TYPE SPECIMEN BOOKLET

on

D

wei xin D006549

SAMPLE TEXT

SAMPLE TEXT

2

A-Z

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj

Kk

Ll

Mm Nn Oo Pp Qq Rr

Ss

Tt

Uu Vv Ww Xx SAMPLE TEXT

2

Yy Zz

SAMPLE TEXT

S ample text

3

Uppercase Lowercase Number Glyphs

#@?!& ; “ ” <> *

3 SAMPLE TEXT

01234 56789

TYPE FAMILY

TYPE FAMILY The quick brown fox jumps over the lazy dog.

Regular

4

The quick brown fox jumps over the lazy dog.

Light

TYPE FAMILY

4

The quick brown fox jumps over the lazy dog.

Condensed Bold

Both Italic

Type The quick brown fox jumps over the lazy dog.

TYPE FAMILY

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

5

Family light Italic

The quick brown fox jumps over the lazy dog.

Italic

The quick brown fox jumps over the lazy dog.

Medium

Italic

Heavy

Heavy

The quick brown fox jumps over the lazy dog.

5 TYPE FAMILY

Italic

Medium

The quick brown fox jumps over the lazy dog.

FONT SIZE

FONT SIZE

t

6

1

he

q u i c k b r ow n f o x p

m FONT SIZE

6

h

e

s l

v

o a

j u

z

y

t

r

e d

o

g

the quick brown fox jumps over the lazy dog

FONT SIZE

130pt

7

84pt

60pt

48pt 36pt 21pt

11pt

7

FONT SIZE

12pt

FEATURES

FEATURES arms of the same lenght ABCD

8

J Q R

E F

GHI

KLMNOP decended “J”

STUVWXYZ

caligraphic Tail

a

two story “a”

eyeglass “g” with a peculiar ear parallel to the baseline

FEATURES

8

flat-bottomed “d”

d e g k bc

f oblique terminal

hij

pq

rs

flat-topped “p” & “q” uvwxyz

t

lmno

sharp trangularcut on top pf the “t”

oblique terminal

FEATURES

It is classified as a "humanist" sans serif. A relatively small x-height in comparison with other sans serif fonts, a huge x-height is usually

9

considered to achieve a high legibility but Gill Sans seems to be the exception to this rule. Also Gill sans is essentially the only other sans serif typeface without modular use of strokes, “O” is a perfect circle, and the vertical strokes as well as upstrokes and down strokes have consistent thickness, only the “a”, “e” and “g” have thinner strokes at the openings of the small eyes. These exceptions to an otherwise consistent stroke thickness are one of the trademark characteristics of Gill Sans. Unlike other popular sans serif fonts, for example, Arial and Verdana, Gill sans uses a double storey lowercase “g”; this has a distinctive eyeglass shape, which is easily recognisable.

Dot

Shoulder

Ear

Capline

Loop

Counter Aperture

9

FEATURES

X-height

Beardline

gill sans Ascender-height

Meanline

Baseline

Spine

HISTORY

1928 1 Johnston

9 2 6

Design based on

Date released

Date created

Foundry

Designer

Classification

Category

1 0

Sans-serif 1 0

HISTORY

HISTORY

Humanist

ERIC GILL Monotype

HISTORY

Not completely satisfied with the Johnston Sans, Eric Gill set out to create the perfect legible typeface.

1928

1 1

1926

Noticed by Stanley Morison of Monotype for its commercial potential. Gill Sans was developed and released commercially.

Gill Sans rose to popularity, London and Eastern Railway chose Gill Sans for all posters, timetables and advertisements.

1929

1 1

HISTORY

1913

Johnston Sans designed by Edward Johnston for the London Underground. Eric Gill studied under Johnston as his apprentice and had a small roll in designing the font.

HISTORY 1 2

Gill Sans is a sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards. Today, it can be seen everywhere.

Dining car menus, labels and notices, huge posters, and even the little match-book speak in the clearly recognisable

voice

of

Gill

Sans.

Eric Gill - born 22.2.1882 in Brighton, England, died 17.11.1940 in Uxbridge, England. He’s a sculptor, graphic artist, type designer, Studied at the Chichester Technical and Art School. His best known type designs were produced by the Monotype corporation, although he also designed types for private presses. His most widely used type Gill Sans, strongly influenced by the London Transport lettering of his teacher Edward Johnston, was the first successful sans type based on the humanist models of Renaissance. Other of his designs are the intricate Perpetua and Joanna, named after his daughter.

USAGE The

typeface

was

initially

recommended

for

advertising and headline use, but it also turned out to 1 2

work just as well for body text. Due to its legibility and

HISTORY

readability,

a

wide

range

of

companies

and

organisations have adopted Gill Sans as their typeface.

WHERE HAS IT BEEN USED?

HISTORY

A variety of companies and organisations have adopted Gill Sans as their typeface. Here are some notable mentions:

1 3

B B C GILL SANS REGULAR

T

O

M

M

Y

H I L F I G E R

TOKYO

STORY

STOCK EXCHANGE

GILL SANS ULTRA BOLD

GILL SANS ROMAN

GILL SANS CONDENSED BOLD

HISTORY

1 3

HIERARCHY 1 4

HIERARCHY

Typographic Hierarchy What Does Typographic Hierarchy Mean?

A typographic hierarchy is a system that uses typography – the size, font and layout of different pieces of text – to create a hierarchical division that can show users where to look for specific kinds of information. It is an organizing system for establishing order in a set of data. By creating different sizes, shapes and blocks of text, developers can direct the user's eye to the information that an audience needs the most, or otherwise categorize that information visually for the audience.

TYPOGRAPHIC HIERARCHY ELEMENTS GG

Ii

LL

LL

type size

case

weight

colour

HIERARCHY

1 4

S

s

position

alignment

HIERARCHY

HEADING

Divide your design layout into different sections to give the reader more information

SUBHEADING

This section will include the content and that will make it text heavy.

BODY

N typeface

S sss

Gill

spacing

combine

1 5

1 5

HIERARCHY

AA aaaaa aaaaa

The most important information of your message should be placed here and used to attract the viewer attention.

Eric gill SANS

928