Strategic Communication Exam Questions
Course Introduction
Strategic Communication explores the theories, principles, and practices involved in delivering effective, goal-oriented messages across various platforms and audiences. The course examines how organizations and individuals craft and disseminate information to achieve specific objectives, influence public perception, manage crises, and foster stakeholder engagement. Topics include message design, media selection, audience analysis, campaign planning, and the ethical considerations of strategic messaging in a diverse and dynamic media landscape. Through case studies and practical projects, students develop skills in creating, implementing, and evaluating communication strategies for corporate, nonprofit, governmental, and global contexts.
Recommended Textbook
Communicating as Professionals 3rd Edition by Myra Gurney
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13 Chapters
259 Verified Questions
259 Flashcards
Source URL: https://quizplus.com/study-set/229
Page 2
Chapter 1: Communication Theory and Professional Practice
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19 Verified Questions
19 Flashcards
Source URL: https://quizplus.com/quiz/3478
Sample Questions
Q1) When a receiver decodes a message, he/she is:
A) turning thoughts into symbols.
B) sending his/her thoughts to the source.
C) turning symbols into ideas and feelings.
D) turning thoughts into feelings.
E) turning feelings into thoughts.
Answer: C
Q2) Communication as transmission means that:
A) messages change according to time and place.
B) the intention of the sender ensures the success of the communication.
C) the sender encodes the message and the receiver decodes it.
D) communication can only be one-way.
E) the message must be in writing.
Answer: C
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Page 3
Chapter 2: Language and Communication Practice
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20 Verified Questions
20 Flashcards
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Sample Questions
Q1) An important difference between speech and writing is that:
A) poor pronunciation in speech is a more serious problem than poor spelling in writing.
B) non-verbal communication is used more in writing than in speech.
C) writing takes longer than speech.
D) writing is always more formal than speech.
E) writing requires more care in word selection than speech.
Answer: E
Q2) Textspeak:
A) is common in all forms of modern communication.
B) involves speaking like a textbook.
C) is an abbreviated form of language.
D) is another word for voice-recognition software.
E) involves any device or program that translates written words into speech.
Answer: C
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Chapter 3: Non-Verbal Communication: Meanings Without
Words
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19 Verified Questions
19 Flashcards
Source URL: https://quizplus.com/quiz/3480
Sample Questions
Q1) A person's facial expressions:
A) play a reduced role when one experiences an emotional reaction.
B) are easiest to read when they give no cues to one's thoughts.
C) are likely to reveal one's thoughts or feelings.
D) are not related to the intensity of one's ideas and feelings.
E) are easy to mask.
Answer: C
Q2) When we are territorial, we are likely to:
A) be concerned with informal space.
B) stake out ownership over some area.
C) be concerned with interpersonal distance.
D) strive for cleanliness of public space.
E) jealously guard members of our family.
Answer: B
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Chapter 4: Intercultural Communication
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20 Verified Questions
20 Flashcards
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Sample Questions
Q1) Hofstede's power distance is:
A) related to the distance at which people stand together.
B) a measure of how powerful a manager is.
C) related to strength of character or willpower.
D) a measure of status or power differences between two managers.
E) a measure of the strength of a manager's verbal style.
Q2) Computer-mediated communication with other cultures is:
A) similar to ordinary communication between cultures.
B) similar to ordinary communication between cultures, as long as people are honest and self-disclosing.
C) more problematic than ordinary communication between cultures.
D) almost impossible, due to language difficulties.
E) less problematic than ordinary communication between cultures.
Q3) Which of the following is the best definition of 'intercultural communication'?
A) Communication between different people from different countries.
B) Communication between different subcultures in Australia.
C) Communication between groups or individuals from different cultural backgrounds.
D) Communication between people from different linguistic groups.
E) Communication between people from different religious groups.
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Page 6
Chapter 5: Mediated Communication
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Sample Questions
Q1) McLuhan and Postman warn that mediated communication:
A) could be obsolete within 10 years.
B) could bring about widespread change with unexpected effects in communication, employment and society.
C) could be the main way people communicate over the internet in the future.
D) could replace face to face communication.
E) could ruin society.
Q2) Which of the following statements is true about copyright?
A) Copyright protects ideas from being reproduced in any way.
B) Copyright protects the concrete expression of ideas.
C) Copyright only applies to paper-based technologies.
D) Copyright is an outdated concept that can never be enforced due to the internet.
E) Copyright is an outdated concept due to the introduction of freeware.
Q3) YouTube is an example of:
A) a social medium.
B) an interactive medium.
C) a non-interactive medium.
D) a videoconferencing medium.
E) a traditional medium.
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Page 7
Chapter 6: Professional Communication Research
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20 Flashcards
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Sample Questions
Q1) The Discussion section is located:
A) after the Method section.
B) before the Conclusion.
C) after the Results.
D) before the Method.
E) after the Introduction.
Q2) In what part of a research report should the following items be placed?
A) Limitations of the current study.
B) Purpose of the study is justified.
C) Implications of the current research.
D) Recommendations for further research are made.
E) Sources are listed.
F) Procedures used to collect material are outlined.
Q3) Online ethics is a problematic area because:
A) not many people understand the internet.
B) internet sampling is not representative of the population.
C) online identity and attitudes are very different to real-life ones.
D) internet samples are too small.
E) ethics do not apply when people are online.
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Page 8
Chapter 7: Concepts and Applications in Interpersonal Communication
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Sample Questions
Q1) Fill in the missing word in each of the following sentences.
A) Double or mixed messages can be given if your ________ demeanour does not match your words.
B) Communication competence involves both knowledge and ________.
C) Kaye's matouschka dolls analogy is to human communication and to our layers of
Q2) Which of the following is true about communication technologies such as text messaging and email?
A) They are alienating humans from each other.
B) They are creating dysfunctional organisational cultures.
C) They are used by people who want to escape the emotional discomfort of more traditional methods of communication.
D) They are creating a range of both positive and negative effects in society. These effects are often unintended and surprising.
E) They are enhancing personal and social confidence of teenagers.
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9
Chapter 8: Communicating in Groups and Teams To
Achieve Professional Goals
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20 Verified Questions
20 Flashcards
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Sample Questions
Q1) What defines a win-win approach in resolving conflict?
A) A continued personal focus on winning.
B) Allowing other parties to win at some things so you can win at what is most important.
C) Trying to resolve conflict by giving up what you want.
D) An approach of looking at conflict as an opportunity to find mutual gain.
E) A neutral approach to winning and losing, with no emotional content.
Q2) Jessie went to a team meeting and started joking around, throwing paper airplanes, and texting on his phone.What role is Jessie playing in the meeting?
A) Maintenance role
B) Task role
C) Helpless role
D) Self-directed role
E) Hindering role
Q3) A major approach to developing skills for conflict management has emphasised: seeing conflicts as ________; listening carefully and with ________; stating your own point of view ________; creating a ________ of choices; and recognising the special role of the ________ and the importance of neutrality.
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Page 10
Chapter 9: Interviewing and Negotiating
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Sample Questions
Q1) Which of the following instructions on conducting employment interviews would you include in a staff training brochure on the subject?
A) Arrange for applicants to sit at one end of the table and interviewers at the other end.
B) During the interview, test applicants' alertness by having staff come and go from the room while the applicant is speaking.
C) Make sure furniture arrangements facilitate friendly relations between applicants and the panel.
D) Ensure all interviewees get to meet each other before the interview.
E) During the interview, the panel should leave enough time to ask applicants about their personal lives.
Q2) Amanda wants to ask her interviewees an open question.Which of the following is an example of an open question?
A) What year did you graduate from university?
B) How long did you work for your previous employer?
C) What do you consider your finest personal qualities?
D) Have you got a driver's licence?
E) Have you visited our organisation before?
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Chapter 10: Oral Reports and Presentations
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20 Verified Questions
20 Flashcards
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Sample Questions
Q1) Which of the following would not help a speaker overcome speech fright?
A) Using notes.
B) Using controlled movements.
C) Being well-prepared and practiced.
D) Using visual aids.
E) Shallow breathing.
Q2) One goal of your conclusion is to:
A) put yourself at ease.
B) leave your audience with a memorable idea or suggestion.
C) make the structure of the speech obvious.
D) suggest to the audience that you have more to say.
E) stop the audience fidgeting.
Q3) Varying your pitch in a speech means:
A) talking faster at times, and slower at others.
B) talking louder at times, and softer at others.
C) talking higher at times, and lower at others.
D) talking gently at times, and harshly at others.
E) talking persuasively at times, and defensively at others.
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Chapter 11: Writing Professionally: Process and Style
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Sample Questions
Q1) Once you have a written draft, editing techniques can be applied to improve the composition.Put the following nine editing tasks in the order recommended by the textbook:
A) Add visual impact.
B) Check references.
C) Analyse the introduction.
D) Do a full review of spelling, grammar, sentence and paragraph structure, and word usage.
E) Review the conclusion.
F) Work through the body of the paper.
G) Review the format and appearance.
H) Do a last and final review, reading the paper aloud or allowing someone else to have a look.
I) Make a point-form outline of the draft.
Q2) Which of the following is the main reason that a writer would use a thesaurus?
A) The writer cannot find his/her dictionary.
B) To discover the meaning of a word.
C) To discover the origin and history of the word.
D) To find an exact word to best describe an idea.
E) To translate a word into another language.
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Chapter 12: Writing for the Workplace: Content and Genre
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Sample Questions
Q1) What other type of business letter could we best compare the employment application letter with?
A) A sales letter
B) A proposal
C) A bad news letter
D) A letter of acceptance
E) A thank you letter
Q2) Fill in the blank spaces in each of the following sentences about the business letter.
A) In Australia, showing the date as 9/10/04 means 9 October 2004, whereas in the US it would mean ________.
B) The attention line of a business letter directs the letter to ________.
C) In writing the salutation, if you do not know the person you are writing to, you should address them as ________.
D) The purpose of a reference line is to ________.
E) For formal letters, an appropriate signature is ________.
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Chapter 13: Academic Writing
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Source URL: https://quizplus.com/quiz/3490
Sample Questions
Q1) What is a thesis?
A) A document undertaken in high school.
B) A document that gives evidence of substantial research and scholarship in a specific discipline.
C) An essay based on opinion and hearsay.
D) A textbook.
E) A manual for student learning.
Q2) Indicate which of the following statements are true.
A) Use single inverted commas to enclose the actual words you quote from your source.
B) If you quote within a quote, use double inverted commas.
C) If the quotation is lengthy, separate it from your paragraph, indent and use single spacing; don't use inverted commas.
D) If you insert your own words into a quoted sentence, enclose them between commas.
E) Using a large number of quotations will impress the lecturer with your wide learning.
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