“Strengthening
AICS
Italian Agency for Development Cooperation
The Brand Graphic Manual
The purpose of this book is to help staff and consultants produce effective visual communication materials that speak with a common visual language to both internal and external audiences. The best way to use this book is as a PDF.
Typography
Logo Variation
Don’ts
Stationery
Social Media
This Manual has been developed for use by IUCN staff, partners and consultant who focus on producing visual communication materials for the “Strengthening Livelihood and Food Security of Host Communities and Syrian Refugees through the Development of Sustainable Agricultural Practices”. The purpose of this publication is to help staff improve the quality of their information products and deliver professional visual communication materials throughout IUCN, communicating with a consistent visual language which is on brand
A brand for a company is like a reputation for a person.
This manual will help staff, consultants and partners to produce quality materials such as fact sheets, situation reports, infographics, social media materials and reports.
The Project is considered as a model of the NEXUS approach, to address the unique sustainability challenges and opportunities that face the local level of municipalities regarding water, energy, and food security. In order to, achieve the project’s goals.
Water: Water plays an important role in human life; it is one of the most important substances on earth. All plants and animals must have water to survive. If there was no water, there would be no life on earth.
Wheat: Indicative of food, the food is the third most important thing for living things to provide energy and development, maintain life, and stimulate growth after air and water.
Agriculture: The key development in the rise of sedentary human civilization
Hand: Indicative of human touch.
Sun: The sun is a sign of energy, and energy is necessary for life and all living things.
The color palette making as part of the Brand Strategy and the details of the colour breakdown is outlined here.
Spot colors are recommended for professional printing as well as the CMYK versions. The RGB are to be used for screen reproduction.
On this page, we have included our main and most basic typesetting styles detailing type specs for digital and web use. Only styles indicated on our design templates should be used in any work that is produced.
A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z a b c d e f g h i j k l m n o p q r s t
u v w x y z 1 2 3 4 5 6 7 8 9 0
To preserve the integrity of our brand, our logo must have consistency in its appearance. Ensure that our logo is clearly recognizable by using it properly, and do not alter it under any circumstances. Consider the logo version and the background it is placed on to provide the best legibility. The examples shown here illustrate various improper applications of our logo. Below are a range of logos which have been made available for use.
To preserve the integrity of our brand, our logo must have consistency in its appearance. Ensure that our logo is clearly recognizable by using it properly, and do not alter it under any circumstances. Consider the logo version and the background it is placed on to provide the best legibility.
The examples shown here illustrate various improper applications of our logo.
Business Card
Letterhead
Other Stationery
Backdrop
Think of stationery as the gorgeous dress that complements your company’s logo. It fortifies business identification and branding. Business stationery is a visual identity. It’s not merely a piece of paper, but an important branding component that is a marketing gem.
Social
Youtube
On this section, we have included our main and most basic typesetting styles detailing type specs for digital and web use. Only styles indicated on our design templates should be used in any work that is produced.
Image Guidelines
–Min to appear expanded at 440 x 220 pixels
–Max to appear expanded at 1024 x 512 pixels
–Appears in stream collapsed at 506 x 253 pixels
–Max file size of 5 MB for photos, and 3 MB for animated GIFs.
Image Guidelines
400x400
file size
Image Guidelines
–Must be at least 180 x 180 pixels
–Photo will appear on page as 160 x 160 pixels
–Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
This will be the photo representing your FB presence and will appear on your timeline
It will also appear when you post to other walls.
Image Guidelines
–Appear on page at 851 x 315 pixels
–Anything less will be stretched
–Minimum size of 339 x 150 pixels
–For best results upload as RGB JPG file less than 100 KB
–Images with a logo or text may be best as PNG File.
Image Guidelines
–Recommended upload size of 1200 x 630 pixels
–Will appear in feed at max width of 470 pixels (will scale to a max of 1:1)
–Will appear on page at a max width of 504 pixels (will scale to a max of 1:1)
Image Guidelines
–Appear on your homepage at 110 x 110 pixels
–Square photo
Image Guidelines
–The thumbnails will appear on the page at 161 x 161 pixels.
Image Guidelines
–The size of Instagram images has been increased to 640 x 640 pixels
–Instagram still scales these photos down to 612 x 612 pixels
–Appear in feed at 510 x 510 pixels
Image Guidelines
There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each on
Display Sizes:
–Tablet display: 1855 x 423
–Mobile display:
x 423
–TV display:
x 1440
–Desktop:
x 423 (1546 x 423 - pixels are always visible).