Strategic Marketing Review Questions
Course Introduction
Strategic Marketing explores the processes and frameworks organizations use to achieve competitive advantage in dynamic markets. This course examines the analysis, planning, implementation, and control of marketing strategies, emphasizing the alignment of marketing objectives with overall business goals. Students will learn to evaluate market opportunities, segment and target markets, position offerings, and develop actionable marketing plans. Through case studies and practical applications, they will gain insight into managing the marketing mix, responding to changing consumer needs, leveraging digital tools, and assessing performance to drive long-term organizational success.
Recommended Textbook
CB 5 5th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Chapter 1: What Is Cb and Why Should I Care
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) _____ refer to direct contacts between the firm and a customer.
A)Touchpoints
B)Intersections
C)Target segments
D)Exchanges
E)Counterpoints
Answer: A
Q2) Describe the two common interpretative orientations in the study of consumer behavior.
Answer: The two common interpretative orientations are phenomenology and ethnography.Phenomenology represents the study of consumption as a "lived experience." The phenomenological researcher relies on casual interviews with consumers with whom the researcher has won confidence and trust.This may be supplemented with various other ways that the consumer can tell a story.Ethnography has roots in anthropology and often involves analyzing the artifacts associated with consumption.An ethnographer may decide to go through trash or ask to see the inside of a consumer's refrigerator in an effort to learn about the consumer.
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3
Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Refer to Superfocus Scenario.People who need multifocal lenses are the company's _____ market.
A)capital
B)target
C)dominant
D)focal
E)augmented
Answer: B
Q2) Rather than being viewed as opposites,utilitarian and hedonic values are not mutually exclusive.
A)True
B)False
Answer: True
Q3) Target marketing is the separation of a market into groups based on the different demand curves associated with each group.
A)True
B)False
Answer: False
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Refer to Landscaping Scenario.A mother who wanted a fairy tale garden for her daughters was very happy with the service provided by Petals and Palettes.According to her,the garden was just as she wanted it to be.With respect to cognitive categorization,which of the following reactions best illustrates her response?
A)Assimilation
B)Accommodation
C)Contrast
D)Selection
E)Distortion
Answer: A
Q2) Comprehension refers to a consumer's awareness and interpretation of reality.
A)True
B)False
Answer: False
Q3) A consumer's delayed response to information,that occurs as an afterthought,is known as sensation.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Comprehension,memory,and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Which of the following provides a consumer with the deepest comprehension and the greatest chance of accurate recall?
A)Personal elaboration
B)Cognitive interference
C)Spreading activation
D)Dual coding
E)Meaningful encoding
Q2) The unintentional but recurrent memory of long-ago events that are not triggered by anything in the environment is known as _____.
A)elaboration
B)rumination
C)activation
D)assimilation
E)contemplation
Q3) Generally speaking,the greater the movement,the larger the picture,or the louder the sound,the less likely a consumer is to attend and comprehend something from a message.
A)True
B)False
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Self-report measures are less obtrusive than biological measures because they don't involve physical contraptions.
A)True
B)False
Q2) Aesthetic labor deals specifically with employees who most carefully manage their own personal appearance as a requisite to performing their job well,and fitting what managers see as the stereotype for their particular company's service.
A)True
B)False
Q3) Some consumers get very upset when they are served "bad food" in a restaurant.They lose control and start yelling at the server.Sometimes,they even demand to see the manager.This lack of emotional control on the part of consumers suggests that such consumers have low emotional _____.
A)tolerance
B)contagion
C)intelligence
D)expressiveness
E)regulation
Q4) Explain the regulatory focus theory.
Page 7
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Chapter 6: Personality,lifestyles,and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Personality helps explain why a particular behavior provides great value to one consumer but none to another.
A)True
B)False
Q2) The idiographic approach in trait research focuses on individual traits.
A)True
B)False
Q3) The trait approach takes an idiographic approach to personality.
A)True
B)False
Q4) John gives away his old furniture to the poor and the needy whenever he buys new ones.Hence,it can be safely concluded that John is a highly materialistic consumer.
A)True
B)False
Q5) Define personality and describe three distinct qualities exhibited by personality.
Q6) Tattoos are means of promoting one's self-concept.
A)True B)False
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Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Using the elaboration likelihood model (ELM),illustrate how attitudes are changed based on differing levels of consumer involvement.
Q2) Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude (A?)toward Braun Model B?
A)23
B)54
C)50
D)44
E)62
Q3) _____ refers to the extent to which a company actively monitors its customers' attitudes over time.
A)Marketing audit
B)Affect monitoring
C)Attitude tracking
D)Planned monitoring
E)Proactive assessment
Q4) Contradicting thoughts are known as negative arguments.
A)True
B)False
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Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Name and describe the different types of reference groups that influence consumers.Give an example for each type with a group that influences your behavior.
Q2) Reference group influence on product selection tends to be weak for "public" products.
A)True
B)False
Q3) Families consisting of previously married spouses and their children are known as _____ families.
A)consanguineal
B)generational
C)blended
D)extended
E)kindred
Q4) Utilitarian influence of groups is limited to the younger age group or demographic profile.
A)True
B)False
Q5) Define the concept of word-of-mouth (WOM).Differentiate between organic WOM and amplified WOM.
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Chapter 9: Consumer Culture
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Highly individualistic societies differ from highly collectivist societies in that highly individualistic societies:
A)take their identities from the groups to which they belong.
B)place a lot of importance on group achievements.
C)are loyal to the groups to which they belong.
D)place high value on self-reliance.
E)tend to live in extended families.
Q2) Define core societal values (CSV).Discuss any three described in the text.
Q3) Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status.This association that favors the consumption of rice to wheat or potatoes is an example of consumer _____.
A)awareness
B)advocacy
C)culture
D)base
E)network
Q4) Ethnocentrism is highly related to the concept of uncertainty avoidance.
A)True
B)False
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Chapter 10: Microcultures
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Refer to Baby Boomers Scenario.Many of these Baby Boomers have lesser number of grandchildren than earlier generations,as most of their children either decide to have no kids or adopt a one-child policy.This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as well-off as their parents.Which of the following trends affecting consumer behavior is illustrated in this scenario?
A)Declining birthrates
B)Declining consumer affluence
C)Increasing life expectancy
D)Increasing population
E)Increasing cultural diversity
Q2) The "Borderland" region,according to the Nine Nations approach,covers the Northern U.S.states that share a border with Canada.
A)True
B)False
Q3) Income is a recognizable determinant of social class.
A)True
B)False
Q4) Give some examples of street microcultures in different parts of the world.
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Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Signs that emphasize price by using large numerals create the perception of an up-scale store.
A)True
B)False
Q2) Epistemic activities include finding information on some imminent purchase.
A)True
B)False
Q3) Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?
A)Utilitarian shopping value
B)Acquisitional shopping value
C)Absolute shopping value
D)Hedonic shopping value
E)Epistemic shopping value
Q4) A consumer who is running short of time is more likely to process more product information than a consumer who is shopping leisurely.
A)True
B)False
Q5) Discuss the temporal factors that affect consumer behavior.
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Perceived risk refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.
A)True
B)False
Q2) The size of the awareness set decreases as external search proceeds.
A)True
B)False
Q3) Consumers engage in extended decision making when they put off the decision making for a later time and restrain themselves from getting involved with the product in consideration.
A)True
B)False
Q4) Risk associated with how other consumers will view the purchase is referred to as _____ risk.
A)financial
B)performance
C)social
D)physical
E)time
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) When Arthur decided that it was time for him to buy a new washing machine,his primary concern was that the price should not exceed his budget.Keeping this in mind,he evaluated various models across their prices.Arthur was most concerned with the _____ attribute of the washing machine.
A)underlying
B)elementary
C)perceptual
D)objective
E)primary
Q2) Conjoint analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.
A)True
B)False
Q3) The experiential decision-making process illustrates attribute-based evaluation.
A)True
B)False
Q4) What are product categories? Give an example of superordinate and subordinate product categories.
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Chapter 14: Consumption to Satisfaction
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Cognitive dissonance refers to lingering doubts about a decision that has already been made.
A)True
B)False
Q2) The locus element of the attribution theory involves judgments of whether the outcome was controllable or not.
A)True
B)False
Q3) Refer to Louis Vuitton.Carla's friend,who bought a counterfeit Louis Vuitton handbag for a few hundred dollars,expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish.This feeling of dismay is an example of _____.
A)buyer's remorse
B)buyer's guilt
C)search regret
D)cognitive inertia
E)cognitive dissonance
Q4) Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.
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Chapter 15: Consumer Relationships
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Which of the following theories plays a role in dealing with negative publicity?
A)Self-evaluation maintenance theory
B)Theory of reasoned action
C)Elaboration likelihood theory
D)Attribution theory
E)Balance theory
Q2) Which of the following types of switching costs involves lost time and effort?
A)Rational switching cost
B)Financial switching cost
C)Relational switching cost
D)Temporal switching cost
E)Procedural switching cost
Q3) Relational switching costs refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another.
A)True
B)False
Q4) In the social media world,the key is to respond quickly before negative news goes viral.
A)True
B)False
Page 17
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Which of the following best describes repetitive,excessive,and purposeful consumer behaviors that are performed as a response to tension,anxiety,or obtrusive thoughts?
A)Commodity fetishism
B)Impulsive consumption
C)Compulsive consumption
D)Addictive consumption
E)Commodity narcissism
Q2) The marketing technique in which consumers are completely unaware that they are being marketed to is called _____ marketing.
A)ambush
B)cause
C)stealth
D)cloud
E)live-in
Q3) Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.
A)True
B)False
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