Public Relations Writing
Final Exam Questions
Course Introduction
Public Relations Writing is a foundational course designed to equip students with the essential skills needed to craft effective written materials for various PR contexts. The course covers techniques for creating press releases, media advisories, pitches, fact sheets, speeches, newsletters, digital content, and more. Students learn to tailor messages for diverse audiences, maintain consistency with brand voice, and respond to different communication objectives and crises. Emphasis is placed on clarity, accuracy, strategic communication, and adherence to ethical and legal standards in public relations practice. By the end of the course, students develop a professional portfolio showcasing their ability to produce compelling, audience-focused public relations content.
Recommended Textbook
Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore
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16 Chapters
451 Verified Questions
451 Flashcards
Source URL: https://quizplus.com/study-set/3117
Page 2
Chapter 1: The Nature of Public Relations
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) Marketing communication campaigns utilize ____________ to introduce products.
A) product publicity
B) financial relations
C) point-of-purchase advertising
D) social responsibility
E) internal relations
Answer: A
Q2) Within the United States,it is estimated that roughly one-third of all practitioners work in __________________.
A) agencies
B) politics
C) corporations
D) consulting
E) non-profit
Answer: A
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Chapter 2: The History of Public Relations
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) In 1954,__________________ developed the first code of ethics for PR practitioners.
A) PRSA
B) IABC
C) NABC
D) CASE
E) APR
Answer: A
Q2) The creation in the 17<sup>th</sup> century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations.
A) Columbia University
B) the Roman Catholic Church
C) Martin Luther
D) the ancient Greeks
E) Spanish conquistadors
Answer: B
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Page 4
Chapter 3: A Theoretical Basis for Public Relations
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30 Flashcards
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Sample Questions
Q1) Public relations practitioners attempt to influence the media agenda by providing news items for ______________.
A) public consumption
B) private use
C) gatekeeper scrutiny
D) critical analyses
E) None of these
Answer: A
Q2) _____________ looks at organizations as made up in interrelated parts that adapt and adjust to changes in the environment in which they operate.
A) systems theory
B) situational theory
C) action assembly theory
D) social exchange theory
E) elaborated likelihood model
Answer: A
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Page 5
Chapter 4: Law and Ethics
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Sample Questions
Q1) Edward Bernays believed that _____________ could protect the profession of public relations and the public from unscrupulous practitioners.
A) codes of ethics
B) uniform education
C) licensing
D) governmental control
E) registration with the Better Business Bureau
Q2) If a practitioner uses a picture of a person without his/her permission to advertise a product,allegations concerning _______________ would be raised.
A) false light
B) publication of private information
C) appropriation
D) intrusion
E) identification
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Chapter 5: Research: Understanding Public Opinion
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Sample Questions
Q1) What is the most common type of research process performed by public relations practitioners?
A) content analysis
B) copy testing
C) experimental design
D) survey
E) mall intercept
Q2) What research method allows the researcher to observe reactions to different types of stimulus materials.
A) Surveys
B) Content Analysis
C) Personal Interviews
D) Experiments
E) Focus Groups
Q3) A network analysis is generally conducted during a ______________________.
A) organizational audit
B) communication audit
C) public relations audit
D) relevance audit
E) social audit
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Chapter 6: Strategic Planning for Public Relations
Effectiveness
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) A zero-based budget is typically used for a __________.
A) standing plan
B) campaign
C) brand strategy
D) brochure
E) communications audit
Q2) Which of the following is a characteristic of a quality theme?
A) should be a least two sentences in length
B) should be built around a catchy logo
C) should employ an acronym
D) should have an element of humor
E) should be short
Q3) In scenario construction,a logical description of _______________ is constructed to explore the dynamics of various alternatives.
A) future events
B) forecasting
C) strategic planning
D) round tabling
E) brainstorming
Page 8
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Chapter 7: Action and Communication
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Sample Questions
Q1) Controlled media is typically published by ____________________.
A) newspapers
B) consumer magazines
C) public relations practitioners
D) broadcast journalists
E) None of these
Q2) Which of the following is NOT an example of a controlled media?
A) brochure
B) flier
C) newspaper
D) company newsletter
E) VNR
Q3) The _________________ style of writing organizes a story so the most important points are covered first.
A) message priority
B) influential structure
C) composition triangle
D) inverted pyramid
E) facts-up-front
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Page 9
Chapter 8: Evaluating Public Relations Effectiveness
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31 Verified Questions
31 Flashcards
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Sample Questions
Q1) Comparing posttest results to pretest results in evaluation is __________.
A) encouraged
B) a form of open-system evaluation
C) overcomes measurement error
D) considered poor evaluation
E) None of these
Q2) If results of a program are compared to objectives following the completion of an effort,what type of evaluation is being conducted?
A) implementation checking
B) audience analysis
C) implementation evaluation
D) in-progress monitoring
E) outcome evaluation
Q3) One of the functions of evaluation is to __________________.
A) prove the value of public relations to management
B) enhance organizational support
C) provide a means of learning what works and what does not for future efforts
D) show the return on investment that public relations can offer
E) All of these
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Page 10
Chapter 9: Social Media and Traditional Media Relations
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30 Flashcards
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Sample Questions
Q1) Which of the following is NOT one of the types of features mentioned in the text?
A) business feature
B) consumer service feature
C) human interest feature
D) pictorial feature
E) product feature
Q2) Newspapers use _________ from The New York Times,Washington Post,King Features and Associated Press.
A) newswires
B) press releases
C) media kits
D) podcasts
E) none of these
Q3) Which of the following BEST describes the new media relations environment?
A) smaller target audience segments
B) more defined target publics
C) growing number of media outlets
D) new social media
E) all of these
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Page 11
Chapter 10: Employee Communication
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) According to the textbook,what is a worker's "number-one" preferred source of information about a company?
A) immediate supervisor
B) small group meetings
C) mass media
D) newsletter
E) grapevine
Q2) The labor projections for 2018 include all but which of the following
A) Women will make up a majority of the workforce
B) Minority labor force will increase significantly
C) The Youth labor group (16-24) will be roughly half the older age group
D) The growth of the labor force will slow
E) The prime age group (25-54) for the labor force will be about 2/3 of the labor force
Q3) A topic's scope refers to its _____________.
A) proximity to readers
B) geographic location to readers
C) direct or indirect effect on a large number of people
D) perception of importance among audiences
E) ability to deal with human interest
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Page 12
Chapter 11: Community Relations
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25 Verified Questions
25 Flashcards
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Sample Questions
Q1) The ________________ is an organization that assists companies to establish arts programs that can enhance a company's image,benefit employees or provide tax breaks.
A) Business Committee for the Arts
B) National Business for the Arts
C) Coalition of Companies for Arts & Culture
D) National Association of Art Supporters
E) Business Leaders for Culture
Q2) Inadequate police protection,poverty and unemployment help companies decide to participate in _________ projects.
A) health services
B) human services
C) educational
D) urban renewal
Q3) What must successful corporations do to succeed?
A) be a corporate citizen
B) be a good neighbor
C) compete and cooperate
D) be part of the community
E) all of these
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Chapter 12: Consumer Relations and Marketing
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Sample Questions
Q1) According to Mini-Case 12.1,who did Dreyer's Ice Cream partner with to bring the campaign,"A Taste of Recovery" to life?
A) Superbowl XXVIII
B) Monster.com
C) 2008 Summer Olympics
D) Facebook.com
E) none of the above
Q2) What happens when a company has achieved almost universal name recognition?
A) it needs help in maintaining visibility
B) it has a decrease in market share
C) it increases sales by 10 percent
D) it loses market rank
E) it extends its product life cycle
Q3) Social media platforms include all but which
A) Facebook
B) AfterWorld
C) LinkedIn
D) Flickr
E) Digital newspapers
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Page 14
Chapter 13: Investor Relations
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25 Verified Questions
25 Flashcards
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Sample Questions
Q1) Which of the following news wires requires a fee for services?
A) PR News Wire
B) Reuters
C) Dow Jones
D) Associated Press
E) UPI
Q2) SEC regulations apply to all companies with assets of _____________.
A) $100,000
B) $500,000
C) $1,000,000
D) $2,000,000
E) $5,000,000
Q3) What government agency deals with cases of insider trading?
A) Federal Trade Commission
B) Department of Labor
C) Federal Communications Commission
D) Department of Commerce
E) Securities & Exchange Commission
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Chapter 14: Public Affairs: Relations With Government
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Sample Questions
Q1) ________ is the practice of trying to influence governmental decisions,particularly legislative votes,by agents who serve interest groups.
A) Lobbying
B) Public affairs
C) Government relations
D) Issues management
E) Voting management
Q2) _______________ serve both publics and their employer.
A) Public information officers
B) Lobbyist
C) Legislatures
D) Voters
E) None of these
Q3) To a PAC,"100 percent money" is given _________________.
A) after an election
B) to only the candidate that wins
C) to gain access
D) All of these
E) None of these
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Page 16
Chapter 15: Public Relations in Nonprofit Organizations
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25 Flashcards
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Sample Questions
Q1) According to a recent survey,the number of nonprofit organizations increased _________ between 1998 and 2008
A) 31 percent
B) 55 percent
C) 75 percent
D) almost 100 percent
E) more than 100 percent
Q2) Nonprofits often use this axiom to describe their bottom line: No margin,no
_______.
A) money
B) focus
C) brand
D) mission
E) identity
Q3) At the heart of membership organizations is public relations focused on
A) development
B) relationships
C) social ventures
D) social media
E) all of the above
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Chapter 16: Corporate Public Relations
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25 Flashcards
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Sample Questions
Q1) Newsletters,advertising,Internet sites and marketing communication materials are what type of communication?
A) controlled
B) uncontrolled
C) new age
D) responsible
E) cross-media integration
Q2) Quality of management,quality of products and services and innovativeness have all been identified as factors of what in an annual Forbes magazine publication?
A) World's Best Companies
B) World's Best Management Teams
C) Fortune 500
D) World's Most Admired Companies
E) Best of the Best Competition
Q3) A target _________ is used when the goal is to talk about communal issues.
A) audience
B) public
C) market
D) media
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Page 18