Strategic Marketing
Textbook Exam Questions
Course Introduction
Strategic Marketing explores the processes and techniques organizations use to analyze market opportunities, formulate strategic marketing plans, and gain a competitive advantage in dynamic environments. The course covers market segmentation, targeting, and positioning, as well as the development and implementation of marketing strategies for products and services across various industries. Students learn to apply analytical tools, evaluate market trends, assess consumer behavior, and make data-driven decisions that align with organizational objectives, ensuring cohesive marketing initiatives that respond effectively to both internal capabilities and external market conditions.
Recommended Textbook
Principles of Marketing 7th AUSTRALIAN Edition by Gary Armstrong
Available Study Resources on Quizplus
14 Chapters
2302 Verified Questions
2302 Flashcards
Source URL: https://quizplus.com/study-set/1480 Page 2
Chapter 1: Marketing: Creating and Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/29418
Sample Questions
Q1) The social responsibility and environmental movements are expected to ________ in the future.
A)demand more from companies
B)demand less from companies
C)move away from sustainable marketing
D)move toward partner relationship management
E)None of the above.
Answer: A
Q2) In the contemporary environment,many companies find that they are competing for shares of flat or fading markets,and as a consequence must work to retain existing customers.Which of the following factors does NOT explain the intense competition for share of market?
A)changing consumer demographics
B)fluctuating economic conditions
C)more sophisticated competitors
D)overcapacity in some industries
E)All of the above.
Answer: E
Q3) A(n)________ is the set of all actual and potential buyers of a product.
Answer: market
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Engagement, value and Relationships
Available Study Resources on Quizplus for this Chatper
163 Verified Questions
163 Flashcards
Source URL: https://quizplus.com/quiz/29419
Sample Questions
Q1) Disney is identifying and developing new market segments for its theme parks.Disney is exploring possibilities for ________.
A)market penetration
B)market development
C)downsizing
D)diversification
E)product development
Answer: B
Q2) Which of the following is NOT an example of a market-oriented mission statement?
A)'We make the internet buying experience fast,easy,and enjoyable'.
B)'We create customer connectivity anytime,anywhere'.
C)'We create fantasies'.
D)'We hold online auctions'.
E)'We empower customers to achieve the homes of their dreams' Answer: D
Q3) Mission statements should be realistic and general in nature.
A)True
B)False
Answer: False
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: The Marketplace and Customers: Analysing the Environment
Available Study Resources on Quizplus for this Chatper
163 Verified Questions
163 Flashcards
Source URL: https://quizplus.com/quiz/29420
Sample Questions
Q1) Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)None of the above.
Answer: A
Q2) Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?
A)women staying at home with their children
B)men staying at home with their children
C)non-traditional households
D)non-family households
E)women working outside of the home
Answer: A
Q3) Marketers often split Generation Z into three smaller groups: ________,________ and ________.
Answer: children's,tweens';teens'
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Marketing Analytics: Gaining Customer Insights
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29421
Sample Questions
Q1) Causal research is used to ________.
A)test hypotheses about cause-and-effect relationships
B)gather preliminary information that will help define problems
C)find information at the outset of the research process in an unstructured way
D)describe marketing problems or situations
E)quantify observations that produce insights unobtainable through other forms of research
Q2) Good sources of marketing intelligence information include competitors' annual reports,business publications,trade show exhibits,press releases,advertisements and web pages.
A)True
B)False
Q3) Marketing information from which type of database can usually be accessed more quickly and cheaply than other information sources?
A)external
B)LexisNexis
C)DataStar
D)internal
E)ProQuest
Q4) Briefly explain the difference between predictive analytics and forecasting.
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Buyer Behaviour: Understanding Consumer and Business Buyers
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/29422
Sample Questions
Q1) Of the different types of buying situations,the modified rebuy presents the fewest decisions for a business buyer to make.
A)True
B)False
Q2) Buyer and seller are less dependent upon each other in the business buying process than in the consumer buying process.
A)True
B)False
Q3) In Australia and New Zealand,________ have traditionally been the main purchasing agent for the family in the areas of food,household products and clothing.
A)women
B)men
C)head of household
D)parents
E)grandparents
Q4) An individual's consumer behaviour is influenced by ________,personal,cultural and social influences.
Q5) Need recognition can be triggered by ________ stimuli or ________ stimuli.
Page 7
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
Available Study Resources on Quizplus for this Chatper
191 Verified Questions
191 Flashcards
Source URL: https://quizplus.com/quiz/29423
Sample Questions
Q1) When Hungry Jacks targets children,teens,adults and seniors with different ads and media,it is practicing ________ segmentation.
A)geographic
B)age and life-cycle
C)psychographic
D)behavioural
E)usage rate
Q2) Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.
A)True
B)False
Q3) Through market segmentation,companies divide large,heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.
A)efficiently
B)effectively
C)directly
D)both B and C
E)both A and B
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Products, services and Brands: Offering
Customer Value
Available Study Resources on Quizplus for this Chatper
173 Verified Questions
173 Flashcards
Source URL: https://quizplus.com/quiz/29424
Sample Questions
Q1) ________ are a form of product that consists of activities,benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
A)Line extensions
B)Services
C)Brands
D)Consumer products
E)Supplements
Q2) Most manufactured materials and parts are sold directly to ________.Price and service are the major marketing factors;branding and advertising tend to be less important.
A)consumers
B)industrial users
C)government buyers
D)co-branders
E)wholesalers
Q3) Explain how a florist might engage in line stretching and line filling.
Q4) Product-line length is influenced by company ________ and ________.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Q5) Products that the customer either does not know about or knows about but does not think of buying are known as ________ products.
Chapter 8: New Products: Developing and Managing Innovation
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29425
Sample Questions
Q1) New-product development starts with idea ________.
Q2) With what groups do firms conduct concept testing for new products?
A)suppliers
B)employees
C)target consumers
D)manufacturers
E)competitors
Q3) A company getting ready to launch a new product must make several decisions.The company must first decide on ________.
A)whether to launch the product in a single location
B)whether to launch the product in a region
C)whether to launch the product into full national distribution
D)when to time the new product introduction
E)when to develop a planned market rollout
Q4) When companies move beyond gathering new-product ideas from customers,and instead work with customers and involve them directly in the innovation process,this is an example of ________.
Q5) During the ________ stage of the product life-cycle,profits are non-existent because of the heavy expenses incurred,past and present.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Pricing: Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/29426
Sample Questions
Q1) Which of the following is NOT an example of value-based pricing?
A)a less expensive version of an established brand
B)re-design of existing brand to offer increased quality at a fair price
C)lesser value offered at rock-bottom prices
D)everyday low prices
E)setting prices based on production costs plus a fair margin
Q2) Price discrimination is permitted under which of the following conditions?
A)when a manufacturer and reseller have agreed upon a specified retail price for a product
B)when a manufacturer sells to retailers in different markets
C)if a seller can prove its costs per unit are different when selling to different retailers
D)if a seller advertises prices that are not actually available to consumers
E)if a seller has not communicated with competitors before announcing prices
Q3) ________ power refers to a company's ability or power to escape price competition and to justify higher prices and margins.
Q4) A product or service's ________ is the sum of all the values that consumers give up to gain the benefits of having or using the product or service.
Q5) Compare cost-based pricing and value-based pricing.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Placement: Customer Value Fulfilment
Available Study Resources on Quizplus for this Chatper
147 Verified Questions
147 Flashcards
Source URL: https://quizplus.com/quiz/29427
Sample Questions
Q1) To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.
Q2) A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.
Q3) Due in a large part to advances in technology,________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers,or radically new types of channel intermediaries are emerging to displace traditional ones.
A)the vertical marketing system
B)the corporate marketing system
C)disintermediation
D)the corporate merger
E)the hostile takeover
Q4) A(n)________ VMN is a vertical marketing network that combines successive stages of production and distribution under single ownership;channel leadership is established through common ownership.
Q5) Briefly outline how channel members add value to a marketing system.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Communicating Customer Value: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29428
Sample Questions
Q1) When non-profit organisations need financial or volunteer support,they often turn to public relations experts to help them in the area of ________.
A)public affairs
B)press relations
C)product publicity
D)development
E)lobbying
Q2) Logos,stationery,brochures,signs,business forms,business cards,buildings,uniforms and company trucks are all examples of ________ that help a company create an identity the public immediately recognises.
A)direct marketing
B)social marketing
C)public service activities
D)corporate identity materials
E)special events
Q3) Slice of life,lifestyle and personality symbol are all execution styles used in public relations.
A)True
B)False
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Personal Selling and Sales Promotion: Creating Value in Relationships
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/29429
Sample Questions
Q1) Pressure to increase short-term sales,less differentiated brands,declining advertising efficiency and increasingly deal-oriented customers are all factors contributing to the
A)growth of personal selling
B)decline of personal selling
C)growth of sales promotion
D)decline of sales promotion
E)decline of customer relationships
Q2) According to the textbook,salespeople spend most of their time engaged in which activity?
A)active selling
B)prospecting
C)problem-solving
D)travel time
E)administration
Q3) Salesforce automation systems have been developed for improving how salespeople feel about their opportunities and value.
A)True
B)False
Q4) ________ ________ is one of the oldest professions in the world.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Direct and Digital Marketing: Interactivity and Fulfilment
Available Study Resources on Quizplus for this Chatper
133 Verified Questions
133 Flashcards
Source URL: https://quizplus.com/quiz/29430
Sample Questions
Q1) Which of the following is NOT a deception or fraud concern for internet users and marketers?
A)phishing
B)viral marketing
C)eavesdropping
D)access by unauthorised groups
E)privacy
Q2) Unsolicited,unwanted commercial email messages that clog up email boxes are called 'spam'.
A)True
B)False
Q3) A woman has been saving her money to buy a BMW convertible.She has spent hours on the BMW website choosing the exterior and interior colours and studying the various options and models.She has been using BMW's marketing website.
A)True
B)False
Q4) ________ marketing is an interactive system of marketing which uses one or more advertising media to affect a measurable response and / or transaction at any location.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Sustainable Marketing: Social Responsibility, ethics and
Legal Compliance
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/29431
Sample Questions
Q1) In 'societal marketing',the ideal goal for companies is to turn all of their products into ________ ones.
A)salutary ones
B)desirable ones
C)pleasing ones
D)durable ones
E)serviceable ones
Q2) A conscientious young marketing manager is sometimes unclear of what decisions to make when she and her staff are faced with moral dilemmas.The management team should create broad guidelines that everyone in the organisation must follow,in the form of ________.
A)a company value statement
B)a company mission statement
C)a company vision statement
D)a corporate marketing ethics policy
E)a financial statement
Q3) ________ is an organised movement seeking to protect and improve people's living environment.
Q4) Many critics of marketing allege that marketing's preoccupation with material goods is not ________.
To view all questions and flashcards with answers, click on the resource link above. Page 16