Retail Management
Chapter Exam Questions
Course Introduction
Retail Management explores the concepts, principles, and strategies essential for effectively operating and managing retail businesses in a dynamic marketplace. The course covers key topics such as store layout and design, merchandise planning, supply chain logistics, customer relationship management, retail marketing, pricing strategies, and the impact of technology on retail operations. Through the analysis of current trends and real-world case studies, students gain insight into decision-making processes and best practices that drive retail success. By the end of the course, learners will be equipped with the foundational knowledge and skills necessary to pursue a career in retail management or related fields.
Recommended Textbook
Marketing the Core 4th Edition Canadian by Roger A. Kerin
Available Study Resources on Quizplus
18 Chapters
4898 Verified Questions
4898 Flashcards
Source URL: https://quizplus.com/study-set/3133 Page 2
Chapter 1: Creating Customer Relationships and Value
Through Marketing
Available Study Resources on Quizplus for this Chatper
233 Verified Questions
233 Flashcards
Source URL: https://quizplus.com/quiz/62088
Sample Questions
Q1) Redbox Video places vending machines, at local convenience stores and grocery stores that allow customers to rent and return popular DVDs, 24hours a day.This creates __________ utilities.
A)time and place
B)form and place
C)possession and time
D)time and form
E)form and possession
Answer: A
Q2) What is the marketing term for people, whether they are 80 years or 8 months old, who use goods and services purchased for a household?
A)Situational buyers
B)Primary buyers
C)Ultimate consumers
D)Purchasing agents
E)Buying groups
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Developing Successful Marketing and Organizational Strategies
Available Study Resources on Quizplus for this Chatper
296 Verified Questions
296 Flashcards
Source URL: https://quizplus.com/quiz/62087
Sample Questions
Q1) An organization's special capabilities, including skills, technology, and resources that distinguish it from other organizations and that provide value to its customers are referred to as
A)market edge.
B)sustainable advantage.
C)business aptitude.
D)characteristics.
E)core competencies.
Answer: E
Q2) The marketing strategy to sell existing products to new markets is referred to as
A)market penetration
B)market infiltration
C)market development
D)market diversification
E)market capitalization
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Scanning the Marketing Environment
Available Study Resources on Quizplus for this Chatper
240 Verified Questions
240 Flashcards
Source URL: https://quizplus.com/quiz/62086
Sample Questions
Q1) Multicultural marketing refers to
A)multi-national firms that operate in an expanded global marketplace.
B)collaborations and partnerships between firms from different countries designed to serve the broadest customer base possible.
C)combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races multi-attitudinal marketing programs.
D)franchise agreements that allow companies from one country to operate in foreign countries without having to make product adaptations.
E)firms whose board of directors, management, and employees represent a diverse group of races, religions, and ethnicities.
Answer: C
Q2) Using Figure 3-6 above, identify and explain the five environmental forces that affect an organization.
Answer: Environmental trends typically arise from five sources: (1) social, (2) economic, (3) technological, (4) competitive, and (5) regulatory.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Ethical and Social Responsibility in Marketing
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/62085
Sample Questions
Q1) According to funder Howard Schultz, Starbucks has built a company that balances profitability with
A)market share.
B)a social conscience.
C)standards of excellence.
D)measureable annual growth.
E)sustainable development.
Q2) A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.
Q3) What are the five steps in a social audit?
Q4) MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy.Master Card gives a modest percentage of charges on their credit cards to the institutions.What is this called, and how does it affect cardholders' behavior?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Understanding Consumer Behavior
Available Study Resources on Quizplus for this Chatper
319 Verified Questions
319 Flashcards
Source URL: https://quizplus.com/quiz/62084
Sample Questions
Q1) Customer satisfaction is an important focus for marketers because
A)marketing research is an expensive proposition; the fewer times it needs be done, the better.
B)over time, the financial value of a retained customer can be significant.
C)customer value is a non-quantifiable statistic.
D)attracting new customers is easier than keeping old ones.
E)a market development strategy is preferable to a market penetration strategy.
Q2) A(n) __________ is a stimulus or symbol perceived by consumers.
A)drive
B)cue
C)attitude
D)response
E)reinforcement
Q3) The energizing force that stimulates behavior to satisfy a need is referred to as
A)selective perception
B)antecedent state
C)motivation
D)cognitive dissonance
E)perception
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Understanding Organizations As Customers
Available Study Resources on Quizplus for this Chatper
203 Verified Questions
203 Flashcards
Source URL: https://quizplus.com/quiz/62083
Sample Questions
Q1) In Figure 6-5 above, as the number of sellers increases, the price
A)increases.
B)decreases.
C)stays the same.
D)has no relation to the number of sellers.
E)fluctuates depending on economic conditions.
Q2) The predominant person-to-person trading community in the world is A)Kijiji.
B)Amazon.
C)NASDAQ.
D)Craigslist.
E)eBay.
Q3) production facilities and capacity.
A)flexibility and adaptability
B)ability to meet required delivery schedules
C)consumer demand
D)senior management directives
E)adherence to governmental policies
Q4) What are the characteristics of the organizational buying process?
Q5) Identify and describe the five roles an individual can play in a buying center.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Understanding and Reaching Global
Consumers and Markets
Available Study Resources on Quizplus for this Chatper
218 Verified Questions
218 Flashcards
Source URL: https://quizplus.com/quiz/62082
Sample Questions
Q1) Indirect exporting refers to
A)offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee.
B)contracting with a foreign firm to manufacture products according to stated specifications.
C)the combined investment of a foreign country and a local firm to create a local business.
D)when a firm sells its domestically-produced goods in a foreign country through an intermediary.
E)when a firm sells its domestically-produced goods in a foreign country without intermediaries.
Q2) PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.
A)Strauss Group
B)Ericsson
C)General Mills
D)Hebrew National
E)CGCT
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Marketing Research: From Customer Insights to Actions
Available Study Resources on Quizplus for this Chatper
246 Verified Questions
246 Flashcards
Source URL: https://quizplus.com/quiz/62081
Sample Questions
Q1) According to Figure 8-1 above, when conducting marketing research, why would you ask the questions, "Did you like the ending?" and "If not how would you change it?" after the test screening of a movie?
A)To screen out people who simply want a free movie ticket.
B)To change or clarify the ending of the movie.
C)To determine the relationship between ticket prices and happy endings of movies.
D)To identify people who frequently attend movies.
E)To separate those aware of the movie ending from those who are not aware.
Q2) The principal ways to collect new or primary data for a marketing study are by observing people and by asking them questions.Give two examples of each method.
Q3) There are three actions a marketing manager must take in the final stage in the marketing research process.What are they?
Q4) Based on Figure 8-3 above, identify and describe the five steps in the marketing research approach?
Q5) How do movie studios use marketing research?
Q6) What is the basic difference between primary and secondary data, and what are the advantages and disadvantages of each?
Page 10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Market Segmentation, Targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
224 Verified Questions
224 Flashcards
Source URL: https://quizplus.com/quiz/62080
Sample Questions
Q1) What are the criteria used to select target markets?
Q2) Neilsen Claritas' PRIZM is used to classify every household into one of 66 demographical and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.
A)psychographic
B)behaviorally
C)situational
D)socioeconomic
E)ethnographical
Q3) The company name Zappos was chosen because
A)it was the founder's family name.
B)it conveyed in Spanish the type of product sold.
C)it inferred how quickly you could access the product.
D)it contained letters from the names of the three founders.
E)it reflected the brand name of the first line of shoes they sold.
Q4) There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program.Using Figure 9-7, identify the five-step process in the proper order starting with step 1.
Q5) Define what is meant by the concept of the "80/20 rule".
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Developing New Products and Services
Available Study Resources on Quizplus for this Chatper
350 Verified Questions
350 Flashcards
Source URL: https://quizplus.com/quiz/62079
Sample Questions
Q1) New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis
Q2) The relationship between a product line and product mix is
A)product mixes can include product lines.
B)product lines can include product mixes.
C)product lines refer to consumer products; product mixes refer to industrial products.
D)product mixes refer to consumer products; product lines refer to industrial products.
E)there is no significant difference other than minor product variations of color, size, or form.
Q3) What are the four types of consumer products? How do they differ?
Q4) List two reasons why test marking certain products might not be viable.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Managing Successful Products, Services, and Brands
Available Study Resources on Quizplus for this Chatper
337 Verified Questions
337 Flashcards
Source URL: https://quizplus.com/quiz/62078
Sample Questions
Q1) The Philadelphia Phillies offer different promotions to meet the needs of specific segments.Offering discounts on dinners would most likely be targeted towards
A)diehard baseball fans
B)ball team members, their families, and friends
C)married families with children
D)twenty and thirty year olds
E)seniors 60 years and older
Q2) Products such as the Lays Stax package shown above in Figure 11-13 is an example of a package's _________.
A)convenience
B)communication benefits
C)functional benefits
D)technology
E)renewable resources
Q3) Explain the following statement: "Packaging provides communication, functional and perceptual benefits for manufacturers, retailers, and consumers."
Q4) Identify and describe the four branding strategies used by product managers.
Q5) How long is a product life cycle? What determines its length?
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Pricing Products and Services
Available Study Resources on Quizplus for this Chatper
414 Verified Questions
414 Flashcards
Source URL: https://quizplus.com/quiz/62077
Sample Questions
Q1) Setting a price to achieve an annual target return-on-investment (ROI) is referred to as
A)target return-on-investment pricing.
B)target return-on-profit pricing.
C)target return-on-sales pricing.
D)target revenue pricing.
E)customary pricing.
Q2) Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "B" represents the step at which a firm would
A)make special adjustments to the listed or quoted price.
B)determine the financial viability of the company.
C)set the list or quoted price.
D)ensure the legal and regulatory constraints can be meet.
E)select an appropriate price level.
Q3) What are the six broad objectives that an organization may pursue which tie in directly to the organization's pricing policies?
Q4) When is skimming pricing an effective strategy?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Managing Marketing Channels and Supply Chains
Available Study Resources on Quizplus for this Chatper
307 Verified Questions
307 Flashcards
Source URL: https://quizplus.com/quiz/62076
Sample Questions
Q1) What is the first step in choosing the right supply chain?
A)develop a distribution mission statement
B)develop a list of qualified channel members
C)enumerate logistics specifications
D)compare multiple-channel alternatives
E)understanding the needs of the customer
Q2) When dell computer sells made-to-order PCs via its web site, it is an example of which type of marketing channel?
A)direct channel
B)indirect channel
C)strategic channel alliances
D)marketing channel
E)dual distributive channel
Q3) The three basic functions performed by intermediaries are
A)accommodating functions, logistical functions, and transactional functions.
B)implementation functions, accommodating functions, and contractual functions.
C)contractual functions, facilitating functions, and logistical functions.
D)facilitating functions, accommodating functions, and implementation functions.
E)transactional functions, logistical functions, and facilitating functions.
Q4) What is a marketing channel? Define each of the four basic types.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Retailing and Wholesaling
Available Study Resources on Quizplus for this Chatper
350 Verified Questions
350 Flashcards
Source URL: https://quizplus.com/quiz/62075
Sample Questions
Q1) Rack jobbers refer to wholesalers who
A)furnish the shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.
B)own the merchandise they sell and have retailers store it in their warehouses.
C)own the merchandise they sell but do not physically handle, stock, or deliver it.
D)have a small warehouse from which they stock their trucks for distribution to retailers.
E)work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.
Q2) When customers are responsible for most shopping activities at a retail outlet, these outlets would be classified as __________ outlets.
A)exclusive service
B)minimal service
C)self-service
D)limited service
E)full-service
Q3) What is the value of retailing for consumers and the economy?
Q4) Identify and describe the functions of agents and brokers.
To view all questions and flashcards with answers, click on the resource link above.
16
Chapter 15: Integrated Marketing Communications and Direct Marketing
Available Study Resources on Quizplus for this Chatper
286 Verified Questions
286 Flashcards
Source URL: https://quizplus.com/quiz/62074
Sample Questions
Q1) Procter & Gamble Co.created an advertisement for its Old Spice Red Zone antiperspirant.In terms of the communication process, the _________ in the ad for Old Spice Red Zone antiperspirant informed prospective customers that the antiperspirant offered more protection than the Old Spice High Endurance brand.
A)channel
B)message
C)source
D)feedback
E)product point
Q2) After watching the 30-minute infomercial on Oxy-Clean, Sarah was certain the cleaning product would remove the grape juice stain from her white carpet.In terms of the communication process, Sarah is a(n) _________.
A)receiver
B)encoder
C)source
D)lead generator
E)channel of communication
Q3) What are the strengths and weaknesses of using advertising in the promotional mix?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Advertising, Sales Promotion, and Public Relations
Available Study Resources on Quizplus for this Chatper
328 Verified Questions
328 Flashcards
Source URL: https://quizplus.com/quiz/62073
Sample Questions
Q1) Much of Google's success is based on the ten guidelines of its corporate philosophy.Guideline 6 states, "You can make money without _________."
A)shooting yourself in the foot
B)cheating the other guy
C)doing hard labor
D)marring rich
E)doing evil
Q2) Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple, orange, or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of _________.
A)mobile signage
B)mobile advertising
C)frequency advertising
D)transit advertising
E)transportation advertising
Q3) What is the difference between a contest and a sweepstakes?
Q4) What is a product placement (like the 7-Eleven "Kwik-E-Mart") shown in Figure 16-10 above? Discuss two reasons why firms use them.
Page 18
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
281 Verified Questions
281 Flashcards
Source URL: https://quizplus.com/quiz/62072
Sample Questions
Q1) There are three major tasks involved in the implementation stage of the sales management process: salesforce recruitment and selection, salesforce training, and
A)salesforce evaluation
B)setting sales objectives
C)developing account management policies
D)salesforce motivation and compensation
E)assignment of territories and/or accounts
Q2) A __________ is the simplest structure, where the United States, or indeed the globe, is first divided into regions and each region is divided into districts or territories.
A)territorial districting organization
B)customer sales organization
C)geographical sales organization
D)multi-tiered sales organization
E)patch-work sales organization
Q3) In the context of a salesperson's position, describe what a job description is.In the answer describe the six attributes that it purports to explain.
Q4) Explain the difference between personal selling and sales management.
To view all questions and flashcards with answers, click on the resource link above.
19
Chapter 18: Building an Effective Marketing Plan
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/62089
Sample Questions
Q1) Paradise Kitchens, Inc.uses external secondary data to reinforce its position that there is a growing trend in frozen prepared foods.According to its figures, prepared frozen meals account for __________ of the total frozen food market.
A)5%
B)17%
C)26%
D)32%
E)47%
Q2) The effectiveness of a table is determined by its ability to
A)include every possible piece of information available.
B)catch the reader's attention with its design and sophistication.
C)create a visual metaphor.
D)summarize a large amount of information in a short amount of space.
E)clarify difficult financial information or calculations.
Q3) In terms of paragraph style, most readers prefer
A)block style because the appearance is cleaner.
B)block style because it seems more professional.
C)block style because it lends itself better to financial documents.
D)indented paragraphs because they make longer documents easier to read.
E)indented paragraphs because they are more in keeping with professional prose.
To view all questions and flashcards with answers, click on the resource link above. Page 20