Strategic Marketing
Final Exam
Course Introduction
Strategic Marketing explores the process of identifying, anticipating, and satisfying customer needs in a competitive environment by creating and implementing effective marketing strategies. This course examines key concepts like market segmentation, targeting and positioning, brand management, value creation, and competitive analysis. Emphasizing both analytical and creative approaches, students learn how to conduct market research, assess the external environment, and develop marketing plans that align with organizational objectives. Real-world case studies, group projects, and simulations enable students to apply their knowledge to practical situations, preparing them to make strategic marketing decisions in dynamic business contexts.
Recommended Textbook
Consumer Behavior Buying Having and Being 11th Edition by Michael R. Solomon
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12 Chapters
1070 Verified Questions
1070 Flashcards
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Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28599
Sample Questions
Q1) Tracy buys Eight O'Clock coffee because it reminds her of her grandmother, who always purchased this brand. Tracy has a(n) ________ type of relationship with the product.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love
Answer: B
Q2) A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or a mixture of images.
A) alternate reality
B) paradigm
C) consumerspace
D) pastiche
Answer: D
Q3) Popular culture is both a product of marketing and an inspiration for marketing.
A)True
B)False
Answer: True
Page 3
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Chapter 2: Decision-Making and Consumer Behavior
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A consumer can recognize a problem as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?
A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
Answer: B
Q2) Needs are created when the actual state of a customer declines.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Cultural Influences on Consumer Decision-Making
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Through the process of ________, objects associated with sacred events or people become sacred in their own right.
A) congregation
B) reciprocity
C) desacralization
D) contamination
Answer: D
Q2) What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture?
A) acculturation
B) enculturation
C) immersion
D) modeling
Answer: B
Q3) Shira wants to prove that even the most mundane of objects can be sacralized through the process of objectification. She should use examples of hoarding to support her argument.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Consumer and Social Well Being
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Seventh Generation sells a line of cleaning products which is made from environmentally-friendly ingredients. This is an example of ________.
A) cause marketing
B) sustainability marketing
C) conscientious consumerism
D) green marketing
Q2) Rules of conduct that guide actions in the marketplace are known as ________.
A) norms
B) business ethics
C) codes
D) policies
Q3) Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.
A) Japan
B) Mexico
C) Germany
D) all of the above
Q4) Explain the threat of consumer terrorism.
Q5) Explain the role social marketing plays in public policy.
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Chapter 5: Perception
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Define perceptual selection and describe the types of filters that prevent clear perception and reception of marketing stimuli.
Q2) Colors look duller to older people, which is why they prefer white and other bright tones.
A)True
B)False
Q3) A(n) ________ is a sign that relates to a product by either conventional or agreed-on associations.
A) icon
B) index
C) symbol
D) schema
Q4) Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.
A) sensory signature
B) position
C) priming
D) trade dress
Q5) What is the difference between sensation and perception?
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Chapter 6: Learning and Memory
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) What is the capacity of short-term memory? Comment and explain.
Q2) Stimulus generalization refers to ________.
A) the tendency for stimuli to be similar in nature
B) the fact that most conditioned stimuli are similar to unconditioned stimuli
C) the tendency of stimuli similar to a conditioned stimulus to evoke similar, conditioned responses
D) the tendency for extinction to occur when an unconditioned stimulus does not follow a stimulus similar to a conditioned stimulus
Q3) The observational learning process begins with a step called motivation.
A)True
B)False
Q4) Why isn't the behavioral change associated with breaking a bone typically considered to be learning?
Q5) When a company engages in a "piggybacking strategy," it is hoping that customers will be able to discriminate between the company's product and a competitor's product.
A)True
B)False
Q6) Give a brief explanation of cognitive learning.
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Chapter 7: The Self
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Describe how ideals of beauty within a culture motivate consumers to change themselves physically. Mention specific categories where this occurs.
Q2) Discuss the terms symbolic interactionism and the looking-glass self. Give an example of each term.
Q3) Every time Tim goes to bat, he rubs the charm on the necklace that his girlfriend gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self.
A)True
B)False
Q4) The Sims Online and Webkinz are both examples of ________, part of the growing market of real-time, interactive virtual worlds.
A) avatars
B) computer-mediated environments
C) role identities
D) self-image congruence models
Q5) It is unusual for consumers to have multiple role identities.
A)True
B)False
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Chapter 8: Attitudes and Persuasion
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts . . . outstanding in his field." Elizabeth was using a literary device called ________.
A) metaphor
B) simile
C) allegory
D) resonance
Q2) Source ________ refers to the message source's perceived social value.
A) valence
B) attractiveness
C) class
D) hierarchy
Q3) What form of marketing is based on the premise that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him?
A) segmented marketing
B) behavioral targeting
C) e-commerce marketing
D) permission marketing
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Page 10
Chapter 9: Group and Situational Effects on Consumer Behavior
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.
A) normative
B) comparative
C) selective
D) coercive
Q2) Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?
A) Time is a pressure cooker.
B) Time is a map.
C) Time is a feast.
D) Time is a mirror.
Q3) A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."
A)True
B)False
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Chapter 10: Consumer Identity I: Sex Roles and Subcultures
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) When new immigrants arrive in this country, they tend to cluster geographically. The primary source of information and advice for this group comes from which of the following?
A) mass media advertising
B) consulates or embassies
C) the local community where the immigrant locates
D) relatives in the immigrant's home country
Q2) A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
A) culture
B) subculture
C) microculture
D) cohort
Q3) The largest of the "Big Three" American subcultures is the African-American subculture.
A)True
B)False
Q4) Explain the concept of deethnicization. Give an example.
Q5) Describe the baby boomer market and the impact it has had on marketing efforts.
Page 12
Q6) Who are "born-again Christians," and why are marketers interested in this group?
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Chapter 11: Consumer Identity 2: Social Class and Lifestyles
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Explain the concept of social mobility and its various forms.
Q2) Discretionary income is the money available to a household over and above that required for a comfortable standard of living.
A)True
B)False
Q3) Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ________.
A) parody display
B) social mobility
C) ascribed status
D) conspicuous consumption
Q4) The prestige of occupations varies dramatically from one culture to the next.
A)True
B)False
Q5) Describe the concept of psychographics. Then compare the four forms of psychographic analysis used in marketing.
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Chapter 12: Networked Consumer Behavior:
Word-Of-Mouth, Social Media, and Fashion
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Fashion refers to ________.
A) the process of social diffusion by which a new style is adopted by some consumer groups
B) a particular combination of attributes within a style, trend, or fad
C) being positively evaluated by some reference group
D) rejecting the norm and pushing for newness
Q2) What characteristics of opinion leaders make them valuable sources for product information?
Q3) Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?
A) influence networking
B) guerilla marketing
C) viral marketing
D) POP displays
Q4) Compare and contrast the trickle-down, trickle-up, and trickle-across theories.
Q5) Fashion is the process of social diffusion by which some group adopts a new style.
A)True
B)False
Q6) Explain why opinion leaders are difficult to identify.
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