Unique Habits Of Online Grocery Shoppers We all behave differently while grocery shopping, based on our character and preferences. Observing closely, we will also see differences in how we purchase groceries online and offline. According to a recent survey, the habits of online grocery shoppers are different from that of offline grocery shoppers. In this article, we will look at some of the habits unique to online grocery shoppers, as mentioned in the above survey and how this understanding has helped online grocery stores like Quoodo offer better products and services to their customers.
Key Observations from the Survey People who purchase groceries online spend comparatively more money than those who purchase groceries offline. This group is less loyal and is seen to be financially struggling. Omnichannel shoppers observed in the survey were found to spend more on groceries than in-store-only shoppers. Respondents who purchase groceries online were 6% more prone to cut/ skip the meal size due to financial reasons than in-store grocery shoppers. The survey also indicated that the former experience difficulty meeting unexpected expenses than the latter. Many of the buyers have kids and pets. According to the Dunnhumby Analysis, this is the reason for the above differences. This category of omnichannel buyers has a greater tendency to purchase more groceries. However, an important point to remember is that this type of spending pattern of this group of buyers can make managing household expenses quite tricky. This is because; children and pets are likely to have varying demands. Given below are the other observations of this survey. Currently, one out of five in-store only shoppers purchase groceries online and interact with the store via the app.