Paraisong Pilipino: Bumisita na sa Basco, Batanes!

TANES SCO B B

Paraisong Pilipino

VISUAL BRANDING

Introduction

“Paraisong Pilipino: Bumisita na sa Basco, Batanes” is a visual branding project with the primary objective of showcasing the picturesque scenery, distinct traditions, and rich culture of Basco Batanes through different visual branding elements integrated into various printed and digital mediums. The project aims to be both informative and promotional to its viewers, as it highlights the different tourist spots, gastronomic ventures, and festivities that await in this one-of-a-kind destination.

Background of Basco, Batanes

Batanes, which is also called the “Home of the Winds”, is known for its serene atmosphere, calm windy weather and its simple way of living. The Ivatans, or the people of Batanes, uphold a culture of hard-work, honesty, and integrity. Batanes is an ideal destination for tourists who seek to immerse themselves in a peaceful place that is rooted in a highly traditional past. A true escape from the fast-paced modern world.

Basco is a seaside municipality and the capital of Batan Island in Batanes, the Philippines’ smallest island province.

The ancestors of today’s Ivatans are Austronesians who came to the Batanes Islands during the Neolithic period 4000 years ago. They were sailors and boat builders. Under the direction of Governor-General José Basco y Vargas, the Spanish claimed Batanes as part of the Philippines in 1783. The earliest towns were Basco and Ivana. Batanes became a part of Cagayan at the end of the Spanish rule. It was established as a separate province by American authorities in 1909.

Target Audience

The Primary Target Audience would be adults aged 24-39 years old, who have stable income and are seeking to travel somwhere tranquil, away from the stresses of modern society.

While the Secondary Target Audience would be adults aged 40-69 years old who also have stable income, who are also seeking a change of pace from the clamorous urban lifestyle. For the elderly group of 60 and above, this may serve as an ideal retirement vacation spot.

The first four campaign handles stated were the initial ideas, which eventually led up to the main “Big Idea” that reads “Paraisong Pilipino: Bumisita na sa Basco, Batanes!”.

This finalized campaign handle emphasizes that Basco Batanes is one of the local paradise destinations. This may serve as motivation for Filipinos who may want to escape the hustle and bustle of city life by visiting a local paradise.

Logo TANES SCO B B

The logo is fairly simple, yet eye-catching. It features one of Batanes’ main, and most popular landmarks, the Basco Lighthouse. In the logo, it replaces both the A’s in Basco and Batanes, and uses the brand’s chosen color palette. The chosen font used for the logo is Brevia ExtraBlack.

DO’s

a. Use the assigned color palette.

b. Maintain the proper scaling.

DON’TS

a. Alter or remove the tower in the logo.

b. Don’t place any visual element over any part of the logo.

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Don’ts

Color Palette

This warm color palette was inspired by the rosy sunrise in the Valugan Boulder Beach. The dominant peach and yellow are from the cloudless early morning sky, while the contrasting darker colors are from the many rocks that cover the shore.

#FFAE42

R: 255, G: 174, B: 66

C: 0% M: 32% Y: 74% K: 0% PANTONE 804 C

#FFE5B4

R: 255, G: 229, B: 180

C: 0% M: 10% Y: 29% K: 0% PANTONE 7499 C

#DCAE96

R: 220, G: 174, B: 150

C: 0% M: 18% Y: 27% K: 14% PANTONE 727 C

#B57170

R: 181, G: 113; B: 112

C: 0% M: 27% Y: 27% K: 29% PANTONE 695 C

#362624

R: 54, G: 38, B: 36

C: 0% M: 6% Y: 7% K: 79% PANTONE Black 4 C

1.) Brevia ExtraBlack Brevia ExtraBlack will be used for the logo of Basco, Batanes.

2.) Open Sans Light Open Sans Light will be the font used for Headings and Sub-headings.

3.) Kanit Kanit will be used for paragraphs, supporting sentences, and other lengths of texts.

Business Card & Letterhead

The design of Basco’s LGU business card is greatly influenced by the fact that Basco, or Batanes in general, is known for its seafaring practices, seasides, local seafood delicacies, etc. In the business card. the design makes use of the brand’s color palette and follows the shape of a fish. The letterhead, on the other hand, takes a more simple approach, with the only design being the brand logo as the letterhead.

Brochure

The design of the brochure uses a booklet style, rather than the conventional tripanel. It begins with a short introduction to Basco, Batanes, along with a showcase of must-visit spots like the Basco lighthouse. Followed by a list of festivals visitors can look forward to such as the Kulay, and Palo-Palo Festivals. The brochure is concluded with recommendations to restaurants with only the best of local Ivatan cuisine, like the highly-acclaimed Cafe De Tukon.

Print Ad

The design of the Print Ad showcases the windy Vayang Rolling Hills of Batanes. This image was specifically chosen due to the swirling road in the hill, which serves as leading lines to the yellow advertisment text placed in the clear-blue-sky that reads, “Where Will the Road Take You?”. This gives a sense of curiosity to the reader, along with an alluring element which may motivate them to visit the place someday. Both the brand logo and campaign handle are featured as well.

Billboard

The billboard design is as simplistic, and as straightforward as it gets, with the blown-up message that states “Welcome to Basco!”. This is meant to be a welcome sign in buses or airports, and the reason for its simplicity is for it to be eye-catching. Nothing screams a successful trip or flight quite like giant text that tells you that you’ve arrived in your destination. Along with the text is the scenic landscape of the mustvisit Basco Lighthouse.

Destination Marker

The design of the destination markers is essentially a simplified graphical representation of the map of Batan Island, where Basco is located, along with the many famous tourist spots in the vicinity. The map incorporates the branding project’s warm color palette and can potentially be used in tour guides.

Basco Lighthouse

Mt. Iraya

Basco Airport

Tukon Church

Valugan Boulder Beach

Fundacion Pacita (Cafe du Tukon)

T-Shirt Design

The first T-Shirt design that states “I *Heart* Basco Batanes uses an alternate version of the Branding Project’s logo. This logo retains it’s theme of substituting the letter A in both Basco and Batanes with the Basco Lighthouse, but it’s a silhouette of the lighthouse this time.

The second T-Shirt design uses a bricked pattern blended with the warm sunset scenery of the Basco Lighthouse.

Website

The Website design fully utilizes the project’s warm color palette in site-headers, footers, tabs, sections, icons, and text. This specific color palette accentuates and compliments the images showcased throughout the website especially because photographs of Basco, Batanes are heavy in natural greens and blues. The website features essential links to pages that any aspiring tourist seeks, such as pages on accomodations, food-places, as well as bookings for guided tours and other excursions.

Digital Application

The Digital Application design is essentially a streamlined version of the website, adapted for smart-phone users. Both site-layout and color palette are retained. All the other features seen in the website such as the links to accommodations, food -places, tours, excursions, and testimonials are available in the digital application as well.

Social Media Ad

These Social Media Ads were created with the use of Facebook’s Create a Mockup Tool. They essentially feature the different tourist attractions, restaurants, and festivities of Basco, Batanes along with the branding Logo, Campaign handle, and accompanying text which make use of the project’s color palette. These captivating images along with the brief text make these ads suitable for rapid feed scrolling, Facebook Live, and the overall fast-paced social media consumption trend.

TANES SCO B B