Art Museum
Sponsorship 2025–26
Racine Art Museum (RAM) is a nationally recognized institution that presents exhibitions and programming curated around contemporary art, craft, and design. Located in Racine, Wisconsin, a historic community on the shores of Lake Michigan, it occupies two facilities—the Racine Art Museum, an expansive modern gallery with award-winning architecture on the downtown waterfront, and the Charles A. Wustum Museum of Fine Arts (Wustum), an exhibition space and studio art center housed in a historic farmhouse surrounded by lawns and gardens.
We welcome approximately 50,000 guests from 40 states and 15 countries annually—making RAM a cultural and economic anchor for the region.
RAM is proud to play a central role in Wisconsin’s vibrant and fast-growing creative sector. Located in the state’s southeastern corner in a city known for innovation and invention, we sit at the crossroads of arts, culture, business, and technology. As a center for contemporary craft and design, we bring cultural experiences to diverse audiences. As a center for commerce and economic development, we use creative practice to promote place identity, enhance livability, drive tourism, and invigorate the entrepreneurial ecosystem. As a center for community and civic engagement, we cultivate ideas, build relationships, and foster positive change.
At its core, however, our work is rooted in the human experience. By providing a forum for artistic voices and perspectives, as well as space to collaborate and create, we offer residents and guests the unique opportunity to celebrate our humanity through shared, real-time moments—connecting us to the greater world, to our inner artists, and above all, to one another.
Together with our collaborators and partners still to come, we will shape a future fueled by creativity and connection—one that bridges discipline, geography, and generation, offering both artists and audiences a dynamic platform to engage with us in the space between
Sponsorship Program
Corporate and foundation sponsorships, as well as individual support, help us maximize our potential as a community resource and economic asset. With a portfolio of unique partnership opportunities, the Racine Art Museum is a high-profile cultural organization that offers turn-key events, targeted audiences, and relevant marketing platforms. Our sponsorship program is designed to help build brand awareness, drive traffic to your business, and connect with your consumers in an environment full of creative people.
Our program is divided into five investment categories, each of which offers an inventory of sponsorable assets. Opportunities range from a single event to a series of programs.
• Platinum $35,000+
• Diamond $20,000–34,999
• Gold $10,000–19,999
• Silver $5,000–9,999
• Bronze $2,000–4,999
Sponsors receive benefits such as frequent brand exposure through naming mentions onsite as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with the greater Racine market and the museum’s national and international audience.
• Multiple programming platforms offering targeted lifestyle and experiential marketing
• Inclusion in marketing and media campaigns
• Support of one of the area’s favorite cultural institutions
• Demonstrated commitment to community and quality of life
We invite you to browse our sponsorship kit to review opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.
In addition, we also welcome smaller investments as corporate or individual gifts as well as in-kind support.
Demographics and Reach
RAM attracts an audience that is representative of southeastern Wisconsin and the northern Chicago suburbs—in terms of age, income, and race/ethnicity. Our participants are cultural consumers, creators, students, educators, activists, business leaders, and influencers who are connected and engaged in the local community and the broader creative sector.
General Characteristics
• Creative and culturally curious
• Well educated and well traveled
• Interested in art, craft, and design
• Environmentally conscious consumers
• Diverse, multicultural, and multigenerational
Origin
In-state visitors (Racine County) 51%
In-state visitors (Non-Racine County) 26%
Out-of-state visitors 33%
States represented by visitors 46 Countries represented by visitors 17 Most visitation from Wisconsin, Illinois, California, Florida, Minnesota, and New York
Race/Ethnicity
Program participants (non-white) 51% Program participants (white) 49%
Among frequent museum-goers, a significant number are more likely to identify as white (85%). But casual or sporadic museum-goers are much more diverse: Black and Asian American households are the most likely segments to say they have visited art museums in the past year, followed by Hispanic or Latino households.*
Education*
Among frequent museum-goers, 83% have a college degree; that is 2.3x the rate of college degrees among U.S. adults.
Market Presence
RAM helps partners increase regional visibility and target a local and national audience through a variety of connections. Our marketing channels, both digital and traditional, reach thousands of members, followers, and subscribers, across different endeavors and platforms.
In addition, RAM generates thousands of earned media impressions each year through our highly visible PR efforts, including editorial placements in television, radio, magazine, newspaper, and web outlets.
* Source: 2024 Annual Survey of Museum-Goers, Wilkening Consulting on behalf of the American Alliance of Museums
47,585
Engagement and Impact Key Statistics between January –December 2024 Museum
1,082
203,332
60,528
Households
782
555,886
10,079
10,131
Option #1: Exhibitions
A series of contemporary exhibitions featuring a mix of commissioned, co-created, and loaned work alongside pieces from our extensive collection.
Indoor Exhibitions
Please inquire about schedule
Featuring artworks on view for 6–12 months in various gallery spaces at our museums.
Investment: $5,000 – 20,000 per exhibition, depending on project.
Outdoor Exhibitions
Please inquire about schedule
Featuring new and loaned artworks for temporary installation in various sites near our museums.
Investment: $5,000 – 20,000 per exhibition, depending on project.
Traveling Exhibitions
Please inquire about schedule
Featuring exhibitions previously organized and produced by RAM touring to other communities.
Investment: $5,000 – 20,000 per exhibition, depending on project.
Option #2: Education and Outreach
A range of learning and engagement programs for students, teens, teachers, adults, and families with a focus on art and creative expression.
SPARK! and SPARK! on the Road
Ongoing
A free creative engagement program for people with memory loss and their care partners at our museums and other locations.
Investment: $20,000 – 35,000
RAM on the Road
Ongoing
A mobile program that provides and delivers free art experiences to 100% of all RUSD second grade classrooms, community centers, civic organizations, senior centers, and residential care facilities.
Investment: $15,000
Artist Fellowship Program
Ongoing
A bi-annual program that aims to showcase the diversity and vitality of the Racine/Kenosha visual arts community.
Investment: $10,000 – 15,000
Studio Art Program
Ongoing
A program that focuses on year-round education and enrichment, including moderately-priced classes and workshops in a variety of craft media, including clay, metal, wood, and textiles, with over a hundred offerings per year.
Investment: $10,000 – 15,000
Zero Waste Initiative
Ongoing
A multi-faceted program encouraging reconsideration of consumption habits and solutions for reuse through art-making and creativity.
Investment: $5,000 – 10,000
School Tours
Ongoing
A field trip program that provides Racine County children (pre-school and K–12) with guided tours and learning activities at our museums.
Investment: $5,000 – 10,000
Artist-in-Residence Program
Ongoing
A program that offers artists of all disciplines an opportunity to focus on process rather than product while engaging with the local community.
Investment: $5,000 – 10,000
Internship Program
Ongoing
A program for students to explore museum careers and gain professional experience.
Investment: $5,000 – 10,000
Scholarship Program
Ongoing
A program that offers scholarships for art classes to eligible individuals in the community based on financial need.
Investment: $5,000 – 10,000
Option #3: Community Celebrations
A series of homegrown events celebrating the culture, heritage, and traditions of greater Racine and surrounding communities in Wisconsin.
Drop-in for Art
Monthly
A free series of hands-on art activities designed for the whole family at Wustum.
Investment: $5,000 for entire series
RAM Unlocked
Bi-Annually
A series of free social mixers for young adults and others to connect in a fun, creative, 21+ environment at our museums.
Investment: $5,000 for entire series; $2,000 per event
Kids’ Day
June
A free event for families where participants can create hands-on projects and explore the current exhibitions at Wustum.
Investment: $2,000 – 5,000
Groov’n in the Garden
July
A ticketed concert event offering soulful melodies in the gardens and galleries of Wustum. Presented in collaboration with Mahogany Black Arts & Cultural Center.
Investment: $2,000 – 5,000
Free Fall Family Fun Fest
October
A free seasonal event with themed art activities, a scavenger hunt, costume contest, and more at Wustum.
Investment: $2,000 – 5,000
Holiday Tree Display
Ongoing
Soaring in front of the view of Lake Michigan inside RAM, the illuminated conifer is adorned with over 1,500 glass ornaments from a variety of time periods and subjects.
Investment: $5,000
Option #4: Multidisciplinary Work
A selection of events that bring together artists across a spectrum of genres and disciplines, including spoken word, film, music, theater, and the healing and culinary arts.
Speaker Series
Ongoing
A range of lectures and conversations with artists and scholars at our museums and venues across town.
Investment: $2,000 – 10,000
Film Series
Ongoing
A program of narrative features, documentaries, short films, and video works at our museums and venues across town.
Investment: $2,000 – 10,000
Performance Series
Ongoing
An incubator of experimental and fringe performances at our museums and venues across town.
Investment: $2,000 – 10,000
Wellness Series
Ongoing
A collection of mind-body sessions featuring yoga, meditation, and health-related workshops at our museums and venues across town.
Investment: $2,000 – 10,000
Culinary Series
Ongoing
An array of food and beverage experiences focused on craft, regionality, and seasonality at our museums and venues across town.
Investment: $2,000 – 10,000
Option #5: Signature and
Special Events
A series of fundraisers and friend-raisers hosted throughout the year as a means of raising dollars and awareness for RAM.
RAM PEEPS® Brand Art Exhibition
April 9–26, 2025
A free community exhibition showcasing artwork made from or inspired by colorful PEEPS® Brand marshmallow candy at RAM.
Investment: $2,000 – 15,000
Full Steam Ahead
August 9, 2025
A free event that features regional artists sharing the process of printing large-scale relief cuts using a steamroller as a massive makeshift printing press at Wustum.
Investment: $2,000 – 10,000
SAVOUR
September 27, 2025
A ticketed fundraiser for RAM that highlights the diverse flavors of local cuisine paired with works created by local artists at Wustum.
Investment: $2,000 – 35,000
Naming Rights
Opportunity for “presented by” crediting with name on sponsored asset or event
Custom Activations*
Opportunity to host an art-making activity at a location of choice for up to 50 participants
Corporate Family Day*
Opportunity to host a day at the museum for your employees and clients with the option of a welcome table for your attendees
Gallery Tours*
Opportunity for a curator-led, private tour of current exhibitions
Sampling & Display
Opportunity to have a table or tent at sponsored event for self-promotion
Membership Discounts
50% discount for all employees on a one-year RAM membership (Partner level only)
Advertising & Collateral
Name recognition on all print and digital promotional materials for sponsored asset or event
Tickets & Hospitality**
Press Releases
Name recognition in partner credit line in all releases (regional and national distribution)
Onsite Signage
Name recognition on gallery wall (avg. 48,000 visitors per year)
Website
Name recognition and link on website (60,528 active users per year; 203,332 views)
Social Media
Name recognition and tag on select posts across Facebook, Instagram, and LinkedIn (10,079 followers; 522,759 impressions)
E-News
Name recognition in all e-newsletters promoting sponsored asset or event (8,262 subscribers; 41% open rate; 2% click rate)
Publications
Name recognition in Annual Contributors Report (mailed to 800+ households and available online)
Additional Ways to Support
Corporate Gifts
Financial donations provide an excellent opportunity for businesses to support our cause while also benefiting from a meaningful partnership. Your company can contribute to our nonprofit, aligning your brand with our mission and values. This not only enhances your corporate social responsibility but also helps us carry out our vital work more effectively.
Corporate Entertaining
Hospitality options are available for companies looking to host customers, prospective clients, and employees at our museum and neighboring partner properties. With contemporary architecture and curated art collections, our spaces provide a unique backdrop for a variety of events, from cocktail receptions to business meetings.
Corporate Matching Gifts
Matching gifts are an excellent way for donors to increase the impact of a personal gift to RAM. Please contact your employer to find out if your company offers a matching program.
In-Kind Donations
Contributions of goods, services, and volunteer hours as in-kind gifts are always welcomed. Businesses can provide needed materials, pro-bono professional services, or a combination of cash and in-kind gifts to receive sponsorship recognition.
RAM promotes cultural experiences in keeping with the beliefs, values, and ideals of the greater Racine community, an effort that honors and strengthens our sense of place. In order to involve the community comprehensively in our mission and draw on the multidisciplinary strengths of our peer creative community, RAM undertakes frequent collaborations with individuals, organizations, and businesses to offer relevant programming, services, and support.
Program Collaborators
ArtRoot / OS Projects
Black Arts Council of Racine
Carthage College
City of Racine
Downtown Racine Corporation
Hot Shop Glass
Hotel Verdant / Dominion Properties
The Johnson Foundation at Wingspread
Latino Community Center
Mahogany Black Arts & Cultural Center
Racine Arts Council
Racine Theatre Guild
Racine Public Library
Racine Unified School District
RAMAC / Leadership Racine
Racine Zoo
Rasmussen Diamonds
Spanish Center of Racine
SPARK! Alliance
University of Wisconsin–Parkside
Visit Racine County
What’s Up Racine
Funding Partners*
Platinum Partners
Estate of Karen Johnson Boyd
David Charak
Judith and David Flegel Fund
Ron and Judith Isaacs
Racine Community Foundation
United Way of Racine County
Windgate Foundation
Diamond Partners
Ruffo Family Foundation
Ruth Foundation for the Arts
Diane Zebell
Gold Partners
A.C. Buhler Family
Robert E. Kohler Jr. Fund
Osborne and Scekic
Family Foundation
Reliance Controls
Trio Foundation of St. Louis
Wisconsin Arts Board
W.T. Walker Group, Inc.
Current Partners
Silver Partners
Baird
Lucy G. Feller
Ben and Dawn Flegel
Sharon and Tom Harty
Dave and Judy Hecker
Paula Kalke
Horizon Retail Construction, Inc.
Johnson Financial Group
Lang Family Foundation
Dorothy MacVicar
Jan Serr & John Shannon
Sandra Shove
Willard and Mary Walker
Bronze Partners
Sandy and Gus Antonneau
Carol Baylon
Rose and Peter Christensen
Dave’s Wine Garage
Educators Credit Union
Patricia and Richard Ehlert
Express Employment Professionals
Deborah Ganaway
Carol Griseto
Hitter’s Baseball
SC Johnson
Bill and Debbie Keland
Nancy and Nick Kurten
Susan Manalli
Norbell Foundation
JoAnna Poehlmann
Rasmussen Diamonds
Harold and Lois Solberg
Kathy Stranghellini
Tito’s
Twin Disc
Janna Waldeck
Barbara Waldman
Marc J. Wollman
Media Sponsor
Radio Milwaukee
* Based on giving in 2024
