Quarterly Volume 10
Apr - Jun 2013
An endeavour for Road Safety The United Nations had declared the week from 6th-12th May, 2013 as the Global Road Safety week with the theme –“Pedestrian Safety”. Radio Madhuban 90.4 FM launched a project “Zara Hatke Zara Bachke, Ye Hai Traffic Meri Jaan” to promote safety on roads. The project included several onair programs, promotion capsules and catchy one-liners which were broadcast throughout the week to motivate and encourage people to observe traffic rules. The focal show “7 Din 7 Ghante” was broadcast every day from 6-7 pm featuring discussions and talks with various government officials and related personnel on different aspects and elements of ‘safety on roads’.
A look Inside the RJs tried to highlight the need to look into the matter of safety on roads, while on the other, the local community came forward to share opinions about road traffic related issues and the present state of roads in the area. It was pointed that the condition of roads in Abu road has been deteriorating. While the roads are narrow and marked with innumerable potholes, the lack of footpaths further puts pedestrian safety at risk. The RJs also appealed to the listeners to ‘never drink and drive’ and stay safe.
Day 1 The first day set off on a very dedicated note where on one hand
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Testimonial
Day 2
“Kadak Hawaldar”, a brainchild of the radio Madhuban team, was the on-air mascot of the project – a voice that used satire and wit to inform the community in an interesting and entertaining manner. Following is the detailed day-to-day report of major activities and events.
Environment Day... 2 The gift of Life... 3 Say no to Tobacco... 3 1st Anniversary Celebrations... 3 Re Engineering the ... 6 Say Yes to Organic... 7 New Shows... 8 A hunt for singing star... 8
A special guest Mr. Mahendrapal, Engineer, educated the listeners about road signals and the importance of a divider, a roundabout, reflectors, indicators, sign boards, footpaths and zebra crossing in detail. He mentioned about the emergency services provided on the highways like fuel refilling, repair of vehicles, a telephone booth at every 2 Km and other assistance in case of medical emergencies. He encouraged listeners to follow traffic rules and ‘to always drive in their respective lanes and use indicators while changing lanes’. The whole talk was informative.
“This association with Radio Madhuban and the opportunity to record for 90.4 FM is a very new and special experience for me. I am delighted to get a platform from where my poems and songs can reach a lot more people than from the stage. I feel that radio is a modest platform and gives me extreme pleasure.” Rajendra Vyas Ji, Poet and Lyricist, Bhilwada
Value of the Quarter Simplicity is the state or quality of being simple. Simplicity can be used to imply beauty, purity, or clarity. There's great beauty in simplicity. Simplicity takes us away from artificiality; it simply accepts and in that acceptance shows us grace and humility in every circumstance.