Technology Strategy Exam
Bank
Course Introduction
Technology Strategy explores how organizations leverage technology to gain competitive advantage, drive innovation, and achieve business objectives. The course covers frameworks for analyzing the strategic role of technology, the evaluation and implementation of emerging technologies, and the integration of technical initiatives with broader organizational goals. Students will examine case studies from various industries, assess the risks and opportunities associated with technology investments, and develop skills to formulate, communicate, and execute effective technology strategies in dynamic business environments.
Recommended Textbook
Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling
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Chapter 1: Introduction
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Sample Questions
Q1) The Solow Residual refers to
A) the increased amount of output achievable from a given quantity of labor and capital due to technological innovation.
B) the less developed nations of the world being left behind due to their slower development of technology.
C) obsolete products left in the market due to the accelerated product life cycle.
D) the reduction in the amount of inventory needed by manufacturing firms due to technological improvements in inventory management.
Answer: A
Q2) The relationship between speed of innovation and product obsolescence is
A) direct (as innovation speed increases, products become obsolete more quickly).
B) inverse (as innovation speed increases, products become obsolete more slowly).
C) indirect (there is an effect, but it cannot be directly determined).
D) nonexistent (there is no relationship at all).
Answer: A
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3
Chapter 2: Sources of Innovation
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Q1) The demand-pull approach to research and development refers to
A) research and development that focuses on developing products that are expected to increase demand in a particular market segment.
B) research and development that begins by examining the outputs of the firm's basic research, and considering what potential commercial applications may be constructed from those outputs.
C) research and development that greatly overextends the development budget of the firm.
D) research and development that originates as a response to the specific problems or suggestions of customers.
Answer: D
Q2) According to the text,The Bayh-Dole Act of 1980
A) made the transfer of technology to enemies of America illegal.
B) allowed universities to collect royalties on inventions funded with taxpayer dollars.
C) made it impossible to patent inventions developed at universities.
D) made it legal for private companies to invest in research and technology.
Answer: B
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Chapter 3: Types and Patterns of Innovation
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Q1) Which of the following statements is true regarding the different types of innovations?
A) Process innovations are more visible than product innovations.
B) A radical innovation may eventually become incremental.
C) Component innovations have far-reaching and complex influences on competitors and users.
D) A competence-destroying innovation is one that attacks the strengths of competitors.
Answer: B
Q2) The CEO of an automobile manufacturer directed her R&D department to come up with a radical innovation.Which of the following ideas best fits the bill?
A) A door that is unlocked by recognizing the fingerprints of the owner.
B) Seats that vibrate to massage the backs of passengers.
C) A windshield that tints in sunlight and lightens in darkness automatically.
D) A car that drives itself to the nearest exit if the driver is incapacitated by a medical emergency.
Answer: D
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Chapter 4: Standards Battles and Design Dominance
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Sample Questions
Q1) The learning curve indicates that the more units a company produces of an item,the more each unit will cost.
A)True
B)False
Q2) Disetronic dominates the market for insulin pumps for diabetics.The more physicians prescribe it for patients,the more complementary goods are made for it.This is an example of "network externalities."
A)True
B)False
Q3) When comparing the value of a new technology to an existing technology,the tendency is to focus mainly on objective information.
A)True
B)False
Q4) Explain what factors affect the technology trajectory and chances of success of a new technology besides its quality and technical advantage.
Q5) Monopoly costs take the form of an s-shape.
A)True
B)False
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Chapter 5: Timing of Entry Part Two Formulating
Technological Innovation Strategy
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Q1) Which of the following statements is true regarding customer preferences?
A) The importance of technological features to customers stays constant over time.
B) Customers themselves are unsure about the importance of different features offered by a technology.
C) All pioneers have faced customer uncertainty.
D) Established customer preferences are undesirable by producers.
Q2) When S.C.Johnson Company came up with a new hair care product that repaired split ends,it spent money on market education and provided incentives to wholesalers and retailers to sell the product.This strategy will _____ the early adoption of this innovative product.
A) hinder
B) have no effect on
C) accelerate
D) delay
Q3) A firm that has very fast-cycle development processes may be able to capitalize on both first and second-mover advantages.
A)True
B)False
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Chapter 6: Defining the Organizations Strategic Direction
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Q1) At a strategic management retreat,Pentel Corporation discussed questions such as "Does this ability make us unique?","Does it cove a range of businesses?",and "Is it hard to imitate?".It would seem that Pentel is trying to
A) figure out what it does.
B) change strategic directions.
C) identify its core competencies.
D) discover its threats and opportunities.
Q2) Which of the following would describe a primary activity according to Michael Porter's model of the value chain?
A) The human resource activities of Wal-Mart
B) A Wal-Mart advertising campaign
C) The accounting function at Wal-Mart
D) The development of new scanning equipment at Wal-Mart
Q3) In formulating a technological innovation strategy,the first step first involves an accurate appraisal of where the firm currently is followed by the articulation of its strategic direction.
A)True
B)False
Q4) Explain why Prahalad and Hamel compare core competencies to roots.
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Chapter 7: Choosing Innovation Projects
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Q1) Many factors in the choice of development projects are quantifiable.
A)True
B)False
Q2) The real options approach is valuable when there is uncertainty and there is some evidence that it might work better than cash flow analysis for technology decisions.
A)True
B)False
Q3) The value of a call stock option is zero as long as the price of the stock is more than the exercise price.
A)True
B)False
Q4) Venture capitalists are most likely to provide funding
A) if foreign companies are involved with the project.
B) before a new business begins so they can have inputs.
C) when there is only a small return on investment projected.
D) after the new business has already begun operations rather than before it begins.
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Chapter 8: Collaboration Strategies
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Q1) Gerusa is a company of former Soviet scientists who have developed a special chemical to kill cancer cells.While the scientists have the knowledge,they are short on equipment,money,and marketing know-how.It would seem that Gerusa should
A) give up the idea altogether.
B) find a partner with which to collaborate.
C) forge forward and develop this technology on their own.
D) come up with a new concept in which they possess all the necessary capabilities.
Q2) A firm's effectiveness at managing its collaborations will increase with the number of collaborations to which it is committed.
A)True
B)False
Q3) Which of the following collaborative arrangements is usually considered to be the most complex and expensive?
A) Strategic alliance
B) Joint venture
C) Licensing
D) Outsourcing
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Chapter 9: Protecting Innovation
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Q1) Singing Cards produced not only the first singing greeting card in the market,but also the musical racks on which they are displayed,and the special envelopes used for mailing them (complementary products).It is in the best interest of Singing Cards to _____ architectural control over the evolution of this technology.
A) relinquish
B) exert
C) abandon
D) transfer
Q2) In the 1970s,Church & Dwight developed Arm & Hammer Baking Soda Deodorants.Within 6 months,the product was very successful and another company released Arm & Hamer Deodorant to try to capture some of the market created by Church & Dwight.Can Church & Dwight prevent the maker of Arm & Hamer from selling their product?
A) Probably, because the other company's brand name is very similar to the trademark of Church & Dwight.
B) No, the other company's brand is different enough to withstand any challenge.
C) No, you cannot protect a brand name legally, only the product itself.
D) It is impossible to say using the information provided.
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Chapter 10: Organizing for Innovation
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Q1) Swaback Motors told its R&D department that it did not matter what the motor they developed was like as long as it would fit into the engine housing and connect to the electrical and other mechanical parts.This is an example of
A) organic technology.
B) loose coupling.
C) functional preference.
D) default designing.
Q2) Explain why a mechanistic organizational structure can stifle creativity.
Q3) Dynamic Electronics Company develops and sells its technologically-advanced digital camera in markets all over the world.For this industry,it is most likely that the company uses a _____ structure for its R&D.
A) decentralized
B) centralized
C) spaghetti
D) homogenized
Q4) Firms which have multiple product divisions generally implement a common structure across all the divisions.
A)True
B)False
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Chapter 11: Managing the New Product Development Process
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Q1) The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.
A)True
B)False
Q2) When measuring a company's new product development process performance,it is best to use multiple measures.
A)True
B)False
Q3) Pioneer Cleaning Equipment has a basic concept for a new floor buffing machine and a business plan for that machine.Which stage in the stage-gate process comes next?
A) Stage 5, launch the product by producing and selling it.
B) Stage 4, verify and validate the process for the new product, its marketing, and production.
C) Stage 3, begin the actual design and development including the details of manufacturing, marketing, and operations.
D) Stage 2, build a business case to justify the project.
Q4) Explain the value of the stage-gate process of new product development.
Page 13
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Chapter 12: Managing New Product Development Teams
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Q1) Marion has argued that with modern information technologies,collocation of team members is no longer important.How would you respond to this claim?
Q2) Jan is the member of a new product development team.Her supervisor asked her how she likes the experience and she replied,"Our team seems to be suffering from homophily." This means that
A) team members are afraid of persons who are more senior to them.
B) team members spend all their time chatting about personal issues.
C) team members are only interested in talking to people very different from themselves.
D) team members only like other people whom they perceive as being similar to themselves.
Q3) Which type of international virtual team conducts all R&D through decentralized divisions,but each coordinates with one person?
A) Decentralized self-coordination
B) System integrator as coordinator
C) Core team as system architect
D) Centralized venture team
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Chapter 13: Crafting a Deployment Strategy Index
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Q1) Innovators are unwilling to accept incompleteness in products.
A)True
B)False
Q2) Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.Mallard developed a computerized prosthetic arm and has been advised by a consulting firm to "embrace cannibalization." This means that the company should
A) introduce the new technology right away and increase its market lead while taking away profits from its present product.
B) introduce the new technology and hope that it "eats up the competition."
C) use up most of its financial resources in promoting the new prosthetic arm.
D) only offer the new prosthetic arm in certain isolated markets (islands of the market).
Q3) To be effective,advertising for technology should always concentrate on the real message and not try to be entertaining.
A)True
B)False
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