ANNUAL REPORT 2014
Radio Madhuban 90.4 FM Community Radio Station
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With ever loving inspiration from our revered seniors, who have always been the pillar of strength motivation and guidance for us. Thank you for leading our path this far. We hope to keep moving forward with your blessings in the new year also.
Please feel free to use the information included in this report to promote sustainable livelihoods and for community development in rural and urban areas every where. However, we do ask that you let us know about it and acknowledge this publication as well. Š Copyright 2015, Radio Madhuban 90.4 FM
INDEX Annual Report 2014
Foreword
2
Messages
3
Introduction
4
Executive Summary
5
Timeline 2014
6
Fact File 2014
8
Programme Production Report 2014
9
Snapshots of the Year 2014
10
Achievements and Recognition
13
Participations
14
Training Sessions and Workshops
15
Bringing Live from the Community
16
Village Outreach Programs
18
Community Development Projects
21
Our Guests in 2014
31
Team Radio Madhuban
33
People in Spotlight
37
New On-Air Shows
37
Our Well Wishers
37
Radio Madhuban Community Society
42
Listenership Survey and Research
44
1
FOREWORD
Radio Madhuban 90.4 FM is one of the fastest growing Community Radio Station of the nation. It was setup by Broadcast Engineering Consultants India Limited (BECIL) under Ministry of Information & Broadcasting for providing professional platform to local community. It is also heartening to see that the entire community is participating with full enthusiasm and energy in Radio projects with the same joy and love and are able to bring about tremendous impact on their target audience. The Broadcasting Engineering Consultants India Ltd. congratulates the entire team of Radio Madhuban 90.4 FM for doing a remarkable job in terms of contributing to the development of local community. This report presents a summary of the activities of the radio station and also details its projects and programs for the community. The areas identified by the team for developmental focus are areas that need not only local but also global attention. Some of them are aligned with the Millennium Development Goals and some others root from the national agenda for development. The methods of implementation of the projects and the efforts behind them are truly commendable and have brought out measurable impact in the community. Radio Madhuban has placed great emphasis on the development of a range of partnerships, alliances and cooperative mechanisms so as to foster impact for its programs and activities. Their integrated activities and involving projects enable maximum participation and inclusion of the community. I wish the entire team all the very best for their future endeavours and hope that they come up with innovative solutions for the local community. I encourage the listeners of Radio Madhuban and the readers of this report to connect with them and support in their activities. I extend my heartiest congratulations for the completion of four years and the publication of this Annual Report.
Shri George Kuruvilla Director, BECIL
Annual Report 2014
2
MESSAGES
I am happy to know that Radio Madhuban 90.4 has completed four successful years of broadcasting as a community radio station. Run by the service-oriented Brahma Kumaris, from its headquarters in Mt.Abu, Rajasthan, your radio station has been striving hard to realize its potential as a medium to articulate the needs and aspirations of the communities that live in that area. The station’s programming over the years has not only emphasized community development, but also reflected local identities and cultures. It is laudable that the spirit of voluntarism that underpins community radio globally is so conspicuously visible in the operations of Radio Madhuban. As the country is witnessing the emergence of a new generation of community radio stations, I hope Radio Madhuban and its dynamic staff and volunteers will serve as peer mentors and take the sector to new heights. I wish Radio Madhuban renewed energy and commitment for continuing the good job that it has been doing.�
Commonwealth Educational Media Centre for Asia wishes the entire team of Radio Madhuban 90.4 FM on the completion of four years of operations in the region. In these years, Radio Madhuban has not only undertaken several impactful projects but has also established a strong connection with the local community. It gives me pleasure to know that their team is actively participating in regional and national workshops and conferences to enhance their skills and create interesting solutions for the community. What strikes me most about the programs is the fact that they all impart some value-based message with good entertainment. On behalf of CEMCA, I wish the team of Radio Madhuban a glorious future and hope that they continue to serve the community with the same joy and love.
Dr. Ankuran Dutta Programme Officer, Livelihoods & Health CEMCA
Dr. Vinod Pavarala UNESCO Chair
Annual Report 2014
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INTRODUCTION
Radio Madhuban 90.4 FM is a Community Radio Station licensed under the Ministry of Information and Broadcasting, Government of India, operational since the past four years in Shantivan, Abu Road. Radio Madhuban was set up with the aim to help in the development and upliftment of local community by informing, educating, enlightening and awakening the masses. With a variety of on-air shows and thematic village-outreach programs, Radio Madhuban has been successful in building strong bonds with the community.
Mission : Our mission is to serve the society and mainstream the marginalized and underprivileged sections of the local community by informing, educating, enlightening and awakening the people in order to uplift their social, psychological and physical wellbeing.
Vision : Radio Madhuban 90.4 FM envisions maximizing community participation in design and development of programs and functioning of the radio station. We aspire to promote social well being of people and help them come out of the cocoon of backwardness and stagnation. It is a dream to take radio into every household of the region and let the people extract utmost benefit and bring local community at par with the mainstream by enabling them to share information, stories, experiences that can lead to their development as creative contributors to the society.
Annual Report 2014
India’s first value-based community radio station, the team Radio Madhuban has put in tremendous effort to promote values and morals in all spheres of life. With special focus on areas like education, sustainable development, women and youth empowerment, health & hygiene and organic farming, Radio Madhuban provides value-based education, entertainment and information 24x7. Owing to the immense technological advancement and IT support, Radio Madhuban is also available on the internet for listeners in different parts of the country and globally. It is only with the support from the parent organization, the Government and the love of listeners that Radio Madhuban has reached till here. This report presents detailed information about the various activities and achievements of Radio Madhuban during the year 2014.
B.K. Nirwair
General Secretary, Brahma Kumaris
4
EXECUTIVE SUMMARY
The past four years have been very eventful and Radio Madhuban has been constantly trying to strengthen and channelize its efforts to help in holistic development of the community. In this regard, the entire Radio Madhuban team of volunteers have been focusing their energies to truly help the local people in more than one way, to understand their problems and involve them in the solutions. The team has been growing ever since the year of inception and a lot of young and talented volunteers have worked with Radio Madhuban on different projects and programs to bring out appreciable results. We currently have a team of 18 Radio Jockeys and a support team of over 17 volunteers who assist in different capacities in various projects and related tasks. 5 new members joined our team this year, to put us one step closer to fulfilling our vision of making Radio Madhuban a complete community driven initiative. The team started 2 new shows to cater to the demand of time and community. We now broadcast 26 shows in a week and 18 hours of fresh content. The establishment of Radio Madhuban Community Society (RMCS) was a great milestone in the yearlong journey. Several community development projects that were carried on by Radio Madhuban have now been undertaken by the Society and have been running in a more organized and regular manner. The creation of RMCS also rises opportunities for acquiring the requisite support and sponsorship for these community building and village-outreach projects and events. This year, Radio Madhuban also organised a mega community event, titled “Sakhi Swasthya - mini marathon, run for health”. Over 500 women participated and we received lots of appreciation. We are in the middle of another mega Talent Hunt that is aimed at increasing community participation. The team has also been very actively participating in various conferences and seminars in order to promote our efforts and also learn from other’s experiences. Our team participated in 7 different regional, national and international conferences organized by governmental and independent bodies in different parts of the country. Radio Madhuban 90.4 FM has been striving hard to set the developmental process in swift motion in Abu Road. We have completed 4 years in serving the community, building partnerships and forging bonds that shall hopefully last for a long time. It is only with everyone’s support that we have come so far.
Ramesh N. Shah
Secretary, Radio Madhuban Community Society
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TIMELINE 2014
Radio Madhuban has been serving the community for the past four years and has done several projects in a variety of fields. I hope that Radio Madhuban continues to operate in Abu Road so as to benefit the tribal community of Abu Road.
Karunakar Shetty Director, Radio Madhuban
The team Radio Madhuban 90.4 FM was involved in a lot of events and activities all throughout the year. Given below is a list of all the activities and happenings at Radio Madhuban.
January ► Celebrated RM 3rd Anniversary on 19th ► Attended Community Radio Internship at Delhi ► Live broadcast of Republic Day celebrations from Abu Road on 26th Jan 2014
March ► Participated in Community Radio Sammelan 2014 ► Took part in Community Radio Consultation held at Jaipur ► Organized a 10 days “Women Empowerment Campaign” in Abu Road
February ► Attended Peer Review Workshop organised by MI&B ► Live broadcast of Beti Bachao on 2nd Feb 2014 from Janjati Aavasiy Vidyalay Abu Road ► Lamp Lighting, B.Sc. Nursing, Nursing College, Talehti ► Live broadcast of Shiv ki Baraat from Abu Road ► Half Marathon – Run for Education by CIT ► Celebrated world Radio Day
► Celebrated International Women’s Day ► Live coverage of football match organized by the Shivsena Party at Polo Ground, Mt Abu ► Live coverage of 3rd Abu International Trail Half Marathon ► Organised a Seminar on World Water Day
Annual Report 2014
April ► ‘Baal Vivah’ 15 days long Radio Awareness Campaign ► Mr. S N Subba Rao, Freedom Fighter visited our studio
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May ► Documentary of different ethnic communities in Abu Road and their cultures ► Peer Review training and visited Radio Luit & Henvalvani.
June Celebrated ‘World Environment Day’ on 5th
July ► 20 Rag picking children were admitted in to local Govt. Schools ► 26th July 2014 made documentary on Kargil Vijay Diwas
August ► Celebrated Rakhi on 10th Aug 2014 ► Celebrated Independence Day with Atulya Bharat ► Conducted an Interschool essay writing competition “Vision India 2025”
September
► Released a documentary, “Mount Abu Ki Gaurav Gatha”. ► Celebrated Friendship day and Janmastami
► Awareness campaign on making ecofriendly Ganesh models ► National fortnight for eye donation ► Live coverage of Dusshera from Polo grounds, Mt. Abu
October ► Team attended Peer review workshop organized by UNESCO Chair and CEMCA
November ► Organised women’s mini marathon on 9th Nov 2014 ► Celebrated Childrens Day in the local Government school on 14th Nov 2014 ► Mr Arjun Narasingha, MLA, Nepal visited our studio ► Hari Prasad Sharma, Former Chief Justice visited Radio Madhuban
► Celebrated Eco Diwali
December ► Energy Conservation week was celebrated with community on 14th ► Organised speech competition for senior citizens in the villages ► Organised quiz competition for farmers ► Organised inter college RJ Talent hunt competition
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FACT FILE 2014
Total no. of new shows launched : 2 Total no. of on air shows : 26 Total no. of Village Outreach Programs : 7 Total no. of events covered live from community : 20 Total no. of Community Development Projects : 9
No. of new team members added in 2014 : 5 Total no. of team members : 35 Total no. of interns : 1 New alliances and conferences attended : 5
Total no. of guests (for content & show
production) who visited Radio Madhuban : 125 Total No. of visitors who visited Radio Madhuban : 1024
Total No.of subscribers on value added services of 5 different mobile services : 25000
Total listenership : at least 50% of the people in each village
Total no. of sms (messages on phone) received : 30000
Total no. of calls from listeners : 11357 Total hours of production : 750 hours
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PROGRAMME PRODUCTION REPORT
18 3626 2020
1090 6892
734 538 615 222 589 874 1575 722 347 547 585 1276
Total recorded programmes during 2014 (in minutes)
12841
979 7193
Suprabhat
Sangeet Ki Duniya
Aashiyana
Salam E Zindagi
Udaan
Spotlight Values
Youth Junction
Samay Ki Mang
Mera Gaon Mera Anchal
Dharti Dhora Ri
Rhythm of Life
Mehfil
Career Options
Pathami Sanskrutam
Aap Ki Baat Vivek Ke Saath
Interviews
Jankari Express
Community Voice (Studio Rec)
Tarane Naye Purane
Studio Telephonic Rec
Vandemataram
1740
In the year 2014, we produced over 45023 minutes of content for our listeners. Our most popular shows, namely, Aashiyana, Udaan and Mera Gaon Mera Anchal have together touched a production of 26926 minutes of fresh recorded content for our listeners in the year 2014.
60 1199 2375 363 1760
29105
Total Live programmes during 2014 (in minutes) 5227
51920
Nayi Kiran
Aap Ke Swasth Aap Ke Hath
Good Morning Abu
Vandemataram
Jiyo Zindagi
Salam E Zindagi
Youth Junction
Spotlight Values
Khushi Ke Nagmein
Live Coverage From Comm
Panditayin 21309
5710
In the category of Live on-air radio shows, the community loves the shows Khushi ke Nagmein and Nayi Kiran. Together with Jiyo Zindagi these three shows have touched the mark of 1,02,334 minutes of live content for our listeners in the year 2014.
Annual Report 2014
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SNAPSHOTS OF THE YEAR 2014
Mr. Sam Pitroda, Chairman, National Innovation Council, Delhi
Mr. Ram Naresh Yadav Governor, Madhya Pradesh Mr. Prakash Javadekar Minister of I & B
Mr. Shripad Yesso Naik Tourism Minister
Dr. Bhadant Rahul Bodhi MahaThero Founder “Sarvodaya Maha Buddha Vihara”, Mumbai
Mr. Ananth Kumar Union Minister for Chemicals and Fertilizers
Arjun Narasingha MP, Nepal
Mr. Ram Chandra Lamichhane Exe. Director, ACORAB, Nepal Hari prasad Sharma Former Chief Justice, Nepal
Ratan yadav, Secretary, CONSFED
Annual Report 2014
Samiksha Gupta, Mayor, Gwalior
Mr. Subba Rao, Freedom Fighter
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Sri. Haulianlal Guit SDM, Mount Abu
RB Maurya, Regional Officer, Pollution Control Board
Prabhakar Shirsat Asst. Commissioner Deaddiction Pune
Mr. Sayyad Ali DEO, Elementary. Edu. Sirohi
DR. D.G. Vishwanathan, Vice-Chancellor, Tamilnadu Teachers Education University Mr. Mukul Sharma PRO, Sirohi
Mr. Sonkusle, Distric Development Manager, NABARD, Sirohi
Dr. Ravish C Maheshwari, Former Vice Chancellor, SDAU, Gujarat Mr. Suresh Goyal Governer, Lions Club, Balodra
Mrs. Yogita Bhatt, Reservation Officer, GSRTC, Bhavnagar
Mr. AK Goel, CGM, Northern Telecom Region, BSNL
Annual Report 2014
NK Bhoi, CGMT, BSNL, Odisha Mr. Jayasimha Rathod CEO, India One
Dr. Chandrashekhar Pran, Social Activist, Nehru Yuva Kendra Sangathan
Mr. Kautilya Pandit Indian Google Boy
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Mr. Mukhija, Director Larsen & Toubro (L&T) Mumbai
Mrs. Harsha Mukharjee Co-Founder, CEO of CSR Advisor Mumbai
Mr. Ajit Singh, Executive Vice President, L & T, Mumbai
Dr. Sharad Kale, Scientist BARC, Mumbai
Mr. David, Project head IIIT Hyderabad Mr. Maheshwar Sharon, Research Director, NSNRC
Dr. R.M Chandrashekhran Vice-Chancellor, Tamilnadu Teachers Education University.
Anuradha Singhai, Director IECCI, Bhopal Mr. Narayanan, Indusrtialist, Hyderabad
Ranveer Pushp, Script Writer, Director, Mumbai
Parthsarathi Patnaik, Director, RBS, Mumbai
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Sunil & Vijay Lubaniya, Athlets, Mt. Abu AIR Staff, Surat
Surya Prakash, Founder, We Youth Foundation, Delhi
Ravindra Jain, Music Director, Mumbai
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ACHIEVEMENTS AND RECOGNITIONS
National Community Radio Award Radio Madhuban was awarded with National Community Radio Award 2014 by the Ministry of Information and Broadcasting during 4th National Community Radio Sammelan at Vigyan Bhawan New Delhi. The Award was presented by Shri Bimal Julka Secretary, MIB, Govt. of India to Radio Madhuban Station Manager Mr. Yashwant Patil. Out of 165 Community Radio Stations in India Radio Madhuban was selected to receive the award in Thematic Category for its program “Gruhasan Se Singhsan”. The program describes about how an uneducated woman Sarmi Bai from a tribal family of Nichalagarh fought for literacy especially for girl’s education and became an idol in her village as Sarpanch.
Foot Ball match in Polo Ground, Mt. Abu
Digital Empowerment Foundation, Manthon Awards
Radio Madhuban was invited to be the commentator for the football match . The chief guest MrRaghuveer Singh Meena, Collector, Sirohi congratulated our team for our efforts to promote sports in the region. The entire commentary was also broadcast on-air for our listeners. President of the District Football Association Mr Vinod Agrawal highlighted the scenario of sports in the region and shared the benefits of physical activity for young individuals. Radio Madhuban was awarded a trophy and certificate for our contribution.
Team Radio Madhuban was chosen as the Best Nominee and got an opportunity to represent Radio Madhuban’s community development efforts in front of a national audience on 4th December 2014 at New Delhi.
Radio Madhuban received the love and support of its listeners that made this year an exciting learning experience. We have always valued the response of our community towards our projects and programs and thank everyone for listening to us. Winning the National Community Radio Award was definitely a great achievement. We hope that you continue to love us and support our initiatives in the coming years.
PARTICIPATIONS
Community Radio Sammelan 2014 Mr. Yashwant Patil, Station Manager, Radio Madhuban, attended the Community Radio Sammelan 2014 organized by the Ministry of Information and Broadcasting, Govt. of India and the Oneworld Foundation from 13th to 15th March’14 at New Delhi.
Community Radio Internship Mr. Rohit Gupa, Technical Support, Radio Madhuban, successfully completed an internship program at the Community Radio Facilitation Centre, organized by the Ministry of Information and Broadcasting, Govt. of India and the Oneworld Foundation from 27th to 30th January’14. It was an enriching experience for Mr. Gupta to learn in detail about facilitation of new and upcoming CR applicants
Community Radio Consultation Mr. Rohit Gupta also represented Radio Madhuban at the Community Radio Consultation held in Jaipur on 3rd March’14. Radio Madhuban was invited by the organizers, the Community Radio Association, to share its experience of successfully operating a community radio and promoting inclusive growth through outreach projects.
Peer Review Workshop RJ Ramesh attended a Peer Review Workshop from 17th to 19th Feb’14 organized by the Ministry of Information and Broadcasting, Govt. of India and the Oneworld Foundation at New Delhi. He successfully completed the peer review training and visited Radio Luit, Assam & Henval vani. Chamba, Uttarakhand.
CRCIT Workshop RJ Subhashree is now a certified peer by the UNESCO Chair and Commonwealth Education Media Centre for Asia held in Hyderabad and can facilitate other radio stations in their self-assessment and progress.
The team at Radio Madhuban believes in constantly learning and adding to their skill set so as to be able to deliver in the best possible way. Therefore, our team participated in several workshops and learning sessions around the country this year. This not only enhanced our talents and capabilities, but also helped us to create a network of resources and learn from our contemporaries’ experiences in implementation of various projects and schemes.
TRAINING SESSIONS AND WORKSHOPS Radio as a Means for Changing Lives
7th Jun 2014
Anil Srivatsa, CEO, Radiowala, visited Radio Madhuban to share his experience with radio. He highlighted the importance of radio as a powerful means of mass communication and how can it be used as a tool of impact for the society. It reassured our team of the immensely influential tool they have for a positive change in the community.
Radio Show Production and Engineering
7th July 2014
Mahender Singh, Sound Engineer, Anhad Studio Pvt. Ltd., New Delhi conducted a workshop for our team on different types of production techniques and shared key points of various software used for producing a radio show. He discussed about the proper usage of a microphone and highlighted some tips to maintain good and uniform sound quality for all shows.
Communication Skill and Public Speaking
21st September 2014
Mr. Ashutosh Jain, News Reader & Editor, All India Radio, Delhi, visited Radio Madhuban for a training session in which he emphasised the importance of proper pronunciation and punctuation. He highlighted small differences in the local dialects and stressed on the benefits of script writing for every radio jockey to become successful. The significance of regular reading of newspapers of multiple languages was also a part of this session.
Innovative Presentation on Radio
22nd September 2014
Suresh Verma, Professor in Electronic Media, Jamia Millia Islamia, Delhi, visited Radio Madhuban for a training session for our team to help them analyse the format and content of their shows. He helped the radio jockeys to move out of their comfort zone and encouraged them to try innovative methods. He also talked about sustaining a radio station.
Radio Program Designing
22nd November 2014
RJ Praveen Dave, All India Radio, Ahmedabad, visited Radio Madhuban to train the team on designing the content of a radio show and tailoring it for the local community. He stressed on the need for shows that attract the listener to radio and also have the power to keep him glued to it for hours. The fact that every presenter must reflect that he cares for the issue and wants to truly communicate the message to the listeners was also highlighted.
The team at Radio Madhuban 90.4 FM was honored to host several training sessions and workshops this year. We had experts and guests from all around the country, who came and discussed important elements of radio operations with our team and gave them special training to enhance their level of preparation for designing and presenting a radio show.
BRINGING ‘LIVE’ FROM COMMUNITY Half Marathon – Run for Education Radio Madhuban was invited to cover the half marathon organized by CIT, Abu Road on 9th February 2014. The guests - Mr Raghuveer Singh Meena, Collector, Sirohi and MrJitender Kumar Soni, SDM, Mt Abu, were extremely happy to see so many youth participating in the marathon. Efforts of Radio Madhuban were highly commended by the guests and participants. The entire coverage was broadcast live on-air for our listeners.
Pace for Peace and Prosperity Radio Madhuban was invited to cover the Mt Abu International Half Marathon and the Abu Dream Run on 9th March 2014 organized by Sports Wing - Brahma Kumaris, LS Sports – Ahmedabad, GHRC, Army & CRPF Mt. Abu. Over 600 participants participated in the event and encouraged each other to run for peace and prosperity. Mr. BSG Chauhan, IG, CRPF appreciated our efforts.
Beti Bachao Radio Madhuban covered the drama on the theme “Beti Bachao” organized on the cultural celebrations of the 16th Intra-state sports competition at Rajkiya Janjati Avasi Vidyala. The play encouraged families and spread awareness about the female foeticide. Mr Jitendra Soni, the then SDM of Mt Abu congratulated Radio Madhuban for our efforts to prevent injustice against a girl child.
Teacher’s Day Keeping alive the Teachers’ Day tradition he followed for over a decade as the Chief Minister of Gujarat, Prime Minister Narendra Modi interacted live with millions of young students and teachers, this time across the nation. Radio Madhuban also broadcast this interaction for the benefit of our listeners.
Man Ki Baat Radio Madhuban is extremely honoured to broadcast the special radio show of our Prime Minister Shri Narendra Modi, titles “Man Ki Baat” for the benefit of our listeners. This is especially loved by all our listeners and we received a very good response about it.
Our efforts have been recognized by the community and we have received an overwhelming response from our listeners. Radio Madhuban has been invited on several occasions for live coverage of various events in Abu Road and Mt Abu. It gives us immense pleasure to interact with our listeners and organize programs to help in the development of the local community. All the live coverage has been done on special requests by the organizing committee of these events.
LIST OF LIVE COVERAGES FROM COMMUNITY
19th Jan 2014
RM 3rd Anniversary
Shiv Ki Baraat
Shantivan
Abu Road
Republic Day
26th Jan 2014
Rajkey Janjati Awasiy Vidyalay
Gyan Sarovar
Shantivan
AIR, New Delhi
15th Aug 2014
Mt. Abu International Half Marathon Mt. Abu
Nursing College
Man Ki Baat (PM)
5 Jul 2014
9th Mar 2014
Nursing Promise
9th Feb 2014
th
22nd Mar 2014
Women’s Day
Beti Bachao
8th Feb 2014
Sis. Shivan
Shantivan
8th Mar 2014
Abu Road
2nd Feb 2014
World Water Day
26th Feb 2014
Independence Day Abu Road
Run for Education
12th Mar 2014
Nursing College
Foot Ball Match Mt. Abu
2nd Nov 2014 9th Nov 2014
Senior Citizen Speech Competition
Women’s Mini Marathon Abu Road
7th Dec 2014
Karoli
Teachers Day (PM) New Delhi
10th May 2014
SEW Conference Gyan Sarovar
5th Sep 2014
Man Ki Baat (PM) AIR, New Delhi
3rd Oct 2014
Man Ki Baat (PM) AIR, New Delhi
14th Dec 2014
Senior Citizen Speech Competition
19th Dec 2014
Kivarli
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VILLAGE OUTREACH PROGRAMS
World Radio Day
S
ocial development and community upliftment are dynamic concepts and need rigorous efforts. Every community has evolved and sustained in a unique manner, different from any other community, and therefore development of a community requires wide-ranging and complete understanding of not only its culture and tradition, but also of its problems and people’s perspective towards a social change. Not every community accepts change very easily. Moreover, while it is easy to bring about some changes, certain modifications take time. Through active and constant community involvement, Radio Madhuban realised that to bring about a phenomenal change in the social, economic and psychological lives of people in Abu Road, the team will have to reach out to the local community. Radio Madhuban has organized and participated in several village outreach programs this year.
Annual Report 2014
Radio Madhuban organized an inter-school painting competition on the theme for students of classes 5th to 12th on 13th February 2014. The topics for the competition were “I love Radio”, “Community and Radio” and “How has Radio Madhuban changed my life”. We received over 300 entries for the event and gave away prizes to top three winners in both the categories. The idea behind the competition was to spread awareness about Radio Madhuban in the local community and engage local people in the activities of Radio Madhuban Community Society. Students were extremely happy to participate in the painting competition and really loved the topics. A small exhibition was organized to display selected paintings to promote their efforts.
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World Water Day
On the 22nd World Water Day, Radio Madhuban started an initiative to conserve water. Special guests were invited for interviews and on-air shows. A seminar was conducted for local school children where Mr. Shyam Agrawal, Proprietor, Green Tech solutions, Jaipur talked about different techniques of reusing and recycling water economically. Other guests including Mr. Hemanth Kumar, Assistant Engineer - PHED, Abu Road, Mrs. Richa Sharma, Director - JanchetnaSanstan and MrHarilal, CEO - Sustainable Initiatives, Brahma Kumaris highlighted several elements of water usage and conservation. Important points like the waste water treatment, industrial water wastage and recycling of water remained the focus of our activities. Around 200 children from different schools participated in the seminar and the whole programme went live on radio from 11 am to 12.30 pm.
Annual Report 2014
National Unity Day
Radio Madhuban celebrated 31st October; the birth anniversary of Sardar Vallabhbahi Patel, the iron man of India, as National unity day. Our team visited Govt. Upper Primary School in Mudarla to convey the message of unity and national integration. Our team interacted with the students and urged them to pledge to maintain and promote national unity, harmony and security. The school choir presented very beautiful songs on this occasion. The school Principal also addressed the students. He discussed the importance of brotherhood and peace for national unity. The programme culminated with a beautiful song.
Ganesh Chaturthi
Radio Madhuban organised a campaign on celebrating eco-friendly Ganesh Chaturthi to spread awareness about environmental degradation and need for sustainability. With the help on online social media tools, we could reach 27,084 people. Short audio capsules were broadcast for ten days before Ganesha Chaturthi to encourage people to adopt eco-friendly practices and to control the enormous harm that we cause to nature.
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Quiz Competition
Farming is the primary occupation of people in Abu Road and surrounding villages and Radio Madhuban has always focused on their needs and development. We broadcast special shows that are centred on topics like organic farming, traditional farming techniques, modern agriculture etc. We have also associated with the Krishi Vigyan Kendra, Abu Road on several occasions to aid in designing shows and projects that aim for the progress and betterment of the farmer’s community. Taking these efforts forward, Radio Madhuban organized a quiz competition for farmers on 9th December 2014 during the evening to attract maximum participants. The event was coordinated by our listener of RM, KC Ginger, Abu Road. Around 80 formers from 3 different villages have participated in this event.
Annual Report 2014
Children’s Day
Radio Madhuban organized several activities and a number of competitions to touch the lives of children in the local community. Between 10th and 14th November, our team visited over 10 local schools and selected students for different competitions like extempore, poem recitation, story-telling and GK Quiz. On 13th November, a competition was organized at Government Higher Secondary school in Danvav and Murdala. The events were attended by the respective Principals of both the schools and shared the stories of JawaharLal Nehru. About 300 students of 6th and 7th classes participated in the general knowledge quiz and extempore competition and students of standard 1st to 5th participated in poem recitation and story-telling competitions. The ward members present also encourage the students during their performances.
Just a minute
Radio Madhuban organized a speech competition for Senior Citizens to enable them to share experiences of their lives on the topic ‘Bharat Desh Mahan’ for the citizens of Abu Road. Our team travelled to five villages in Abu Road. The participants included several government officials, police officers, social workers and farmers. The event was highly appreciated by the participants and audience. When broadcast in the radio, the show gathered public love.
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COMMUNITY DEVELOPMENT PROJECTS
Education Drug De-addiction Sustainable Development Road Safety Art and Culture Women Empowerment Organic Farming Youth Leadership Values and Morals Social Evils Health & Hygiene Children Personality Development Senior Citizens
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Radio Madhuban’s fight against child marriage
Story Behind
Aim To stop child marriages and to bring about awareness in the community about its consequences
Child marriage is a serious human rights violation affecting an individual’s rights to health, education, equality, nondiscrimination and to live free from violence and exploitation. To protect these rights, Radio Madhuban diligently carried out its Awareness Campaign to arrest the endemic child marriages that run rife during this time of the year.
Annual Report 2014
The Event
Response
Impact
A 15 days long Radio Awareness Campaign was launched by Radio Madhuban on 21stApril 2014 in which opinions and views of local people and personal experiences of women who got married at a very early age were shared with our listeners for 3 hours daily. Village outreach programs were also organized with the help of Asha Sahyogni from various Aanganvadi, Abu Road.
The families of these children were very reluctant to understand the gravity of the problem and were steadfast at first. Later, they could realise the severe outcomes of child marriage.
Our team was successful in directly stopping 2 marriages and also reported many others to save lives and preserve the future of children. The local government officials were really thankful for the help given by our team in this regard and Radio Madhuban created awareness about the negative effects of child marriage.
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Unity in Ethnic Diversity
Story Behind
Aim To preserve the local cultural heritage and help in documentation of community traditions
Abu Road is a tribal area with a highly diverse population. There is no documented account of its ethnic and cultural diversity. This way, a lot of traditions and social variety are getting lost with time.
Annual Report 2014
The Event
Response
Impact
Team Radio Madhuban organized a comprehensive survey of the local community and documented details of eight local ethnic groups, namely Garasiya, Bheel, Kohli, Gawariya, Meghwal, Muslim, Maali, Prajapati communities to preserve their cultures and also identify their unique traditional heritage and bring it in front of the world.
The communities were happy to share their experiences and information about their traditions. It gave them an opportunity to know each other better and also to share their stories and folk tales. People from communities other than these also came forward to share about their cultures.
This created awareness and spread information about the different ethnic groups and enhanced the level of knowledge of people about these communities. It helped in the preservation of local cultures and conservation of their heritage and tradition.
23
Right to Education
Story Behind
Aim To stop child labour and provide a chance for a better future to children involved in waste picking
Close to about two per cent of India’s urban population is involved in recycling work. Children, some of them as young as four, comprise about 20% of the total number of waste pickers in an average Indian city. Our team was moved to see some of these children at the Abu Road Railway station. This has severe consequences on their health and growth.
Annual Report 2014
The Event
Response
Impact
Our team initiated teaching 19 such kids. Faced with reluctance and opposition from their families, it was a difficult journey that lasted for about 10 months after which, we could successfully admit them into local schools in Abu Road.
The children were extremely grateful for the opportunity and wanted to learn. However, the families posed lot of issues initially, but later they agreed to let their children go to school.
These children have comfortably adjusted in their new schools and have been performing well. This has also encouraged other children involved in waste picking to learn. The perspective of parent’s towards education has had a change.
24
Vision India 2025
Story Behind
Aim To involve the academic community of Abu Road and promote a sense of national integration among them
Abu Road has a large academic community that has a lot of potential but does not have a platform to showcase it. It is essential to provide these individuals with a stage to present and learn.
Annual Report 2014
The Event
Response
Impact
An essay competition was organized for students, faculty and staff of schools in Abu Road on the topic “Vision India 2025”. Participants were encouraged to come up with an image of India of their dreams and motivated to include their innovative ideas about their motherland.
We received 350 entries and we selected top three winners in each of the three categories.
This event has a tremendous impact on the academic community of Abu Road. It not only created awareness about the India’s national features but it also encouraged the use of Hindi and English among them.
25
Atulya Bharat
Story Behind
Aim To promote Indian heritage and spread awareness about the nation’s history among listeners
India has a great history and is a perfect example of unity in diversity. But a lot of people are unaware of its rich past and heritage.
Annual Report 2014
The Event
Response
Impact
Our team designed and recorded a documentary of 18 hours describing the historical pathways of formation of linguistic states in the Indian subcontinent and their individual cultural evolution. 24 states were covered in this manner and their culture, food, language, songs, classical and folk dance forms, industry and political scenarios were shared with the listeners.
This documentary received great response from the community. People really liked the information provided and the presentation. We received a large number of calls and messages for this broadcast.
It created a sense of pride among the listeners about the country’s rich historical heritage. We were successful in promoting nation culture and preserving the traditional and political heritage that has led to the creation modern day India.
26
“Sakhi Swasthaya” Mini Marathon Run for Health
Story Behind
Aim To bring awareness about health among the local community, proper medical treatment and for women empowerment
During the extensive celebrations of Women’s day in March, Radio Madhuban touched a lot of families, especially women, from the community. This mini-marathon was a result of compounding requests from the community.
Annual Report 2014
The Event
Response
Impact
Radio Madhuban organized a mini-marathon for women on 9th November, 2014 in Abu Road.
We received overwhelming response, sponsorship and requests for collaboration from various organizations from the community.
This event was the first of its kind in the region and left an everlasting impression on the community. It spread awareness about the health and related concerns among women especially.
The theme of the 5 km long race was “Sakhi Swasthaya – Run for Health”. It was the first of its kind event organized in the history of Abu Road and over 500 women participated in the event. Radio Madhuban 90.4 FM gave away prizes worth about Rs 20,000 to the winners to encourage community participation.
27
Radio Jockey Talent Hunt
Story Behind
Aim To help in skill development and improve the employability of youth. The project is focused on promoting the radio operations as a profession among students.
Students in Abu Road lack a platform to showcase their talents. There is also no avenue for technical training of students in the area of radio operations. It becomes pertinent to address this issue.
Annual Report 2014
The Event
Response
Impact
Radio Madhuban has organized a RJ Talent Hunt in which over 80 students from local colleges participated. Top three will be selected through a selection process with the help of judges from renowned radio stations of India. Radio Madhuban shall train the winners for a period of six months.
We received overwhelming response for the project. Every participant displayed high level of enthusiasm and sincerity. They also exhibit a keen desire to take this up as a profession.
This has created awareness about the radio and career options associated with it. It has brought a lot of young students in contact with Radio Madhuban. It has helped in technical skill enhancement of the local youth.
28
Drug De-addiction
Story Behind
Aim To bring awareness about the detrimental consequences of drug-abuse and protecting the community, especially the young population from its reach
Abu Road has a very high level of drug abuse. It is almost customary to offer cigarettes and other drugs to guests at home and people gather in groups to involve in such activities. Radio Madhuban has been actively fighting against this menace since the past 3 years and felt it to be necessary to continue with this project.
Annual Report 2014
The Event
Response
Impact
Rallies and de-addiction campaigns were organized in schools in 14 villages in Abu Road for 2 weeks from 18th July to 2nd August 2014. School students were encouraged to participate in the rallies that went around the villages to spread the message of drug deaddiction.
Many people came forward to share their ideas about the theme and its bad effects in life through personal experiences. Children were very enthusiastic during the campaigns and reached out to the entire village with sign-boards and posters in hand.
It not only created awareness among the 700 students involved in the campaigns but also encouraged the families and other adults to not involve in drug-abuse. It was a mass movement for Abu Road and it has supplemented our struggle against drug addiction.
29
National Fortnight Eye Donation Campaign
Story Behind
Aim To sensitize people about the diseases of the eye, it cures and awareness of eye donation.
Abu Road lacks requisite facilities for health and hygiene. The marble industry employs hundreds of people but does not implement proper health facilities. Cataract is a very common problem in the region. There is very less awareness about eye donation.
Annual Report 2014
The Event
Response
Impact
Radio Madhuban came together with Global Hospital and Research Centre, Mt Abu to conduct two eye check-up and eye donation camps from 27th August to 7th September 2014. Lectures and street plays were organized for the community along with experience sharing sessions. Special on-air shows were broadcast during this period.
It is important to spread awareness about health in the community. People came forward to fill in forms for eye donation. Lion’s Club President Dr Rajkumar was the Chief guest for the event. Over 300 people participated in the camps.
The event inspired a lot of people to donate eyes and help those in need. It also spread awareness about the various eye problems and their cures. We were successful in two corneal transplant procedures through this program.
30
OUR GUESTS IN 2014
S. No.
Month
1
Guest Name
Guest Details
Duration (in min)
Kavita Seth
Sufi Singer, Mumbai
40
Kanishk Seth
Student, Mumbai
45
Mr. Ajeet Singh
Vice President, L&T
16
4
Kautilya
Google Boy
16
5
Mr. Satish Navale
Station Head, Yerlavani, Pune
32
Sunil
Athlet, Mt. Abu
18
Vijay
Athlet, Mt. Abu
9
8
Babulal
Talehti
14
9
Swami Vishwanand Ji
Dashnam Ashram
30
Advocate, Aurangabad
32
2 3
6 7
Jan
Feb
10
March Mr. Umesh Ruparel
11
Jayendra V. Pabari
Architect
30
12
Mr. Mukhija
Director, L & T, Mumbai
17
Mr. Ranveer Pushp
Script Writer, Mumbai
29
Mr. Bhaskar
Radio Luit, Assam
9
15
Dr. Kavita Manoj
Ayurvedic Doctor, Pune
28
16
S. Janki
Playback Singer, Bollywood
7
Mr. Andaram
Teacher, Mordu
25
Ayodhya Sharma
Writer, Abu Road
35
19
Naresh Kumar
Abu Road
25
20
Mr. Narpat Singh
Asst. DFO, Sirohi
30
Swami Muktanand
Ahmedabad
29
22
Mr. Suresh Goyal
Governer Lions Club, Balotra
23
23
Viji
Film Director
36
Sangeeta
AIR Surat
18
Dr. Choudary D. Voleti
Director of Satya Sai hospital
14
13 14
17 18
21
24 25
Apr
May
June
July
Annual Report 2014
31
26
Ram Prakash
Director of 7 Billion Acts of Goodness
50
27
Sameksha Gupta
Mayor, Gwalior
6
28
Dr. Chandra Sekhar Pran
Social Activist, Nehru Yuva Kendra Sangathan
23
Dr. Ravish C Mashaswari
Former Vice Chancellor, SDAU, Gujarat
11
30
Bhushan Toshniwal
CA
32
31
Dr. Ajay Vardhan
Assistant Rigional Director, IGNOU
32
32
Rashmi Sharma
Social worker, Chatisgarh
23
33
Mr. Surya Prakash
Founder, We Youth Foundation, Delhi
43
34
Arjun Lal Jingle
MLA, Kapasun, Chittorgarh
38
35
Sunil Kumar Palwal
Actor
25
Mr. Ashutosh Jain
Radio Jockey, AIR
26
37
Mr. Luthra
Art of Self Living, Mumbai
32
38
Mr. Premchand
MLA, Kapasan
30
39
Chinmay Mehta
Fine Art Artist
24
40
Dr. Chinmay Mishra
Artist
18
Pramod Kumar
Journalist
21
Shailesh
Political Wing
21
43
Varsha Ushgaunkar
Actress, Bollywood
33
44
Mr. Pandyamani
Director, Value Education, BK
30
45
Sushanta Behera
SI, Bhuvneshwar
19
46
RK Gaurav
Serial Actor, Mumbai
13
47
Dadi Ratan Mohini Ji
Joint Chief of Brahma Kumaris
28
48
Mr. Limbaram
Arjun Award in Tirandaj, Rajasthan
32
Mr. Parthsarathi Patnaik
Director, RBS, Mumbai
22
Arjun Narasingha
MLA, Nepal
25
51
Hari Prasad Sharma
Chief Justice of Nepal
52
Dr. G. Viswanathan
Vice-Chancellor, Tamilnadu Teachers Education University.
26
53
Dr. Kishan Chand Kalyan
Doctor, Himachal Pradesh
9
54
Dr. RM Chandrashekaran
Directorate of Distance Education, Annamalai University, Chennai
19
55
Dr. Bhadant Rahul Bodhi Mahathero
Founder, Sarvodaya Maha Buddha Vihara, Mumbai
56
Sameer Sen
Music Director, Bollywood
25
57
Anuradha Singhai
Director, IECCI, Bhopal
18
58
Mr. Bhaskar
Corporate Trainer, Ahmedabad
40
29
36
41 42
49 50
56
Aug
Sep
Oct
Nov
Dec
Annual Report 2014
32
TEAM RADIO MADHUBAN
Radio Madhuban 90.4 FM celebrated its 3rd anniversary with the theme “Shakti� on the 19th January, 2014 with joy and splendor in the Conference Hall, Shantivan Complex of the Brahma Kumaris in Abu Road. In these three years, Radio Madhuban has not only become a name in almost every household but has also gathered support of the community to bring about a positive social change. Its presence has now merged with the local life and it is very close to becoming a radio station of the community, by the community and for the community. The 3rd anniversary celebrations were an accolade to all the community people
Annual Report 2014
who have made this progress possible with their sheer commitment and charging enthusiasm. Team Radio Madhuban was most fortunate to have Mr. V. Eswaraiah, Chairman, National Commission for Backward Classes as the Chief Guest for the ceremony. The guest of honour, Ms. Kavita Seth, Bollywood playback and Sufi singer, also graced the occasion with her presence. It was a privilege to have Mr. Raghuveer Singh Meena, Collector, Sirohi, Mr. Jitendra Soni, SDM, Mt. Abu and Mr. Gopal Swarnkar, Tehsildar, Abu Road, Mr. Pularam, Jilla Pariyojna Adhikari, KVK, Sirohi along with BK Karuna, Director, Radio Madhuban and BK Ramesh Shah, Secretary, RMCS for the celebrations.
33
Yashwant Patil
Krishnaveni
Rohit Gupta
Programme Head
Production Head
Technical Head
It has been a wonderful experience managing this team and doing several projects for community development. I am thankful to the entire team for always standing by and helping in our services.
Radio has given me an opportunity to help in the development of the local community in Rajasthan and I am therefore highly enthusiastic about the services like community projects and involvement of local people in the activities of our Radio.
Working for Radio Madhuban is like a dream come true. Every morning it brings a new learning and love from the community. The primary motto of our team is bringing smile on every face. It is a great service and I am happy being part of it.
Pabitra Mallik
Hrishikesh
Pankaj
Raghav Chawla
Production Coordinator
Photography & Video
Creative Head
Media Head & Editorial
In the past four years with Radio Madhuban, I have learnt a lot of new things with the cooperation of my team. I am deeply thankful to the entire team for their support and love.
Earlier I was only responsible for photography and video coverage for Radio Madhuban but gradually I have learnt sound editing and I am highly thankful to my team for their support and cooperation in helping me learn and progress.
It’s been great pleasure to be a part of Radio Madhuban Team. Each member is so talented, hardworking, devoted and highly professional. Getting a chance to share my wonderful experience with Radio Madhuban is very encouraging.
Radio Madhuban has given me the chance to not only develop my skills but has also helped me to constantly take up new projects and learn. I love working with the team and coming up with innovative solutions for community issues.
Tulsi Chhatwani
Station Manager
Annual Report 2014
I have been very thankful to the entire team for giving me new projects and helping me complete my tasks on time. It is a pleasure to work with them and I am thankful to Radio Madhuban for enabling me to work for the community.
34
RJ Dharmishtha
RJ Swaranjeet
RJ Sudha
RJ Mona
‘Nayi Kiran’
‘Aashiyana’
‘Udaan’
‘Suprabhat’
Joining Team Radio Madhuban has been a golden opportunity for me to improve my skills. It has given me a chance to share spiritual knowledge with my listeners and has helped me to strengthen my inner-self too. The best wishes of the entire team helps me to progress.
Radio Madhuban is the best platform for me to contribute to community service. I do a show that provides daily updates and information to our listeners and the love of the listeners is my only reward. I am thankful to Team Radio Madhuban for giving me this opportunity.
RJ Ramesh ‘Jiyo Zindagi
I have been associated with Radio Madhuban since the starting and love the fact that I can contribute to community service through my show and other outreach programs. I love my team and the opportunities that they have provided me.
The journey with Radio Madhuban has been a wonderful one, with each day bringing new excitement. I have been associated with the children’s show and I love my work here. It gives me immense joy to share my ideas with children and to work with my co-RJs.
RJ Vinod
RJ Vishal
RJ Srinidhi
‘Youth Junction’
‘Kushi Ke Nagme & Mehfil’
‘Kushi Ke Nagme’
My work at the Radio gives me immense happiness and a sense of completeness. It is utterly joyful and gratifying to be able to contribute to the activities of the Radio and help in community development.
Radio Madhuban has enriched my learning, always given me scope to do something new, and at times exposed me to people from different walks of life, giving deeper insights which I otherwise could have never had.
I feel extremely fortunate to work with Radio Madhuban. Our team is like a family and has given me a chance to make new friends and contribute to my community. I am highly grateful to Radio Madhuban for this opportunity.
Annual Report 2014
Speaking on the Radio gives me a feeling of connecting with the entire world, even those people who I have never met. I am thankful to the entire team of Radio Madhuban for giving me this lovely opportunity to learn and share my ideas with everyone.
35
RJ Subhashree
RJ Prabha Mishra
‘Good Morning Abu’ Program Scheduler
‘Panditayin’
RJ Vivek
RJ Swarnlata
‘Apki ki Baat vivek ke saath’
‘Tarane Naye Purane’
After I become part of the team, I got two families, the Radio Madhuban family & listener’s family. I got an opportunity to achieve my aim of serving the community. I love my team and working with them.
Working with the young team members, it has been an amazing experience to be on the Radio and talk to so many people. I have always loved the field of media and with this opportunity, I have been able to serve the community and use my capabilities to the best.
Radio Madhuban is an excellent platform to work and contribute to the community development. The team is working very hard to make a difference in the lives of people. I love working with the team and thank them for helping me learn.
Radio Madhuban has given me a chance to develop my talents and learn. Everybody helps me and loves me here. I love doing community service and interacting with people. It has given me a purpose in life and I thank my team for this support.
RJ Usha
Vedant
Satakshi
Prince
‘Mera Gaon Mera Anchal’
‘Udaan- Kid’s Special’
‘Udaan’
‘Udaan Kids Special’
I always felt the need to contribute to the development of local community. When I got to know about Radio Madhuban, I realized that it was the best opportunity for me to utilize my singing and writing talents. I love working here.
Radio Madhuban has given me such a wonderful chance to make a contribution to the society while learning in school. It is one such place which has instilled values and morals in me and has really benefited my life. It has helped me in my studies and I love it.
Annual Report 2014
Radio Madhuban gives me a chance to learn values in life. The entire team is very loving and supportive. Coming here has helped me gain confidence and outstanding student in my class. It is so much fun to do this while studying.
I am the youngest member of the team. I am highly thankful to Radio Madhuban for agreeing to let me learn about radio and be a part of the team.
36
People in Spotlight
Subhalaxmi
Seemanchal
Paresh
Janki Hemlani
Audio Editor
Audio Editor
Radio Jockey
Radio Jockey
I was preparing for civil services examination but felt the inner desire to serve the community and help in the implementation of innovative projects for rural India. I joined the team last summer and feel fortunate to have come here.
I joined the team in June 2014 and have been involved in the technical aspects of radio operations. I have learnt audio editing from the team and I am passionate about community service and has come all the way from Odisha to work here.
I am from Bikaner and I am very enthusiastic person who loves to be on radio. I got in touch with Radio Madhuban in the summer of 2014 and since then, I have been dedicated to this voluntary service of Abu Road community.
I have always wanted to be Radio Jockey since my childhood. Radio Madhuban gave me this amazing opportunity to live my dream and contribute to my community.
New On-Air Shows Jankari Express Radio Jockey Paresh
Broadcast Timing 6 to 7 pm, Saturday
Date of Inception May 2014
Target Audience General Community
Theme of the Show: The show tries to empower the listeners with general information about the community, society and country in order to keep them updated about the world around them.
Good Morning Abu Radio Jockey Subhashree
Broadcast Timing 7 to 9 am, Saturday & Sunday
Date of Inception July, 2014
Target Audience General Community
Theme of the Show: This show aims to spread information among the local community about important news and events in every week. It has been designed to provide them with all the new information about their region and other famous events in each week.
Annual Report 2014
37
OUR WELL WISHERS
Jayanti Kriplani European Director, BKWSU Brahma Kumaris Representative to UN
Harilal Bhanushali Executive Director, Godlywood Studio, Abu Road
Sri Amir Chand Chairperson, Social Service Wing RERF
Annual Report 2014
I want to take this opportunity to thank Radio Madhuban for the service that is being rendered to the community in Rajasthan in particular and listeners elsewhere also. Radio is an excellent medium for not just entertainment but also raising awareness in many areas of life, and in particular educating rural people who may not have access to many other forms of information. Congratulations for all the good work being done by the volunteers! This again is a special feature of Radio Madhuban, that even though the broadcasting is of high quality material and presentation, all the work is being done in the spirit of service, without any personal gain on any level. This altruism is a shining beacon of hope and light in the world, giving inspiration to many others. I hope you long continue with this excellent service to humanity. With all good wishes, Radio Madhuban has been promoting several developmental initiatives in the local community through its dedicated efforts. The entire team of Radio Madhuban has been actively taking up new tasks for upliftment of the Abu Road society. On behalf of the entire team of Godlywood studio, I congratulate Radio Madhuban on completing four years of service and extend our support and cooperation for future activities. I am very happy to know that you are bringing out your annual report. I congratulate to all of you ever shining diamonds for doing a wonderful service for the whole community. Your programs are really praise worthy and are educative, illuminating as well as inspiring. I hope that you all will continue to serve the humanity wholeheartedly and receive blessings from all.
38
Leena Bhuyan Sub Zone In-charge Brahma Kumaris, Odisha
Leena Mehandle State Chief Information Commissioner, Goa
Dr. R. Sreedher Media expert and Community Radio Practitioner Emeritus Professor Apeejay Stya University, Sohna India
Shri Kundan Mal Dave Block Development Officer Abu Road
Annual Report 2014
Hearty congratulations Radio Madhuban. its your 4th Anniversary. I still remember the struggling days of it’s existence. But now when i see it from the height it has reached, it seems as some dreams have come true. I can see the new young faces who have joined it. The way they are serving the society. I wish all success for the days to come. Congratulations once again.
I have been associated with Radio Madhuban for over a year now and I do a show titled “Pathami Sanskrutam” for the local community. My objective behind volunteering for Radio Madhuban 90.4 FM was to be able to contribute to the society by sharing my knowledge and my love for radio makes me do it happily. It also gave me a chance to gather all my books and notes on the language and revise it too. I really wish to continue to work with the Brahma Kumaris in the future for their initiatives aimed at awakening the society and helping in the development of community. I am extremely happy to note that Radio Madhuban has completed four years of successful broadcasting it is a en example of good planning, location of transmitter and use of volunteers. It spreads peace and social one being. It has good reach. It is on the net spreading its listener base. It is available through cell phone making it more accessible. It is an ideal place to train many CR personnel. I wish the station every success and many more years of fruitful community broadcasting .
Radio Madhuban has been serving the community for the past four years and has done several impactful projects and appreciable work in a variety of fields. I hope that Radio Madhuban continues to operate in Abu Road so as to benefit the tribal community of Abu Road.
39
Narsaram Solanki Director Dusra Dashak Nichlagarh
Uma Shyam Principal St. John’s School Abu Road.
We highly appreciate the sincere efforts of Radio Madhuban 90.4 FM to connect with the community and provide a platform to the tribal families of Abu Road. Their programs have been very helpful in community development and have paved a path of progress in the region. Unlike other media organizations, they are like a family for people in Abu Road. We wish them all the best.
Kudos to Radio Madhuban 90.4 FM for successfully completing 4 years. you have been a meaningful link to the community in all spheres. We at St. John’s School appreciate all the efforts taken by you to communicate to the society so effectively. I congratulate the dedicated team force behind the efficient working of 90.4 FM. Wishing you success in all your future endeavours.
Kanan Silvera Program Manager Educate for Life Hunar Ghar
Vasuki Belavadi Station Manager Bol Hyderabad 90.4 FM University of Hyderabad
Radio Madhuban has touched a nerve with rural Indian listeners and acquired almost sect status, the voice of Rural India’s rising up. I personally appreciate Radio Madhuban’s hard work. On this special day, I wish team all the very best & may you be blessed abundantly today, tomorrow and the days to come.
It’s a matter of great pleasure to note that Radio Madhuban has completed four successful years of community broadcasting! Radio Madhuban has served as an excellent example of what a community radio can do and how well it can perform by stepping out of its institutional mandate and involving the community it serves in all activities of broadcasting. As a campus radio station Bol Hyderabad 90.4 FM is proud to be associated with Radio Madhuban in its successful journey! It’s also a matter of pride that we both now have a Certified Peer Reviewer in using the Community Radio. Continuous Improvement Toolkit for self-assessment! Here’s wishing Radio Madhuban many more years of glorious community broadcasting!
Annual Report 2014
40
Zahed Farooqui Station Manager Deccan Radio 107.8 Hyderabad
Satish Singh Station In-charge Yerlavani Community Radio Sangli, Marashtra
Sanjay Chandekar Station Manager Radio FTII Pune
Prof. I. K. Kilam Director RMR 107.8 FM, Haryana
Annual Report 2014
It’s been a real pleasure working with Brahma Kumaris Community Radio team. The team is truly dedicated and focused. The feedback from listeners and our experience is exceptionally positive. There was good collaboration, efficient communication, lots of positive synergy between Deccan Radio and Radio Madhuban team. We appreciate the work your team is doing. Hope to continue working with your team with more enthusiasm in days to come.
I felt really nice when I visited the studios of Radio Madhuban 90.4 FM in Shantivan, Abu Road. I felt really happy and learnt three things from their team; hard work, discipline and honesty. The entire team of Radio Madhuban truly aims to serve the community and is doing a great job. I wish them success and hope that they continue to spread joy, peace and love all around.
I had an opportunity to see Radio Madhuban & also to work with its staff. I found that this Community Radio Station is really blessed by a very dedicated team who is its spine. The women & men behind the equipments make a real Radio Station work wonderfully! Our good wishes for the anniversary of Radio Madhuban
We at Radio Manav Rachna (RMR 107.8) are extremely glad to know that Radio Madhuban is completing its 4th year of operations. It is always our pleasure to see our fellow Community Radio Stations like Radio Madhuban, playing a wonderful role towards Community Service, towards people’s spiritual, mental and intellectual development while also putting on air suitable entertainment programmes. Radio Madhuban has surely made a place among the Community Radio Stations all over India and Team RMR wishes you all, very happy Radio Broadcasting in the years ahead.
41
Radio Madhuban Community Society
RMCS has been actively working towards community development in Abu Road. Over the past year the society has entered into partnerships and understandings with several organisations across the country to further its objective of societal progress.
Brahma Kumaris Educational Society, registered as a Society under The Societies Registration Act, XXI of 1860 is a sister establishment of the Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya. BKES has ties and partnerships with the variety of organisations to help in community development.
RMCS has signed a Memorandum of Understanding with the following organisations :
BKES has signed a Memorandum of Understanding with the following Organisations : For Community Broadcast Studio Establishment For Google Advertisement Grant
For Sustaniable Initiatives For Software Support For Capacity Building for various energy systems For a Spiritual Website for Society
For Energy Conservation Initiatives
The Radio Madhuban Community Society (RMCS) has taken its formation with the Community & Social Service initiatives from the Brahma Kumaris, who are pioneers in spiritually empowered movements. It is a Registered Body, under the Societies Registration Act XXI of 1860, with the All India Registration No. S/401/2013. It came into existence on 29-04-2013 with the registered office at Pandav Bhavan Karol Bhag New Delhi and the Administrative office at Pandav Bhavan Mount Abu (Rajasthan).
RMCS has been supporting Radio Madhuban 90.4 FM to run its projects and initiatives. A brief financial overview of RMCS :
17%
Voluntary Contribution & Donations
0.23%
16%
39%
Description of Total Income
Entrance Fees Life Membership Fees Annual Membership Income Bank Interest
26%
Radio Air Time Revenue
1.77%
The RMCS has undertaken many sustainable environmental educative programmes, health awareness & literacy campaigns for the benefit of the community. To increase its base and activities, RMCS invites any interested persons, social service organizations to become its members and patrons.
Radio Madhuban on Different Platforms
Mobile Apps Available for Radio Madhuban https://itunes.apple.com/in/app/radio-madhuban-90.4-fm/id577731770?mt=8 https://play.google.com/store/apps/details?id=com.madhuban.radio.activity Social Media Presence : Radio Madhuban crossed 25000 fans on Facebook in 2014. http://twitter.com/fmradiomadhuban http://facebook.com/Radio.madhuban http://www.youtube.com/user/FMradiomadhuban Availability as a Value Added Service (VAS) in Mobile Platforms, INDIA
55297
552013
522001
56300345
52200
12555012
Radio Madhuban is now available in USA as a Value Added Service (VAS) in Mobile Platforms by www.audionow.com • Listen Live on AudioNow - 712.432.9960
Other Platforms
www.tunein.com www.radioforest.net
Annual Report 2014
www.radioshaker.in/ www.onlineradios.in
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Radio Madhuban Listenership Survey and Research 2014
Background Radio Madhuban 90.4 FM will be completing four years of its operation in January 2015. At this juncture, we felt the importance of knowing our growing listener community and also scaling our progress. The team at Radio Madhuban conducted a survey of selected 10 Panchayats in the region for this listenership survey. The primary focus behind selecting these villages was to conduct a wide ranging research of our community and understand the needs of all sections of people living in the Abu Road society. The team carried out an in-depth Listenership Survey and Research to ascertain the reach, exposure, composition, and community environment in the context of Abu Road, Rajasthan. Radio Madhuban has always ensured dynamic content that appeal to the local public and aims to reach out to each individual in the region. To do so, a need was felt to understand our target group and take a feedback of our initiatives from our audience so as to help in planning, policy formulation and qualitative improvements for our operations. We have assumed a responsibility to ensure best value of time for our listeners and strive to stay true to the public purpose set out in our principles and also in the Code of Conduct set out in the CR National Policy (2006) chalked out by the Ministry of Information & Broadcasting.
Annual Report 2014
While planning and designing the audience research program, a variety of information about the audience were taken into consideration and thus the questionnaire was drafted accordingly. The questionnaire contained 8 multiple choice answer type questions for our audience. It was designed carefully, keeping in mind the local community and the information required. Any personal information gathered during the survey has been kept confidential and shall be shared with other parties only in special cases.
Methodology One of the most familiar research methods for undertaking such a task; Sample survey method was used to conduct this listenership research. The villages were selected and the team of Radio Madhuban was divided into groups. Each team was assigned 2 Panchayats and maximum effort was put in to select a representative sample from the intended population. The findings of the data was then applied and generalized to the whole population of the region. The teams took about 5 days’ time each to complete the survey for assigned region. Later, data entry was done and interpretations were made.
Villages selected for the survey research : Kiwarli, Panduri, Santpur, Bahadurpura, Deldar, Ore, Kui, Derna, Khadat, Morthala, Tartoli, Chandravati Mawal, Redva Kalan, Talwar Naka, Umarni, Ganka Danvav, Amthala, Kyara, Mordu, Mudarla, Siyava, Girvar, Nichlagarh, Aval, Mungthala, Jambudi, Bosa, Abu Road, Mata Devi.
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Summary of Results:
7%
19%
22%
<18
30%
18 to 35
Male
36 to 55
Female
>55 78%
45%
From the population surveyed, we notice that about 45% were youth in the age group of 18 to 35 years. About 35% of the audience surveyed was in the age bracket of 36 to 55 years. The children younger than 18 years of age accounted for 19% of the surveyed audience and about 7% of the audience was above the age of 55 years.
Of the audience surveyed, male members accounted for 78% while female population accounted for 22%. This is also representative of and falls in line with the actual population statistics of the region.
18%
25%
23% <8
Yes
>8
No 75%
In the audience surveyed, 75% of the people knew about Radio Madhuban, its initiatives and have come in contact with us at least once before this survey. 25% of the population surveyed was unaware of our presence in the community.
Annual Report 2014
Uneducated
59%
The education statistics of the region have always been startling. While only 59% of the sample population have studied at least till class 8th, 23% have either dropped out of school or have studied upto class 7th and 18% of the survey sample have never gone to school.
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60%
57%
60% 50%
50%
50%
40%
40%
25%
30% 20%
30%
12%
10%
4%
0%
ce
e
m
Ho
ld
Fie
la kP
or
W
g
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y ne
r ou
J
D
n
ps
te
is tL
n’
Do
5%
8%
In d
n rie
ce
u
ro
G
/
8%
’
ur
o hb ig
la sP
20%
0%
m
9a
9
10%
8%
10%
o 6t
Ne
17%
13%
to
12
pm
o 2t
1
m
3p
o 3t
4%
m
7p
7
to
10
pm
o 0t
m
6p
1
F
57% of the sample surveyed enjoys listening to Radio Madhuban at home. 12% of them listen to radio at their work place and 8% go to a friend’s home to listen to our shows. Only about 8% of the population surveyed listens to radio in groups and 5% during journey from home to work or elsewhere.
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
40%
1%
34% 27% 21%
18%
15%
5% 17%
6%
5%
la te uj d ar at iM us ic In t e Ed G rv ov uc ie er w at nm s io n en Re tA la nn te d ou nc em en ts
s
Presentation
/
G
Both
ha n
He al th
Re
So
ng
re m Fil
el fa W
ld
Ra ja st
W
om
an
an d
C
hi
En te
rta in
ic ul
tu
m en
t
re
Content
gr A
About 50% people of the sample surveyed listen to radio during the evening from 7 to 10 pm. This usually means that the entire family together listens to the radio. Women who have a radio at home listen even during the day from 8 am to 1 pm. Close to 17% listeners enjoy the shows from 9 to 12 noon. 13% of the population surveyed listen to the radio from 6 to 9 am.
Most of the people like listening to filmy music and songs. Entertainment seems to be the main collective target of most of the people. 21% of the listeners want more educative shows and 15% want health issues to be discussed on radio. Only about 18% of the sample also wishes to learn more about agriculture and 17% about government schemes.
Annual Report 2014
94%
While only 1% of the listeners listen to radio exclusively for its content and only 3% for presentation only, about 94% of the listeners enjoy both the content and presentation.
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32%
11%
14%
11%
13%
9% 3%
7%
35%
4%
6% 5% 3% 2%
9%
5%
8% 1%
2%
5%
1%
Sh ub
Pr a N bh ay at iK A ira as n hi an Ud a Pa aa n n Jiy dit a Yo o Z yi M in n er u da a Kh th G J ao ush un gi i K cti n o G Me Na n oo ra gm d A M a e Sa or nch n m a i ay ng l A K C b ar i M u Va ee aa n r O ng Sa de pti la Ma on am t s A a p Ka E ram Zin Sw da as g th M i Sp ya e T ot Aa hfi l A ara ap ne Lig pke h ki . Ba Na t Va .. at ye lu Pu es V ra Sa ive k ng K an e ee e t K Saa D ha i Du th rti n D iya ho ra Ri
40% 35% 30% 25% 20% 15% 10% 5% 0%
Mera Gaon Mera Anchal is the most popular show among the sample surveyed while Khushi ke Nagmein stands on the second pedestal. Shows that appeal to the consciousness of people and provide information about science, technology, cultural history or sustainability are less common among the population surveyed. 75%
80%
70%
70%
60%
60%
50%
50%
40%
40% 30%
30%
22%
20%
20% 10% 0%
65%
5% RadioSet Car Radio
12%
16%
10%
Mobile
We noticed that only 22% of the listeners have a radio set in the region and about 75% of the listeners use mobile phones for listening to radio shows. Only about 5% of them listen to radio shows in their car while driving.
0% No RadioSet
Don't like to Listen
No Reach
65% of the people who do not listen to Radio Madhuban cannot do so because they do not have access to either a radio set or a mobile phone. About 16% of the population surveyed lives in areas of hilly terrain where the signal is not strong and 12% of those who do not listen to Radio Madhuban do not wish to listen to any show on radio.
In Short : Most of the people listen to radio either during the evening from 7 to 10 pm or during the early day
time from 8 to 1 pm. This primarily has two reasons. During this time, the men are usually at home and therefore the entire family can listen to radio on mobile phones. The second, duing these timings, the shows that are broadcast focus on culture, tradition, music and value based enternainment. The lack of radio sets prohibits peole from listenting to our shows and deriving benefit from them. About 65% of the people who do not listen to radio, which is 25% of the entire sample surveyed, point of the unavailability of radio sets for not being able to listen to Radio Madhuban. Due to low level of literacy in the region, it is difficult to gather large audience for shows that focus on science, education, technology, sustainability, environment and matters that strictly concern development and health.
Annual Report 2014
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Listenership Survey Questionnaire Section - A (Please mark the answer) Name : No. of Family Members: Age : < 18 <35 <55 >55 Male Educational Qualification : <8 >+8 Village: Occupation: Mobile No.:
Female
Section – B (Please mark the answer) 1. Do you know about Radio Madhuban? 2. Where do you usually listen to Radio? At Home At Work While Travelling At Farm
Yes
No
Do not listen In Groups With Friends and neighbours
3. When do you mostly listen to Radio? 6 am to 9 am 3 pm to 7 pm 9 am to 12 noon 7 pm to 10 pm 12 to 3 pm 10 pm to 6 am 4. From the following shows, which ones do you like? Suprabhat
Jiyo Zindagi
Samay ki Mang
Aap ka Swasthy Aap ke Hath
Nayi Kiran
Youth Junction
Career Options
Spotlight Values
Aashiyana
Khushi Ke Nagmein
Vande Mataram
Tarane Naye Purane
Udaan
Mera Gaon Mera Anchal
Salam E Zindagi
Aap ki Baat Vivek ke Sath
Panditayin
Goodmorning Abu
Mehfil
Sangeet ki Duniya
Dharti Dhora Ri
5. What do you like the most in our shows? Content
Presentation
Both
6. Which type of programs would you like to listen on Radio? Farming Entertainment Filmy Music
Women & Child care Health related Rajasthani/Gujarati music
7. How do you listen to Radio? Radio set In car
Education Interview Govt schemes
Mobile set
8. If you do not listen to Radio, what is the reason? Do not have Radio set
I do not like to listen
Connectivity issues
Name of Radio Madhuban Team member who has taken this survey: Date:
Place:
Annual Report 2014
Signature
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ON-AIR TIMETABLE PROGRAMMES ON WEEKDAYS
MONDAY to FRIDAY
6:00 to 7 am
7:00 to 10:00 am
10:00 to 11:30 am
11:30 to 12:00 noon
Suprabhat
Nayi Kiran
Aashiyana
Awakening with Brahma Kumaris
12:00 to 1:00 pm
1:00 to 4:00 pm
4:00 to 5:30 pm
Repitation of Weekend Programmes
Udaan
Jiyo Zindagi
6:00 to 7:00 pm
7:00 to 8:00 pm
8:00 to 10:00 pm
Filler
Yogik Kheti / Mera Gaon Mera Anchal
Khushi ke Nagmein
5:30 to 6:00 pm
Youth Junction
WEEKEND PROGRAMMES
ONLY ON SATURDAYS
6:00 to 7:00 am
7:00 to 9:00 am
9:00 to 11:00 am
11:00 to 12:00 pm
Suprabhat
Good Morning Abu
Aashiyana
Panditayin
12:00 to 1:00 pm
1:00 to 1:30 pm
1:30 to 2:00 pm
2:00 to 4:00 pm
Rhythm of Life
Vishwa Darshan
Sargam
Udaan Kids Special
4:00 to 5:00 pm
5:00 to 5:30 pm
5:30 to 6:00 pm
6:00 to 7:00 pm
Visesh Mulakat
Apni Boli Apni Bhasha
Career Options
Jankari Express
7:00 to 8:00 pm
8:00 to 9:00 pm
9:00 to 10:00 pm
Mera Gaon Mera Anchal
Aap ki Baat Vivek ke Sath
Tarane Naye Purane
WEEKEND PROGRAMMES
ONLY ON SUNDAYS
6:00 to 7:00 am
7:00 to 9:00 am
9:00 to 10:00 am
10:00 to 11:00 am
Suprabhat
Good Morning Abu
Aapka Swasthya Aapke Haath
Vande Mataram
11:00 to 12:00 pm
12:00 to 12:30 pm
12:30 to 1:00 pm
1:00 to 2:00 pm
Panditayin
Sangeet Ki Duniya
Vishwa Darshan
Salam-E-Zindagi
2:00 to 4:00 pm
4:00 to 5:00 pm
5:00 to 6:00 pm
6:00 to 7:00 pm
Udaan Kid’s Special
Spotlight Values
Samay Ki Mang
Dharti Dhora Ri
7:00 to 8:00 pm
8:00 to 9:30 pm
9:30 to 10:00 pm
Mera Gaon Mera Anchal
Mehfil
Sargam
“
Radio Madhuban 90.4 FM is trying to bring smiles on the faces of children in Abu Road by fulfilling their needs
“
for Education, Health & Hygiene
and skill development.
But there are many who need your support.
Come, join us in our initiatives and help us to make their future a brighter one! To donate, please log on to
www.rmcs.co.in
Radio Madhuban 90.4 FM Radio Madhuban Bhawan Shantivan, Abu Road - 307510, Rajasthan. India Phone : 02974 - 228888 Mobile : +91-94141 51415 Email : info@radiomadhuban.in Website : www.radiomadhuban.in