Social Media Marketing Exam Preparation Guide
Course Introduction
Social Media Marketing explores the strategies and tools used by organizations to engage audiences, build brand awareness, and drive sales through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. The course covers key concepts including content creation, audience targeting, social listening, analytics, and paid advertising strategies. Students learn how to develop integrated social media campaigns, measure their effectiveness using digital metrics, and adapt strategies in response to evolving trends. Through hands-on projects and real-world case studies, participants gain practical skills in managing social media accounts and creating impactful digital marketing content.
Recommended Textbook
Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
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14 Chapters
1284 Verified Questions
1284 Flashcards
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Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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92 Verified Questions
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Sample Questions
Q1) American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices.
A)True
B)False
Answer: True
Q2) What is relationship marketing? Why is it so widely practiced by today's marketers?
Answer: Marketers who practice relationship marketing have realized that a key to success is building relationships between brands and customers that will last a lifetime. In this type of marketing, companies make an effort to interact with customers on a regular basis and give them reasons to maintain a bond with the company over time. Relationship marketing is even more important during an economic downturn.
Q3) A digital native is someone who ________.
A) grew up in a "wired" and highly networked area
B) uses alternate reality games frequently
C) participates in database marketing
D) belongs to a consumption community
Answer: A
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Chapter 2: Consumer and Social Well-Being
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96 Flashcards
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Sample Questions
Q1) Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.
A)True
B)False
Answer: True
Q2) Consumer addiction can occur with any product category, even lip balm.
A)True
B)False Answer: True
Q3) There is an increasing demand for green products.
A)True
B)False
Answer: False
Q4) Explain the meaning of triple bottom-line orientation.
Answer: The triple bottom-line orientation points out that businesses can maximize return using financial profits, social contributions to communities, and environmentally-sound decisions.
Q5) Explain the three key legislative acts affecting consumers. Answer: These acts are located in Table 2.2
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Chapter 3: Perception
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Sample Questions
Q1) ________ perspective is best summarized by the saying "The whole is greater than the sum of its parts."
A) Freudian traits analysis
B) Weber's law
C) Gestalt
D) Kansei
Answer: C
Q2) According to the exposure factor leading to adaptation, frequently encountered stimuli ________ as the rate of exposure increases.
A) adapt
B) habituate
C) prime
D) overload
Answer: B
Q3) Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Learning Memory
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Sample Questions
Q1) According to the definition of learning, how could a researcher ever show that cognitive learning had taken place in a subject?
A) By removing the conditioned stimulus
B) By measuring a behavioral change that could directly be tied to a previous experience
C) By measuring the brainwave pattern of the subject
D) By relying upon intuitive feel for the amount of leaning the subject had experienced
Q2) When Sophie hums a McDonald's jingle, it is an example of ________.
A) brain worm
B) incidental learning
C) behavior
D) consumer attention
Q3) The salience of a brand refers to its degree of pricing flexibility.
A)True
B)False
Q4) Modeling is the process of imitating the behavior of others.
A)True
B)False
Q5) Differentiate between the terms "learning" and "incidental learning."
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Chapter 5: Motivation and Affect
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Sample Questions
Q1) Because a purchase decision can involve more than one source of motivation, consumers often find themselves in situations in which different motives, both positive and negative, conflict with one another. Describe three general types of motivational conflict. In addition, comment on how these conflicts help to bring about satisfaction of needs. Provide an example of how marketers tailor their marketing communications to fit consumer needs in each of these cases.
Q2) In a speech at a research conference, a computer expert stated that shopping centers would become obsolete in the future. He believed that because everything could be bought online and delivered directly to the home of a customer, there would be no need for physical shopping areas in the future. A psychologist disagreed and stated that this concept of the future violated a basic human need. What need did the computer expert ignore, according to the psychologist?
A) The need for power
B) The need for uniqueness
C) The need for affiliation
D) The need for safety
Q3) Explain purchase involvement.
Q4) Describe the motivation process.
Q5) What is productivity orientation?
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Chapter 6: The Self: Mind, Gender, and Body
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Sample Questions
Q1) ________ is the way we assume others expect us to act.
A) Looking-glass self
B) Self-fulfilling prophecy
C) Collective self
D) Self-concept
Q2) ________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
A) Halo effect
B) Identity marketing
C) Impression management
D) Self-extension
Q3) People tend to pattern their behavior on the perceived expectations of others, which is a form of self-fulfilling prophecy.
A)True
B)False
Q4) Describe how ideals of beauty within a culture motivate consumers to change themselves physically. Discuss specific categories where this occurs.
Q5) Define self-concept.
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Page 8
Chapter 7: Personality, Lifestyles, and Values
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Sample Questions
Q1) What form do psychographic studies take?
A) Lifestyle profile
B) Product-specific profile
C) General lifestyle segmentation
D) All of the above
Q2) Karen Horney, a psychotherapist, described people who move toward each other as aggressive.
A)True
B)False
Q3) When marketers define consumers by product usage they use the ________ rule.
A) 80/20
B) 20/80
C) 70/30
D) 30/70
Q4) The ego is the referee in the fight between temptation and virtue.
A)True
B)False
Q5) Explain Karen Horney's personality theory.
Q6) What is the major distinction between the concepts of personality and lifestyle?
Q7) Explain the term "animism." Provide an example of animism.
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Chapter 8: Attitudes and Persuasive Communication
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Sample Questions
Q1) Which statement best explains the research findings about using two-sided messages to communicate with consumers?
A) Two-sided messages are widely used and are very effective in reaching target audiences.
B) Two-sided messages are cost-prohibitive.
C) Two-sided messages can be quite effective, yet marketers rarely use them.
D) Two-sided messages are no different from one-sided messages and are used equally by marketers.
Q2) The communications model requires a source and a message, but receivers of the message are not part of the model.
A)True
B)False
Q3) Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?
A) Utilitarian function
B) Value-expressive function
C) Ego-defensive function
D) Knowledge function
Q4) Describe each component of the ABC model.
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Chapter 9: Decision Making
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Sample Questions
Q1) Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?
A) Feature creep
B) Inertia
C) Framing
D) Post-purchase evaluation
Q2) The evaluation of alternatives is the third stage of the consumer decision-making process.
A)True
B)False
Q3) The "good enough" perspective on decision making is known as ________.
A) bounded rationality
B) framing
C) a nudge
D) default bias
Q4) What is cybermediary? Provide an example to illustrate the function of cybermediaries.
Q5) Explain how higher prices impact the consumer buying process.
Q6) Explain the term "behavioral economics."
Q7) List and explain the five types of perceived risk.
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Chapter 10: Buying, Using, and Disposing
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Sample Questions
Q1) A company who uses the home shopping party method is ________.
A) Amway
B) Avon
C) Mary Kay
D) All of the above
Q2) Identify and describe the various temporal factors that might affect a consumer and his or her buying process.
Q3) Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.
A) lateral cycling
B) divestment cycling
C) freecycling
D) underground cycling
Q4) A membership reference group is made up of idealized figures such as successful business people, athletes, or performers.
A)True
B)False
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Chapter 11: Groups and Social Media
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Sample Questions
Q1) Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.
A) influence network
B) positive reinforcement
C) referent power
D) homophily
Q2) Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.
A)True
B)False
Q3) Explain homophily as it relates to opinion leaders.
Q4) Most opinion leaders are celebrities rather than everyday consumers.
A)True
B)False
Q5) Briefly describe the characteristics of someone who is role-relaxed.
Q6) Explain the two-step flow model of influence.
Q7) What are norms? Why are they important?
Page 13
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Chapter 12: Income and Social Class
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Sample Questions
Q1) Allison is considered part of the "luxury is functional' group. Given this information, describe Allison's attitude about luxury and how she spends her money.
Q2) SRBI Consulting Business Intelligence divides consumers into which of the following groups?
A) Luxury is functional
B) Luxury is a reward
C) Luxury is indulgence
D) All of the above
Q3) Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
A) upper middle class
B) working class lower middle
C) upper lower class
D) lower lower class
Q4) Explain the 2 factors that influence consumer savings.
Q5) Discretionary income is the money available to a household over and above that required for a comfortable standard of living.
A)True
B)False
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Chapter 13: Subcultures
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Sample Questions
Q1) Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.
A)True
B)False
Q2) Gen Y individuals are also included as ________.
A) Echo boomers
B) Millennials
C) Both A and B
D) Generation X
Q3) Members of Generation X have been termed "slackers" and "baby busters."
A)True
B)False
Q4) Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.
A) warming
B) adaptation
C) segregation
D) movement
Q5) Gen Z is the most diverse generation in American history.
A)True
B)False
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Chapter 14: Culture
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Sample Questions
Q1) Explain the three distinct stages of gift-giving rituals.
Q2) Wedding rice, birthday candles, and diplomas are considered ________.
A) ritual script
B) ritual artifacts
C) potlatch
D) norms
Q3) Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.
A) laggards
B) gatekeepers
C) early adopters
D) innovators
Q4) Differentiate between the trickle-down, trickle-up, and trickle-across theories as they apply to fashion.
Q5) According to Hofstede, values associated with a long-term orientation are respect for social obligations and the need to save face.
A)True
B)False
Q6) Explain the meaning of objectification and how it occurs. Provide an example.
Page 16
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