

To understand about their…

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Parking behavior and needs Factors affecting Security and Trust Experiences while parking Study current parking systems

Legend Relevant Rejected due to irrelevance

Manas Sharma Background

Manas Sharma 28 Years Old Project Manager Works in Bangalore Owns a Car and a Bike Outgoing | Tech savvy | Economical

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Manas is 28-year-old Project manager, working in a technology service company since past 3 years. He owns a car and a motor bike. Stays in a rented 2 BHK flat with his friend. Leaves to the office early in the morning to avoid rush. Since the office is situated in the central part of the city there is no parking space apart from limited space provided by the office. Occasionally, he takes out his car to hang around in the city over the weekends.

Manas Sharma Finding a parking spot, when I have only minutes left for my movie to start, should be the least of my worries.

Goals § § § §

To get convenient parking for his vehicle, especially during rush hours.

To ensure safety of his vehicle by parking in a well-facilitated parking space.

To plan his destination ideally, with nearby parking arrangement to avoid walking long distances.

Lookout for economical parking spots for regular parking.

Needs

Manas Sharma

§ Should be able to find a secure parking space quickly. § Transparency in the applied parking charges to get the best economical parking option.

28 Years Old Project Manager Works in Bangalore Owns a Car and a Bike

Motivations

Outgoing | Tech savvy | Economical

Frustrations

§ Carefree about the security of his vehicles § Better management of his monthly income

§ Less availability of Parking space in locality § Clueless about where to park his car whenever he reaches his destination and is in hurry. § Loss of time finding vacant parking spot forcing changes in planned scheduled 8

Tara Agarwal Background Tara is 37-year-old fashion Designer who owns a boutique in Bangalore.

She stays with her husband and two school going kids. They own multiple vehicles. In every 2-3 days she has to visit textile wholesale market for her boutique work and spends around an hour or two there.

It is important for her to take her own vehicle as she is carrying a lot of stuff. It is difficult to find a parking in such a congested market area.

Tara Agarwal 35 Years Old Stays in Mumbai Mother of two Home maker | Entrepreneur

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Tara Agarwal Visiting the textile market frequently for my boutique work becomes really difficult due to crowded marketplace with no proper Goals parking § To ensure safety of her vehicle by having to park her vehicle proper parking space.

§ To plan her morning routines, by estimating the time taken to reach textile market and reach her workplace on time. § To easily access the entry and exit point of parking spaces without getting blocked by other vehicles.

Needs § § § §

Tara Agarwal 35 Years Old Stays in Mumbai Mother of two Home maker | Entrepreneur

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Clear navigational routes to the available parking spot near to her destination.

Making security and safety an important component of her parking experience.

Provision to reserve designated spots before arriving at the parking lot, against minimum charge.

Easier mode of payments to eliminates the handling of cash/change and handling a receipt.

Behaviours & Motivations § She parks her vehicle on roadside when she visits textile market. § She looks for a nearby parking as she is carrying a lot of stuff.

Frustrations § § § §

She has limited parking space at her home.

Lack of safety standard and resultant constant fear of having her vehicle unguarded Unavailability of parking space around the city Unnecessary loss of fuel resources and time searching around parking spaces

Customer Journey Scenario This journey is of a regular weekday in life of Manas who leaves for the office in morning around 9:30 am, works till 6:30 pm and starts his return journey towards his home.

Manas Sharma

28 Years Old Project Manager Works in Bangalore Owns a Car and a Bike Outgoing | Tech savvy | Economical

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Key Inferences from Research Hesitation • Asking the neighbors for parking space • Talking about money • Asking every time for parking if no money was involved

Unapproachable • Approaching unknown nearby people to ask for parking space • Fixing rent

Trust Issues • Responsibility of vehicle safety • Safety of secondary user

Society constraints • Societies do not allow other vehicles to enter 13

Actionable Insights

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People will park in an unknown place provided that it is safe and secure

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People will share their spare space if they get trusted users and can earn money from the same

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How can people locate desired parking space quickly and book them

Ideation

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Design for Trust

Verifying spaces

Transparency

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User Ratings

Profile Guidelines

Insurance

Pricing Standard

Rewards and Incentives

Logical Flows

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Information

Architecture

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Information Architecture Your Site Map goes here

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Site Maps Primary User

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Secondary User

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Wireframes

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Visual

Designs

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Visual Design

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Thank You