Smart Desert Project Brand guideline

“Smart DESERT”

Brand Guideline

Intro

The Brand Graphic Manual

The purpose of this book is to help staff and consultants produce effective visual communication materials that speak with a common visual language to both internal and external audiences. The best way to use this book is as a PDF.

Typography

Logo Variation

Partners Logos Order

Stationery

Social Media

The Brand Graphic Manual

This Manual has been developed for use by Smart DESERT staff, partners and consultant who focus on producing visual communication materials. The purpose of this publication is to help staff improve the quality of their information products and deliver professional visual communication materials throughout Smart DESERT, communicating with a consistent visual language which is on brand

A brand for a company is like a reputation for a person.

This manual will help staff, consultants and partners to produce quality materials such as fact sheets, situation reports, infographics, social media materials and reports.

About Project

As part of a consortium consisting of international and regional organizations; Blumont in Jordan is implementing a three-year project aimed at supporting Syrian refugees and Jordanians working in the agriculture sector in the North-East Badia Highlands. The project has three main objectives:

1. Increased year-round income generation in the agriculture sector.

2. Improved working conditions and labor rights in the agriculture sector.

3. Local actors, such as agricultural cooperatives, provide more efficient support to Syrian refugees and vulnerable Jordanians.

About Logo

the logo focus on technical support to farms, agro-processing facilities, and HBBs through a holistic water-energy-food-health nexus approach that includes the use of non-traditional water resources to reduce freshwater use, renewable energy to reduce operational costs, and smart crop selection and processing to improve agricultural productivity, economic output, and regularity of income.

Color Guide

Extended Palette Primary Colors

The color palette making as part of the Brand Strategy and the details of the colour breakdown is outlined here.

Spot colors are recommended for professional printing as well as the CMYK versions. The RGB are to be used for screen reproduction.

05 Typography (English)

On this page, we have included our main and most basic typesetting styles detailing type specs for digital and web use. Only styles indicated on our design templates should be used in any work that is produced. A B C D E F G H I J K L M N O P Q R S T U V

Century Gothic Variable Font Styles

W X Y Z a b c d e f g h i j k l m n o p q r s t

u v w x y z 1 2 3 4 5 6 7 8 9 0

Typography (Arabic)

BoutrosAsma Reqular

Logo Variation

To preserve the integrity of our brand, our logo must have consistency in its appearance. Ensure that our logo is clearly recognizable by using it properly, and do not alter it under any circumstances. Consider the logo version and the background it is placed on to provide the best legibility. The examples shown here illustrate various improper applications of our logo. Below are a range of logos which have been made available for use.

Dont’s

To preserve the integrity of our brand, our logo must have consistency in its appearance. Ensure that our logo is clearly recognizable by using it properly, and do not alter it under any circumstances. Consider the logo version and the background it is placed on to provide the best legibility.

The examples shown here illustrate various improper applications of our logo.

smart desert

CORRECT USAGE

09 Partners Logos Order

Horizontal layout

when using partners logos, kindly place (AFD) logo & (IUCN) logo first, then arrange other logos alphabetically:

Vertical layout

in Vertical layout, place (AFD) logo & (IUCN) logo first, then arrange other logos in this order:

Stationery

Think of stationery as the gorgeous dress that complements your company’s logo. It fortifies business identification and branding. Business stationery is a visual identity. It’s not merely a piece of paper, but an important branding component that is a marketing gem.

Business Card

Letterhead

Envelope

Twitter Dimensions (px)

– Max to appear expanded at 1024 x 512 pixels

– Appears in stream collapsed at 506 x 253 pixels

– Max file size of 5 MB for photos, and 3 MB for animated GIFs.

Facebook Dimensions (px)

Image Guidelines

– Must be at least 180 x 180 pixels

– Photo will appear on page as 160 x 160 pixels

– Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

This will be the photo representing your FB presence and will appear on your timeline

It will also appear when you post to other walls.

Image Guidelines

– Appear on page at 851 x 315 pixels

– Anything less will be stretched

– Minimum size of 339 x 150 pixels

– For best results upload as RGB JPG file less than 100 KB

– Images with a logo or text may be best as PNG File.

Image Guidelines

– Recommended upload size of 1200 x 630 pixels

– Will appear in feed at max width of 470 pixels (will scale to a max of 1:1)

– Will appear on page at a max width of 504 pixels (will scale to a max

Instagram Dimensions (px)

Guidelines – Appear on your homepage at 110 x 110 pixels

– Square photo Image Guidelines

– The thumbnails will appear on the page at 161 x 161 pixels. Image Guidelines

– The size of Instagram images has been increased to 640 x 640 pixels

– Instagram still scales these photos down to 612 x 612 pixels

– Appear in feed at 510 x 510 pixels

Youtube Dimensions (px)

Channel Cover

Photo: 2560 x 1440

Image Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each on

Display Sizes:

– Tablet display: 1855 x 423 – Mobile display:

x 423

x 1440

– Desktop: 2560 x 423 (1546 x 423 - pixels are always visible).

2560 x 1440

Smart DESERT- IUCN