Kritika Rachel Stephen_ Portfolio

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Kritika Rachel Stephen

About Me

I am passionate about digital innovations, new technologies, new ideas and strive hard to achieve my goals. I have developed a plethora of skills through my various roles within the industry and this has helped me gain vital learnings, excel in challenging and demanding situations and help fulfil the demands posed to me.

I am confident in my ability to deliver required results, co-create, solve problem and most importantly thrive in a fast paced and collaborative environment.

Work Experience

Marketing Lead, Gush Beauty

I worked at a D2C beauty start up n Ind a and worked on the brand launch and sustenance on dig tal I was in charge of all marketing activations online and offline and was responsible for soc al media, retention and experiential marketing. I worked closely with the product team to launch various new products through unique and nnovative campaigns that would ent ce the Gen Z audience

Content Strategist, AutumnGrey Worldwide

After working one full year as a client servicing agent, I was promoted to content strategist wherein I worked closely with the brand managers to plan and develop content strateg es to drive brand salience to a targeted aud ence and meet the needs of both businesses and the customer’s or end user’s needs.

2019-

From driv ng best-in-class digital and soc al media commun cations and recommendations, I was responsible for executing the overall digital and social media strategy for various brands like G llette, Shoppers Stop, Raymond and Oral-B From ideation to pitching the dea to the client and final execution, I was the key brand custodian.

2016-

Marketing Assistant, The Idle Man

PREVIOUS WORK

Digital Campaigns #ConfettiIsAFeeling

IDEA

It’s euphoric, it’s extra, it’s a celebration! ⚡ It's makeup you can mess around with, mess-free!! Think confetti, but a feeling. Think #GUSH!

PLATFORMS

IG, FB & YT.

DETAILS

With our seed though of the brand being JOY- we wanted that emotion to drive our first launch campaign. We worked with leading Gen Z celebs and influencers and creative team to create something that appealed the target audience to the core.

Digital Campaigns #BetterInDuos

IDEA

For Valentine's Day- we wanted to celebrate female friendships or Galentine's Day but we went a bit nostalgic- those charm lockets we used to split and share with our BFF. Remember those? Yeah, we brought the same concept with our lip kit- just rip it, lip it, love it with your BFF with our limited drop! Split the lipsticks, spread the love xx

PLATFORMS

DETAILS IG, FB, TW & YT.

We partnered with the upcoming Bollywood Gen Z debutant Anjini Dhawan in Month 2 of launch to create more brand love and drive awareness of the brand with the IG first audience.

Digital Campaigns #SuperGlodess

IDEA

For Valentine's Day- we wanted to celebrate female friendships or Galentine's Day but we went a bit nostalgic- those charm lockets we used to split and share with our BFF. Remember those? Yeah, we brought the same concept with our lip kit- just rip it, lip it, love it with your BFF with our limited drop!

PLATFORMS

IG, FB, TW & YT.

DETAILS

We partnered with the upcoming Bollywood Gen Z debutant Anjini Dhawan in Month 2 of launch to create more brand love and drive awareness of the brand with the IG first audience.

Digital Campaigns #NoMoreFoamo

IDEA

A satirical twist on men and their fear of shaving made easy designed to love your skin as much as you do.

with Gillette’s latest product offering-Skinguard, that's

#SkinGuard#NoMoreFOAMO#SkinKaGuardian

PLATFORMS

IG,FB,TW&YT.

DETAILS

campaignsacrossInstagramtopromotethelatestlaunchby Amplified the Gillette.

filmacrossdigital andrankey

influencer

Digital Campaigns #glamtillidie

IDEA

Create desirability for the latest chic brand amongst the youth

of India by leveraging Disha Patani’spopularity and glam status.

PLATFORMS

IG,FB,TW&YT.

DETAILS

Thecampaignwaslaunchedpurelyondigitalstartingwith OOH’s,paidPR,presseventsinthelatestGurgaonstoreand

Disha’shandleandamplifiedthroughinfluenceractivities, loyaltyprogramsforShoppersStopfirstcitizenmembers.

Content Creation

STYLING VIDEOS SEASON LAUNCH

Worked on a styling video for the brand- The Idle Man's blog and created unique looks for our target audience and promoted this across YouTube and Facebook.

Helped with the creation and amplification ofThe Idle Man's seasonal launch across all digital platforms and the e-commerce platform.

Content Creation

MAKEUP ON THE GUSH Get Ready With Me

A YouTube mini series for the brand Gush Beautywhere we show you how we do our makeup on-the-go with your favourite celebs and influencers!

Create sustenance by showing how we as the brand custodians use the products in our day to day lives for the brand Gush Beauty.

Creative Direction

GUSH DOES LIFE WITH YOU Anjini Dhawan x Gush Beauty

Ideation, mood boarding, talent sourcing and final execution- I worked on this launch campaign end to end for Gush Beauty.

Worked on the product launch and creatively directed the photoshoot to the limited edition Valentine's Day campaign.

Art Direction 14

Art Direction 15

Packaging 16

Packaging 17

Packaging 18

Styling 19

Styling 20

Content Curation 21

Content Curation 22

Influencer Campaigns

The Idle Man: Back in 2017 we used micro influencers to create relevant content for the blog, this helped us become the 2nd most followed men's blog in the UK.

Gillette: Worked with key influencer to organically promote various groomed looks to the target audience on platforms like TikTok and Instagram.

Shoppers Stop: Worked with key influencer to promote various stylish looks to the target audience on platforms like IG, FB and YT.

Gush Beauty: Worked with micro influencers like Sakshi

Shivdasani and a few others to position the stacked as the next 'viral' product ON ig.

Gush Beauty: Work with macro influencers and KOLs to create relevant everyday content with Gush on your side every step of the way.

On Ground Activation

GUIDE STORE LAUNCH NEW STORE LAUNCH

Worked with brand partners and organised the event from curating the guest list to paid PR to promote our new store. A guide store where you can shop online in a physical store and get your order delivered home-no hassle!

Leveraged Dolly Singh’s popularity to entice the younger audience to come and shop at the newly launched Gurgaon store- Tapasya, this was to promote the GLAM Lifestyle collection by Disha Patani.

Elle Beauty Weekender

Designed our own booth and participated in a weekend to celebrate beauty with our most loyal fans- our customers and create a fun experience to come and try on the products!