Digital Campaigns #BetterInDuos

Idea

For Valentine's Day- we wanted to celebrate female friendships or Galentine's Day but we went a bit nostalgic- those charm lockets we used to split and share with our BFF. Remember those? Yeah, we brought the same concept with our lip kit- just rip it, lip it, love it with your BFF with our limited drop! Split the lipsticks, spread the love xx

Platforms

DETAILS IG, FB, TW & YT.

We partnered with the upcoming Bollywood Gen Z debutant Anjini Dhawan in Month 2 of launch to create more brand love and drive awareness of the brand with the IG first audience.