RSI April 2025

Everything counts! But ultimately, does it matter?

For those serving time, pickleball is a winning play

What do you do when your student fires you?

How AI can help facilities boost their bottom lines

HITTING THE TARGET

As tennis participation grows, a new USTA President lays out the agenda to reach 35 million players by 2035.

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Pickleball Champions

AI Analyze Data, Realize More

Artificial intelligence can be key to helping racquet sports facilities boost their bottom lines.

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PICKLEBALL Serving Time

Pickleball is bringing hope, skill development and a sense of community to those in prison.

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INDUSTRY A Focus On Growth

Brian Vahaly discusses key strategies the USTA— and the industry—must address to reach 35 x 35.

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TEACHING PROS When a Student Fires You

Every pro has had a player leave them. While difficult, it’s an opportunity to learn from the experience.

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OurServe

EDITOR'S NOTE

Eyes to the Future

The PTR/PPR International Racquets Conference was a time to catch up and a time to consider things to come.

In February I had the pleasure of attending the PTR/PPR International Racquets Conference at Saddlebrook Resort near Tampa, Fla., which is now the home base for PTR/PPR.

It was great to see people in the industry and to catch up, including with a number of RSI’s past and present Champions of Tennis Award winners. The lineup of speakers is always impressive at these events, and this year was no exception. Participants in the conference, whether they were there for tennis or pickleball or any other racquet/paddle sport, were free to attend any of the sessions. The resort has plenty of outdoor tennis and pickleball courts for both presentations and for play. Indoors, there was a full-size tennis court in one ballroom and a full-size pickleball court in another, so when rain forced everything inside on the second day, the show continued without a hitch.

While at the conference, I had the chance to connect with USTA Cardio Tennis Consultant Michele Krause, who I’ve known and worked with ever since Cardio Tennis was created back in 2005. Michele was excited to tell me that Cardio Tennis will be a part of the USTA’s Annual Meeting in March in California, which is, frankly, long overdue.

She also shared information about the second annual Hit to be Fit event, as part of National Tennis Month in May. Hit to be Fit will be on Saturday, May 10, and will involve a major event at the USTA National Campus in Lake Nona, Fla., looking to draw at least 170 participants. This year, Michele also is hoping to have 300 other locations around the country, all doing Red Ball Tennis and Cardio Tennis Triples.

The PTR Conference also was the first for new CEO Peter Hurley, who joined

PTR/PPR in August right before the US Open. It was nice to hear his thoughts and insights on the organization and the sport (in both his general session remarks and in a private chat later that morning), and I think his unpretentious style will be well-suited to navigating the challenges that this industry always seems to present.

Among those challenges are certain governance issues that the PTR is grappling with. During the conference, the general session steered clear of these hot-button topics, opting instead for an engaging rundown of what the organization has accomplished in the past year, and what members can look forward to in 2025. This includes establishing 13 PTR Regional Education Centers that will serve as destinations for certification and beyond; dedicated growth on the international side; more education overall; and planning for next year's 50th anniversary.

Late in the afternoon, an impromptu session with about 100 members and PTR Chair Lynne Rolley and Past President Karl Hale took place that could best be described as—at first—a bit contentious, then more conciliatory. People realized the complexity of some of the governance issues involved in changing bylaws, to determine how future boards of directors are elected and to ensure transparency. Su ce it to say, the goal and concern of everyone there was the future of the organization, an integral community that Dennis Van der Meer created nearly a half century ago.

Peter Francesconi Editor Peter@AcePublishingGroup.com

PUBLISHER BILL SIMON

EDITOR

PETER FRANCESCONI

MANAGING EDITOR SCOTT GRAMLING

CREATIVE DIRECTOR IAN KNOWLES

SENIOR EDITOR ED M c GROGAN

ART DIRECTOR CRHISTIAN RODRIGUEZ

SPECIAL CONTRIBUTOR BOB PATTERSON

CONTRIBUTING EDITORS

KIM BASTABLE, CYNTHIA CANTRELL, PEG CONNOR, JOE DINOFFER, JUDY LEAND, GREG MORAN, KENT OSWALD, CYNTHIA SHERMAN, MARY HELEN SPRECHER, JOE TEDINO

CONTRIBUTING PHOTOGRAPHER DAVID KENAS

EDITORIAL DIRECTION 10TEN MEDIA

RACQUET SPORTS INDUSTRY 60 East 42nd St., Suite 740, NY NY 10165 peter@acepublishinggroup.com

ADVERTISING DIRECTOR JOHN HANNA 770-650-1102, x125 hanna@knowatlanta.com

APPAREL ADVERTISING CYNTHIA SHERMAN 203-558-5911 cstennisindustry@gmail.com

Racquet Sports Industry is published 10 times per year: monthly, January through August with combined issues in September/October and November/ December, by Tennis Channel, Inc., 60 East 42nd St., Suite 740, New York NY 10165. Periodical postage paid in New York, NY and at additional mailing offices (USPS #004-354). April 2025, Volume 53, Number 4 © 2025 by Tennis Channel, Inc. All rights reserved. Racquet Sports Industry, RSI and logo are trademarks of Tennis Channel, Inc. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circulation and editorial: 917-817-0896. Yearly subscriptions $25 in the U.S., $40+ elsewhere. POSTMASTER: Send address changes to Racquet Sports Industry, 60 East 42nd St., Suite 740, New York NY 10165. Racquet Sports Industry is the official magazine of the USRSA, RIRG and ASBA.

Looking for back issues of Tennis Industry/Racquet Sports Industry? Visit the archives at our website at TennisIndustryMag.com for free digital versions.

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IndustryNews

Information to help you run your business

Study: Tennis Participation Hits 25.7 Million, Up 8.3%

Tennis participation in the U.S. surged to a new high of 25.7 million players based on 2024 year-end data, according to research from two third-party firms, the USTA announced in February.

The increase of 1.9 million players, or 8.3 percent, from the previous year continues five years of consecutive player growth for the sport. The data indicate that one in every 12 Americans played tennis in 2024, which is the highest proportion on record, exceeding the five-year average ratio of one in 16 Americans.

Other significant findings on tennis participation growth from the research include:

• Retained and returning players are on the rise, with a 5 percent increase

in retention rates over 2023, reaching a five-year high, while those who returned to the game after a break of at least one year rose 9 percent. First time and returning players brought 6.3 million players to the game in 2024, and tennis lost the fewest number of players year over year since 2020.

• Tennis is increasingly attracting a younger player base, as players under 35 powered expansion in 2024, contributing nearly two-thirds of all growth (+1.2 million players). The youth influence is especially clear among those under age 25, who

drove 45 percent of total gains.

• The game is increasingly more diverse, with 26 percent growth in Black/African American participation, representing a 662,000 player increase, and Hispanic players up 15.4 percent, to 4.54 million players over 2023. Senior players are also on the rise, with an increase of 302,000 for 2024, a 17 percent increase.

• Tennis reached a new milestone in engagement in 2024, with “core” players (those playing 10+ times in the past 12 months) growing to a record 13 million, representing 50 percent of all participants. This expansion in committed players surpassed 2023 by 11 percent and signals deepening engagement across the sport.

• The rise in frequent players has helped drive total play occasions to 575 million, a 9 percent increase over the previous year.

“This report confirms what we know at the USTA: Tennis popularity continues to grow and is a sport that is increasingly looking more like America than ever before,” said Lew Sherr, USTA CEO. “We will continue to do our part through an ambitious strategy to grow the game to 35 million players by 2035.”

Tennis participation in the U.S. is measured through two complementary research studies. The Physical Activity Council (PAC) Study on Sports and Physical Activity has tracked tennis participation since 2007 and features responses from 18,000 people ages 6 and older; and the PLAY Study (formerly known as the Participation and Engagement Study), which has provided supplemental data through a partnership between the USTA and the National Golf Foundation since 2021 and also surveys 18,000 individuals ages 6 and older annually.

Programs like Red Ball Tennis are helping to bring more kids—and adults—to tennis.

National 'Hit to Be Fit' Day Set for Saturday, May 10

The second annual National Hit to Be Fit Day, celebrating National Tennis Month, will be held Saturday, May 10. A featured event will be held on the courts at the USTA National Campus in Orlando, Fla., looking to attract hundreds of players. But the goal is to also have 300 facilities across the country offering their own Hit to be Fit events.

“The event highlights the sport’s accessibility and benefits through Red Ball Tennis and Cardio Tennis Triples, allowing participants of all fitness and skill levels to play, compete and enjoy both the physical and mental rewards of the game,” says USTA Cardio Tennis

Last year’s inaugural Hit to be Fit event saw 200 facilities host more than 3,000 participants. Hit to be Fit events are 1.5 to 2 hours long and led by tennis

organizers or coaches. The goal is to have at least three courts at each site and a minimum 18 participants. For more information, visit cardiotennisinstructor.com.

NATIONAL TENNIS MONTH

Consultant Michele Krause.

Kempin to Retire from Head; Jeff Bardsley to Take Over

Kevin Kempin, the longtime CEO/ president of Head North America, has announced his retirement, effective July 1, marking 32 years of service to the company. He will be succeeded in the role by Jeff Bardsley, also a longtime Head employee.

Kempin joined Head in 1993 and climbed the ranks through high-level sales and marketing positions during his tenure, becoming CEO/president of Head USA in 2009.

“July 1 will be my 32-year anniversary with Head North America. It has been my honor and privilege to work with such great people over the years, both at Head and in the racquet sports industry,” Kempin says.

Kempin will be involved in the transition to Bardsley’s leadership. Bardsley himself has been with the company for 32 years—27 years with Head Canada and the past five as vice president of Racquet Sports Marketing for North America.

“I am both honored and fortunate to take over where Kevin has left off,” Bardsley says. “He is leaving us with a solid business foundation, surrounded by great teams.”

USTA Dedicates $10 Million to Court, Facility Infrastructure

The USTA announced its most significant financial pledge for tennis courts and facilities nationwide, committing an additional $10 million in grants to help build, refurbish and extend playable hours on courts across the U.S. The grants will ensure there are ample spaces to support continued player demand, especially in underserved communities. A commitment to courts and facilities is one of three strategic focus areas of the USTA’s plan to grow broad-based tennis participation to 35 million players by 2035.

“In partnership with our sections, investing in the development of tennis facilities nationwide helps support the USTA’s mission of growing tennis to inspire healthier people and communities everywhere,” says USTA Chairman and President Brian Vahaly.

The $10 million in incremental funding is a four-fold increase in the USTA’s Tennis Venue Services (TVS) existing grant program. In order to ensure that communities have access

to safe, accessible and functional tennis environments, grant recipients also receive start-to-finish project management assistance from the USTA’s TVS team. For more information, see page 29 and go to USTA.com/facilities.

Peter Burwash International Celebrates 50th Anniversary

Peter Burwash International (PBI), a Troon Company, celebrated its 50th anniversary on Feb. 15. Since its founding in 1975, PBI has reached more than 4 million players across 134 countries. The tennis management company has introduced the sport to over a dozen nations for the first time.

“Reaching our 50th anniversary is an incredible milestone,” says PBI President Rene Zondag. “What has never changed, and never will, is our unwavering commitment to service, excellence and making a positive difference in the world through racquet sports.”

For more information about PBI’s 50th anniversary celebrations and its ongoing initiatives, visit www.pbitennis.com.

Bob Larson, Longtime Publisher in Tennis, Passes Away at 93

Longtime tennis publisher Robert “Bob” Larson passed away on Feb. 17 in Eden Prairie, Minn., at the age of 93. Larson’s love for tennis blossomed into a publishing career, beginning with Tennis Midwest on Dec. 23, 1976. His portfolio grew to include Bob Larson’s Daily Tennis News (now split into Men’s and Women’s Pro Tour News), Weekly Tennis News, and other publications like Tennis Newswire, Tennis Jobs and Tennis Celebs.

From print to email, Bob Larson Tennis—now led by his son, Cort Larson, in Minneapolis—remains a vital voice, delivering paid subscriptions to countless inboxes. Marking 30 years in 2006, Bob launched tennisnews.com, a global tennis news hub that topped search engines and drew 80,000 monthly visitors.

Larson wrote weekly tennis columns for the Minneapolis Tribune, Skyway News, and Freeway News, and hosted a radio show on WCCO 830. He served the sport as president of the Northwestern Tennis Association (1987–1988), USTA National Committee member (1989–2000), and founder of the Minnesota Tennis Hall of Fame (1979). Inducted in 1993, he earned the Media Excellence Award (1997), later renamed in his honor (2007).

. US Open Mixed Doubles Event Moves to Fan Week

The USTA is moving the US Open Mixed Doubles Championship to the first week of the US Open—Fan Week—to be played Tuesday, Aug. 19 and Wednesday, Aug. 20. With mixed doubles no longer played during the main draw of singles competition,

it's expected that some of the sport’s biggest stars will have a greater opportunity to team up to vie for the mixed-doubles title and a $1 million winner’s prize.

(Earlier this year, the USTA announced that the main draw of the US Open will expand to 15 competition days starting in 2025. The first day of competition will be Sunday, Aug. 24.)

The Mixed Doubles Championship will take center stage during Fan Week in Arthur Ashe Stadium and Louis Armstrong Stadium, with planned first-time primetime ESPN and international broadcast coverage. Men’s and women’s player fields will feature 16 teams (eight direct entry and eight wild-card entries). Matches will be best-of-three sets with short sets to four games, no-ad scoring, tiebreakers at 4-all and a 10-point match tiebreak in lieu of a third set. The final will be a best-of-three set match to six games, featuring no-ad scoring, with tiebreakers at 6-all and a 10-point match tiebreaker in lieu of a third set.

Fan week has been free to fans. While details haven’t been announced yet, it appears the US Open Mixed Doubles Championship will be a ticketed event.

USA Pickleball Serves Awards 51 ‘Grow the Game’ Grants

USA Pickleball Serves, the charitable arm of USA Pickleball, has announced 51 awardees of its inaugural “Grow the Game” grant program. The initiative was developed to provide essential pickleball equipment and resources to community organizations and schools, supporting the expansion of the sport across the nation. With the grants distributed, an estimated 192,286 individuals have the potential to be positively impacted.

“The ‘Grow the Game’ grant program was created to encourage and support organizations and schools to bring pickleball to their communities,” says Brenda Puga, USAP’s director of community relations.

Organizations located in 27 states have been selected to receive grants, with awardees including five colleges and universities. Each awardee will receive a Franklin pickleball equipment bundle tailored to their needs, along with educational resources provided through the Youth Pickleball Provider (YPP) membership. The YPP subscription

includes the “Let's Play Youth Pickleball” playbook, activity/station cards, access to the youth pickleball instructional video series, 20 lesson plans, and access to additional discounted equipment. Additionally, awardees will have a direct connection to a USA Pickleball Ambassador in their area. The second round of applications for the Grow the Game grant will open on July 8.

Alexei Popyrin Partners With Apparel Brand Psycho Bunny

Menswear brand Psycho Bunny has a new multi-year global partnership with World No. 24 Alexei Popyrin of Australia, making him the first professional tennis brand ambassador for the lifestyle brand. The company says its expansion into the tennis world amplifies the brand’s commitment to the sport and its global presence. In 2024, the brand partnered with Tennis Canada and featured activations at major tournaments such as the 2024 National Bank Open in Toronto and Omnium Banque National in Montreal.

Robert Foster Takes Over As President of the ATA

The American Tennis Association Inc. (ATA), the oldest African American national sports organization since 1916, has elected Robert Foster as its new president. He succeeds Roxanne Aaron, who served the organization as president for the past six years.

Foster is a seasoned leader with over 20 years’ experience as a community tennis volunteer serving on multiple boards, including the Pacific Coast Championships Tennis Association (ATA Section), Rancho Tennis Club in Los Angeles and the Whirlwind Johnson Foundation in Lynchburg, Va. He's been on the ATA board for the last six years and most recently served as First Vice President and Chief Financial Officer. He’s also a member of the RSPA, PTR and USTA.

“Tennis has the power to transform lives, and I am committed to doing my part in expanding access to this sport for all regardless of background,” Foster says. For more information about the ATA and its programs, visit www.yourata.org or contact info@yourata.org.

People Watch

Dr. Brian Hainline, Kirk Anderson and Tom Patterson were recently inducted into the USTA Midwest Section Hall of Fame.

Industry veteran Tim Buwick has joined the RSPA as Director of Business Development.

Venus Williams has joined WeWard, the free walking app, as both an investor and ambassador.

Carl Thompson is the Chief of External Relations, a new position at Sportsmen’s Tennis & Enrichment Center in Dorchester, Mass. For the past decade, he served as the Executive Director of the Berkshire Partners Blue Hill Club of the Boys & Girls Clubs of Boston.

Adidas pickleball, operated by All Racquet Sports as the official licensee, has signed Mariana Humberg to a partnership. She’ll help to expand the brand’s influence in the sport while inspiring the next generation of female athletes.

World No. 4 Jasmine Paolini of Italy is the newest global athlete partner for Amazfit, a smart wearables brand owned by Zepp Health. Paolini will wear the Amazfit logo and smartwatch on court and use the brand’s fitness wearables, including Helio Ring, to track sleep and athletic recovery.

World No. 11 singles player Tommy Paul, an Olympic bronze medal winner, has joined sports nutrition brand Dymatize.

Frances Tiafoe is the newest brand ambassador for UKG, a leading provider of HR, payroll and workforce management solutions.

Four New Partners Join The USTA Connect Platform

Four additional organizations have joined USTA Connect, a program launched in 2023 to increase communication and integration throughout the tennis industry.

USTA Connect emphasizes the better sharing and utilization of information and data for maximum growth in all areas of the game, and for the entities involved.

The USTA Connect platform will be used to integrate tennis facilities, software providers, industry associations, retailers and manufacturers, with the shared goal of continuing to grow the game.

Joining more than a dozen existing USTA Connect partners are:

• ClubCloud, a club management software platform.

• Tennis Circuits, a web-based application platform for tennis clubs and organizers.

• The retailer Tennis Express.

• UTR Sports, which has a global rating system, innovative software and events, and a global community centered around level-based play.

Visit usta.com/ustaconnect for more.

Short Sets

Cliff Drysdale Management has been selected to manage racquet, swim and club operations at The Bailiwick Club, a member-owned private club in Greenwich, Conn. Glenn Hutchinson has been appointed as General Manager, and Luke Purser will serve as Director of Racquets.

Following Jannik Sinner’s threemonth suspension handed down from the World Anti Doping Agency, his nomination for the 2025 Laureus World Sportsman of the Year Award was withdrawn by the Laureus World Sports Academy.

Fashion brand BOSS was named official partner of the 2025 Dallas Open, which took place in February in

Frisco, Texas. Pro player Taylor Fritz is a BOSS ambassador.

Pet brand Maev has a partnership with WTA No. 5 Jessica Pegula. Pegula and her husband, Taylor Gahagen, founded A Lending Paw, a nonprofit dedicated to rescuing, training and placing service dogs with individuals in need.

Wilson Releases Tennis Shoe

Built Specially for Women

Wilson Sporting Goods has launched the Intrigue Tour, the brand’s first high-performance tennis shoe built exclusively for women. Engineered for comfort, style and a fast-paced modern game, Wilson says the Intrigue offers a fit informed by extensive athlete feedback and advanced technology, “empowering women to play with grace and win with grit.”

“The game continues to grow and evolve, and we are committed to innovating and delivering the best products for our players to thrive,” says Gordon Devin, president of Wilson Sportswear. “The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on court.”

Wilson says the shoe was developed in close collaboration with Wilson athlete Marta Kostyuk, along with the footwear team at Wilson. The shoe is available in the Tour model (suggested retail $158), Intrigue Pro ($138) and Intrigue Lite ($98).

USRSA Names New MRTs and CSs Master Racquet Technicians

•Adam Christopher, Dunwoody, Ga.

•Andrew Codita, Dublin, Ohio

•Edward Acuna, Honolulu

•Ikaika Jobe, Honolulu

•Ryan Ray, Elkhorn, Neb.

•Brody Taylor, West Harrison, Ind.

•David Kim, Santa Barbara, Calif.

Certified Stringers

•Cate Hatfield, Tujunga, Calif.

•Farhang Heydari, Los Angeles

Tennis Channel, UPA Launch

New Pickleballtv App

Tennis Channel and the United Pickleball Association (UPA) have launched an app in support of their co-owned pickleballdedicated television network, Pickleballtv. Available to all iOS and Android users, the Pickleballtv app is the sport’s most comprehensive media destination, with thousands of hours of live and on-demand matches from the PPA Tour and Major League Pickleball (MLP).

The Pickleballtv app is $5.99 a month or $59.99 per year and, for a limited time, comes with a free, 30-day trial period.

CONGRATULATIONS TO THESE LEADERS COMMITTED TO GROWING THE RACQUET SPORTS INDUSTRY

Vinnie Barros

Jeremy Carl

Eric Engelsgjerd

Alexander Hager

Renee Hand

Matthew Johnson

Kristine Kraujina

Jan Lucky

Michael Nott

Michael Pereira

Jay Pinho

Dan Randall

Paul Reber

Julian Wortelboer

Ajay Pant

Matias Marin

Shashank Nautiyal

Jonathan Janda

Lucas Parrau

Butch Staples

Paul McGowan

Tyler Delaney

Andrew Schadt

Zenda Griebenow

Nate Engler

Davor Dekaris

Marcos del Pilar

Matias Islas

Simon Gale

Chip Fazio

Rares Ispas

Mike Woody

Steven Host

Scott Monahan

David Colby

Victoria Cran

Kent Chalmers

Andreas Hengstberger

Jo Schneeweiss Keene

Kainoa Rosa

Donald Felich

Brandon Frazier

Alyson Smith

Geoff Jagdfeld

Cole Heule

Spencer Newman

Luke Whiteside

Val Goncalves

Daniel Yun

Hernan Hatem

Roger Anderson

Brock Orlowski

David Beck

Ritesh Nautiyal

Chad Ruthig

Taylor Newman

Amy (Jing) Nestle

David (Skip) Span

Dan Batchelor

Mike Rahaley

Dan Beedle

Dale Evans

Seth Redelheim

Emma Cioffi

Thomas Whitten

Angie Wong

See the course: Scan here!

DIRECTOR OF RACQUET SPORTS CERTIFICATE COURSE GRADUATES

program support from

Facility Management

Analyze Data, Realize More

AI can be key to helping racquet sports facilities boost their bottom lines.

By Joe Tedino

The frantic calls to tennis coach Matt Previdi come in every Sunday morning: A few students have dropped out of clinics at San Diego’s Balboa Tennis Club and need replacements in order to get a refund. So, the calls and texts fly around for hours to find fill-ins for participants who cancel at the last minute.

Previdi thinks it’s a task wellsuited to artificial intelligence. Balboa’s weekly clinics have slots for about 425 adults, up to 90 on Sunday alone. Keeping the slots filled can make his head spin.

“I want artificial intelligence to communicate with the person who has the problem, find someone through our database who can replace them and get the slot filled,” says Previdi, tennis author, master

stringer and the general manager at HJK Ventures, which runs programs at Balboa and the University City Racquet Club. “That would be worth its weight in gold.”

While Previdi imagines a future where he’ll get more sleep on weekends, software firms that serve the racquet sports industry are already experimenting with similar ideas. AI can translate, classify and generate text, as well as answer questions and identify data patterns, making it useful for boosting the bottom line for club managers.

“We’ve got exciting tools in the pipeline—one is in financial reporting,” says Andres Robelo, CEO of Miami-based PlaybyPoint, which provides court booking and payment software for tennis, pickleball and padel clubs. He says experiments

with AI models are showing promise as they plumb club data and provide “financial modeling that can help our customers project patterns and future revenue.”

Getting to that future state is not a heavy lift, Robelo says: “We don’t need to build these tools ourselves. There are already great companies that are doing this work for us.”

Today’s open-source AI tools from Google or ChatGPT, as well as proprietary tools from others, are being applied to keep courts filled, determine staffing levels, answer customers’ questions and give feedback after lessons.

Ben Virdee-Chapman, marketing director at Louisville-based software firm CourtReserve, points to ways that his company’s 1,700 customers can use AI to forecast, schedule and analyze trends. Like other software executives, he believes the industry is on the cusp of translating AI-packaged information into more dollars and cents.

“Something like AI can come in, analyze every single data point, with regards to court utilization,” he says, “and help that club figure out the best utilization of those courts—which translates into better cash flow.”

Google’s Gemini AI tool helps the front desk staff at Wolverine Pickleball in Ann Arbor, Mich., answer members’ questions and adds zing to the club newsletter.

“I’ll say, analyze this newsletter copy and give me 10 headlines for the subject line,” club co-founder Christy Howden says. “I don’t think it’s a total game-changer, but maybe it’s adding a little polish for us.”

Front desk service people at clubs like Wolverine that use CourtReserve have tapped AI to solve member problems at the front desk by putting

"We don’t need to build these tools ourselves," says PlaybyPoint's Andres Robelo. "There are already great companies that are doing this work for us."

in a few key words and letting the chat bot come up with the answer from the club’s database, VirdeeChapman says.

Another software company, Indianapolis-based Upper Hand, already o ers AI tools that provide predictive analysis and data visualization to clients in more than a dozen sports including tennis. The management software supplier is experimenting with new tools to help clients boost their sales, according to Danielle Stealy McDowell, an Upper Hand business and data analyst.

A fan of ChatGPT, McDowell says the company is creating a tool that will enable clubs to zero in on likely buyers. It will be able to pull lists of previous summer camp participants, for example, create a target list ranking their likelihood to buy, and then only contact those with a 75 percent or higher likelihood of enrolling.

“The tool will then write the email for you,” she says. “It’s a full suite package.”

Both Upper Hand and CourtReserve also have AI-enhanced video tools on their radar, which can be used to support player engagement and training.

“Let’s have AI analyze your swing,’’ says Previdi, “and analyze the physics of your swing, the angle of your swing, and the racquethead speed—week to week, month to month, year to year. And give you tips while you’re hitting with the ball machine. The opportunities are endless.”

Pickleball

Serving Time

Pickleball is bringing hope, skill development and a sense of community to those in prison.

By Kent Oswald

Pickleball for Incarcerated Communities League (PICL) brings a particular resonance to the term “serious play.” Thanks to the program’s e orts, 42 institutions in 12 states plus the District of Columbia currently o er pickleball play for men and women (and those who identify as non-binary) as a respite from the tensions, fears, boredom and despair of their everyday. Physical activity, emotional readjustment and social integration—all are skills necessary both for serving their time, as well as for reintegrating into society when they have completed their sentences.

The idea of promoting a game to encourage rehabilitation and reduce recidivism emerged from passionate picklers with a collective vision to bring hope, skill development and a sense of community to those behind bars. The organization partners with volunteers and organizations to introduce the sport in prison facilities and helps provide training resources and equipment to support it as an ongoing rehabilitation option.

PICL team member Roger Belair (profiled in the January 2023 RSI) began his crusade to get pickleball into prison in 2017, introducing it to men at Cook County Prison in Illinois. Subsequently, he has brought the game’s benefits to facilities across the U.S., from Washington State Penitentiary to Rikers Island prison in New York City.

Among those impressed by Belair’s e orts was attorney and devoted pickler Sarah Gersten, executive director and general counsel of the Last Prisoner Project. That national nonprofit, working primarily for those incarcerated on nonviolent drug o enses, aims to reduce recidivism by improving conditions of confinement and providing re-entry resources. Talks between the two led to the founding of the PICL.

Another member of the volunteer executive committee is Angelo Rossetti, who with his twin brother Ettore founded Rossetti Brothers Pickleball in Connecticut and raised money for charity while garnering the Guinness World Record for the

longest (six hours-plus) pickleball rally. When discussing the program’s impact, Angelo brings up multiple positives from his personal experience. One took place at the Osborn Correctional Institution in Somers, Conn., where he revisited a week after an introductory session to find that inmates had embraced the sport to the extent that they used colored chalk to create pickleball courts on their basketball court.

In a more challenging setting at the Manson Youth Institution in Cheshire, Conn., and in response to being lectured in the same direct way he did for professionals for not taking the pre-play stretching seriously, one young man asked, “You don’t see me as a criminal?” Rossetti responded, “No, I see you as a person,” which not only changed the dynamic to a cooperative and ongoing positive experience, but also has stood out as an example of how treating someone as a person, and not just as a number, defined by illegal behavior, can help create a positive future.

Anecdotal evidence is one thing, but the future of the PICL and pickleballing prisoners will depend much more on acceptance of the game behind bars, and funding for this type of rehabilitative program.

“There are several studies that show athletic programs reduce recidivism and increase positive outcomes for incarcerated individuals,” says Gersten. Gathering hard data for the positive impact of their specific initiatives “is something we are actively working on.”

In the meantime, thanks to the PICL, an increasing number of individuals in prison today who will return to society in the future are feeling their hopes soar, their spirits freed and their todays and tomorrows nudged in a positive direction. While they are physically constrained by their environment, they are communicating, cooperating and channelling their energies in a socially acceptable manner—at the same time as they improve their ability to dink, drive and keep out of the kitchen.

Construction

Seeing the Light Frasure Reps specializes in finding the

right lighting solutions for players, spectators and the environment.

By Cindy Cantrell

Since founding the sports lighting and consulting company

Frasure Reps LLC in 2017, owner and president Bruce Frasure has achieved remarkable success in dual areas typically wrought with conflict: running a family business, and transitioning from employee to the role of vendor partner for his previous company.

In fact, Frasure had served as vice president and general manager of LSI Courtsider Sports Lighting (a division of LSI Industries) for 30 years before going out on his own. His longtime relationship with the company paved the way for an exclusive partnership with LSI Industries, through which Frasure supplies his clients with energy-e cient lighting solutions for indoor and outdoor tennis courts, and specialty sports applications for municipalities, schools and private residences.

“We pride ourselves on friendly, highly personalized design consultation services that produce the right lighting solution for each venue’s players, spectators and community and environmental requirements,” Frasure says of his Cincinnati-based company. “There is somewhat of an art to lighting technology, and we’re proud to be specialists.”

According to Frasure, the most significant industry advancement has been the development of high-performing, energy-e cient LED lighting products that additionally limit environmental impact by reducing glare, light spillage and sky glow. Another continuing trend is the popularity of pickleball, which Frasure says repre-

sents 60 percent of his business.

In 2024 alone, Frasure Reps contributed to three projects that earned American Sports Builders Association “outstanding” facility of the year award honors (Mountain Brook Club in Birmingham, Ala.; BeachWalk by Manasota Key Tennis in Englewood, Fla.; and Austin Pickle Ranch–Braker Lane in Austin, Texas) and two that earned “distinguished” honors (BeachWalk at Manasota Key Pickleball and Westwood Country Club in St. Louis).

Beyond its innovative products, Frasure Reps is widely respected for unparalleled personal attention in lighting design and field support.

“I think the world of Bruce,” says David Clapp, vice president/sales and production manager at Baseline Sports Construction in Knoxville, Tenn., who has done business with Frasure for 35 years. “He frequently

donates his time and expertise to the industry. He’s a very selfless person.”

“Bruce is more than a vendor to us,” says Kevin Timmons, senior project manager for Welch Tennis Courts Inc. in Sun City, Fla. “He’s a real good friend.”

Frasure echoes that sentiment, noting his appreciation for “many longstanding relationships.” A longtime ASBA member who formerly served on the board, Frasure is also active within the USTA, International Tennis Federation and Illuminating Engineering Society of North America.

Now Frasure is looking on with pride as his son Patrick, a 2016 graduate of the University of Dayton, develops his own customer-centric business acumen as vice president of Frasure Reps. The company further expanded in October 2024, with the hiring of senior project manager Chandler Curry.

Patrick Frasure says it has been “a privilege and honor to learn the insand-outs of sports lighting and the racquet and paddle sports industry from my dad. While industry-leading products allow our business to be successful,” he adds, “Frasure Reps will continue to be a customer-centric, innovative business that sets us apart.”

For more on Frasure Reps, call 513666-4242 or visit frasurereps.com.

"At the end of the day, we all enjoy what we do," says Bruce Frasure (from left), with Patrick Frasure and Chandler Curry.

RaisingThe Bar

One Size Fits … One

It may be tempting to treat your students or employees all the same, but take the time to relate to each unique person.

By Joe Dinoffer

Whether you teach sports or are a manager, or both, wouldn’t life be much easier if one-size-fits-all applied to skill, attitude and personality?

The example of a penguin comes to mind. While penguins all look the same to most of us, they (like all living things) are individuals with unique characteristics. There are migratory islands where hundreds of thousands of these feathered friends gather, and they are as varied as their featherless human counterparts.

To our minds, it’s amazing that penguin parents returning from seeking food can even find their newborns despite the endless crowds of birds and the noise levels coming from so many of them “talking” at once—all without GPS and cell

phones and other technology!

Of course, we’re not penguins. But this perhaps over-the-top example helps to show how, even as part of a greater whole, we all are individuals with individual needs, and that we all can individually reach our individual potential.

As teachers and managers in this industry, we have an inherent responsibility to make our messages relatable for each and every person with whom we connect, whether it be a student or employee. As we have discussed in previous “Raising the Bar” columns, listening through asking questions (guided discovery) helps to nourish our ability to better relate to each person under our charge.

In addition to improving our listening skills and gaining a better understanding of each person’s uniqueness,

there are other concepts that can help. Experts call them many things, including “pressing the pause button” or “mindfulness” or “contemplative living” or “active listening.” Whatever you call it, it involves present-moment awareness without judgment; paying attention to your thoughts, feelings and environment.

We all have unique needs and unique personalities. All these strategies can help us become better human beings. There is just one prerequisite: desire. We each have a decision to make about what type of person we would like to gradually become. Then, like anything else in life, if we have the desire to do something, we will find the time and the way to accomplish that specific goal.

We are all looking for peace through conflict avoidance, happiness through feeling satisfied with our accomplishments, and love through deepening our relationships, both with our immediate family members and also in the community around us.

As the expression goes, “If you could be anything in this world, be kind.” Kindness is the foundational ingredient for peace, happiness and love.

Improving and deepening relationships is not only helpful to coaches and managers, but also essential for all of us who seek a more satisfying and rewarding life.

Put people first and treat each one with kindness and as a distinct and unique individual. Do this, and your chances of success on all fronts, both business and personal, will increase dramatically!

Joe Dinoffer is a 50-year industry veteran, Master Professional in both the RSPA and PTR, National USPTA (RSPA) Industry Excellence Award winner, and author of nine books, more than 20 DVDs and several hundred articles over his career. He is also the Founder and President of OnCourt OffCourt, a 30-year company dedicated to serving tennis and pickleball with creative products to improve the lives and careers of players, coaches and facility managers.

Kim Bastable

Recipient of PTR’s Professional of the Year Award!

Kim Bastable has spent over 50 years in tennis as both a player and coach, earning NCAA All-America honors at the University of Florida before having a successful coaching career across all levels of the sport. Currently, she is the Director of the University of Florida’s Professional Racquets Management Program, where she has grown the UF-DORS program to include 170 students enrolled and 65 graduates. Kim holds a Master’s in Education and Counseling Psychology, specializing in Positive Coaching and Athletic Leadership, and brings over 30 years of experience as a certified tennis professional with RSPA and PTR, having served in multiple leadership roles. She continues to consult with youth athletic programs, conduct mental performance coaching, and teach tennis each summer, all while enjoying time with her 16 grandchildren.

Racquet Fuel provides insights into the best practices and innovations of racquets industry business leaders.

If you are on a career path in racquet sports or already a racquets business leader and you want to stay up to date on ideas and innovations in racquets industry business and leadership, this podcast is for you.

Hosted by Kim Bastable and Simon Gale, USTA Senior Director Racquet Sports Development.

RacquetTech

Finding the Best Practice

What is the proper method of releasing dual-action swivel clamps?

By Bob Patterson Executive Director, USRSA

When we field questions from racquet technicians and stringers, I’ve often found it appropriate to go straight to the source. Sometimes that means contacting a manufacturer or a designer/engineer. But frequently, the questions we get are about techniques, and for that we turn to our USRSA Racquet Professional Study Guide

This trusty document has been around since the early days of the USRSA and has been put together by sta , both past and present, along with other experts in the field. Originally called Racquet Service Techniques, we did a huge update on this about a decade ago and renamed it, and it serves as the study guide for all three of our certification exams (Master Racquet Technician, Certified Stringer and Professional Racquet Advisor). It is also intended to be a how-to guide for beginners, as well as a handy reference to use

even if you are already certified and perhaps facing something that you rarely encounter.

While most of the techniques outlined in the guide are straightforward and have held true for decades, we do make edits, adjustments and updates regularly. When the guide was first introduced, most stringers were using drop-weight or crank machines; electronic constant-pull machines were just beginning to hit the market.

We recently received a question from someone preparing for a certification exam: Why is it important to release the base clamp first when moving the clamp, or does it really matter that much?

Like many questions on technique, there can be a bit of a gray area; often there are several ways to do something. After eliminating any method that is blatantly wrong, we then must decide which of the remaining methods would constitute “best practice.”

This is the case here. With today’s stringing machines, there are a variety of di erent clamping systems, and while most are designed to make the process easier, they can also present some challenges.

Many modern machines include what are commonly referred to as dual-action automatic or gravity release clamps. Although designs vary, most of these use a dual clamp system. The clamps are a xed to the turntable and slide about to enable the technician to maneuver them into position. Then the base clamp secures the clamp in that position on the turntable and the top clamp swivels into position to grasp the string. When tensioning the next string or tying o in the case of the last string, the string clamp is released, allowing the clamp head to descend, and this action trips an internal release of the base clamp as it descends, making it easy to release both the string clamp and base clamp with one action.

The problem with this method comes if the string clamp remains in contact with the string after release. This could be caused by the position of the base clamp, or the angle of the string being held. When the clamp is released and one or both sides of the clamp jaws are still in contact with the string, as the clamp descends it will likely abrade and damage the string. This is especially the case with higherend machines that utilize diamond dust or other abrasive material on the clamp jaws to ensure a good hold.

The best practice when using these types of clamps is to release the base clamp first and then the string clamp, but hold onto it and don’t let it descend. After you have visually checked for clearance from the string, then allow the clamp to drop below the stringbed. It may take an extra second or two, and using this practice somewhat negates the “automatic” feature of the clamps, but this technique represents best practice as it ensures that no damage is done to the string during the process.

To comment or for more information, contact Bob@RacquetTech.com

Laykold Tennis Court Chemistry v ‘Just Paint’

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• Advanced chemistry ensures greater court consistency

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• Higher quality latex means court pace lasts longer

• Laykold Gel is the world’s greenest court (60% recycled and renewable material

• Laykold’s automotive grade pigments retain color for longer

• Laykold’s is made in ISO certified factories in Germany, USA and Australia

• Laykold product yields are typically 10 to 20% greater than our competitors

The Bench

Maximum Effort

If your students give their all in everything they do, it ultimately doesn’t matter whether they win or lose.

By Coach Pete Scales, Ph.D., RSPA

As a high school tennis coach, I often change up scoring rules, in and out boundaries, how many serves or returns are allowed, who plays with whom in doubles, etc., to create appropriate pressure and challenge during our preinterscholastic competition part of the season. Invariably, in reaction to the strange changes, someone will ask, “Do these results count?” And invariably, I respond that, yes, everything counts!

And the difficult corollary for many to understand is that, although every competition counts in your ranking, none of the winning and losing is what

ultimately matters. Yes, if you win more than everyone else, you’ll be No. 1, so these results clearly do matter in the short run. But what matters in the long arc of your life as a player and a person is that you competed with 100 percent effort and with no excuses, you were an open, curious and humble learner, and by how you acted, you brought credit to yourself, team, opponents and the game. The wins and losses happened and you learned from them, but without obsessing over them.

Of course, whether we win or lose matters. As a competitor, you have to want to win—wanting to win is fine, and

healthy. And sure, winning is usually more enjoyable than losing.

But if you have to win to be OK with yourself and satisfied with your ongoing evolution as a player and a person, if winning matters that much for your life happiness and self-esteem, then we have a problem. You are going to be miserable much of the time, not just when you lose (which most of us do a good percentage of the time), but miserable even if you win but not in as dominating a way as you imagined you should.

So the mindset I want my students to have is the somewhat contradictory shorthand of “Everything counts, but nothing matters (except for CompeteLearn-Honor).” It helps them appreciate, over time (this insight doesn’t come instantly), that they need to give their all in everything they do, but whether they won or lost doesn’t really matter. What other people think about their performance doesn’t really matter. We can teach our students to not give that one fleeting moment of outcome so much weight.

What matters and will last far beyond brief moments is this: Were your students honorable; did they give the best

they had without making excuses; did they keep learning from it all; did they enjoy the ride, most of the time? Over the course of a few months (a season, a league, a few tournaments), if you can help them answer “yes” to those questions, then I can guarantee those students will improve and put themselves in position to win more often—and they probably also will have more fun than if winning was the most important thing to them.

Here’s what I said to our top JV team players this past girls’ tennis season about being our leaders, and what leadership means, which I think reflects that “Everything counts but nothing matters (except Compete-Learn-Honor)” mantra:

“Being a leader doesn’t mean you have to win. It means you have to be leaders in playing with total commitment and focus, total energy, total smartness, total communication with your partner, total

positivity, totally loving the challenge of trying to solve the puzzles and problems of the match, without your ego or your fears getting in the way, from the very first ball to the very last ball. All of that.

“That is giving it your all. Anything less is not giving it your all.

“If you give it your all like that, then it doesn’t matter if you win or lose. You have shown yourself to be winners, and leaders, regardless of the outcome.

“That’s what I expect from each of you. And that’s what you should expect from yourselves. The only pressure on you is this: Give it your all with no excuses. If the other team wins, fine. They were better than you that day. Learn from it and move on. No excuses.

“The satisfaction you will have forever is not about the wins and losses—you’ll forget about most of those pretty quickly—but about how fully you gave yourself to trying to compete at your very best, and feeling joy in that oppor-

tunity and challenge, win or lose.”

So, teach your students this contradictory Zen of sports competition: “Everything counts, but nothing matters (except Compete-Learn-Honor).” They’ll probably play better and have more fun as a result.

Peter C. Scales, Ph.D., is a developmental psychologist specializing in positive youth development and a Senior Fellow at the research nonprofit Search Institute, RSPA teaching pro, high school tennis coach, and mental strength consultant to college tennis teams. He’s the author of Mental and Emotional Training for Tennis: Compete-LearnHonor and the acclaimed The CompeteLearn-Honor Playbook: Simple Steps to Take Your Mental & Emotional Tennis & Pickleball Skills to a New Level Check out his appearances on USTA’s Compete Like a Champion, BetterPickleball.com and ParentingAces.com.

AskTheExperts Replacements for Discontinued Strings?

Handle Repairs

Q: I don’t see this issue very often, but when it does happen, I’m never sure how to address it. What do you do when the foam handle underneath the grip wrap is broken? Usually this happens around the butt cap because over time the staples loosened. What options are there for repair? Is it even worth repairing? Can pallets now be purchased? Can you 3D print a racquet handle pallet? A lot of times when I see this problem, it simply seems like too much work or too much of a hassle. I once did a super-glue patch for one customer, but I could not guarantee the repair was going to hold up. In the past, I’ve also sent racquets to the manufacture for them to repair. Is that still an option?

A: The short answer is, it’s not worth the time or effort to repair. Most handles are PU-molded into place, so there is no “replacing” it unless you have the tools and equipment for creating a new molded handle. Head

and Volkl used polystyrene pallet systems for their racquets, but I am not sure whether they still do. The hairpins were different, so the pallets were not interchangeable between brands.

If the handle is not yet broken and only the staple holes are enlarged, making the butt cap loose, you can usually fill the holes with a good epoxy. Once it is dried, re-staple the butt cap in place. However, if the handle is cracked or broken, you would have to take more extreme measures to repair it.

When I would customize racquets and had the PU material and equipment to mold handles, I would remove the broken end and create a quick mold using balsa wood strips and a heat sleeve and then pour in the PU to make the repair. Rip off the mold and with a bit of sanding, it was a simple repair. I think I charged $60 for the work. But unless it was a favorite stick that was no longer available, players often opted not to do the repair.

Bottom line, if the racquet is in warranty, the manufacturer should replace it. Otherwise, I would deem it unrepairable and advise the client to shop for a new frame.

We welcome your questions. Email them to bob@racquettech.com.

Q: In the last few months, a number of strings I frequently use have been discontinued, and I have only become aware of this when trying to place an order. I assume USRSA has some type of relationship with string companies, and I’m wondering if you could notify USRSA members when a manufacturer is about to discontinue a string. Perhaps the companies could also recommend a replacement string for the one being discontinued?

A: While we do maintain relationships with the manufacturers, we usually don’t get specific information on product availability or whether a string will be discontinued. Most often, your manufacturer’s sales rep should keep you informed of upcoming changes. As far as finding a suitable replacement for a top-selling string, most USRSA members have found the String Selector Tool on RacquetTech.com to be helpful.

The String Selector Tool, available to USRSA members, is the best place to seek those answers. Even though a string has been discontinued, it is still in the USRSA database. To find similar strings, simply find the string you are looking to replace on the drop-down menu of the tool and then choose “about the same” in each of the three categories. The results will give you a list of all the strings meeting those criteria.

This is only one use for the USRSA String Selector Tool. It also makes it easy to sort and compare all the strings on the market today so you can provide the best information to your customers. Not only is the String Selector Tool easy to use, but it provides pertinent information with specs that have been measured in the USRSA lab, so it’s an “apples to apples” comparison.

ADVERTORIAL

Complex Situation

Persistence pays o as Laredo, Texas, celebrates the long-awaited opening of its 18-court Tennis Complex.

By Mary Helen Sprecher

Getting a new tennis facility is a process, not an event.

Tina Treviño, one of the individuals who spearheaded the development of the new City of Laredo Tennis Complex at Texas A&M International University (TAMIU), knows that all too well. In fact, she can give the timeline not just in terms of years—more than 18—but by the personnel she and her late husband, Dr. Alfredo Treviño, encountered on the long road to the facility’s completion.

“I have been through seven different city managers, four university presidents and, honestly, I don’t know how many city council members,” she says. “There was also the time we spent locating the land and then getting the funding.”

“It really was a labor of love that showed the dedication and persistence on the part of the community,” adds Todd Carlson, director of USTA’s Tennis Venue Services program, which provided business services to the project. Major partners were the City of Laredo Parks and

Recreation Department, TAMIU Athletics Department and Laredo Tennis Association.

“The facility also wouldn’t have happened without important long-term support from the USTA Texas Section,” Carlson adds. “The section invested a lot of time in working with Laredo, and Executive Director Fred Viancos and Director of CTAs and Facilities Katy Rogers really helped bring this project over the goal line.”

The facility, which opened on Jan. 30, includes six outdoor NCAA regulation collegiate courts and 12 outdoor courts for recreational play. The recreational courts also have 36- and 60-foot blended lines. All courts have lighting, fencing and bleachers.

The indoor building doesn’t have courts, but it houses multipurpose areas/meeting rooms, home and visitor locker rooms, concessions, a training room and a second-story observation terrace/gathering space.

“This is the biggest facility in Laredo, and it will really help the university with recruiting efforts,” says Jaime Donjuan,

director of facility operations for the complex. And while there is currently no tennis team at TAMIU, Donjuan believes it is just a matter of time. He notes that the student body, including those still learning the sport, have embraced the new courts. The facility purchased 30 recreational racquets to use as loaners— and they are constantly in use.

Laredo, which sits on the U.S./Mexico border, has a large population of children who come from disadvantaged backgrounds. Treviño believes strongly that offering opportunities for recreation and fitness, particularly in a university setting, is enormously beneficial for these children.

“All I really cared about has been having the facility that our community deserves,” she notes. “I would like to challenge every part of the tennis industry to find a way to give financial support to build courts for other underserved areas.”

Carlson says the Tennis Venue Services program (usta.com/ facilities) is an excellent way for communities to improve existing facilities or build new

ones. TVS offers complimentary assistance in Advocacy Support, Technical Services, Business Services, Facility Management Support and Digital Tools.

The grant application process has been streamlined, Carlson adds, and this year, the budget available for grants has been increased from $1.2 million to $10 million. And he notes that the USTA is more than willing to talk through any questions: “We want to help communities prioritize tennis,” Carlson says.

Anita Stanley, the Assistant Director for Laredo Parks and Recreation, worked with TVS and is thrilled with the recommendations from the USTA.

“I would advise any group looking to build or renovate tennis facilities to reach out to the USTA to get as much information as they can right from the outset,” she says. “TVS was so helpful identifying issues that we didn’t know existed, as well as how to best design and build the courts, providing resources for funding, and even on how to run the facility.”

“Some projects are like a quick two-set match, while others, like the Laredo Tennis Complex, may go five tie-break sets,” says Carlson. “Either way, we’re looking to provide the help communities need throughout the process so, in the end, we all can enjoy the win.”

Sponsored content. For more on how the USTA’s Tennis Venue Services can help your facility or project, visit usta.com/facilities or email facilities@usta.com.

A Focus On Growth

New USTA President Brian Vahaly on the key strategies his organization— and the tennis industry—must address to reach 35 million players by 2035.

> Brian Vahaly assumed the role of USTA Chairman and President in January 2025. Vahaly, who played professionally on the ATP Tour for seven years, was the first current or former ATP player to publicly come out as a member of the LGBTQ+ community. Prior to his professional career, Vahaly attended the University of Virginia, where he was a threetime All-American, reached the NCAA singles final and graduated as an Academic All-American with a double major in finance and business management. He has successfully led and exited multiple private equity-backed health and wellness companies, and currently serves as a Senior Advisor at the investment firm Brown Advisory. Recently, Vahaly answered RSI’s questions and shared his thoughts and insights on the USTA’s goal of achieving 35 million players by 2035.

Q: The USTA has set a goal of 35 million players by 2035. Can you talk a bit about the aims behind that and the strategies involved in achieving it?

BV: This is an ambitious goal, and that’s intentional—we set it to challenge ourselves to think differently about how we grow the game. To achieve it, we’ve identified three strategic areas of focus: player retention, coaching and facilities. Each of these areas requires clear objectives, specific tactics and measurable outcomes that will help drive sustainable participation.

Reaching this goal requires a thoughtful and deliberate approach to how we engage our stakeholders. We operate within a broad ecosystem that includes national and sectional volunteers, staff, CTAs, NJTLs, private sector coaches, high performance athletes and many others. Our role is to support and empower each of these groups in ways that maximize their ability to contribute to our collective success. By doing that effectively, we can create a rising tide that lifts the entire sport.

Q: Any growth in participation

will require more courts and improved facilities. What action is the USTA taking to address this need?

BV: Expanding access to courts is a major priority, and we’re putting real resources behind it. We’ve increased our facility grants to $10 million—not just to build new courts, but also to resurface aging ones and ensure existing facilities remain in top condition. Additionally, we’re looking for ways to extend playing hours and lengthen the playing season by investing in lights and covered structures where it makes sense.

Bottom line: We’re taking a datadriven approach, analyzing court utilization to make smart, strategic investments with the greatest impact. That means partnering with communities where demand is strong, ensuring courts are well-used and widely accessible. We’re committed to making sure more people have a quality place to play.

Q: Coaching is obviously critical, but why has the USTA identified it as one of the key priorities?

BV: Coaches are the heartbeat of our sport. They’re the ones who bring tennis to life for players of all ages and levels. One of the most fun things about tennis is the challenge of always trying to get better, and a great coach makes that journey exciting. I know firsthand how much a coach can shape a player’s love for the game—when you have a coach who makes tennis fun, who inspires you, it changes everything. And that experience is the key to keeping people in the sport.

That’s why the USTA believes we must do more to support coaching— not just by improving the quality and expertise of coaches, but by increasing the number of them. We want more high school and college players to see coaching as a path to a successful career doing something they love. If we can inspire more young players to step into coaching, we’re not just helping them build a rewarding future—we’re ensuring the next generation has great coaches to keep them in the game and help our sport grow.

Another key focus is expanding the idea of what it means to be a tennis coach, because coaching shouldn’t be limited to professionals. In so many other sports—soccer, lacrosse, football—parents are often their kids’ first coaches. Tennis should be no different.

Parents can introduce their kids to the game, and they should. Our role is to give them the right tools to make it easy, fun and accessible. By empowering parents alongside full-time and parttime coaches, we can expose more kids to tennis early on and create a stronger foundation for lifelong participation.

Q: The USTA is embracing Red Ball as a way to create an easier and more enjoyable entry into the sport. Why is this important?

BV: We made a mistake in how we originally positioned Red Ball, presenting it solely as a tool for kids learning the game. In reality, Red Ball Tennis is the perfect entry point for any new player, regardless of age.

We’ve seen firsthand what has fueled pickleball’s rapid growth—its first-time player experience is fun, social and immediately playable. That ability to retain brand-new players, many of whom had never played before, has been the

driving force behind its growth, and we should take that lesson to heart.

That’s exactly why we started testing Red Ball Tennis with adult beginners in 2024, and the results were immediate. Players were more engaged, spent less time chasing balls and had longer rallies—creating a more enjoyable experience right from the start. Most importantly, 75 percent of them wanted to keep playing. That kind of retention rate is hard to ignore.

We’re fortunate that the US Open and American tennis success continue to inspire millions of new players to pick up a racquet each year. But inspiration alone isn’t enough—we need to make sure their first experience keeps them coming back. That’s why encouraging these players to start with a Red Ball is so important. It makes the game instantly more fun and gives new players the confidence to stay in the sport. If we get this right, we’re not just improving their first-time experience—we’re setting tennis up for long-term growth.

USTA Chairman and President Brian Vahaly played on the ATP Tour for seven years.

Q: How is the USTA ensuring that tennis is accessible to all, regardless of background or income level?

BV: Making tennis truly accessible starts with a few key things. First, people need public, playable courts nearby—because if there’s no place to play, everything else becomes a challenge. Second, we need great, a ordable coaches and programming so that learning the game is not only possible, but welcoming and enjoyable. Third, finding a court and someone to hit with should be easy—if it’s complicated, people will choose another activity.

But accessibility isn’t just about facilities—it’s also about breaking down barriers to entry. Tennis shouldn’t feel exclusive or expensive. Sports like basketball and soccer thrive because they’re easy to pick up and play, and we need to make sure tennis o ers that same opportunity. That starts with rethinking what a “tennis court” means. You don’t always need

a perfect court—just grab a racquet, draw lines in the driveway, put up a portable net and start rallying with friends. The more we encourage creativity and fun, the more we’ll grow the sport.

The USTA has a responsibility to ensure that cost and access are never reasons someone can’t play. Whether it’s expanding community programs, increasing play opportunities in underserved areas, or simply making the game easier to start, we are committed to making sure tennis is a sport for everyone.

Q: What role do the USTA’s industry partners play in growing the sport?

BV: Reaching 35 million players by 2035 isn’t something the USTA can do alone—it requires collaboration with manufacturers, retailers, teaching pros and entrepreneurs to ensure the entire tennis ecosystem grows together.

For example, as we roll out Red Ball to everyone, we need to partner with

Red Ball is the perfect entry point for any new player, regardless of age.

manufacturers to ensure equipment is widely available and that we collectively market this shift in positioning. At the same time, we need to work closely with our industry partners, sharing data and insights to understand what’s working, identify opportunities, and finding ways to keep more players engaged.

Growth doesn’t happen in isolation, and by aligning our e orts, we can continue learning, adapting and building a stronger future for the sport.

Q: The US Open is one of the most powerful platforms in sports. How does it contribute to growing the game?

BV: We all remember what it’s like to pretend we’re hitting the ball like our favorite players or even throwing in a well-timed grunt for e ect. The US Open is where those moments begin— it’s the stage that showcases our sport at its highest, most electrifying level. Watching the best in the world battle it out inspires so many of us to pick up a racquet and dream about what it’s like to play on Arthur Ashe Stadium under the lights. The US Open is the jet fuel that propels our sport forward.

That’s why the USTA is investing over $700 million to upgrade the USTA Billie Jean King National Tennis Center, including renovations to Arthur Ashe Stadium. We see massive opportunities to elevate the US Open as both a sporting and entertainment property, ensuring it continues to be a world-class event for decades to come.

Q: What is the USTA doing to improve its digital and data strategy?

BV: This will be a key focus for us over the next several years. Without great data, it’s di cult to measure the e ectiveness of our initiatives and spending. The USTA is committed to improving how we collect, analyze and apply data

PHOTO COURTESY USTA

Why do players love to

PLAY ON HAR-TRU

Although it’s referred to as clay, HAR-TRU is composed of crushed stone. This is what makes it such an effective tennis court surface. It is more durable and more consistent than its European clay court counterparts.

HAR-TRU is made from billion-year-old Pre-Cambrian metabasalt found in the Blue Ridge Mountains of Virginia. It’s a natural green stone that is extremely hard and angular, two very important qualities when it comes to tennis court construction. The angularity helps the stone particles lock together to form a stable playing surface.

The hardness provides exceptional durability. The natural green color is classically clay and instantly recognizable.

Fewer injuries

HAR-TRU is known for being easier on the body and reducing the incidence of common tennis injuries. In fact, players are seven times less likely to be injured on a HAR-TRU court than on a hard court. This gives you more hours of play each day — without over-stressing joints and lower extremities.

More competitive play

Playing on clay — and especially American green clay — develops a complete all-court game. Players develop essential footwork and balance techniques that playing on other surfaces just doesn’t teach. The surface improves player patience, persistence, and endurance. Clay court players learn how to construct shots and points that beat higherranked players, allowing them to succeed on all surfaces.

Environmentally friendly

HAR-TRU is a porous surface that reduces runoff and soil erosion. As a result, your courts can be installed in locations where many court surfaces could not be due to zoning restrictions. HAR-TRU dries quickly after a rain and can be played through a light rain. In the heat, the surface is 10–15 degrees cooler than most other courts. Clay courts never crack, and repairs are easy and inexpensive. With simple, consistent care a HAR-TRU court will last forever.

THE INDUSTRY

to drive smarter business decisions with better outcomes.

As it relates to our data strategy, we know there’s a lot of work to do in creating a stronger digital experience for players, coaches and fans. But we don’t need to do this alone—there are incredible entrepreneurs both in tennis and across sports who are developing innovative technologies that we can leverage.

That’s why I’m incredibly excited about USTA Ventures and our commitment to investing in entrepreneurs who can help us move faster. We are currently focusing on finding opportunities that enhance player participation and retention, as well as innovations that elevate the fan experience at the US Open to drive additional revenue.

We need to ensure we have a positive, welcoming and inclusive culture—one where the best idea always wins, no matter where it comes from.

Q: If you could wave a magic wand and get one additional asset in the pursuit of 35x35, what would it be?

BV: I would love it if we get our culture right. We need to ensure we have a positive, welcoming and inclusive culture—one where the best idea always wins, no matter where it comes from. We can’t be afraid of accountability or failure. Tennis has already taught us that failure is part of growth.

And we need to shift the culture around data so that every strategic decision we make is measured, thoughtful and based on real insights.

I truly believe tennis has the potential to be massive in America—globally, we have the fourth-largest fan base of any sport. We know firsthand the physical, emotional and social benefits tennis provides. And I personally believe the world is simply a better, healthier place with more tennis players in it. So let’s go compete and make it happen!

TEACHING PROFESSIONALS

When a Student Fires You

Every pro has had a player leave them. It’s a humbling experience— but an opportunity to learn.

By Greg Moran

> Eva’s been your student from the very beginning. You helped her pick out her first racquet, taught her strokes, strategy, tennis etiquette and how to keep score. Each week, she took two lessons with you, had a focused practice session (which you designed) with a friend, and played a practice match, which you set up for her.

She worked hard and became a strong player. When she joined a USTA team, you watched her first match and, when you could, others. After away matches, Eva would text you a recap. You always responded with your thoughts and suggestions for improvement, never asking to be paid for your time.

Then, the lesson cancellations began, and the after-match texts stopped coming. You knew something was up. You heard through the club grapevine that Eva was taking lessons from another pro at a different club. Then the email arrived. It was short and to the point:

Hi John,

I’m not going to be able to make our weekly lessons anymore. You can give the spots to someone else. Thanks for everything. —Eva

You’d just been fired!

Every pro in the industry has had a student leave them. If it hasn’t happened to you yet, it will. You’ll feel hurt and angry, and your confidence will likely be a little shaken. But when the inevitable happens, keeping the following in mind should help ease the pain and may even make you a better pro moving forward.

1. Be gracious. Whether you receive the news via email, text, phone call or in person, being told your services will no longer be needed will be difficult to hear. Keep your emotions intact and behave with class and respect. Do not say or do anything you’ll regret. Simply, respond along the lines of:

“Thank you for letting me know. It’s been a pleasure working with you. You’ve worked hard and your tennis has

come a long way. If you’d like to resume lessons in the future, I’d love to work with you again. Best wishes.”

2. Should you ask why? It would certainly help to know why a player no longer wanted (or was unable) to work with you. Perhaps there was a family, health or financial situation that was forcing them to stop lessons. Knowing that would be comforting as you’d be assured you did nothing wrong. If they told you they were no longer enjoying (or felt they weren’t benefiting from) your lessons, though hearing it would be difficult, it should inspire you to get better.

On the other hand, asking could put the player in an awkward situation, and that’s not good customer service. If you feel you just have to know, you could send an email saying:

Hi Eva. As I’m always trying to improve as a professional, if there’s anything you would like to share as to why you stopped our lessons, I’d be very eager to hear it. I enjoyed working with you very much and wish you the best of luck with your tennis. Thank you, John

Doing this gives the player comfortable options. If they’d like to share something, they can. If not, or they feel awkward or embarrassed doing so, they can simply not respond to the email.

I sent a similar email after every season of our group lesson program (juniors and adults) when a player didn’t renew for the next season. Though 90 percent didn’t respond to the email, the 10 percent who did usually sent information that helped improve our program.

3. Take an honest look at yourself. If the player didn’t provide a reason for leaving, give some thought as to why they might have. It’s quite possible you did nothing wrong, and the player just wanted to hear a different voice. Seeing

For players, being taught in the same style over a long period of time can get stale.

the same face week after week and being taught in the same style over a long period of time can get stale. Plus, these days players often take lessons from several pros at one time. (Whether that’s good or bad for their tennis is a topic for another article.)

However, you must also ask yourself if you always gave the player your best effort. Many years ago, I nearly lost a student who had been taking three lessons a week from me. Jen and I would meet every Monday, Wednesday and Friday morning from 6 to 7. In addition to developing a great relationship, as a recently married young pro, the lessons were a good source of revenue for me.

Then my wife and I had our first child. Midnight feedings, lack of sleep and the stress of being a first-time parent, led to

me becoming sloppy. I stopped preparing properly for the lessons and, as a result, the sessions became overly repetitive and stale. Plus, my fatigue showed in my lack of energy both physically and verbally on the court. I was just going through the motions.

Fortunately, when the quality of my lessons declined, Jen didn’t dump me. Instead, she asked if everything was all right. She told me that she didn’t feel she was getting the same level of instruction as in the past.

That woke me up like a slap in the face. I immediately apologized and (fortunately) Jen gave me a chance to get my act together. My wife and I agreed that on the nights before Jen’s early morning lessons, she would get up with the baby so that I could get a good night’s sleep.

I handled baby duty the other nights. Being well rested, I was able to properly prepare and give Jen the quality of instruction she deserved. She took lessons with me for the next 10 years before moving out of state.

I was fortunate that Jen expressed her dissatisfaction and gave me the chance to improve. That often doesn’t happen. When a student leaves you, ask yourself questions such as:

• Did I bring the same energy lesson after lesson, or did I get too comfortable and a little lazy?

• Were my lesson plans and drills varied or did I do the same thing lesson after lesson?

• Did I say or do something to upset them? Taking a hard, honest, look at yourself can be difficult, but it’s the only way to grow.

4. When it gets awkward… In the first example, Eva left John to take lessons at another club. However, a student may leave you to learn from another pro at your own club. When this happens, you could easily find yourself teaching on a court right next to your former student as she’s taking a lesson from your colleague. Or you could bump into them around the club.

Both situations can be uncomfortable and it’s your job as a professional to diffuse any awkwardness. Look the player in the eye and smile. Say hi and tell them that it’s nice to see them.

Also, keep in mind that your fellow pro might feel uncomfortable teaching your former student. Years ago, a player left the director of tennis at my club to begin taking lessons from me. I was a nervous wreck thinking that the director would be angry with me. Nothing could have been further from the truth. He sat down with me, told me what he had been working on with the player and said he was certain that I would take her game to the next level.

That’s professionalism—and a secure ego!

Celebrating the Best in Pickleball Providers

In

this fi rst installment for 2025, RSI

recognizes people and organizations that continue to make pickleball the fastest growing sport.

Compiled by Judy Leand

PICKLEBALL ADVOCATE OF THE YEAR

Sara Aiken

As president of Maryland-based paddle manufacturer Eastport Pickleball, which she founded in 2016, Sara Aiken’s passion and vision for the sport have established her as a respected leader and advocate in the global pickleball community. In addition to her role in the company, she consults with USA Pickleball as an equipment testing official in major tournaments around the country, and is a PPR-certified coach.

On the tournament scene, Aiken has won medals in several prestigious tournaments, including the World Pickleball Championship and the French Open.

“In 2019, the Mayor of Annapolis o cially appointed me the city’s first Pickleball Ambassador, recognizing the importance of the sport to the community and state capital,” says Aiken. “Annapolis is the only U.S. city with this position, highlighting the growing significance of pickleball in the area.”

As Dan Santorum, CEO of Racket Professional Organization (RPO), notes, “Sara is one of the more active people on social media promoting the benefits of pickleball. She is plugged into all aspects of pickleball in the U.S. and is a terrific advocate for this growing sport.”

MUNICIPAL PICKLEBALL FACILITY OF THE YEAR

Arizona Athletic Grounds

{Mesa, Ariz.}

Spanning 280 acres and welcoming more than 2.4 million visitors annually, the Arizona Athletic Grounds (AAG) is one of the largest youth sports and entertainment complexes in North America. It boasts over 475,000 square feet of fieldhouse space, 158 fields and courts, an entertainment district, and much more. Among its key features are 41 pickleball courts, which include four medal courts with spectator stands and an 1,800-seat championship court.

This past November, the venue hosted the 2024 Biofreeze USA Pickleball National Championships. The nine-day event o ered a $225,000 prize purse, drew more than 2,600 athletes—ages 7 to 94—from 47 states and 13 countries, and had an estimated economic impact on the Mesa region of $3.6 million.

“[The event] far exceeded expectations with our athletes, the competi-

tion, partners and positive impact to the Mesa community,” says Mike Nealy, CEO of USA Pickleball. “We’re proud of its success and the experience we were able to o er our athletes.”

In addition to hosting the National Championships, the pickleball facility at the Arizona Athletic Grounds also hosted in February a USA Pickleball Golden Ticket event that saw about 1,200 participants. “We’re focused on running those as well as we possibly can, listening to visitors, athletes, making improvements daily,” says Mike Burke, vice president of AAG.

“The venue is one of the most impressive large pickleball facilities in the world,” adds Dan Santorum, CEO of Racket Professional Organization.

AAG, which has a growing partnership with USA Pickleball, also is home to plenty of recreational leagues, camps and private training sessions.

PPR MEMBER OF THE YEAR

Suzee Anderson

With a decade of passion for the sport, Suzee Anderson of Springville, Utah, has become a seasoned force in the world of pickleball. A former top 10 pro player, she is a Professional Pickleball Registry (PPR) pro and clinician, and currently runs Suzee Anderson Pickleball Academy, boasting 13 dedicated coaches and 29 courts. Not confined by geography, Anderson has also pioneered more than 10 remote training academies.

“After the pro tour, I became invested in helping others progress in the game as fast as I did,” says Anderson. “I spent the last five years perfecting my methods, so my students can have their own success stories. I’m obsessed with teaching pickleball in a learnable way.”

“I have had the pleasure of training Suzee both as a player and as a coach,” says Sarah Ansboury, PPR’s managing director. “Her work ethic and dedication to educating her players and growing this sport are truly exceptional. She has made a significant impact not only on her local players, but also on the facilities and athletes she works with across the country. We are pleased to have her as part of the PPR family as a member and Coach Developer. This allows Suzee to make continuous impact with coaches from all over.”

RSPA MEMBER OF THE YEAR

MUNICIPAL AGENCY OF THE YEAR

Andrei Daescu City of Opelika Parks and Recreation

A former pro tennis player originally from Bucharest, Romania, Andrei Daescu discovered pickleball in 2017. After turning pro in 2018, he became an RSPA Certified Elite Pro, and he currently plays for the Columbus Sliders of Major League Pickleball.

Daescu’s list of pickleball achievements is impressive: He is the former No. 1 player in the world on the APP Tour in men’s and mixed doubles. In 2023, he won the US Open men’s doubles championship, was named APP Player of the Year, and helped the Orlando Squeeze win the Major League Pickleball championship. In 2024, he won five gold medals on the PPA tour, the bronze medal in men’s doubles at the 2021 World Championships, and the bronze medal in men’s doubles at the 2019 Nationals.

“In addition to his outstanding accomplishments as a player, Andrei has been a teaching professional for over 15 years,” notes Mike Knowles, CMO of the RSPA. “He currently serves as the lead pickleball curriculum developer for the RSPA, where he plays a key role in shaping the pickleball coaching education pathway designed to elevate coaches’ knowledge and help them take their skills to the next level.”

Located in Opelika, Ala., the Opelika Pickleball Facility is part of the larger Opelika SportsPlex and Aquatic Center and is overseen by the city’s Parks and Recreation Department. The Pickleball Facility boasts 24 covered, lighted pickleball courts that are open 24/7.

The city built its original pickleball facility in 2019 with an investment of $650,000. “The facility originally had 12 courts, but the demand for pickleball was so great that we added 12 more two years ago,” says Sam Bailey, director of Opelika Parks and Recreation.

He notes that the Opelika Pickleball Club puts on four tournaments a year at the facility, with each drawing about 700 players: “The club takes in money from dues, tournaments, fundraisers and other special events and uses it to fund events at the facility throughout the year. The partnership benefits the facility and the community and helps pay for maintenance, and at the end of the year the club takes the leftover money and writes a check to the city— last year the amount was for $60,000.”

The Pickleball Facility’s economic impact on the area is significant.

“We’ve got about $2 million invested in the facility, and people can play rain or shine,” says Bailey. “Tournament participants and attendees usually stay in the area for about a week, meaning there’s a lot of money being spent in the local economy.”

YOUTH PICKLEBALL PROVIDER OF THE YEAR

Allyce Jones

It’s no secret that Pleasant Grove, Utah, resident Allyce Jones simply loves competing in pickleball. And it’s also obvious that she is solidly committed to helping to grow the sport on the youth level.

In 2022, Jones joined the PPA Tour and is known for her fiery competitiveness. But she’s also long had a flair for coaching. Following college, she became a teacher and volleyball coach—in high school she was voted the Utah Volleyball MVP, and while attending Utah Valley University she was a standout volleyball player. As a coach, she won four state championships, was named NFHS Coach of the Year for the West Region of the U.S., and owned her own volleyball club with 250 athletes. Her enthusiasm and coaching skills have seamlessly transferred to pickleball, and she regularly provides instruction at youth clinics. “I love teaching pickleball because it’s a sport kids can pick up easily compared to others,” Jones says. “You don’t even need that much technique at the start, so it’s easy for them to keep the game going. I think more kids will get into it. The game is just going to accelerate, since we’re starting at younger ages.”

PICKLEBALL AMBASSADOR OF THE YEAR

RPO PICKLEBALL MEMBER OF THE YEAR

Steve Stone Collin Johns

Currently serving as USA Pickleball’s ambassador engagement manager, Steve Stone was introduced to the sport in 2010, as the Iowa Senior Games was looking to add pickleball to its o erings. From that start, the Des Moines native was motivated to help others understand and learn about the game, and he has been actively involved with events, tournaments and competitions that involve players of all ages.

Stone became a USA Pickleball Ambassador in 2011, initially in the Central Iowa area, and his persistence in growing the game resulted

in him being appointed a District Ambassador for the state—which then led to being appointed USA Pickleball Regional Director for the Middle States Region (comprising Iowa, Illinois, Minnesota, Missouri and Wisconsin).

“There are a couple of things that are great about the sport,” Stone told the Marshall (Minn.) Independent at a Marshall YMCA pickleball event a few years ago that brought out more than 75 people. “It can be played by anyone and also can bring generations of family together to play all at once on the same court.”

“Steve is a passionate advocate for pickleball,” says RPO CEO Dan Santorum. “He does an excellent job promoting the sport in the U.S.”

Currently serving as director of education for the Racket Professional Organization (RPO), as well as being the “architect” of Racketpro courses, Collin Johns coaches two top pro pickleball players and is regarded as one of the sport’s most respected minds.

In addition to RPO, he has co-founded multiple education-focused businesses, including Pickleball 360, Johns Design & Consulting and My DUPR Coach. On the competition side, Johns has claimed 46 professional titles and finished the 2022, 2023 and 2024 seasons as half of the world’s No.1 doubles team, with his brother, Ben.

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A leader in advancing the sport, Johns has presented at international pickleball coaching conferences and contributed articles to top industry publications. At Racketpro, he established the “gold standard” in pickleball coach education, says RPO CEO Dan Santorum. In addition to developing curriculum, he personally trains RPO clinicians and conducts workshops worldwide. He remains dedicated to sharing his expertise with the broader pickleball community.

“Collin Johns is not only one of the greatest pickleball players of all time, but he is an even better coach educator,” says Santorum. “Pickleball is fortunate to have someone of Collin’s stature to be the architect of the world’s best pickleball coach education.”

SCHOOL PICKLEBALL PROGRAM OF THE YEAR

Montgomery County, Md., (with Joola)

A vision of the Montgomery School District Athletic Director Dr. Je rey Sullivan, this initiative started in 2023 and, one year later, expanded into the first varsity high school pickleball program in the nation. The goal was, and remains, to engage more kids in team sports through the physical and social benefits of pickleball. All 25 high schools in the MCPS system participated, involving more than 500 youth.

“Joola has been involved since Dr. Sullivan first came to us after the initial pilot program in 2023,” says Gordon Kaye, Joola’s Chief Experience O cer.

The school district added pickleball lines to tennis courts, then, Kay explains, “We worked closely with Dr. Sullivan to make sure each school was properly equipped with paddles, nets and balls. We worked closely with his team on the event formats, and also did training sessions for their coaches.”

Kaye believes the e ort was “o the charts successful.” Looking ahead, there are plans to expand the program, and the district is also planning on bringing a delegation of MCPS kids to China in April for a “Friendship” visit—with pickleball as the connective tissue to bring kids together.

Your Serve

Trash to Treasure

Perk up player participation and on-court excitement by using props and cost-e ective prizes in

By Betsy Heidenberger

your classes.

As racquet sports professionals, we all need to liven up the class agenda from time to time to maintain the numbers in our programs and the enthusiasm in our students. This not only keeps them coming back, of course, but good word of mouth by current students will help to grow your business.

One idea that can help you see consistent, and growing, numbers in your programs is to use creative props and other incentives—many of which can be extremely cost e ective.

In all my classes, I always use targets, prizes, stickers, snacks, coupons, books, cookies, treats, etc. If your neighborhood has a “trash and treasure” type of event, you can score big for your programs. I also hit up local thrift shops to see what they may have to o er. Families often outgrow kids’

toys and may donate basketball hoops, corn hole sets, Halloween and Christmas blowups, and more. I use these props for fun incentives in my junior and adult private and group classes— they add a lot of excitement when students hit them! (Cones and dots, of course, are great for targets, but not nearly as exciting when compared to a student hitting a Snoopy Christmas blow-up.)

Collect and give out coupons. Even a coupon for a dollar o a bagel at a local deli can generate excitement. Christmas ornaments, stickers, costume jewelry, etc.—there are plenty of things you can find, create and use.

Sometimes I place a variety of prizes on the courts and I have juniors drop and hit, aiming for their specific target. (Important—when hitting for targets, don’t give out freebies; prizes are won by nailing the props with the

ball, not who comes closest.) Adults can do the same with groundstrokes that are fed across the baseline. Serving practice can sometimes get monotonous—but not when they aim for those targets!

One of the best prizes I’ve found was a huge container of beautiful, unique shells that was being thrown out. The former owner was thrilled when I sent her pictures of our smiling winner, so proud to have these shells.

In addition to the props, I often use ballot tickets that players collect over a series of classes. These can be given out in a variety of ways, such as who meets the required rally number first, who gets to seven points in a row with the same partner, fastest to pick up balls, craziest hat on crazy hat day, etc. Students will want to attend all the classes in the series to collect the greatest number of tickets. Simple prizes can be a new overgrip, a medal, bottle of Gatorade, etc.

A prop that I use as a popular target is “Bob”—the green or yellow figure that you see near crosswalks and in yards holding a safety flag. When we have group pictures, the kids want to be sure Bob is in the photo.

So keep an eye out for items others might discard, but you can use to help enhance your programs and generate excitement with your students on court.

Betsy Heidenberger has been an RSPA Pro 1 member since 1982. She serves on the MAPTA Board and is certified in pickleball and platform tennis. She’s also the Director of Racket Sports at the Chevy Chase Recreation Association (CCRA) Swim and Tennis Club in Chevy Chase, Md. In 2024, she received the RSPA Industry Excellence Award.

We welcome opinions and comments. Email peter@acepublishinggroup.com

in Grassroots

Brian Dillman | RSPA CEO

The first time I heard Jim Baugh speak—former GM and then president of Wilson Sporting Goods—he defined “grassroots” in a way that stuck with me. “We work with people where they work, court by court, shop by shop and club by club. We can’t do anything from these ivory towers we work in.” He was fired up, pacing, his forehead red with passion. That definition resonated with me because it reflected how I was introduced to the tennis industry. I helped with summer camps, mr. Pee Wee Tennis, kids’ clinics and more. It was never about the money—it was about giving back. Older players had done the same for me, and generous adults took the time to teach me the ropes, sportsmanship and a love for the game.

Grassroots work is at the heart of what we do as an association—and has been for nearly 100 years. We engage with every member, club and facility at the divisional level, largely through the incredible work of our executive directors, board volunteers, active members and coach developers. Our coach developer program began in 2018 to oversee local workshops and certification, a modern evolution of the testers, once used by the USPTA, building on their legacy and continuing their exceptional work. Many of you likely remember them and the incredible work they did. I was fortunate to have John Ingram as my tester in 1991. Why was that significant? Because he made learning fun, provided mentorship and connected me to the Dallas tennis professional network. John had a reputation for helping anyone who asked, embodying the grassroots spirit that has served our profession well. He also introduced me to other professionals in town, helping me build my network and confidence as a new coach.

While the title may have changed, the grassroots foundation of the Racquet

Sports Professionals Association (RSPA) remains strong. Our coach developers serve as our frontline representatives, connecting new members with our 14,000-strong national network. They do more than teach—they mentor, inspire and help professionals see a lifelong future in this industry. Similar to racquet sports sales reps promoting balls, racquets and apparel, our coach developers deliver top-tier educational workshops while fostering connections. Nike created a similar approach with their “Ekin” reps (Nike spelled backward), who specialized in educating customers about shoe technology and promoting the brand. However, unlike corporate reps, our coach developers focus on something much more personal—shaping careers, not just selling products. My time at Wilson gave me firsthand experience of this model. We had Tech Reps who functioned as the educational arm of the company, constantly hosting demo days and grassroots events to showcase new products and technology. As a matter of fact, I found a picture of me about to don the mr. Pee Wee costume to do a Wilson event in Baton Rouge back in 1992.

Now, under our newly rebranded association, our coach developers— alongside our executive directors and divisional boards—carry an even greater responsibility. They are not just educators but also ambassadors of the RSPA brand. Our divisions are powered by passionate members and each continues to build a technical development team of brand ambassadors. Across the country, we currently have 30 tennis coach developers, 26 pickleball coach developers, one for platform tennis, two for squash and one for padel. As our industry expands and workshops grow, these numbers will rise across all emerging racquet sports.

We are fortunate to have an association structure that allows us to operate

directly in the markets where the business happens every day. Centralization may work for some industries, but not for us. Our strength comes from being where our members are—on the courts, in clubs and at events—building relationships that last.

Ultimately, what sets our coach developers apart is their genuine passion for this profession. They care about the success of new members, the quality of education in our industry, and upholding the standards of RSPA professionals. Most importantly, they help others see racquet sports as a viable, long-term career. Who else in our industry truly cares about your career? Facilities, manufacturers, governing bodies? I hope so. But your association, for almost 100 years, is laser-focused on you, your improvement and your success. Racquet sports is not only our passion, but it is also our profession. Can anyone else make that claim?

Brian Dillman RSPA CEO

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RSPA Coach Developers

Coach developers play a key role in the RSPA’s success, and they play an important role in our association’s continued growth. For new professionals coming into the industry, this can be their first interaction with our association to help set their path to be a successful one through certification, education and motivation. In the fall of 2023, the RSPA made it a priority to identify highly qualified tennis and pickleball members to become coach developers in each of our 17 divisions. “Expanding our coach developer network and ensuring representation across all divisions was essential to building stronger regional communities and enhancing the accessibility and sustainability of our certification programs,” said Ramona Husaru, the RSPA’s chief development officer. “Having coach developers embedded in every division fosters a sense of local RSPA community and provides mentorship opportunities that are invaluable to new coaches as they advance in their careers.” The RSPA also offers regional coach developers for our other racquet sports including padel, platform and squash.

As most of us have seen, certifica-

tion is a cornerstone of credibility in the racquet sports industry and is an important part to kicking off a successful and sustainable career.

Jenny Gray | RSPA Vice President

“Certification sets you apart from others who may jump into teaching without truly understanding the game or the nuances of coaching,” said RSPA vice president and RSPA pickleball coach developer Kelly Marshall. “It’s about adding credibility to your coaching credentials. Ongoing education — through conferences and online resources—helps keep you informed about the latest coaching techniques and game trends.” Kelly emphasized the importance of engagement, encouraging professionals to be active participants in the RSPA. “As with most things in life, the more you put in, the more you get out. I challenge professionals to ask themselves: are you an active member, or do you just belong?”

Coach developers are ambassadors for each of our racquet sports and have been involved in nearly every aspect of the industry from grassroots levels to club management.

Pam Dodman, RSPA New England executive director and tennis coach developer, has been a member since 1990 and brings decades of expertise to her role. “I enjoy helping people,” she said. “As a former tester for the USPTA, I’ve always loved supporting individuals in achieving their certification goals while upholding high standards. As a coach developer, I aim to create a learning environment built on mutual respect and community where everyone can learn from one another.” Pam underscores the broader benefits of certification, saying, “It provides membership into an orga-

nization that offers networking opportunities, community building, and continuous learning.” Professional development through continued education also plays a key factor in developing our professionals as well as sustaining successful careers. Former RSPA president and tennis coach developer Feisal Hassan encourages both applicants and certified members to stay at the forefront of the industry. “Education is key,” he said. “Our industry is evolving into a racquet sports industry and professionals must seek knowledge in other sports like pickleball, padel, platform tennis and squash. Consumers are looking for well-rounded offerings and clubs and coaches must align with these demands.”

Coach developers are the backbone of the RSPA’s mission to uphold excellence in coaching. Their commitment to fostering growth, both on and off the court, ensures that the next generation of professionals is not only skilled but also well-equipped to lead with integrity and passion. Through their efforts, RSPA continues to elevate the standards of the racquet sports industry while building strong, supportive communities across its divisions.

RSPA Coach Developers: Who, What, How and Their Why

Coach developers are a crucial part of the RSPA’s mission to champion the passion for racquet sports by developing professionals who lead with integrity, innovate in coaching and inspire a diverse and inclusive racquet sports community across our nation’s 17 divisions and worldwide. Their commitment to upholding RSPA’s high coaching standards and their dedication to supporting coaches at all stages of their careers is invaluable to our organization. Their mentorship and dedication help shape the future of racquet sports and inspire the next generation of coaches and players.

Who Are Our Coach Developers?

RSPA coach developers are highly accomplished professionals with years of experience in the racquet sports industry. These leaders have extensive knowledge

RSPA

across multiple racquet sports, including tennis, pickleball, padel, platform tennis and squash. They are mentors, leaders and passionate advocates for elevating coaching standards, inspiring growth and fostering a culture of excellence within the coaching community. Some of their accolades include RSPA Master Professionals, director of racquet sports, head tennis coaches, former professional players, industry award winners, business owners, charitable leaders and even a Guinness World Records holder.

What Do Coach Developers Do?

Coach developers are one of the first points of contact that members have with the RSPA, serving as the face and voice of our organization. As RSPA ambassadors, they embody our values and mission, setting the tone for all interactions and helping to create a welcoming, support-

Coach Developers:

Tennis Instructor (Level 1 In-Person)

Eastern, Jason Joseph Florida, Ramona Husaru

Tennis Instructor (Level 1 virtual)

Feisal Hassan

Ellen Considine Miller

Anne Davis

Ben Hestley

Amy Nestle

Marcos del Pilar

Florida, Kyle LaCroix

Florida, Dave Neuhart

Florida, Ben Rakusin

Mid-Atlantic, Feisal Hassan

Intermountain, Marshall Carpenter

Middle States, Mark Centrella

Midwest, Amy Nestle

Midwest, Mike Lange

Missouri Valley, Bunny Bruning

New England, Pam Dodman

Northern, Bruce Gullikson

San Diego, Conan Lorenzo

Southern, Allan Jensen

Southern California, Simon Paek

Southern California, Dave Hagler

Southwest, Greg Prudhomme

Texas, Sarah Flood

Texas, Ellen Considine Miller

Tennis Professional (Level 2)

Eastern, Jason Joseph

Eastern, Somadi Druker Florida, Ramona Husaru Florida, Kyle LaCroix Florida, Dave Neuhart

Intermountain, Marshall Carpenter

Mid-Atlantic, Feisal Hassan

Mid-Atlantic, Jose Rincon

Middle States, Mark Centrella

Midwest, Amy Nestle

Midwest, Mike Lange

Missouri Valley, Bunny Bruning

New England, Pam Dodman

Northern, Bruce Gullikson

Northern, Christin Schumann

Northern California, Rosie Bareis

Pacific Northwest, Matt Iwersen

San Diego, Conan Lorenzo

Southern, Allan Jensen

Southern, Dan Beedle

Southern California, Simon Paek

Southern California, Dave Hagler

Southwest, Greg Prudhomme

Texas, Sarah Flood

Kristin Schneiderman, RSPA Education & Certification Senior Manager

ive environment for coaches at every stage of their careers. Whether a coach is just starting their certification process, adding an additional certification to their portfolio, progressing from Instructor (Level 1) to Professional (Level 2), or working toward achieving Elite (Level 3) status, an RSPA coach developer is there to offer valuable guidance and mentorship throughout the process.

Coach developers play a pivotal role in helping new coaches develop key teaching, coaching and leadership skills. They are dedicated to creating a positive environment through effective communication, organization and mentorship, empowering members to thrive in their roles. This empowers RSPA coaches to establish a strong foundation for success and confidently guide athletes to reach their full potential. Beyond certification, coach developers advocate for a growth mindset, emphasizing the importance of continuous professional

Eastern, Geo LoConte

Florida, Tim Irwin

Florida, Dominique Lemperle

Florida, Matt Bacon

Florida, Dave Neuhart

Florida, Greg Moussette

Hawaii, Cathleen Nicolo

Intermountain, Mark Chomko

Mid Atlantic, Jason Grigg

Middle States, Kent Johnson

Midwest, Scott Ficks

Midwest, Brian Shoman

Missouri Valley, Bunny Bruning

New England, Angelo Rossetti

Northern, Steve Paulsen

Northern California, Anne Zarraonandia

Northern California, Carrie Zarraonandia

Pacific Northwest, David Chun

San Diego, Jerry Jayapal

Southern, Darryl Lewis

Southern, Tim Smith

Southern, Geo Browne

Southern, Bill Riddle

Southern California, Simon Paek

Southwest, Ryan Johnson Texas, Kelly Marshall

Rich Wade Graeme Williams

Squash

Michael (Mike) Cochrane Platform

development. Our coach developers speak at and encourage members to attend RSPA divisional and national conferences. They challenge members to stay on the cutting edge of the racquet sports industry through continued education.

How is Our Coach Developer Network Structured?

Coach developers play an integral part in our organization’s success and growth. They are our boots on the ground. They play a crucial role in ensuring all members can access high-quality certification workshops and valuable networking opportunities in their local communities. For many members, coach developers are the first people they meet from our organization, and we are proud to have them as ambassadors.

Each of our 17 divisions is supported by coach developers who stay deeply connected to the needs of their local communities. This divisional network allows our organization to understand the specific needs and unique challenges of coaches no matter where they live and offer local networking opportunities at every workshop.

What is Their Why?

RSPA’s coach developers are driven by their passion for helping others succeed in the sports they know and love. Many have spent decades coaching and working at all levels of the racquet sports industry and want to give back to the community that provided them with opportunities. Their purpose is beyond assisting coaches in earning certifications; it is to foster a community of coaches who strive for continuous improvement and growth.

Coach developers believe that coaching is more than technical expertise; it’s about developing leadership qualities that inspire and motivate athletes to reach their full potential. They exemplify that the more coaches invest in their professional development, the more they can

give back to their players, clubs and communities on and off the court.

On a personal note, I am honored to work alongside our coach developers (CDs). They are invaluable to our organization and one of the many reasons I am proud to be a part of the RSPA. I am always impressed by their expertise and professionalism, especially when I see their email signatures listing their professional accolades and titles. However, it is not just their professional achievements that stand out. I am consistently inspired by their commitment to charitable work and their unwavering dedication to going above and beyond to support our members.

We here at RSPA are thankful for all that CDs do for our organization and their communities. Thank you, RSPA CDs!

Introducing a New Column!

Each month, the RSPA will use this column to select someone who helps our association run to give better insight into what the many faces of our association do to grow racquet sports. We’re kicking it off with an article from Michael Loleng, RSPA Asian American Task Force Chair.

In May 2022, after being spotlighted, I agreed to take over as the RSPA Asian American Task Force Chair, following Chris Tran’s request. In 2023, I spoke at the RSPA NorCal spring and fall conferences about the RSPA DE&I Committee and its seven task forces, including the Asian American Task Force, which had members such as Sontthana Thongsithavong, Suk Ong, Stephanie Luk and Rick and Cara Beltran. I spotlighted several members, including Sonthana, Rick and Cara Beltran, Kyle Ju, and Simon Paek.

Since 2023, I’ve served on the USTA NorCal DE&I Committee, organized tennis and pickleball events in Watsonville, Calif., in collaboration with the Asian American Santa Cruz group and USTA NorCal and was featured on the At the Net Podcast. I also attended the 2023 World Conference in Orlando, where I met task force members in person.

In 2024, the task force grew to include new members Craig Wells and Justin Bellasario, who were spotlighted nationally. I was also named the RSPA NorCal vice president, awarded the 2023 NorCal Star Award and competed in the Innovation Challenge at the World Racquets Conference in Palm Springs. Additionally, Sonthana received the 2023 Professional of the Year award, and Craig Wells was named High School Coach of the Year.

For 2025, I plan to continue as the Task Force Chair, RSPA NorCal vice president, and USTA NorCal DE&I Committee member. I’m organizing an Asian American/AAPI event with USTA NorCal and explor ing the possibility of having an RSPA representative at Vania King’s AAPITA event at the US Open. The 2025 task force will include Sonthana, Suk, Justin, and new members Cherryl Silva, Luiza Biktyakova and Nick Loudermilk.

I’m grateful for all the pas sionate task force members who are making a positive impact in their communities and divisions.

CERTIFICATION CALENDAR

APRIL 2025

MAY 2025

PHOTO

Madison Keys Now Stands Proudly

Steve Flink, International Tennis Hall of Fame

CREDIT: Fred Mullane, CameraworkUSA

Before she opened the 2025 Grand Slam season stupendously by celebrating the fortnight of her life with a groundbreaking and career altering triumph in Melbourne at the Australian Open, Madison Keys had nothing whatsoever to be ashamed about. She had already gone to the U.S. Open final in 2017 and the penultimate round of five other major tournaments, starting with the 2015 Australian Open. She had won nine tournaments on the WTA Tour over the years, including a morale boosting triumph in Adelaide a few days before her triumphant Australian Open campaign commenced.

In fact, Keys had worked assiduously at her craft, carried herself honorably wherever she competed and achieved on a lofty level. But sometimes she carried her humility too far, selling herself short, leaving her biggest boosters saddened because they believed in her more than she believed in herself.

Among the Elite

That’s why the tennis world rejoiced unabashedly when Keys took home the Australian Open title so deservedly. By virtue of her popular triumph, Keys established herself as only the fifth American woman since 2000 to win the Australian Open, joining Lindsay Davenport, Jennifer Capriati, Serena Williams and Sofia Kenin in that elite club.

At 29— less than a month away from her 30th birthday—Keys became the second oldest woman after (Li Na in 2014) since the start of Open Tennis 57 years ago to be victorious at this Grand Slam tournament. Moreover, only two players have appeared in more majors before securing a first career Grand Slam singles title. Italy’s Flavia Pennetta claimed the U.S. Open title in 2015 in her 49th Grand Slam tournament. The Frenchwoman Marion Bartoli won Wimbledon in 2013 when competing in her 47th major. Keys made her breakthrough in her 46th Grand Slam tournament.

Making the Keys triumph all the more remarkable was the arduous draw she navigated and her habit of saving her best tennis for the biggest moments. Seeded 19th in Melbourne, she endured one tough match after another but was never found wanting. In the first round against countrywoman Ann Li, Keys

prevailed 6-4, 7-5. Facing the Romanian qualifier Elena-Gabriela Ruse in the second round, Keys was stretched to her limits but succeeded 7-6 (7-1), 2-6, 7-5. Against the tenacious No. 10 seed Danielle Collins in the third round, Keys came through 6-4, 6-4, producing twice as many winners as her opponent (24 to 12). Confronting No. 6 seed Elena Rybakina in the round of 16, Keys stopped the 2023 finalist 6-3, 1-6, 6-3. Now in the quarterfinals, she survived another hard-fought encounter, ousting No. 28 seed Elina Svitolina 3-6, 6-3, 6-4, releasing no fewer than 49 winners—29 more than her opponent.

But her best was yet to come. In the semifinals against No. 2 seed Iga Swiatek, Keys was down match point with the Polish competitor serving for the match at 6-5 in the third. But Keys made an excellent return of serve down the middle to rush Swiatek into a backhand error. In the ensuing tie-break, Keys was under continuous duress, trailing 3-5, 4-6, and 5-7. And then, serving at 7-8 and two points from elimination, she

displayed immense poise under pressure, unleashing an ace and a service winner and then profiting when an understandably apprehensive Swiatek made an error. Keys was a 5-7, 6-1, 7-6 (10-8) victor.

That triumph sent Keys into the final against top seeded Arnya Sabalenka, who was striving for a third straight Australian Open crown. Serving at 5-5, 15-30 in the final set, Keys steadfastly held on and then broke in the following game, ending the match with an outright winner off the forehand. Keys secured her first major in style, winning 6-3, 2-6, 7-5 for her fifth three set victory in a phenomenal fortnight.

In the past, Keys frequently doubted herself when the stakes were highest. In fairness, she was clearly hampered by an injury when she lost her only previous major final at the 2017 U.S. Open final 6-3, 6-0 to Sloane Stephens. On the other hand, there were some other big defeats when Keys was perhaps a prisoner of her own insecurities, most memorably in a 2023 U.S. Open semifinal defeat against Sabalenka when she lost under the lights in Arthur Ashe Stadium 0–6, 7-6 (7-1), 7-6 (10-5) despite leading 5-3 in the second set and 4-2 in the third.

The Madison Keys who fought so valiantly through all of those tense contests in Melbourne this year was a different breed of competitor. As Keys would explain after winning the tournament, she finally gives herself permission that if she never did collect a major crown it was not unacceptable. The view here is

that Keys removed allowed herself up to play the way she had always wanted at crunch time by altering her outlook. Keys climbed back to her high point at No. 7 in the WTA Rankings after taking the Australian Open title, and then went one better a week later, moving up to No. 6. She found herself surrounded by countrywomen who reside in the same territory. As this piece goes to print, Coco Gauff is No. 3, Jessica Pegula stands at No. 5, and Emma Navarro is No. 9. There were also four American women among the top ten last November, but the current cast will continue to flourish, especially Gauff and Keys. Pegula, too, will be her usual estimable self.

As for Keys, now at last she has almost nothing to lose. For so long, she wanted to make her presence known in the winner’s circle at a Grand Slam tournament. She has put that on her checklist. Some feel burdened by trying to live up to the honor of being a major champion. With that newfound status comes responsibility. With responsibility, anxiety can set in. To be sure, there are players who become hindered by not wanting to ultimately be classified as

“One Slam Wonders”.

I don’t see Keys falling into that syndrome. Keys won’t feel she has anything to prove to herself or anyone else from this point forward. She will have a decent chance to add one or perhaps two more majors to her collection. Her revamped serve seems to be a sharper weapon than ever, a point proven by the fact that she was broken only once in the final set against Swiatek at the Australian Open and not at all in her last set of the tournament versus Sabalenka. Moreover, her flat ball striking from the backcourt is better than ever; she can go toe to toe with anyone in the world.

I don’t see her winning at Roland Garros in June, although she will be a factor. But she will have a serious shot at Wimbledon and especially at the U.S. Open. When she goes back to Melbourne next year, she could well defend her title.

The next couple of years will be fascinating for Madison Keys. To borrow an old cliche, she is playing with house money and will be full in pursuit of her remaining ambitions without worrying excessively about whether she lives up again to her largest dreams. After all, Keys is right where she wants to be.

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BUILDING THE FUTURE OF PADEL

MY VISION, MY WHY AND MY LEGACY

Marcos del Pilar | RSPA Padel Coach Developer & Master Professional

Padel is more than a sport. It is a movement, a revolution, and an opportunity for transformation.

Over the past nine years, I have dedicated my life to shaping the future of padel in the USA and beyond. As the head of padel and the padel coach developer for the RSPA and the creator of the RSPA padel certification content, I have had the privilege of training and mentoring hundreds of coaches, giving them the tools they need to thrive in this rapidly growing industry.

My mission is clear: to develop world-class padel coaches and managers, ensuring they step into this sport with a foundation of excellence and a guarantee of success. But beyond that, my work is driven by a deeper purpose—one that transcends the game itself. I am here to leave a legacy, to build an educational framework that impacts lives and to create a movement that fosters growth, passion and professionalism in padel worldwide.

The Big Why: Transforming Lives Through Padel

Why do I do this? Because I believe in padel’s power to change lives. I have seen first-hand how this sport can open doors, create opportunities and bring people together in ways that few other sports can. Padel is inclusive, accessible and deeply engaging, making it the perfect vehicle to inspire a new generation of players, coaches and entrepreneurs.

My commitment to education stems from my own journey. Having worked with some of the best in the industry—some of them RSPA Master Professionals—I understand the importance of proper guidance, structured learning and real-world experience. Coaches and managers are the backbone of this sport’s growth and equipping them with the right skills is essential for ensuring padel’s continued success.

Developing Coaches: More Than Just Technical Skills

New coaches entering the industry often come with enthusiasm and passion, but many underestimate the depth of knowledge and dedication required to be successful. A great padel coach is not just someone who knows how to hit a ball; they are leaders, mentors and educators. They must understand the technical aspects of the sport and the psychology of teaching, the art of communication and the business of padel management.

As an RSPA coach developer, I focus on:

• Teaching the Fundamentals: A deep understanding of biomechanics, strategy and match analysis is crucial.

• Mastering Communication: A great coach knows how to inspire and motivate players, adapting their approach to different learning styles.

• Business and Management Skills: Running a successful padel facility or coaching program requires financial literacy, marketing knowledge and customer relationship management.

• Mindset and Personal Growth: The best coaches continue to learn, evolve and push their limits, just like the best players.

One of the most rewarding aspects of my role is witnessing the transformation of a new coach into a professional who is ready to take on the world. Watching my students go on to build successful careers, open their own clubs or even train top-level players is a testament to the power of proper education and mentorship.

The Importance of Leaving a Legacy

I do not just want to grow padel in the USA. I want to build a sustainable ecosystem that will impact generations to come. This is why I have poured my experience, knowledge and vision into creating the RSPA padel certification and serving as its coach developer. This program is designed to provide aspiring coaches and managers with a clear pathway to success, ensuring they receive the highest quality education possible. We also provide real tools and templates to start running padel programs right away.

Legacy is about creating something that lasts beyond our own time. It is about laying the foundation so that future generations can continue to build, innovate and elevate the sport. By educating and certifying coaches with a structured program, we are not just developing individuals. We are shaping the entire future of padel worldwide.

Lessons for Life: Why You Should Join the Padel Revolution

If you are considering stepping into the world of padel, know this: the sport has the power to change your

life. Whether you dream of becoming a professional coach, managing a worldclass facility or simply making an impact in your community, padel offers you an unparalleled opportunity to do so.

Here are three key lessons I want every aspiring coach to remember:

1. Never Stop Learning: Success is not a destination—it is a journey. The best coaches are always students of the game.

2. Impact Over Income: When you focus on adding value and making a difference, success and financial rewards will follow.

3. Build Relationships: This sport is about people. Your ability to connect, inspire and lead will define your success more than any technical skill.

Join Me in Shaping the Future of Padel

I invite you to be part of this movement. Whether you are a former tennis coach looking to transition into padel, a passionate player wanting to turn professional or a business-minded individual seeking new opportunities, the RSPA padel certification is your gateway to a thriving career in padel.

Together, we are not just teaching a sport. We are building a legacy. Join me in shaping the future of padel and making an impact that will last for generations to come.

Marcos del Pilar

The Godfather of Padel in the USA

See you all soon.

&

Dr. William “Bill” Aronson: A Lifetime of Dedication to Racquet Sports & Beyond

Stockwell | RSPA Chief Service Officer

The Racquet Sports Professionals Association honors the dedication and service of all active and retired military personnels, first responders and licensed teachers by offering a 25% discount on annual membership dues. Eligible individuals can apply for this discount by calling membership at 407-634-3050, option 2. Among the distinguished members benefiting from this initiative is Dr. William Aronson, a true example of RSPA’s heroes.

Dr. William “Bill” Aronson is a name synonymous with excellence in racquet sports, sports psychology and adaptive coaching. With a career spanning nearly four decades, Aronson has significantly impacted the world of tennis, adaptive sports and sports education. His vast experience, coupled with a passion for mentoring and teaching, has earned him a reputation as one of the most dedicated professionals in the industry.

A Journey Rooted in Tennis Excellence

Bill Aronson has been a Certified Elite Tennis Professional with the Racquet Sports Professionals for 39 years. From both the RSPA New England Division and Florida Division, he has continuously worked to elevate the game of Tennis. Also, he is a Pickle Ball Certified Professional.

His early career saw him working at the prestigious Harry Hopman Tennis Academy at Saddlebrook, where he was mentored by industry greats Howard Moore, Alvaro Betancur, Roland Jaeger, Tommy Thompson and Neil Scannell. Some of the most renowned players in the game, including Jim Courier, Martina Hingis, Jennifer Capriati, Sacha and Mischa Zverev and Pete Sampras trained out of the Harry Hopman Tennis Academy with their personal coaches.

Beyond Tennis, Aronson is also a PSIA Certified Ski Professional (PSIA), showcasing his diverse expertise in sports coaching since 1988. He has taught at some of the most renowned

locations in the country. Bill trained under the legend Hal O’Leary, the father of adaptive skiing, from Winter Park.

A Commitment to Service & Education

Dr. Aronson’s dedication to service extends far beyond sports. A Gulf Warera Veteran, he served on active duty as a clinical psychologist and captain in the United States Air Force from 1996 to 1999 at Offutt Air Force Base in Omaha, Nebraska. His work in the military was driven by his passion for improving the mental health of service members and helping them adjust to the challenges of military life.

Following his military service, Aronson continued his mission to support others by working for the VA in Miami as a research health scientist, specializing in spinal cord research. His background in psychology and sports science has made him an invaluable resource in adaptive sports, where he has coached individu-

Racquet Sports Professionals Association Hero’s Discount

Jim

als with disabilities, including veterans, wheelchair users, visually impaired and individuals on the autism spectrum, and he has worked in sports science in a number of impressive roles.

A Global Influence in Racquet Sports

Tennis has provided Dr. Aronson with opportunities to travel and teach across the globe. His coaching journey has taken him to Cuba, Malaysia, Jamaica, Thailand, Australia, Dominica, Venezuela, Argentina, Brasil, Uruguay, Israel, England, Dominica, Nevis and St. Kitts and other countries, where he has shared his expertise and passion for racquet sports. It was during his travels in Uruguay that he met his wife, further enriching his global experiences. Bill was the head men’s tennis coach at Springfield College, head women’s tennis coach at the University of Lowell and assistant men’s tennis coach at the University of Rochester.

Domestically, he has directed summer camps in Maine and New Hampshire, promoting healthy living through sports. His leadership in these programs has helped countless young athletes develop their skills and foster a love for the game.

Academic Excellence & Professional Contributions

Dr. Aronson’s impressive academic credentials are highlighted by a PhD from CSPP-Fresno in clinical psychology with a specialty in health and behavioral medicine. His research has focused on athlete mental health, including studies on stress levels in collegiate tennis players (thesis) and self-esteem in retired athletes (dissertation).

His contributions to sports education extend to the classroom, where his courses have covered subjects ranging from sports psychology, sport ethics, to human growth and development, shaping the next generation of sports professionals.

Advocacy for Adaptive Sports & Special Needs Coaching

Dr. Aronson has been a leader in adaptive sports, particularly in Wheelchair tennis. He founded the Boston Wheelchair and Tennis Association, conducted clinics at the International Tennis Hall of Fame and served as a tournament director for the Caracas Challenger in Venezuela. His extensive work with special needs athletes, including those with autism and visual impairments, has been instrumental in making racquet sports more accessible to all. He is a Certified Special Olympics Tennis Coach.

Currently residing in both Colebrook, New Hampshire and Miami, Florida, Dr. Aronson continues to be an active force in the tennis community. He has served as a tennis professional for various towns in New Hampshire. He worked as a tennis professional for the Eastern Slope Inn in North Conway and Attitash Mountain Resort in Bartlett. His lifelong commitment to coaching, mentoring and advocating for adaptive sports is a testament to his passion for both sports and service.

Dr. William “Bill” Aronson’s career is a remarkable blend of professional excellence, military service, academic contributions and a deep-seated dedication to inclusivity in sports. His impact on the world of racquet sports and beyond is a legacy that will inspire generations to come.

BOARD OF DIRECTORS