Attachment 5 (Edited Copy): Membership Development Survey - Category 1 Member Responses

Page 1

ATTACHMENT 5 (EDITED COPY): MEMBERSHIP DEVELOPMENT SURVEY CATEGORY 1 MEMBER RESPONSES EDITED ONLY TO REMOVE INDIVIDUAL COMMENTS OF MEMBERS Attachment to the Membership Development Working Party Summary Report

Q1 What is your gender?

Membership Development Survey - 2023 1 / 35 13 35% 49 86 38% 317 0 27% 1
Answered: 367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Other ANSWER CHOICES RESPONSES Female Male Other
Membership Development Survey - 2023 2 / 35 0 00% 0 0 00% 0 4 63% 17 20 71% 76 52 32% 192 22 34% 82
Answered: 367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18 - 21 22 - 29 30 - 44 45 - 59 60 - 74 75 and over ANSWER CHOICES RESPONSES 18 - 21 22 - 29 30 - 44 45 - 59 60 - 74 75 and over
Q2 What is your age group?

Q3 What type of membership or playing rights do you have at Royal Adelaide?

Membership Development Survey - 2023 3 / 35 100 00% 367 0 00% 0 0 00% 0 0 00% 0 0 00% 0 0 00% 0 0 00% 0 0 00% 0 0 00% 0 0 00% 0
Answered: 367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 (including Category 2 Category 3 Veteran 25, Veteran... Country Under 36 Junior (Under 21) Interstate / Overseas Non-Playing Temporary ANSWER CHOICES RESPONSES Category 1 (including Life, Veteran 50) Category 2 Category 3 Veteran 25, Veteran Associate or Veteran Non-Playing Country Under 36 Junior (Under 21) Interstate / Overseas Non-Playing Temporary

Q4 How many years have you been a member of Royal Adelaide?

Membership Development Survey - 2023 4 / 35 12 26% 45 13 35% 49 23 98% 88 27 25% 100 23 16% 85
Answered: 367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 5 years 6 - 10 years 11 - 20 years 21 - 40 years More than 40 years
Less than 5 years 6 - 10 years 11 - 20 years 21 - 40 years More than 40 years
ANSWER CHOICES RESPONSES

Q5 In the last 12 months, how many times did you use the practice facilities at Royal Adelaide without using the course? (Please select one answer)

Membership Development Survey - 2023 5 / 35 17 44% 64 33 79% 124 29 43% 108 19 35% 71
Answered: 367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Never Less than 8 times 8 - 24 times More than 24 times ANSWER CHOICES RESPONSES Never Less than 8 times 8 - 24 times More than 24 times

Q6 In the last 12 months, how many times did you play golf on the course at Royal Adelaide? (Please select one answer) Answered:

Membership Development Survey - 2023 6 / 35 1 36% 5 7 90% 29 24 52% 90 66.21% 243
367 Skipped: 0 TOTAL 367 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Never Less than 8 times 8 - 24 times More than 24 times ANSWER CHOICES RESPONSES Never Less than 8 times 8 - 24 times More than 24 times

Q7 Overall, how important is each of the following aspects of Royal Adelaide to you? (Please select one answer per row)

Answered: 355 Skipped: 12

Golf course

Practice facilities

Professional shop

Membership Development Survey - 2023 7 / 35
Membership Development Survey - 2023 8 / 35 Golf operations Food and beverage Clubhouse Member service and
Membership Development Survey - 2023 9 / 35 Value for money Overall experience
Competition golf... Shorter format golf
Membership Development Survey - 2023 10 / 35 83 10% 295 14 65% 52 1 41% 5 0 28% 1 0 00% 0 0 56% 2 355 4 8 33 52% 119 45 07% 160 16 06% 57 4 23% 15 0 00% 0 1 13% 4 355 4 0 24 79% 88 48 17% 171 23 66% 84 2 54% 9 0 28% 1 0 56% 2 355 3 9 23 66% 84 44 51% 158 24 51% 87 3 94% 14 1 69% 6 1 69% 6 355 3 8 33 80% 120 49 86% 177 13 52% 48 2 54% 9 0 00% 0 0 28% 1 355 4 1 37.18% 132 48.73% 173 12.68% 45 1.13% 4 0.00% 0 0.28% 1 355 4 2 24 23% 86 46 20% 164 26 76% 95 1 97% 7 0 28% 1 0 56% 2 355 3 9 26 20% 93 42 54% 151 27 04% 96 3 10% 11 0 56% 2 0 56% 2 355 3 9 58.31% 207 37.18% 132 3.66% 13 0.56% 2 0.00% 0 0.28% 1 355 4.5 11 83% 42 36 34% 129 33 80% 120 13 52% 48 2 82% 10 1 69% 6 355 3 4 4 51% 16 11 83% 42 23 38% 83 37 75% 134 20 00% 71 2 54% 9 355 2 4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely I Very Import Somewhat I Not so Imp Not at all I N/A EXTREMELY IMPORTANT VERY IMPORTANT SOMEWHAT IMPORTANT NOT SO IMPORTANT NOT AT ALL IMPORTANT N/A TOTAL WEIGHTE AVERAGE Golf course Practice facilities Professional shop Golf operations Food and beverage operations Clubhouse Member service and communications Value for money Overall experience Competition golf opportunities Shorter format golf opportunities (e g less than 18 holes or putting competitions)

Q8 Overall, how satisfied are you with each of the following aspects of Royal Adelaide? (Please select one answer per row)

Answered: 355 Skipped: 12

Golf course

Practice facilities

Professional shop

Membership Development Survey - 2023 11 / 35
Membership Development Survey - 2023 12 / 35 Golf operations Food and beverage Clubhouse Member service and
Membership Development Survey - 2023 13 / 35 Value for money Overall experience
Shorter
Competition golf...
format golf
Membership Development Survey - 2023 14 / 35 83 10% 295 14 65% 52 1 41% 5 0 28% 1 0 00% 0 0 56% 2 355 49 30% 175 38 31% 136 7 89% 28 2 25% 8 0 56% 2 1 69% 6 355 45 07% 160 38 59% 137 11 83% 42 3 38% 12 0 56% 2 0 56% 2 355 35 77% 127 38 59% 137 21 41% 76 1 97% 7 0 00% 0 2 25% 8 355 34 93% 124 45 35% 161 11 55% 41 5 92% 21 1 69% 6 0 56% 2 355 44 23% 157 39 15% 139 12 11% 43 3 94% 14 0 28% 1 0 28% 1 355 40 56% 144 40 85% 145 17 46% 62 1 13% 4 0 00% 0 0 00% 0 355 27 32% 97 42 54% 151 23 94% 85 5 07% 18 0 85% 3 0 28% 1 355 53 80% 191 39 44% 140 5 63% 20 1 13% 4 0 00% 0 0 00% 0 355 36.34% 129 32.39% 115 23.94% 85 1.69% 6 0.28% 1 5.35% 19 355 11 55% 41 14 65% 52 47 89% 170 5 07% 18 1 41% 5 19 44% 69 355 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Satisfi Somewhat Neither sat Somewhat Very dissati N/A VERY SATISFIED SOMEWHAT SATISFIED NEITHER SATISFIED NOR DISSATISFIED SOMEWHAT DISSATISFIED VERY DISSATISFIED N/A TOTAL WE AVE Golf course Practice facilities Professional shop Golf operations Food and beverage operations Clubhouse Member service and communications Value for money Overall experience Competition golf opportunities Shorter format golf opportunities (e g less than 18 holes or putting competitions)

Q9 How likely are you to recommend membership of Royal Adelaide to a friend or colleague?

Answered: 355 Skipped: 12 Total

Membership Development Survey - 2023 15 / 35 9 3,074 355
Respondents: 355 0 1 2 3 4 5 6 7 8 9 10 ANSWER CHOICES AVERAGE NUMBER TOTAL NUMBER RESPONSES

Q10

Please explain the main reason for your response. (Please write your answer)

Answered: 355 Skipped: 12

Membership Development Survey - 2023 16 / 35

Q11 Overall, how important is each of the following aspects of golf operations at Royal Adelaide to you? (Please select one answer per row)

Answered: 343 Skipped: 24

Membership Development Survey - 2023 17 / 35
Member service (from the Go Member communicatio... Competition golf

Social golf opportunities

Availability and access t...

Pace of play

Reciprocal club network

Membership Development Survey - 2023 18 / 35

Member service (from the Golf Operations team)

Member communications (from the Golf Operations team)

Competition golf opportunities Social golf opportunities

Availability and access to convenient teetimes

Pace of play

Reciprocal club network

Membership Development Survey - 2023 19 / 35 25 36% 87 45 48% 156 24 49% 84 2 62% 9 0 58% 2 1 46% 5 343 3.9 20 41% 70 43 73% 150 31 49% 108 2 62% 9 0 29% 1 1 46% 5 343 3 8 14 87% 51 39 07% 134 31 49% 108 9 91% 34 2 62% 9 2 04% 7 343 3.5 13 12% 45 34 99% 120 34 99% 120 12 83% 44 2 62% 9 1 46% 5 343 3 4 59 77% 205 35 57% 122 3 50% 12 0 00% 0 0 29% 1 0 87% 3 343 4 5 50.73% 174 35.28% 121 12.24% 42 0.58% 2 0.29% 1 0.87% 3 343 4.3 45 48% 156 39 07% 134 12 83% 44 1 75% 6 0 00% 0 0 87% 3 343 4 2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely I Very Import Somewhat I Not so Imp Not at all I N/A EXTREMELY IMPORTANT VERY IMPORTANT SOMEWHAT IMPORTANT NOT SO IMPORTANT NOT AT ALL IMPORTANT N/A TOTAL WEIGHTE AVERAGE

Q12 Overall, how satisfied are you with each of the following aspects of golf operations at Royal Adelaide? (Please select one answer per row)

Answered: 343 Skipped: 24

Member service (from the Go Member communicatio...

Membership Development Survey - 2023 20 / 35
Competition golf

Social golf opportunities

Availability and access t...

Pace of play

Reciprocal club network

Membership Development Survey - 2023 21 / 35

Member service (from the Golf Operations team)

Member communications (from the Golf Operations team) Competition golf opportunities

Availability and access to convenient teetimes

Pace of play

Reciprocal club network

Membership Development Survey - 2023 22 / 35 39 36% 135 44 31% 152 13 41% 46 1 46% 5 0 00% 0 1 46% 5 343 37 90% 130 45 77% 157 13 70% 47 1 17% 4 0 00% 0 1 46% 5 343 41 69% 143 35 57% 122 17 49% 60 0 29% 1 0 00% 0 4 96% 17 343 28.28% 97 37.03% 127 28.28% 97 1.17% 4 0.29% 1 4.96% 17 343 28 28% 97 51 31% 176 10 79% 37 7 00% 24 1 17% 4 1 46% 5 343 18 66% 64 50 44% 173 18 66% 64 9 62% 33 0 87% 3 1 75% 6 343 48.10% 165 34.99% 120 12.54% 43 1.75% 6 0.58% 2 2.04% 7 343 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very satisfi Somewhat Neither sat Somewhat Very dissati N/A VERY SATISFIED SOMEWHAT SATISFIED NEITHER SATISFIED NOR DISSATISFIED SOMEWHAT DISSATISFIED VERY DISSATISFIED N/A TOTAL WEIG AVER
Social golf opportunities

Q13 If course access for non-members was reduced, resulting in a material reduction in revenue for Royal Adelaide, would you support an increase in membership subscriptions to address that material reduction?

Answered: 343 Skipped: 24

Membership Development Survey - 2023 23 / 35
7 87% 27 18 37% 63 27 70% 95 36 15% 124 9 91% 34 343 -0 22 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly su Support Neutral Oppose Strongly op (no label) STRONGLY SUPPORT SUPPORT NEUTRAL OPPOSE STRONGLY OPPOSE TOTAL WEIGHTED AVERAGE
(no label)

Q14 What comments or suggestions do you have to evolve and enhance the facilities, services and experiences currently offered by Royal Adelaide? How could your ideas encourage greater participation from you, and your family and friends? (Please write your answer)

Answered: 234 Skipped: 133

Membership Development Survey - 2023 24 / 35

Q15 How important are voting rights to you?

Answered:

Membership Development Survey - 2023 25 / 35 4 1,334 341
341
26 Total Respondents: 341 0 1 2 3 4 5 6 7 8 9 10 ANSWER CHOICES AVERAGE NUMBER TOTAL NUMBER RESPONSES
Skipped:

Q16 Do you support an extension of voting rights beyond Category 1, Life and Veteran 50 members? (Please select one answer)

(a) Yes - for all Category 1 and 2 members who have paid the Category 1 entrance fee

(b) Yes - for all members who have paid the Category 1 entrance fee

(c) Yes - for all Category 1 and 2 members, regardless of the entrance fee paid

(d) Yes - for members beyond those within (a) - (c)

(e) No

(f) Unsure

Membership Development Survey - 2023 26 / 35 19 65% 67 19 35% 66 13 20% 45 6 45% 22 32 55% 111 8 80% 30
341 Skipped: 26 TOTAL 341 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes - for all Category
Yes - for all members
Yes - for all Category...
Yes - for members beyo...
No
Unsure
Answered:
(a)
(b)
(c)
(d)
(e)
(f)
ANSWER CHOICES RESPONSES

Q17 Given your answer to Question 16, which membership categories should be entitled to vote? (Please select all that apply):

Membership Development Survey - 2023 27 / 35 82 70% 282 33 72% 115 6 45% 22 8 21% 28 9 68% 33 2 64% 9 13.78% 47 14.08% 48 9.68% 33
Answered: 341 Skipped: 26 Total Respondents: 341 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 (including Category 2 Category 3 Country Under 36 Interstate/Over seas All playing Veteran... All playing members over Unsure ANSWER CHOICES RESPONSES Category 1 (including Life, Veteran 50) Category 2 Category 3 Country Under 36 Interstate/Overseas All playing Veteran membership categories All playing members over the age of 18 Unsure

Q18 As a Category 1 member, would you consider transferring to a different category (i.e. Category 2 or Category 3) if that category had voting rights, the same playing rights as exist today for Category 2 or Category 3 and continued to have a lesser annual subscription? (Please select one answer)

Membership Development Survey - 2023 28 / 35 16 47% 55 69 16% 231 14 37% 48
Answered: 334 Skipped: 33 TOTAL 334 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Unsure ANSWER CHOICES RESPONSES Yes No Unsure

Q19 The full entrance fee for Category 1 will be $10,148 from 1 March 2023. The entrance fee for Category 2 members will be $8,118 (i.e. 80% of the full entrance fee, consistent with the annual subscription for Category 2 being 80% of the Category 1 subscription).If Royal Adelaide had a single entrance fee for new members joining as a Category 1 or Category 2 member (i.e. $10,148) but retained different annual subscriptions substantially determined on playing rights, do you believe the increased entrance fee for those with Category 2 playing rights might discourage those persons from joining? (Please select one answer) Answered: 341 Skipped: 26

Membership Development Survey - 2023 29 / 35 34 31% 117 36 36% 124 29 33% 100
TOTAL 341 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Unsure
ANSWER CHOICES RESPONSES Yes No Unsure

Q20 Only members with voting rights are eligible for the Committee at Royal Adelaide. If voting rights were extended beyond Category 1, do you believe those eligible for the Committee should be:

Membership Development Survey - 2023 30 / 35 45 45% 155 48 09% 164 6.45% 22
Answered: 341 Skipped: 26 TOTAL 341 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 members only Any member with voting Unsure ANSWER CHOICES RESPONSES Category 1 members only Any member with voting rights Unsure

Q21 Currently any Category 1 member is eligible for the Committee regardless of length of membership. Should a member who is eligible for the Committee need to have been a member:

Membership Development Survey - 2023 31 / 35 54 84% 187 14 66% 50 25 51% 87 4 99% 17
Answered: 341 Skipped: 26 TOTAL 341 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% For at least 5 years For at least 10 years For no minimum period Unsure ANSWER CHOICES RESPONSES For at least 5 years For at least 10 years For no minimum period Unsure

Q22

The Category 1 subscription will be $5,537 from 1 March 2023. Category 3 members pay an annual subscription of 50% of the Category 1 subscription and have playing rights on three days (Sunday, Monday and Friday).Would you support the introduction of a new membership category to which an existing member aged between about 36 and 50 could transfer for a limited time which had lesser playing rights and lesser annual subscription than Category 3?

Answered: 340 Skipped: 27

Membership Development Survey - 2023 32 / 35 63 53% 216 16 18% 55 20 29% 69
TOTAL 340 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Unsure
Yes No Unsure
ANSWER CHOICES RESPONSES

Q23 A person cannot join Royal Adelaide as a Category 3 member. Category 3 membership is only available to existing members. Would you support Category 3 membership being available to new members aged between about 36 and 50?

Answered: 340 Skipped: 27

Yes - but only on payment o...

ANSWER CHOICES RESPONSES

Yes - but only on payment of the Category 1 entrance fee

Yes - on payment of a reduced entrance fee corresponding to playing rights (i e about 50%) No Unsure

Membership Development Survey - 2023 33 / 35 24.12% 82 47 06% 160 16 47% 56 12 35% 42
TOTAL 340 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes - on payment of a... No Unsure

Q24 Do you have any suggestions for how Royal Adelaide might attract and retain members aged between about 36 and 50?

Answered: 190 Skipped: 177

Membership Development Survey - 2023 34 / 35

Q25

Please provide any further comments with respect to any of the questions in this survey.

Answered: 134 Skipped: 233

Membership Development Survey - 2023 35 / 35

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Attachment 5 (Edited Copy): Membership Development Survey - Category 1 Member Responses by Royal Adelaide Golf Club - Issuu