BY NOVA LORRAINE
VOL 35 QUARTERLY
Jean Shafiroff
n o i t i d E l a i c e p S e n i t of Ra
Bes D I S C O V E R
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C U L T U R E .
T E C H N O L O G Y .
MIDTOWN MANHATTAN’S boutique hotel gem Archer welcomes you to his chic boutique hotel nestled in New York City’s storied Garment District. Experience the bold American menu of Charlie Palmer Steak, unwind at the Foyer Bar or raise a toast to the breathtaking view of the Empire State Building from the stunning Spyglass Rooftop Bar.
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RAINE INSPIRE CREATIVE ENTREPRENEURS [I.C.E.]
VOL 35
BEST OF RAINE FASHION
DAYMOND JOHN NICKY HILTON NALA WAYANS MARIA VALENTINO BEVERLY JOHNSON KENDALL JENNER
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CULTURE ROMERO BRITTO PETER MAX EMMA MCQUISTON FABIEN COSTEAU ALICIA MARIE BEN CARSON
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MUSIC,FILM & TV CONSUELO COSTIN SEAN KINGSTON KATHLEEN ROBERTSON DIANNE GUERRERO ADRIENNE + JULISSA PRIYANKA CHOPRA MARK CUBAN
NEW FOR VOL. 35 JEAN SHAFIROFF ATTITUDE IS EVERYETHING RUIA AHMADZADA ANASTASIA SHERGINA SELF LOVE VIETMAN'S HO TRAM BEACH JULIUS NASSO NIKKI DELOACH VICTORIA KONEFAL RALPH JOHNSON VITAL ABIGALOW
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I LIVE TO CREATE AND CREATE TO LIVE. -Nova
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Founde r of F U BU, DAY M OND J OHN, D o e s i t Al l !
BY NOVA LORRAINE
Daymond John always had an entrepreneurial spirit. At six he was selling pencils, and by the time he was ten, he was shoveling snow in the winter and raking leaves in the summer to make money to spend on candy. Now, at age 43, Daymond John is an extremely successful American entrepreneur, investor, author, branding strategist, and motivational speaker. He is world-renowned for founding the global fashion brand FUBU, as well as for his role on the hit ABC business-reality TV series Shark Tank. Raised in Queens, New York, John developed a love for fashion through his intense fascination with hip-hop during his adolescent years. Set on creating a new trend within the urban music community, John sought out the help of his biggest supporter, his mom, and began brainstorming ways to make an impact on the culture. “My mother made her own clothing; she had a strong sense of style. I would see her late at night cutting patterns on the floor and sewing things.” He began to make his own hats from home and sold them in front of the New York Coliseum, making about $800 on the first day. That was the start of something huge for the business mogul-in-training. Raine Magazine had the opportunity to speak with entrepreneur Daymond John about his struggles, journey to success, and life at the top of the Shark Tank.
RAINE: Who inspires you? Who is your biggest supporter and what was your greatest struggle? JOHN: My fellow Sharks, my kids, and a lot of people around me inspire me. My mother was my biggest supporter. My greatest struggle was to find financing and good partners. RAINE: Lastly, what are your future goals? JOHN: Doing everything I like, and also trying to educate as many entrepreneurs as I can. For more information on Daymond John you can visit his site at: daymondjohn.com or @thesharkdaymond at twitter.com
RAINE: How did you launch FUBU? What were the financial circumstances? JOHN: FUBU had slow growth. I started it in 1989, and closed it three times until 1992; it grew faster between 1992 and 1997. We started looking for financing around ‘94 and got turned down by 27 banks, so I mortgaged my home. Then, we turned my home into a factory for two years, and slept next to the sewing machines. We put out an ad in the newspaper and found financing. Then, we found a private investor connected with Samsung America. The investor liked the fact that we had good sales and that a lot of rappers were wearing our brand. RAINE: What was it like growing up? Did your family have any influence on the start up? JOHN: My father was a computer programmer at that time. He would come home and be very hard on me about schoolwork. He was a very strong father figure, but not very nurturing. My mother worked just as hard as my father did; she always had a business on the side. My parents divorced when I was around 12 and I became the man of the house. Eventually, FUBU became a real brand. The PR for FUBU was mainly word of mouth, besides product placing—we would put FUBU shirts on various rappers appearing in videos and on magazines. RAINE: Tell us a little about your hobbies and interests outside of the office. JOHN: I’m a big outdoors guy and would describe myself as an avid fisherman and snowboarder. I love motorcycles. My favorite foods are seafood and eggplant parm. My favorite musicians are Fleetwood Mac, Prince, Bob Marley, Maxwell, Stevie Wonder, and Michael Jackson.
Images courtesy of Damon John
RAINE: What do you love most about being an entrepreneur? JOHN: What I love most about being an entrepreneur is being responsible for my own actions, whether they are good or bad. RAINE: Shark Tank turned out to be a huge success, tell us about that. JOHN: I never check my office phone, but one day I did, and to my surprise, I received a call from Mark Burnett’s office. His message informed me that he was shooting this show called Shark Tank, An American, loosely-based version of the international show, Dragon’s Den. Mark Burnett went on to explain that I would be shelling out between one and two million of my own money each season. Although apprehension initially set in, I wanted to diversify my portfolio, so I took a shot at it. The other “Sharks” and I invest in the best products and businesses that America has to offer. We give budding entrepreneurs the chance to make their dreams come true and possibly make a business deal that will earn them millions.
FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY
INNOVATE! ISSUE VOLUME 12
KENDALL JENNER what you don’t know
MEET SHARK TANK’S
DAYMOND JOHN PALAYE ROYALE ROCK & ROLL IS REBORN GILT.COM invitation only
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EFFORTLESS STYLE:
Photographer – Luis Guillen; Photographer’s Assistant - Gabriel Brandt; Hair Stylist – Takayoshi Tsukusawa; Makeup Artist – Griselle Rosario, using Artis Makeup Tools, Chanel Skincare & Tarte Makeup; Manicurist – Angel Williams; Stylist – Liz Teich; Stylist Assistant – Nick Adedokum, & Sydney Lawson; ELUXE by Nicky Hilton dress, L.A.M.B shoes, Parulina earrings and cuff, both rings by Larucci. 12
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Georgine dress, L.A.M.B shoes, E. Kammeyer, Parulina Ring, Nicky’s own engagement ring (worn throughout) and custom bag by Sara Battaglia. R A I N E M AG A Z I N E - VO L U M E 3 5
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PHOTOGRAPHERS: Quintin Perez & Ron Erick Odchigue instagram.com/quintinandron MODEL: Nala Wayans @ NY Models instagram.com/nalawayans STYLIST: Marcus Ivory instagram.com/marct._ HAIR: Michael David Warren instagram.com/md.warren MAKEUP: Eric Vosberg instagram.com/ericvosburg NAILS: Michelle Matthews instagram.com/nailsbychellz SET: Pier 59 Studios instagram.com/pier59studios
EARRINGS - CLOSER BY WWAKE BODY SUIT - WOLFORD LINGERIE - WOLFORD JACKET - ALEXANDER WANG STOCKINGS - WOLFORD BOOTS - MARK FISHER 16
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NALA WAYANS AMERICAN FASHION MODEL
BORN IN NEW YORK CITY,
22 year-old Nala is a famous Model is set to makeactor Nala Wayans is aWayans 22-year-old model. American The daughter of who popular American her markIvory in the ever changing fashionstar industry. Also knownis the as the daughter Keenen Wayans and TV reality Daphne Wayans second oldest of siblings. Her previous on-camera work includes The Daphne Guest House offour popular American Actor Keenen Ivory Wayans and co-hosting TV reality Star with friend Instagram Jordyn Woods. Now, Wayans her eyes on her Wayans, she and is the second star, oldest of four siblings. Nala is no set stranger to the modeling goals. of Raine took a moment to speakco-hosting with NalaThe Wayans camera as some her Magazine previous on camera work includes Guestabout her latest and Instagram what inspires to move forward. House withprojects friend and star her Jordyn Woods. Now, Nala has all eyes on her goals within the world of billboards, runways and magazine covers. Raine takes a moment with Nala her before her latest projects unfold, to discuss what inspires her.
different from most models. Another model I love is Christy Teigen, especially RAINE: Can you describe your experiences in modeling and how you have because she has cookbooks and cooking accessories and I have a passion for fine-tuned your craft? NALA: When I was 19 or so, I decided to take my interest in modeling cooking. RAINE: Can you describe your experiences with modeling how youabout have fineseriously. Whenever I am interested in something, I want toand learn more tuned your craft? words? it. I study modeling in order to get better at it. I read magazines and anything RAINE: How would you describe a creative entrepreneur in your ownVOL NALA: When I was 19 or so, I decided to take my interest in modeling seriously. else that I can learn from. I am one of those people that when I want to do NALA: Someone that makes his or her own job in a specific field in32which Whenever I am interested in something, I want to learn more about it. I study not a job something, I obsesses over it and want to learn everything about it. I am a that job doesn’t currently exist. For example, Creative Director wasQUARTERLY modeling. I read magazines and anything else that I can learn from. I am a visual visual learner, so watching behind the scenes interviews and flipping through that existed 50 years ago. Those individuals had to create that opportunity F A S H I O for N learner, so watching behind-the-scenes interviews and flipping through magazines ISSUE magazines like Harper Bazaar inspire me. I think Harper Bazaar still takes the art themselves. like Harper’s Bazaar inspire me. I think Harper’s Bazaar still takes the art of modeling of modeling seriously. It’s one of the few big magazines that are still very true to seriously. It’s one of the few big magazines that are still very true to the fashion RAINE: What wellness tips do you swear by? the fashion industry, and for that reason, I appreciate it. industry, and for that reason, I appreciate it. NALA: I only drink water or tea. I don’t drink soda or coffee. I eat until I am RAINE: If you could change or impact the modeling industry, how would you satisfied and not until I am full. I am very big on “me”. You’ve got to put yourself RAINE: If you could change or impact the modeling industry, how would you do first in everything. You have to consider mental wellness in everything, which is do that? that? very important for your physical, and body wellness. With everything, ultimately NALA: At the moment, there is so much change in the industry, which is NALA: At the moment, there is much change in the industry due to social media. great, especially due to social media. However, it’s a double-edged sword. For It’s a double-edged sword. For example, social media gives many people a chanceyou have to put yourself first. example, social otherwise media gives so the many people a chance that wouldn’t otherwise who wouldn’t have opportunity to model, and that’s amazing. On the AMERICAN FASHION MODEL FILMMAKER AWARDor in creative pursuits have opportunity to model amazing. Onwho the didn’t other necessarily hand, theseworkRAINE: What is your best advice in battling boredom RAINE otherthe hand, these same changesand canthat’s reward people DESTINATION NEWARK creative entrepreneurship? same changes can reward people that didn’t necessarily work hard for the hard for the opportunity given, which others have had to work so hard for in the opportunity given,that in which in the past,message. others have had to work so hard for and NALA: For me, I get stressed more than I get bored.To battle that, I step away past, and I think gives the wrong and try to do something else and then come back to it. I think that gives the wrong message. RAINE: Who is your guidepost in the modeling industry? RAINE: Whoare is your guidepost in the modeling NALA: There a lot of models that I admire, butindustry? I’d rather make my own path andRAINE: What would be a project that you would like to do or be excited NALA: I think are a off lot of models that I look at love and admire I rather not try to base there my career someone else’s. I do Chrissybut Teigen, becauseabout. make mycookbooks own path and cooking not try to base my career off of someone For NALA: I would love a Vogue Cover. Also, I would like to do a collaboration she has accessories, and I have a passion forelse’s. cooking. example, I have studied Naomi and the 90’s era of supermodels but I don’t want with a brand. I would want something that would feel organic, so it would to be them neither do I idolize them because I think long term, my life path is depend on the brand. INSPIRE CREATIVE ENTREPRENEURS
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VIVACIOUS, CONFIDENT AND HARDWORKING:
MARIA VALENTINO O N BE AU T Y ’ S B I G B U S I N E SS BY MIMI HAYDEN
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“That has always been my goal—to build an empire by the time I was 30,” says Maria Valentino. “I come from a family of strongwilled Italians—very hard-working and a huge influence on my life, as you can imagine.”
what you want, and you’re going to have to work for it. You have to be very careful about how you execute your plans and how you handle your funding. From the day you decide to start a business to the day you decide that you want to sell it, and every day in between, make sure that you have goals set for your business and that you are properly allocating your time.” Planning is crucial to Valentino’s success. But, it can’t always be about work, can it? In those rare moments that Valentino does take breaks, she manages to oil paint. “I will pull out a huge canvas and just mix colors and paint. But, somehow I’ll mix the colors and say, ‘That would make a great color for an eye shadow.’ ” Maria Valentino has achieved a lot for her 23 years, when most other young adults are still trying to figure it all out. Her undeniable style and beauty lead to the creation of two successful businesses—a swimwear line and now, the launch of a cosmetics line. “Fashion and beauty empire by 25?” She laughs. “Sure. No pressure.”
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MV, as she is affectionately called by those closest to her, is speaking about swimwear, the MariaEliza Collection. From patternmaking, fabric selection, and trying on the samples to the choice of hardware that is incorporated into each piece, Valentino has her hand in everything. “I make exclusive and very high-end swimwear. All of the fabrics are from Milan and all of the hardware is 18k gold-plated. It’s not something that I am trying to mass-produce,” she explains. While listening to Valentino, it’s obvious that she pays fine attention to detail. “[I design something with] a limited quantity so that I can say, ‘Only a 100 pieces of this particular bathing suit are available.’ You know you’re getting an exclusive piece of fashion, which adds a lot of value to it.” Valentino coupled her love of fashion with another passion—beauty. Considering the current economic landscape, which makes it difficult to start one business and ensure its success, launching a second business, like Valentino decided to do, is very difficult. Valentino is an incredibly beautiful woman. She pursued pageantry in her teen years, and won awards in both national and international competitions. Around that time, Valentino realized that she couldn’t use typical run-of-the-mill beauty products—they simply didn’t agree with her. Out of this dilemma, an idea for a product emerged. “I’ve always had custom makeup formulated for me,” enthusiastically recalls Valentino. “There’s a woman who formulated makeup for a lot of the major beauty brands, like L’Oreal and Chanel. She is a good friend of mine—she created this line for me, it has all natural anti-aging additives, and it’s firming. I also worked with a top dermatologist. So, now, you can literally have flawless skin and all day coverage; you don’t have to worry about touchups. It’s great for the woman on the go.” When it was time to design the packaging, she kept it sleek, elegant, and simple, by creating a matte black and gold logo that reads MV, which aligns with her carefully strategized brand. Valentino has a loyal fan base on Twitter, Instagram, and Facebook, collectively topping out at around 500k and increasing by the thousands. Using this to her advantage, she asked her followers about what they were looking for in a skin and beauty line. “I wanted to help other women achieve this beautiful look without having to pay a fortune. I wanted to create something that was affordable without compromising quality. I did not think it was going to be this huge. As soon as I am done making these products, shipments are literally going out the door.” With her social media followers, Valentino takes the time to clue them in on the latest product developments and ask for customer feedback in real time. “I think it’s so important to get involved with your target market— engage your followers. When I have a new product, I like to use a lot of media. It gets people excited! I give them imagery to check out. I like to take pictures of my products and tweet them out. I’ll put them on Facebook. I’ll put them on Instagram. I’ll ask my followers for their opinions and really get them involved in the process.” Valentino exhibits an aptitude for entrepreneurship. “At heart, I am a businesswoman. I saw a huge opportunity—there were things missing in the marketplace and I wanted to fill the void, she explains. Of course, challanges are inevitable in business. “There are going to be a million road blocks and [more than a] million people saying that you can’t do it. You have to be confident, believe in
INSPIRE CREATIVE ENTREPRENEURS [I.C.E] F A L L F A S H I O N & S T Y L E I S S U E
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MEET FASHION RAINEMAKERS: MARIA VALENTINO, SHAWNE MERRIMAN & SAM SARPONG
THE COOL SIDE OF LUXURY
10 NEW ENTREPRENEURS TO WATCH!
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Hailed as one of the 21st century’s masters, internationally renowned pop artist Romero Britto uses elements of Cubism to create masterful visions of vibrant colors and bold patterns. His is a visual language of hope and happiness, reflecting his optimistic faith in the world around him. Born in Recife, Brazil, in 1963, Britto was mainly selftaught, painting what he saw as well as what he imagined on newspapers, cardboard, or on any scraps that he could find. Although young Britto excelled in the classroom, he expressed himself and his passion for life through his art. In 1983, he traveled to Paris where he was introduced to the works of Matisse and Picasso. After exhibiting in a few galleries and private shows, Britto was encouraged to travel to the United States where Pop Art was flourishing. Britto moved to Miami and set up a studio open to the public. Years later, after much recognition as an artist, Romero Britto continues to inspire millions with his whimsical style.
INSPIRE CREATIVE ENTREPRENEURS [I.C.E]
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THE ART EDITION
FLYING HIGH WITH FLY LONDON
MEET RAINEMAKER ROMERO BRITTO THE RAINE AWARD
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RAINE: After traveling to Paris in 1983, how did experiencing the works of other great artists influence your style? BRITTO: The works of Picasso and Matisse tremendously inspired me. Being introduced to so many creative and accomplished people, and learning from the works of these masters really drove me to hone in my own personal artistic style.
RAINE: 100 Years from now, what will art historians and enthusiast say about your work? BRITTO: 100 Years from now, I hope that the love that inspires me to create still radiates through; I hope that it is as enduring as the body of work I will leave behind. Love is the only enduring thing, and I think that if I can
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still reach people with it 100 years from now, then that would be a wonderful legacy as an artist. RAINE: What significance does your art play in today’s modern culture? BRITTO: The new generation of artists believes in making art accessible to the masses. In my view, art is too important not to share. RAINE: How did growing up under modest circumstances push you to greater outcomes? BRITTO: My success story is a prime example [of what one can accomplish if] one is willing to work hard; you can change your life.The world is such a big place, and I’m so blessed to have experienced it through my art. RAINE: What is the strongest memory of your childhood? BRITTO: I always remember my extremely humble background. It pushes me to work harder every single day! RAINE: What are your thoughts on art education today? Do we invest enough resources in the arts towards the development of budding artists? BRITTO: I truly believe in the power of the arts—to transform somebody’s life and have a positive impact on society. For this reason, I champion the continued investment in art education, and education in general.
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Fabien Cousteau is on a mission to save Earth’s magnificent oceans. By title, Cousteau is an aquanaut, oceanic explorer, conservationist, and documentary filmmaker. His mission is the continuation of a family legacy that started with his grandfather, Jacques-Yves Cousteau; the French naval officer, explorer, filmmaker, scientist, photographer, and author of a series of books that document his underwater research, took his grandson along on many of his adventures, teaching him scuba diving and how to explore the world below. Cousteau is well known for his study of sharks in the early 2000s, with National Geographic as well as several other nonprofit organizations dedicated to restoring our waters. His most recent venture is Mission 31—the longest science expedition to take place in the world’s only underwater marine laboratory. He hopes to document the process for a feature film and eventual book about these adventures. Cousteau broke new ground by spending 31 days 63 feet beneath the sea.
this in smaller, localized efforts within communities and governments around the globe.
RAINE: What was the premise behind Mission 31? What were some major differences between your expedition and that of your grandfather, Jacques Cousteau? COUSTEAU: The target was a broadcast platform for the world’s oceans for 31 days—a communication platform highlighting the thrills, fragility, and connectivity between humans and the oceans. At the end of the mission, we had over 20 billion impressions and reached 70 thousand students within the classrooms live, via Skype. We also used phones provided by Nokia to upload photos to our website, to show the mission in real-time. The major difference between this expedition and that of my grandfather is that he didn’t have the live element.
RAINE: How does where you are now compare to where you thought you would be? COUSTEAU: I never look at the past. My life’s work keeps me focused on the present, and my mission to improve the oceans for the benefit of our future. Saving the oceans seems like an overwhelming challenge at times. I have asked myself: How can one person feel like they are making a notable difference protecting the oceans? The answer is education; it is the foundation of a solution. Making better decisions at the supermarket as well as restaurants will help bring about meaningful change. A free app that consumers can use is called Seafood Watch Guide. It helps people make better choices when selecting seafood. Cutting down on the amount of pollution in the water is another way we can help solve this global crisis. We dump 100 pounds of plastic in our water per day. If we reduce the amount of plastic in our daily lives, we can do a lot to decrease our impact on the environment.Two things that everyone can do, that won’t cost a thing and will do a lot of good in the long run, is volunteering and starting initiatives in the local community.
RAINE: Can you talk about your experience studying and filming great white sharks in a custom built sub called Troy? COUSTEAU: Troy was an equally crazy project from a few years ago that accomplished a dream of mine, to become a shark, and approach sharks in a way that has not been done before. RAINE: It has been reported that our oceans are in trouble due to a number of factors. What are the biggest challenges we need to confront and what steps do we take to reach our goals? COUSTEAU: Our ocean support system is crumbling and dying, and it’s due to one species—us. It’s due to our actions and inactions. There are a lot of challenges, including depletion of resources, pollution, corrosion of coral reefs, etc. The good news is that we can change the course that we set for ourselves; we have seen
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RAINE: Talk about the “Aha!” moment, when you realized that oceanographic exploration and filmmaking would be your life’s work? COUSTEAU: For me, it was more of a reoccurring theme while growing up, because I was exposed to a unique part of the world that most people don’t get to see. I realized how difficult it was for other people to get access to this part of the world. The work that my grandfather did was no less astounding than the first walk on the moon. RAINE: What’s your most prized possession? COUSTEAU: The unique and invaluable experiences that have made me who I am, thanks to my grandparents and parents.
RAINE: What would you like for your legacy to be? COUSTEAU: I want to positively impact future generations, so that they make better decisions and become better stewards of the environment.
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RA I NEMAKE R I N T E R N AT I O N A L
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Since the release of her single “Naked” two years ago, dance-pop artist Consuelo Costin has been burning up the charts. “Naked” was on the Billboard Charts for 16 weeks, reaching #11. Next came “Feel So Alive”; it spent 21 weeks on the charts and earned her the title of Billboard’s #2 Breakout Artist. Now, “Here We Go” is proving to be an international sensation—in the top 40 on all German Dance Charts, #11 on the UK Music Week Charts, and #3 on the Polish DJ Charts. The singer also just signed a deal for distribution in Denmark, Sweden, Norway, and Finland. What’s next? It’s the highly anticipated release of her first solo album, Just Me. Costin credits her musicality to a wide variety of influences, the first, though, is probably family vacations in the Caribbean.The soulful sound of reggae artists, such as Buju Banton, along with the freedom, warmth, and vibrancy of island culture were a revelation. “I remember visiting a wonderful village in Montego Bay. Inside the village market there were six of the most outrageous, colorful, and vibrant Jamaican women dancing. They brought me into the circle with them and taught me how to dance—how to feel the music—because I had never been exposed to this type of genre before. It was a huge moment in my life and it transformed me.” A deep love for island culture draws her back often. In fact, she chose to celebrate the 2013 New Year on the beautiful island of Barbados, at the home of one of her long-time friends. As her journey to become a recording artist unfolded, those island experiences helped Costin open up stylistically—to reach deep and draw from a more soulful place. Big life moments also influenced that journey. At the age of 19, Costin was involved in a devastating car accident that smashed the left side of her face. Thanks to the support of her mother, she was back on her feet a year later, with renewed determination and focus.The only evidence of the accident is a small dimple christened an “angel’s kiss.” A year after that, she signed her first contract. Soon, however, her mother was diagnosed with ovarian cancer. The singer wrote “Better Days” as a tribute to her mother and her journey—a song the American Cancer Society ended up licensing. Proceeds from another single, “Find A Way,” were donated to the Ovarian Cancer Coalition of Greater California, where she continues to give back as the organization’s Vice President. Proceeds from numerous performances at fundraising events all went to charity. When it comes to her music, Costin trusts her intuition and a very talented support team. Her latest single, “Here We Go,” has an amazing and contagious hook. While in development, they chose to test it out on the European market, because of the strong, positive response to her recent tour. It was a validating moment she will never forget: “I was performing on this phenomenal boat in the French Riviera with my dancers, and the people listening went insane for the song. Crazy.” Then, an opportunity to launch the single in Germany came around. The video was released at the same time. Costin was featured on Rockin Berlin—a popular show on Pro7, one of Germany’s largest networks. It was basically a day in the life of an international artist trying to break into their market. Cameras followed her around, as she prepared for a live performance, finding a studio, working with a new choreographer, etc. The show was a hit and garnered the station’s highest ratings in its 17-year history. Costin embraces responsibility across all areas of her vast career as a recording artist and as an entrepreneur. She writes most of her lyrics and launched her own label, C & R Productions, which handles distribution and territory deals. “It’s a very interesting time in social media. Being your own best advocate is the only way to go. If you can start your own label, own your own masters, have the creative control to be the kind of artist you want to be—it’s extraordinary, what you can do.” The experience in Germany with Rockin Berlin reinforced her belief in that there was a strong need in the industry for a trusted and reliable “black book” of resources that artists could access. Work is almost complete on this new venture, which she developed with business partner Umi McGuckin. Called SohoMuse, the website is scheduled to launch in 2014, it is positioned as the industry’s “Trusted Source for Creativity.” At the same time, Costin will be embracing a new role, as television co-host on RTL Network’s exclusive Das Starmagazin segment covering the Oscars. Balancing daily life, a viral solo career and several new business opportunities, is a challenge Consuelo Costin handles with grace. She has a refreshing, down-to-earth attitude and a great sense of humor. “I’m a little bit quirky and love to laugh. I have a white Pomeranian named Bugsy Malone and a beautiful husband who makes everything real. I feel blessed every day.” Check out her new album, appropriately called Just Me. For more information on Consuelo Costin go to www.costinmusic.com or www.sohomuse.com. R A I N E M AG A Z I N E - VO L U M E 3 5
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RAINEMAKER
Up Close and Personal with Music Sensation
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WHETHER IT’S “BEAUTIFUL GIRLS,” “EENIE MEENIE” OR “FIRE BURNING,” WE ALL HAVE A FAVORITE SEAN KINGSTON TUNE THAT MAKES OUR BODIES TWIST. SEAN KINGSTON, OTHERWISE KNOWN AS KISEAN PAUL ANDERSON, IS A WELL-KNOWN JAMAICANAMERICAN SINGER. IN THIS ISSUE, WE ARE TAKING YOU UP CLOSE AND PERSONAL WITH KINGSTON TO GET INTO THE MIND AND LIFE OF THE RENOWNED HITMAKER. RAINE MAGAZINE PRESENTS: THE SEAN KINGSTON INTERVIEW
Photo Credits: Imani Blackman
RAINE: Can you describe some of
your early experiences and how they fine-tuned your craft? KINGSTON: I started [dabbling in] music at eight—rapping in the bathroom and just playing around. I didn’t take it very seriously until my sister overheard me and told me that I could do this music thing for real. [When I was] around ten, I used to go and chop it up at the Barber Shop by singing; the older folks started to respond positively, as if they wanted more. They made comments like:“You’re really good at this.” This led to my older sister bringing me to perform at local talent shows, where I would always come in second or third place. When I was 12, I won first place [after breaking] a tie, [as a result] my mom invested in me and allowed me to go to a recording studio. Once I was there, I never wanted to leave. No, seriously! I knew from that moment on that all I wanted to do was music. So, I began to put in the work and pursue recording in the studio daily. It was a truly great day when I got a record deal off of MySpace. With 100 dollars to my name, I was able to work my finesse by finding someone to fly me to Los Angeles. When I arrived, I was beyond excited! All I was thinking was: I cannot leave. I cannot leave! There was no way I was going back to Miami without a record deal. I was 16 and wanted to show
how hungry I was. I was feeding off the energy from the feelings [stemming from] my mom being away. Many don’t know this, but she was in prison for five years. I was her youngest child, and there was a lot of pressure building up on my siblings’ shoulders, when they were forced to become parents overnight. To me, it was time to bring my career
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into full drive by going out and making a real impact. RAINE: Knowing what you know
now, what advice would you have given yourself five years ago? KINGSTON: To have more patience and to be cautious— [and not] rush into anything. I realized that having the right people around me was key. You
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RAINE:We love transformation. If you experienced a personal or professional evolution, what was the inspiration behind it and how have people reacted? ROBERTSON: When I first decided I wanted to write professionally, people thought I was crazy. I was on a successful TV show (Boss with Kelsey Grammer) and the idea of an actress wanting to be taken seriously as a writer felt foreign five years ago. I’m glad I didn’t listen to all the noise and just went for it. Being a writer changed everything for me.
RAINE: Your love of art flourished from an early age. Can you describe your experiences and how they helped fine-tune your craft? ROBERTSON: When I was a kid, my dad took me to the Art Gallery of Hamilton. I was probably around eight or nine at the time. I grew up in a steel town an hour outside of Toronto. Nobody in my family was in the entertainment business. There was a Paul Knee Exhibit and I remember being oddly moved by it. It sort of crept up on me and I was curious. It was the first time I remember being awake to that kind of feeling. RAINE: If someone asked you how they could stimulate their creativity, what advice would you give them? ROBERTSON: I think we all know what we are instinctively drawn to. Trust the things that pull you in creatively—whether it’s a specific photograph or a song or a book. Allow yourself time to find the things that inspire you. RAINE: What wellness tips do you swear by? ROBERTSON: Cliché, but tons of water, tons of walking, and tons of time in nature with people I love. RAINE: What did you want to be when you grew up? Has this stayed the same or changed throughout the years? ROBERTSON: Well, I grew up wanting to be an actor. Now I’m an actor, a writer, and a producer. So, it’s changed and grown a bit from when I was a kid.
Photos by Guy Aroch
RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? ROBERTSON: For writers, I always say: “It’s very simple—just write, a lot. Most of it will be bad, some will be mediocre. But, all of a sudden, something may be good and that growth is fun to experience.”
RAINE: If there was one thing you could have changed during your journey as a creative entrepreneur, what would it be and why? ROBERTSON: I wish I had let people read my stuff earlier. I could have been doing all of this for the last 20 years. RAINE: What has been the most valuable tool in your arsenal of apps, gadgets, or software? ROBERTSON: I love the app Headspace for grounding, Voice Memo for notes and script ideas, and Genius Scan is a lifesaver. RAINE: How does being an independent brand or artist allow you to have more creative freedom? ROBERTSON: Unlike acting, writing allows me to be creative on my terms; I don’t have to wait for an incoming call to get hired. I can wake up and sit at my laptop and write stuff. RAINE: Do your fashion choices affect your success in meetings or pitches? ROBERTSON: Well, I have to say that after so many years of being in front of cameras, I am not big on spending any time I don’t have to in hair/make-up and wardrobe. It’s literally my least favorite part of my job! So, with writing, I just want to be in sweatpants and my glasses sitting at my laptop. That is success to me. RAINE: What is your favorite city for work and play and why? ROBERTSON: I love Toronto. It’s close to my hometown of Hamilton where all my family is. It has everything. If only it wasn’t so bloody cold.
RAINE: How did you overcome the setbacks, let downs, and obstacles of your career? ROBERTSON: Keep your blinders on and keep digging. Acting and writing are both not for the faint hearted. It’s a ton of rejection and people telling you you aren’t good enough. You really have to love it and desperately want to do it, or it’s just not worth it. But work ethic is number one.
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“I always knew I wanted to be in entertainment,” reveals Adrienne Bailon. “After booking my first commercial, I never looked back,” states Julissa Bermudez. Bailon and Bermudez are best friends and the Style Network’s Empire Girls. While most may still remember Bailon as one of the popular Cheetah Girls, she is no longer a teenage starlet but a stunning woman with a burning passion for music, acting and producing. Bailon is keeping very busy these days with the X-Factor’s preshow, her new album with Neo, and launching a New York inspired nail polish line, Fingertip Fetish. Bermudez, on the other hand, is a natural born television presenter and crowd-pleaser. After becoming the first Latina host on BET, Bermudez is travelling the nation with Steve Madden, showcasing his newest collections. The girls take a break in their busy schedule to share some insight on what they are doing now and their plans for the future. RAINE: When The Style Network took on the project of your own reality show with Bailon, what was the first thing that ran through your mind? BERMUDEZ: At first it was exciting, to be able to work with one of my best friends, but it was also intimidating based on what I saw with other reality shows. I was a little hesitant because I never had a full camera crew in my personal space and life. That’s when I had a mini breakdown, because I was so brand new to reality TV. Then I calmed down and thought: Hmmm...maybe my reality would hit a cord with a lot of the audience watching. That’s when I decided to go full on. RAINE: Any regrets? BERMUDEZ: I don’t have any because they taught me a lot. Other people can learn from my experiences. RAINE: Are we going to see another season? BERMUDEZ: We are still in creative talks. We want to maintain the integrity of the show and do certain things creatively. We are on the West Coast working on different things. It would depend on our schedules, our creative control and maintaining a certain aspect of the show. We’re still figuring things out. RAINE: On the show you talked about being the next Latin Tyra Banks. Are you any closer to accomplishing that? BERMUDEZ: I mean, in the sense of having people look at me as more than one thing. Women like her inspire me; ones who have been able to hone their craft and turn it into a big movement. She has become this big brand. RAINE: What’s the update on your digital talk show? BERMUDEZ: I shot a couple of things; it’s a new space for me, so I want to make it perfect and make the most of it. It’s an exciting opportunity with Uno, Dos, Trés and the YouTube Channel. Digital content is getting bigger, and I’m excited to be a part of this project. However, I’m still very old school regarding social media. I just got my Instagram a month ago, and I’m tweeting more. It’s a new experience and a new world for me. It’s exciting and I look forward to putting out more digital content through Uno, Dos, Trés and my personal social media.
Jacket - Krisa; Glitter tank A Stars; Skirt - The Limited; Necklace and Bracelet - Laruicci; Shoes - Betsey Johnson
Adrienne is keeping very busy these days with the X-Factor’s preshow, her new album with Neo and launching a New York inspired nail polish line, Fingertip
Fetish. Julissa on the other hand, is a natural born Television host and crowd pleaser and after becoming
RAINE: What’s one word that describes you? BERMUDEZ: Determined. Follow Julissa: @OfficiaJulissaB
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burning passion for music, acting and producing.
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the time and my mom said no. She didn’t know
nor trust the industry. I’m glad I didn’t do it that
Dress - K Borgella; Necklace - Circa Sixty Three; Bracelets - Stylist own
LEFT: Jacket - Krisa; Glitter tank - A Stars Skirt - The Limited Necklace and Bracelet - Laruicci Shoes - Betsey Johnson THIS PAGE: Dress - K Borgella; Necklace - Circa Sixty Three; Bracelets - Stylist own
I was signed to Sony. I was 15 years old at the time. My career took off from there. Disney was
doing a show about a young girl’s singing group; I auditioned and got a role, playing of the a doctor and started an internship at Bethone Israel Cheetah Girls. states, Hospital. Then I metAsa Oprah guy, Reggie. He luck cameisupwhen preparation. to opportunity me and said:meets “Hey, you’re kind of cute, do you know how to sing?” He wanted me to audition for RAINE: usfully about your stint on the a small group.Tell I was prepared. I had a gospel Kardashians? song in Spanish and English. That group turned In real this was I was dating. outBAILON: to be 3LW andlife, by August ofwhom that year, I was signed to invited Sony. I was career- took fromwere I was over15. forMy dinner thenoff there there. Disney rolling. was doing a show youngare girl’sreally camera’s I love that about family.a They singing group; people. I auditioned anddating got a him role, for playing fun loving I was 2 years oneand of then the Cheetah Oprah is to it didn’tGirls. workAsout. The states, break luck up had when meets preparation. do opportunity with growing up. He is a good guy but at the time not ready to be in as serious a relationship RAINE: Tell us about your Keeping with with as I wanted to be in.stint He on also neverUp dealt TheCelebrity Kardashians? and that might have also contributed BAILON: to it. I love that family. They are really funloving people. In real life, I was dating Robert. I RAINE: Why the Empire Girls? was invited over for dinner and then there were BAILON: I was trying to re-introduce myself cameras rolling. I dated him for two years and as who I really am. Being on the Kardashians, it didn’t work out. The break up had to do with people got the wrong idea. Many people thought growing up. He is a good guy but, at the time, he I was an L.A. girl, a Kardashian, a socialite. I was was not ready to be in as serious a relationship as I in Los Angeles based on my Disney contract wanted to be in. He also never dealt with celebrity but moved back to NY after Disney and began and that might have also contributed to it. working for MTV. We had spoken about doing a possible show. Julissa has always been RAINE: Whyreality the Empire Girls? my best friend and frequently wentmyself on tour BAILON: I was trying to re-introduce as with us. Julissa had an idea – she wanted to who I really am. Being on Keeping Up with Thedo a Latina Laverne type show. She had Kardashians, peopleand gotShirley the wrong idea. Many a general the Stylea Network thought I was meeting an L.A. girl,with a Kardashian, socialite. I and they offered her on a reality showcontract, and asked wasthen in Los Angeles based my Disney could back come show withworking her. There butifI Imoved toon NYthe when I began for are many Latinspoken Americans that aspeak English MTV. We had about doing possible reality and show. has always been my best we friend and to whoJulissa are mainstream. Ultimately, wanted frequently wentworking on tourgirls withbuilding us. Shetheir wanted to show hard careers. do a Latina Laverne & Shirley type show. She had a general meeting with the Style Network and RAINE: On the show, we see you in thethey studio offered her a reality show and asked if I could working with Ne-Yo. How did you linkcome up with on Ne-Yo with her. There aremade manyyou Latinwant Americans and what to signthat on his speak English and who Ultimately, label for your first are solomainstream. gig? weBAILON: wanted toI am showsohard working girlsfinally building excited. I am doing their careers. what I want to do while working with Compound Entertainment and Tishwan, who is both my RAINE: On the show, we see you in the studio and Ne-Yo’s manager. My dream is to do a working with Ne-Yo. How did you link up with NeLatin infused album but I don’t want to do J-Lo. Yo and what made you want to sign on his label for That isn’t my vision, so I am also working with your first solo gig? Adam Torres, Bruno Mars Manager and I’m now BAILON: I am so excited. I am finally doing what recording in that direction. Besides the album I wanted to do, while working with Compound being released soon, I have a new movie coming Entertainment and Tishwan, who is both my and out with Jane Seymour, and Sarah Ne-Yo’s manager. My dream Chelsea is to do a Kane, Latin-infused Paxton: Elixir. It’s a fun musical by ABC album but I don’t want to do JLo. That isn’tFamily. my vision, so I am also working with Adam Torres, RAINE: that wouldindescribe Bruno Mars’What’s managerone and word I’m now recording that you? Besides the album being released soon, I direction. BAILON: Ambitious. have a new movie coming(Smiling) out with Jane Seymour, Chelsea Kane, and Sarah Paxton: Elixir. It’s a fun musical by Adrienne: ABC Family.@Adrienne_Bailon Follow
RAINE: Tell us how you got started in the age – I had an amazing childhood. Later, I was entertainment business? attendingWe thegrew TheupClinton for Writers BAILON: on theSchool Lower East Side anddidn’t Artists - aanyone high school creative arts. At and know famousfor or in the business. the time I was to audition for ILawas Guardia Entertaining was going a passion of mine. in High school or Julliard the approached last minute, I Community Theater whenbut an at agent didn’t apply. I instead was to be my parents about acting. Idecided was nineI at thegoing time and my mom said no. She didn’t know nor trust the industry. I’m glad I didn’t do it at that age, I had RAINE: What’s one word that would describe you? an amazing childhood. Later, I was attending The BAILON: Ambitious. Clinton School for Writers and Artists, a school for creative arts. At the time I was going to audition Follow Adrienne: @AdrienneBailon for LaGuardia or Julliard but, at the last minute, I didn’t apply. Instead I decided I was going to be R A I N E M AG A Z I N E - VO L U M E 3 5
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TAKING THE TELEVISIO
RAINEMAKER
™
Meet one of today’s most successful entrepreneurs: Billionaire Mark Cuban. Adding Author, to his list of titles with a new book, How to Win at the Sport of Business, Mark shares a few minutes with Raine Magazine.
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RAINE: Being involved in everything from technology to film, which of your business ventures bring you the most excitement? MARK: They all do. I’m not going to get involved with something unless I really like it. And I love competing, so all are great sources of competition.
RAINE: What skills helped you the most in successfully selling your first two companies? MARK: My ability to position the companies at the forefront of an industry. RAINE: Regarding business, your portfolio is very diverse. Do you seek out investments that are of personal interest or select from readily available opportunities? MARK: I have so many opportunities that come to me on a daily basis as well as through Shark Tank, I just pick and choose. RAINE: What has drawn you to the entertainment world for your business pursuits? MARK: Mostly my partner Todd. He always wanted to do movies. I wanted to support him in his effort. RAINE: Most businessmen don’t get the opportunity to act on television. What opened the doors to your first television role? MARK: Walker Texas Ranger was filmed in Dallas. After they ran through every other actor wanna-be in Dallas, they got to me, and I was in three episodes. RAINE: What do you enjoy most about appearing on television? MARK: I just like acting. It’s left brain compared to the right brain of the business world. Which makes it very hard for me; that’s why I like the challenge. RAINE: Do you have any new television projects in the works? MARK: Shark Tank is enough for me. RAINE: What inspired you to invest in the film and television industry? MARK: I saw an opportunity to create HDNet as a way to leverage the coming explosion of HDTV. No one else saw it, so I jumped on it.
RAINE
MAGAZINE
Mark Cuban is one of the most creative and unconventional entrepreneurs in the world. Widely known for his business pursuits in sports and technology, he is continually making his presence felt in the world of film and television. After several onscreen roles, Cuban is now an unyielding investor in ABC’s Shark Tank. In 2003, Cuban, along with his business partner Todd Wagner, acquired Landmark Theaters, the largest art house movie theater chain in the US, as well as Magnolia Pictures, an American film distributor. Cuban is also the owner of the Dallas Mavericks and the founder of HDNet, which is currently being rebranded as AXS TV. Cuban’s AXS TV is co-owned by Ryan Seacrest Media, eMARG, and Creative Artists Agency (CAA). Before he entered the world of sports and entertainment, Cuban sold Microsystems to CompuServe and, subsequently, Broadcast.com to Yahoo! for two and half billion dollars in 1999. Mark Cuban is the true definition of a Rainemaker. His passion for business, ability to think out of the box, and drive for pushing the envelope, are empowering; he never stops seeking to be the greatest at what he does and never lets anyone tell him that there’s something he can’t do. Mark Cuban took a moment to speak with Raine Magazine to share some insight into why his bold moves, on and off the court, continue to inspire entrepreneurs around the globe.
FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY
QUARTERLY
HOLLYWOOD ISSUE VOLUME 11
RAINE: Your 2011 book, How to Win at the Sport of Business, is packed with many great tips. What is the single most important piece of advice from the book that you would recommend to new business owners? MARK: You have to know your industry better than anyone, otherwise the folks that know it better have a big edge over you. RAINE: Most entrepreneurs build one company and stick with it. You’ve built several and have invested in many. Why have you chosen this strategy? MARK: I love the excitement and energy of taking on the challenge of a new business and competing with the establishment. It’s just in my DNA. RAINE: What were the challenges of building your first company? MARK: Surviving. Most small businesses fail. I had to find ways to make sure my company would grow and succeed. I really didn’t know what to expect when I started MicroSolutions, but I figured it out and we did very well. RAINE: What three things attributed to the rapid success of your first company? MARK: Sales effort, knowledge effort, and customer support effort.
TROY GARITY
THE FONDA LEGEND CONTINUES
S A M I G AY L E HOLLYWOOD’S TRIPLE THREAT
MARK CUBAN TV PERSONALITY. RAINEMAKER. BILLIONAIRE.
I N S P I R E .
E M P O W E R .
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AN INSIDER'S GUIDE TO HOLLYWOOD
D E L I V E R
T H E
M U S T
K N O W
E N T R E P R E N E U R .
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ANASTASIA SHERGINA HEIGHT: 5’9” HOMETOWN: YAKUTSK, REPUBLIC OF SAKHA SIBERIA, RUSSIA PHOTOGRAPHED by VITAL AGIBALOW for HENSEL Hair by COREY TUTTLE for ORIBE MakeUp & Nails by KATE ROMANOFF for MAC cosmetics DRESSES by TenbyNYC 102
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Ralph Johnson is the co-founder of the legendary band Earth, Wind & Fire. Today, with over 100 million albums sold worldwide, Earth, Wind & Fire is one of the most successful bands of all time. Earning nine Grammy Awards, including one for Lifetime Achievement, the band is rightfully featured in the Rock and Roll Hall of Fame. In December, Earth, Wind & Fire will receive the prestigious Kennedy Center Honor, making it the first R&B group to do so. It’s been an inspiring and loving journey for Johnson, who joined the celebrated band when he was 19. And although it remains one of his biggest passions, Johnson likes to take the time to explore his other interests, one of which is jazz. He recently released a new single titled “Co-Swagit” (Everything’s Cool), a follow up to his 2017 “Aura,” which featured singersongwriter Siedah Garrett and fellow Earth, Wind & Fire bandmate Verdine White. The refreshing jazz groove, co-written by Johnson, features premiere guitarist Andrea Lisa and is currently #37 on the Smooth Jazz Network chart. “It was written utilizing the Yamaha Motif workstation,” shares Johnson. “I came up with the idea in the lounge of the tour bus one night. Co-Swagit means everything is cool, and for me nothing is cooler than creating uplifting music for all to enjoy.” It’s been an inspiring and loving journey for Johnson. He continues to blaze new trails with his music and is filled with gratitude for all he’s been able to contribute to the world. “Life is a one-time shot.You need to experience it.You need to live it,” says Johnson. “You need to go out and do all that you can do.” RAINE: What’s been a funny behind-the-scenes moment that you could share? JOHNSON: We were playing in Chicago at McCormick’s Place, I got off the elevator and there was a woman, buck naked, kneeling in front of my hotel door chanting. I turned around and called security. [At] my first gig in Oakland, a guy walked in to use the restroom; he was carrying a high hat, a part of the instrument from a drum set. At the beginning of the show, when I went to play, my high hat was missing. Turned out that the guy ripped off my high hat. RAINE: Knowing what you know now, what advice would you have given yourself five years ago? JOHNSON: To get more involved in the song writing. It’s very important, especially on this end—as we get in our later years. Songwriting and publishing royalties supplement your retirement along the way. For example, I was sampled by Jay-Z in 2001, on his first blueprint CD, and it’s called Song Cry; it still does quite well. RAINE: How would you describe a creative entrepreneur in your own words? JOHNSON: A creative entrepreneur is one that sets goals and doesn’t follow the crowd; one that is a bit of a maverick, and in their own way marches to the beat of their own drum. RAINE: If you had to relate what you do to sports, how would you describe how you have followed, changed, or disrupted the game? JOHNSON: We disrupted the game, because we came with something completely new that people hadn’t heard before. That brought us a lot of attention.
RAINE: If someone asked you how they could stimulate their creativity, what advice would you give? JOHNSON: The best thing you can do is surround yourself with people of like mind. Stay around people that are as creative as you are. Creativity stimulates creativity.
RAINE: How have you overcome the setbacks, letdowns, and obstacles of your career? JOHNSON: You have to rethink your approach, come back, and hit again. It’s kind of like if you meet somebody, and you two don’t hit it off. Well, maybe your approach is off.
RAINE: What three traits do you feel are most needed to pursue entrepreneurship? JOHNSON: Commitment. Strong faith. Openness to new ideas.
RAINE: What is your viewpoint of failure and how best to deal with it? JOHNSON: Failure is simply trying something and not succeeding. I play tennis a lot. If I hit a ball and the ball didn’t do what I wanted or expected it to do, maybe my stroke is off. Did I get my racket back enough? Was I too late? Also, ask yourself if you’ve done the proper research or preparation.
RAINE: Have you ever faced the issue of burnout in your career? If so, how did you overcome it? JOHNSON: No, not at all. We are still feeling it, and are still in it to win it. RAINE: Name your top three hacks for battling the loneliness of entrepreneurship. JOHNSON: I don’t really experience loneliness, period. I suppose you have to have something away from what you do that takes up your time. You need an escape. Maybe it’s tennis, golf, or something culinary. You need to have something away from your primary mission. RAINE: What wellness tips do you swear by? JOHNSON: I have a mantra: Drink the green tea, take the vitamins, and say your prayers. If you can do those three things, you are on a good program. Don’t take God for granted, and the other thing is, God is not your bellboy. RAINE: What did you want to be when you grew up? Has this stayed the same or changed throughout the years? JOHNSON: In the fourth grade I knew I wanted to be a musician. My mind was set very early on, and everything I did was to get better at what I was trying to do. RAINE: What major project coming up are you most excited about? JOHNSON: I am going to curate a CD of my own stuff—stuff I have written and produced over the years. I am doing it for a new company on the West Coast called House Productions. Essentially, it will be a CD of six to eight songs. I have a tremendous love for jazz because I was exposed to it when I was 14. Part of what I will do on this curated piece is big band stuff. I love big band swing. People like Count Basie or Duke Ellington, Oliver Nelson—they were all involved in big bands that I have listened to and loved. RAINE: Who have been the most memorable people you have worked alongside and why? JOHNSON: Well, at the top of the list was Maurice White, the person that started Earth Wind & Fire. He was a very driven person and was very committed. RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? JOHNSON: First off, study your craft! Get with someone who can help you be a better you in whatever you are trying to do: acting, tennis, golfing, etc. Get with someone that can help you get to where you want to be. Another thing is, look at the body of work done by other people in your chosen field. Believe that you can do this!
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RAINE: Describe yourself in five words or less. JOHNSON: Dedicated. Caring. Sensitive (to the needs of others). RAINE: We love transformation. If you experienced a personal or professional evolution, what was the inspiration behind it and how have people reacted? JOHNSON: My transformation was martial arts. In school, I was not physically active; I hated PE. All I wanted to do was music. For me, earning a double Black belt is saying something. The idea of achieving the rank of Black belt—was always appealing to me, but I needed to be committed to that discipline. I am also a certified scuba diver, and now I am a student pilot. Mentally, you can’t stand still. You have to continue to grow. The only way you can continue to grow is by experiencing new things. You have to roll up your sleeves and get involved.The hardest thing about doing anything is starting. It’s impossible to grow if you are not taken out of your comfort zone. RAINE: What are your superpowers? How have they helped you excel? JOHNSON: I am highly intuitive. I have the ability to see auras; what I see is the actual aura. Some people see color, but I see the glow. When we first started traveling on the road, I saw the aura of my roommate—our first guitar player; I was looking at him and asked myself: Am I seeing an aura? My oldest son has the same ability. RAINE: What is the biggest problem that creatives face today and how would you solve it? JOHNSON: Not everyone wants to see you succeed; some people want to see you fail. You have to rid yourself of the detractors. I don’t allow people like that in my creative space. RAINE: What is your favorite city for work and play and why? JOHNSON: I love going to Brazil. I love Rio because I dig the Brazilian culture, and Brazilian music is probably my favorite in terms of music from other cultures. At the same time, I like going to Paris, because I get to work on my French. I love foreign languages, so I will roll up my sleeves and learn new words.
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CELEBRITY PHOTOGRAPHER
VITAL AGIBALOW F O R G I N G A U N I Q U E PAT H IN PHOTOGRAPHY BY BRADY GOODMAN-WILLIAMS
When we imagine editorial and celebrity photo shoots, we tend to think of high intensity, glamour, and many moving pieces—makeup, hair, and fashion stylists running around with urgency, all under the direction of a demanding photographer. However, after seeing Vital Agibalow on set—working with big names, such as Nigel Barker, Carol Alt, Irina Pantaeva, and Iris Apfel—we can attest to the fact that this special photographer breaks that mold. As Agibalow works the camera, he does it with a professional yet pleasant half-smile on his face—and the effects of his calm approach are visible. Vital’s lighthearted and sensitive demeanor allows his subjects to open up in ways we haven’t previously seen. This results in stunning portraits of his subject’s inner being; you can see that each and every individual feels comfortable.The captured images, however, are raw, honest, and vulnerable. RAINE sat down with Vital to try and understand the mastery behind the Russian photographer’s approach. RAINE: Where are you from? How did you become a photographer? AGIBALOW: I’m based in New York, but my roots are Swedish, Russian, and Ukrainian. When I was seven, my dad gave me my first camera, a Leica, as a birthday present. I fell in love with it. I started taking portraits of the other kids in my neighborhood. There’s something about portrait photography that clearly inspired me since an early age. By the age of 20, I started working with local modeling agencies, and I opened my own business by the time I was 21.
but for the art. You’d be shocked how much money you can make when you prioritize the art first. RAINE: What new projects are you working on right now? Where can we see your work? AGIBALOW: Most recently, I worked with legendary supermodel Carol Alt for her new show on the FNL Network, Carol Alt’s Living Room. But there are some other interesting side projects! Lately, I’ve been working with beauty and fashion bloggers, like Kate Romanoff. RAINE: You have a brand partnership with HENSEL, right? Tell us a little about that. AGIBALOW: HENSEL is a German brand that produces professional lights for photographers. I’ve been the brand ambassador for this company since 2008. I’m using their lights on each and every shoot, and I’m proud to promote them in my studio and through my work. RAINE: Wonderful. Thank you so much for your time, Vital! You’re the best. AGIBALOW: My pleasure!
RAINE: It’s incredible that you started so young. Did your photography change since then? AGIBALOW:Those were the days of film [photography].As a photographer, you couldn’t afford to make a mistake back then. Now, everyone shoots digital, so you can see the shot on display, which makes it all so much easier. But I’m proud to say that I originally started as a film photographer. RAINE: Why does your background in film photography matter? AGIBALOW: Well, it builds credibility. It makes me [seem] more professional than any newbie these days, who starts with a digital camera and doesn’t know what it means to shoot slides.You have to be much more accurate when [shooting with film]. RAINE: You love portraits. Why are they your favorite? AGIBALOW: I love working with people and seeing their reactions when they see themselves from different angles; it is priceless! But I also work with fashion designers, which is a whole different world! RAINE: Who was the most challenging designer to shoot? AGIBALOW: Probably Karl Lagerfeld—shooting [his] portraits. Our time in the studio was limited to only 30 minutes, which is a photographer’s worst nightmare! But the results were so good. He really liked the images, which is huge, since he’s a photographer himself. Karl’s portrait was published in Bella Magazine and many others, so the hard work paid off. RAINE: Do you have any recommendations for others interested in pursuing a career like yours? AGIBALOW: Do it only if you really enjoy it. Don’t do it for the money, 120
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