a plant powered oat milk brand
the antidOAT!
sketch process
ideation
A subversive product is eye-catching, stylish and purposeful. It gages an audience that wouldn’t have been reach before and does so in an exciting manner. Bold lettering and intentional colors as well graphic design creates a brands aesthetic and identity that is shared with the product and its market.
narrative
A brand built on environmentally friendly ingedients and flavors for kids, the AntidOAT! is fun and exciting to drink while tasting yummy too. Kids shouldn’t miss out on a burst of milk variety just because of their dietary restrictions or choices.
The AntidOAT is an alternative oat milk brand that is meant for kids. It serves as a fun, exciting, and vegan friendly option for children, allowing parents and loved ones to follow dietary needs in a manner that is fun and inclusive. There are yummy flavors like Strawberry Sunrise and Banana Boat.
brand definition
PERSONAS
AVA is a 5 year old child who loves to play outside. Her lactose intolerance makes it hard for her to enjoy milk like other kids do so she is always tyring to find alternative milk options that taste yummy. She loves fruit and wishes there was a yummy and fun milk she could drink.
BAILEY is a 23 year old stay-at-home mom who has three children. She finds it difficult to find alternative milk brands that her kids enjoy for the taste as well as the packaging. Being vegan, she wants to incorporate an organic and environmentally-friendly brand into her lifestyle that connects with the needs of her family.
CARTER is a 9 year old boy who helps out on his families farm. Growing up with a clean and organic diet, he thinks there is a lack of variety when it comes to drinking milk. Although his family drinks regular milk, he prefers alternative options because he loves animals.
the antidOAT! amila cuties ABCDEFGHIJKLMNOPQRSTUVWXYZ Menlo Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 270220 239220 22460 181010 53380 10240
product mock up
