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Raine 13 - The Fashion & Style Issue

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MAGAZINE

RAINE FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY

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FASHION & STYLE ISSUE VOLUME 13

Rainemaker and Supermodel

B e v e r ly J oh ns on

Anne Hathaway on Movies, Broadway and Oysters

$250,000 Diamond Studded Nail Polish Cool and S t y l is h T ec h Toys Swag Style for Him

I n s p i r e .

E m p o w e r .

D e l i v e r

t h e

M u s t

K n o w

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E n t r e p r e n e u r .


FA SH I ON TO LIV E F OR

Diamonds are a Girl’s Best Friend

M e e t J e w e l r y D e si g n e r s Ni c o l e a n d Kim C a r o s e l l a Research by Michelle Winters

Victoria Serpente Cuff 12

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Otto Studs

After seeking the perfect collection to highlight, we came across two sisters who recently debuted their stunning collection of fine jewelry under the name, Sorellina. Sorellina was founded by sisters Nicole & Kim Carosella and is a jewelry design house for the modern woman with refined taste. The pieces are influenced by the designers’ love of art, history and culture. Pieces from the debut collection range from $500 to $75,000. The jewelry brand is also an environmentally conscious enterprise focused on sustainability. Nearly all materials are recycled, reused and repurposed for later use. Their diamonds are either old cut stones that were mined and cut prior to the 1940s or modern, brilliant cuts that are monitored under the Kimberly Process Certification Scheme. Made exclusively in the USA, they pride themselves on the quality and craftsmanship of American jewelers. 
 Growing up in a small town on Long Island, NY, they were raised with a deep appreciation for the arts and have since shared a love of design.

 Nicole’s love affair with jewelry began at an early age. As a newborn, she was a colic baby who could only be lulled to sleep by her mother’s sparkling jewelry. Nicole studied Fine Arts at The University of Southern California with a concentration in photography. After college, Nicole began collecting vintage jewelry and returned to school with her focus on jewelry design at the Fashion Institute of Technology in New York City. 
 From an early age, Kim, Nicole’s younger sister, was taken by the emotions evoked from great design. This led her to study art history at Tulane University in New Orleans, a city rich in culture. After graduation, Kim chose to live in Florence, Italy, an art history mecca, to further her studies.

 Upon Kim’s return to New York, she and Nicole decided to set the course for their future business. After both working in the jewelry business, in early 2011, they started working on Sorellina and officially launched this past summer.

 With there impeccable taste of beauty and luxury, this design duo is sure to make a hit in the world of fine jewelry.

Five pieces of the debut collection are featured. Hail Storm Fiore Ring: The ring in this collection is inspired from a very snowy winter in New York City. The ombré effect from white to grey to black illustrates the snow covering the gritty city. 6.44 ctw of G-H/SI1 diamonds in a Platinum setting with 2.02 ctw of vintage Old Mine diamonds in an 18K Yellow Gold bezel setting with 18K Yellow Gold accents. Pricing starts at $75,000

 Victoria Serpente Cuff: The cuff in this collection is inspired by the undying love of Queen Victoria for Price Albert. During the Victorian era snakes were symbols of wisdom and eternal love. 2.15 ctw of G-H/SI1 diamonds with pink and green tournmaline set in 18K Yellow Gold and Oxidized Silver. Price: $16,000

 Puccini Cage Earrings: The earrings in this collection is named after Puccini’s opera Madame Butterfly and inspired by love in all its forms from true love to heart break, from overwhelming joy to the feeling of isolation. Rotating 18K yellow gold cage earrings covered in 1.44 ctw of G-H/SI1 diamonds. Inside the cage, a grey gold branch holds 6 platinum butterflies containing 0.5cts of marquise cut rubies, sapphires and diamonds. Price: $33,000

 Otto Studs: The studs in this collection were inspired by a flea market. After purchasing a vintage chandelier with beautiful octagonal shapes, Nicole couldn’t help but be inspired. These octagonal studs have a paved frame containing 0.40ctw of G-H/SI1 diamonds surrounding an 18K Yellow Gold prong set octagonal rough-cut stone. Price: $2,100

 Axl Marquise Earrings: The earrings in this collection are named after a rock icon. Oxidized silver with rough cut blue sapphires set in 18k yellow gold prongs surrounded by 0.92 cts of G-H/SI1 diamonds with 1.20dwt of 18k yellow gold venetian box chain. Price: $3,995


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ENTERTA INM ENT | TEENP RENEUR

A TEEN DESTINED FOR STARDOM

M EET R E B E C C A SI M P S O N W A LL A C K By Nadirah Jilaan

At first glance, Rebecca Simpson Wallack appears to be a typical 17-year-old suburban teenager. Standing 5’2’’tall, one might not realize her commanding presence onstage with an Ethel Merman-sized voice. For her role as Peter Pan in Peter Pan at the Westchester Broadway Dinner Theater (WBT), Rebecca won the National Youth Arts (NYA) Award for Best Actress in a Musical, as well as the highly coveted CARE Award. She also portrayed Little Louise in Gypsy, Bird Girl/ Marshal in Seussical, The Musical and Mary Jane Wilkes in Big River, winning the NYA Award for Best Featured Actress in a Musical. Her regional/ youth theatrical performances include Beth in Little Women, Patrice in 13 The Musical, Fantine in Les Miserables, and Marta in Spring Awakening. Also, a director/choreographer and songwriter, Rebecca wrote and released a 2011 single, “Catch Me”. Rebecca describes her daily routine. “I have three drawers that I pick my clothes from. I have a drawer for normal people clothes, a drawer for leotards and tights, and a drawer for jazz pants and I pick them out one by one!” Rebecca’s mother makes sure she has time for friends and family, as well as her other passions: skiing, kayaking and paddle surfing. She also thinks about college. “Performing is my main goal right now. Of course I could say, oh, I want to be on Broadway as my goal right now, but it’s not. It is a goal of mine, someday! I’m just trying to improve any weaknesses that I have to get into a good college.” At the tender age of 8, Rebecca realized her passion. “One day I saw a flyer for auditions for Annie and asked my parents if I could audition. I ended up getting Annie! Which was a big deal for me, I never had another dream.” Rebecca readily admits she admires unconventional performers, such as Barbra Streisand and Sutton Foster. The rising star offers this advice to young people, “Just go for it. If you have the drive and the passion, do what you love and don’t let anything stand in the way.”

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B US I NE S S

I F Y O U H AVE A B R AN D – P R O T EC T I T !

By Mariessa Terrell, ESQ.

A month or so ago, I received an email from an

file an official response. Instead, she contacted a fashion attorney

independent fashion designer in Seattle, Washington. She was

and was able to negotiate a settlement on her own before the

concerned because a first tier department store sent her a cease

response was due. In this instance, the designer entered into a

and desist letter. The letter was short and succinct and contained

consent agreement with the department store that allowed her to

a request that she “cease and desist” from using her federally

continue using her trademark so long as she advertised and sold

registered trademark.

her product in certain markets.

Why? The department store argued that

the designer’s trademark was confusingly similar to the trademark

they owned for similar fashion goods. Interestingly, the designer

of the tale is simple: a business is only as strong as its owners,

did everything right. She selected a strong brand name, conducted

boards, and advisors.

a search to determine the availability of the mark, filed a trademark

application with the US Patent and Trademark Office, obtained a

relationships with expert advocates in a variety of fields who can

federal trademark registration and continued to properly use her

provide advice and guidance when needed. In this instance,

registered mark to identify products sold in her online boutique.

obtaining a federal trademark registration was not enough to

What else could she have done? The answer to this question is;

prevent the west cost designer from being targeted. Instead, it

nothing, really.

was her decision to reach out to an advocate that made all the

difference.

Imagine the designer’s dismay when she received the

This trademark tale had a happy ending. And the moral

Every

successful

business

owner

must

cultivate

first letter from the department store challenging her trademark.

Soon thereafter, she received a second letter. This time instead

assist artists, including fashion designers, with legal matters

of receiving a cease and desist letter, she received a Notice

at discounted rates or at no cost (pro bono). The Washington

of Opposition.

Area Lawyers for Arts (WALA) is a not for profit organization

The opposition to the designer’s use of her

own trademark was official.

There are many nonprofits that have been created to

The grounds as stated in the US

that provides access to education, advocacy and legal services

Patent and Trademark Opposition Notice included 1) priority (the

through workshops and seminars, legal clinics and pro-bono

department store believed they were the first to use the trademark)

referral services for creatives and cultural organizations. WALA

and likelihood of confusion (the department store believed that,

and other volunteer lawyers organizations are happy to match

because the designer’s trademark was similar to their trademark,

creatives with solo practitioners and law firms who specialize in

consumers would likely be confused about who actually produced

arts advocacy including intellectual property, real estate, contract

the fashion goods).

and business law, etc.

Whether the claim presented by the department store

It is imperative that creative entrepreneurs surround

was valid, the designer was faced with a dilemma. She would

themselves with advocates who can assist when needed. Don’t

have to respond to the Notice of Opposition within the 40 days

wait until you receive a disturbing Cease and Desist or Opposition

allotted by the Trademark Trial and Appeal Board or possibly lose

Notice in the mail. Get to know the members of your local volunteer

the Opposition by default. Thankfully, the designer never had to

lawyers groups today. They can be tremendous assets.

Mariessa Terrell is President of the Board of Directors of the Washingotn Area Lawyers for the Arts (www.waladc.org). She is an intellectual property attorney, brander and founder of SBC Law Group with over 10 years experience providing intellectual property law services to fashion designers, defense contractors, nonprofits and start ups. Mariessa endeavors to make the trademark registration process simple and affordable by helping clients select marks that will be afforded the most protection, conducting comprehensive searches of potential trademarks and filing trademark applications with the US Patent and Trademark Office. Prior to starting her own firm, Mariessa worked as Trademark Examining Attorney with the United States Patent and Trademark Office and helped to register thousands of fashion brands including, Revlon, L’oreal, Estee Lauder, Balenciaga, Chanel, Dooney and Burke, Avon and countless others. www.sbclawgroup.com www.fashiontrademarks.biz 56

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BU SI NES S

I T ’ S Y O U R BUS I NESS As the host of the popular MSNBC-TV show “Your Business”, JJ Ramberg has become the most visible face of entrepreneurship and one of the most reliable sources for practical advice. At a time when small business has been at the center of Washington politics, she reveals on a weekly basis what it’s really like on Main Street. In IT’S YOUR BUSINESS (Oct 16; Business Plus), Ramberg shares the smartest wisdom she’s learned from the thousands of entrepreneurs she has interviewed on her show as well as from her own experience as a successful social entrepreneur and a busy mom of three. With fresh, clever and sometimes quirky advice you won’t find anywhere else, Ramberg will amaze would-be and veteran entrepreneurs at how accessible it can be to start and grow a successful business. From the leaders of well known companies like TOMS Shoes, Zipcar, Sam Adams Beer and Solas Fashion to under the radar homespun success stories like Bubbles Galore Car & Dog Wash, Ramberg shares such in-the-trenches tricks of the trade and a-ha moments as: · Find a market for the stuff you’re throwing out · Be ready with a photo pitch on your phone · Improve self-confidence by standing differently · Turn your inexperience into an asset · Change your tone of voice to make a sale · Use an odd number to be more memorable · Look in the mirror when on the phone to look smiling

and engaged · Give your ideas a name so everyone remembers them You’ll never find street-smart wisdom like this in an MBA course or instruction manual. The secret of a successful business is less about the grand plan and more about the small details. JJ Ramberg has been the host of MSNBC-TV’s “Your Business” show for the last six years and is the cofounder of GoodSearch.com, a company which transforms your everyday actions into ways to support your favorite charity or school. As of this printing of this book, GoodSearch has been used by more than 15 million people, 100,000 nonprofits, 2,500 top retailers, and 10,000 restaurants and has raised of Duke University and has her MBA from Stanford University. She lives in Brooklyn with her husband and three children.

Photo courtesy NBC

around $10 million dollars for good causes. She is a graduate

by MSNBC-TV host JJ Ramberg with Frank Silverstein and Lisa Everson Researched by Michelle Winters


CULTURE

T h e M u s t K n ow

Parramatta River Urban Design Strategy

Incredible and talented architects have created all

of the astonishing buildings in the world that stand today. The brains, vision, and amazing patience and dedication that it takes to erect any structure should be rewarded and

recognized by all who see and use the facility. Meet three powerhouse architects from around the world whose designs are anything but ordinary and far from boring. Adrian

McGregor

of

McGregor

Coxall,

an

environmental design studio based in Sydney, Australia. McGregor is a landscape architecture and urban design professional who began his career in Sydney. He was just a little boy when he discovered a love for land as he dug around

in his grandmother’s garden in Newcastle, Australia. After graduating with a bachelor of landscape architecture in 1988 from the University of Canberra and working in North America

and the UK, he established the Urban Design Alliance in 1997 with the intention of refining the quality of urban life in

Australia. McGregor and Partners was founded in 1998 and was renamed McGregor Coxall in 2009 to better showcase

the collaboration of McGregor and his longtime colleague

Itaoui Woodland Park

This park is unique in that it provides for natural

burials, internment of ashes and social occasions all

in the reserved and peaceful woodland setting of the Cumberland Plain Woodland ecosystem.

“Everyone knows we’ve got immense challenges ahead of us- with the end of oil, climate change, a huge loss

of biodiversity, and soaring population growth, we’ve got some big issues to deal with. Cities are where most of the human population lives now, so that’s why

we’re interested in how we can work with cities to make them more sustainable and also how to transition into the future when we can’t put oil in our cars anymore,” McGregor explains.


I n t e r n a t i o n a l A rc h i t e c t s By Jenna Drancsak

McGregor Coxall won the highly coveted

international Parramatta Road Competition for their momentous work on the 200-year-old road connecting Parramatta with Sydney. More recently,

the fourteen person McGregor team won the 2009 Topos Magazine Landscape award, the 2009

Australian Institute of Landscape Architects New South Wales award for their work on Ballast Point

Park in Birchgrove, and they were ranked 12th

out of 4,000 small businesses (fewer than 100 employees) across Australia by Telstra Business

Awards for its leadership role in the business community. McGregor Coxall is a unique company

whose passions about the environment as well as design deserve to be shared and praised.

With a $100,000,000 budget, this design

sits on the Parramatta River foreshore and is the

meeting point of the harbor and river. It smartly serves as a connection point between Sydney’s Central Business District and Circular Quay.

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