Principles of Marketing Pre-Test Questions
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and strategies involved in the marketing of goods and services. The course covers key topics such as market research, consumer behavior, segmentation, targeting, positioning, product development, pricing, distribution, and promotion. Students will learn how organizations identify customer needs, create value, communicate effectively, and build long-term relationships in competitive environments. Emphasis is placed on practical marketing decision-making, ethical considerations, and the impact of emerging technologies on marketing practices.
Recommended Textbook
Marketing The Core 5th Edition Canadian by Roger A. Kerin
Available Study Resources on Quizplus
15 Chapters
1617 Verified Questions
1617 Flashcards
Source URL: https://quizplus.com/study-set/3094
Page 2
Chapter 1: Marketing Fundamentals
Available Study Resources on Quizplus for this Chatper
122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/61321
Sample Questions
Q1) In the 1960s, organizations focused on the idea that an organization should strive to satisfy the needs of consumers while trying to achieve organizational goals.This is true of the _____ orientation stage.
A)marketing
B)production
C)sales
D)societal marketing
Answer: A
Q2) Which of the following is an example of a good?
A)an airline flight
B)a new dinner set
C)a blood donation to the Red Cross
D)participation in a walk to raise funds to fight multiple sclerosis
Answer: B
Q3) Consumers' rights to privacy and do-not-track policies are important issues for marketers.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
136 Verified Questions
136 Flashcards
Source URL: https://quizplus.com/quiz/61320
Sample Questions
Q1) Which of the following types of competition is criticized for price collusion?
A)oligopoly
B)differentiated competition
C)monopoly
D)perfect competition
Answer: A
Q2) Inflation is a period in which product prices rise without an increase in the cost of production.
A)True
B)False
Answer: False
Q3) The total amount of money that Robert earns in a year is $100,000.He pays income tax $18,000 and other taxes of $6,000.He spends $15,000 to buy necessities. What is Robert's gross income?
A)$100,000
B)$82,000
C)$76,000
D)$67,000
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Consumer Behaviour
Available Study Resources on Quizplus for this Chatper
111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/61319
Sample Questions
Q1) Stella is offended by the brand name of a new product for women.She believes that the name is demeaning to women and that its use means the manufacturer is unsympathetic to women.The manufacturer had not realized this while naming the product.This is an example of _____.
A)selective retention
B)selective analysis
C)selective exposure
D)selective comprehension
Answer: D
Q2) Many clothing retailers find that consumer who shop with friends tend to make more purchases than those who shop alone.This reflects
A)Psychological influences
B)Personal influences
C)Situational influences
D)Economic influences
Answer: C
Q3) Compare and contrast routine problem solving, limited problem solving, and extended problem solving.Give an example of when each might be used.
Answer: NO ANSWER
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Market Research Metrics and Analytics
Available Study Resources on Quizplus for this Chatper
116 Verified Questions
116 Flashcards
Source URL: https://quizplus.com/quiz/61318
Sample Questions
Q1) Causal research studies examine elements such as the effect of advertising on sales and the relationship between price and perceived product quality.
A)True
B)False
Q2) Exploratory research is often conducted with the expectation that subsequent and more conclusive research will follow.
A)True
B)False
Q3) What are online research bulletin boards?
Q4) Exploratory, descriptive, and causal research are forms of _____.
A)competitive models
B)SWOT analysis techniques
C)market research
D)information analysis
Q5) Which of the following is true of the different type of surveys?
A)Mail surveys are a costly way to collect responses.
B)Telephone interviews are an easy way to conduct surveys.
C)Personal survey is a less costly method of conducting a survey.
D)Mail surveys are usually biased and have low response rates.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: B2B Marketing
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/61317
Sample Questions
Q1) Hartey & Inova Inc.is a first-time buyer of the services of Gamko Inc.This is an example of a _____.
A)new buy
B)straight rebuy
C)modified rebuy
D)make-buy
Q2) Which type of buyer-seller interaction is demonstrated when Evergreen Motors (EM) purchases Mark & Drew transmissions, and Mark & Drew buys trucks and cars from EM?
A)exclusive dealing
B)monopolistic arrangement
C)supply partnership
D)non-competitive bidding
Q3) Freight Systems is a leading courier company.It provides courier services to large international businesses.It takes care of international customs, duties, and specialized packaging for these large businesses.It also provides courier services to small domestic organizations.It should use the same distribution channel for both types of clients.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Segmentation Targeting and Positioning
Available Study Resources on Quizplus for this Chatper
97 Verified Questions
97 Flashcards
Source URL: https://quizplus.com/quiz/61316
Sample Questions
Q1) Which of the following is a demographic variable?
A)city size
B)income
C)usage
D)attitude
Q2) A geographic descriptor of a target market looks at ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
A)True
B)False
Q3) Motario markets many of its brands based on age and gender requirements.Motario W is a calcium supplement created for women, while Motario Kids is geared to children between the ages 2 and 12. Motario W is created for women, while Motario Kids is targeted to children from 2 to 12 years of age.This is an example of _____.
A)psychographics
B)behaviouristics
C)demographics
D)geographics
Q4) What is product positioning? What is a positioning statement?
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Products and Brands
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/61315
Sample Questions
Q1) Specialty products are items for which the consumer comparison-shops, assessing the attributes and prices of different products and brands.
A)True
B)False
Q2) Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often _____.
A)intangible
B)invisible
C)inconsistent
D)inseparable
Q3) For many products, the packaging and labelling are an integral part of the product.
A)True
B)False
Q4) Packages create customer value by providing:
A)legal disclaimers.
B)psychographic attributes about the product.
C)communication, functional, and perceptual benefits.
D)environmental impact statements.
To view all questions and flashcards with answers, click on the resource link above.
Page 9
Chapter 8: New Product Development
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/61314
Sample Questions
Q1) Screening and Evaluation are the first step in the new product development process.
A)True
B)False
Q2) A _____ product refers to a product with a very short product life cycle with no real maturity stage at all.
A)fashion
B)fad
C)high-learning
D)low-learning
Q3) Explain test marketing.Give an example.
Q4) Klen, a cellphone manufacturer, realizes that one of its products is experiencing a consistent decline in sales and profits.The company, however, decides to keep the product, but reduces marketing support in an attempt to reap minor profits.This strategy is called _____.
A)line extension
B)radical innovation
C)harvesting
D)commercialization
Q5) What are the three different types of innovations? Give examples of each.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Pricing
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/61313
Sample Questions
Q1) A new car dealer offered a substantial reduction in the list price of a new Ford pickup truck by offering the buyer a _____ of $3,000 for his 1988 Camaro.
A)cash discount
B)functional discount
C)seasonal discount
D)trade-in allowance
Q2) Which of the following is NOT one of the four general approaches to pricing:
A)Demand oriented
B)Cost oriented
C)Competition oriented
D)Break-even oriented
Q3) _____ refers to how sensitive consumer demand and the firm's revenues are to changes in the product's price.
A)Marginal revenue
B)Price elasticity of demand
C)Average demand
D)Marginal demand
Q4) Explain why price elasticity is important to marketing managers.
Q5) How are fixed costs different from variable costs? Give examples of each.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Marketing Channels and Supply Chain
Available Study Resources on Quizplus for this Chatper
112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/61312
Sample Questions
Q1) Describe the four key logistics functions in a supply chain using examples.
Q2) Tabi's and Radio Shack provide appealing displays of their products and an environment that caters to their customers.This is an example of _____ utility.
A)possession
B)time
C)form
D)place
Q3) Business channels are typically shorter than consumer channels.
A)True
B)False
Q4) _____ means that a firm tries to place its products and services in as many outlets as possible.
A)Exclusive distribution
B)Niche marketing
C)Intensive distribution
D)Product placement
Q5) Explain the concepts of dual distribution and strategic channel alliances.Give examples of each.
Q6) Explain the three major types of vertical marketing systems.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Retailing and Wholesaling
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/61311
Sample Questions
Q1) What is scrambled merchandising?
Q2) Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.
A)True
B)False
Q3) Which of the following is true about rack jobbers?
A)They solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.
B)They are limited service wholesalers who sell on consignment.
C)They are specialty merchandise wholesalers.
D)They handle perishable items that are sold for cash.
Q4) Cash and carry wholesalers:
A)handle bulky items such as lumber, bricks, and telephone poles.
B)typically handle office supplies, electrical supplies, hardware products, and groceries.
C)handle perishable items such as flowers, baked goods, and deli meats.
D)are a kind of full-service wholesaler.
Q5) Describe choice and customization as reasons why consumers shop and buy online.
Q6) What are the functions of a manufacturer's branches and offices?
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Marketing Communications
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/61310
Sample Questions
Q1) _____ provide(s) marketers with expertise on how best to communicate messages to their audiences.
A)Public relations
B)Marketing communication agencies
C)Advertising
D)Direct response
Q2) The Marvel action movies are all examples of
A)Event marketing
B)Branded entertainment
C)Sponsorship
D)Push strategy
Q3) Which of the following communication strategies is Latte, Inc.adopting for its new Arabica coffee?
A)push strategy
B)affiliate marketing
C)personal selling
D)pull strategy
Q4) Explain the push and pull communication strategies.
Q5) Describe event marketing using an example.
Q6) Describe the offline and online approaches of direct response marketing.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Digital Marketing Communications
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/61309
Sample Questions
Q1) What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?
A)How will social media be integrated into other brand marketing programs?
B)What voice and tone do you want to use for your brand?
C)What are the social media policies and guidelines for your business?
D)What social media networks are appropriate for your brand?
Q2) Twitter was launched in 2006 as a _______.
A)viral marketing network
B)free social media site
C)paid marketing network
D)network for communication and engagement
Q3) ____ looks at web design, technical coding and content to make sure that a website is highly rated.
A)Search engine management
B)Social media optimization
C)Search engine optimization
D)Microsite analytics
Q4) Discuss how LinkedIn can be used effectively by both businesses and recent graduates.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Customer Relationship Management
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/61308
Sample Questions
Q1) Which of the following is true about customer reacquisition?
A)Losing a customer is equivalent to simply losing a sale.
B)Most often, a customer stops buying from a company when there is something inherently wrong with the brand.
C)Determining why the customer has stopped buying is the first step in customer reacquisition.
D)The longer customers stays away from the business, the less likely they are to return.
Q2) Understanding individual interaction at each _____ is a better measure of customer loyalty than just measuring overall customer satisfaction.
A)tangible contact
B)touch point
C)stimulus
D)response centre
Q3) _____ programs are those that are specifically designed for customer retention.
A)Affability
B)Directivity
C)Fixity
D)Loyalty
To view all questions and flashcards with answers, click on the resource link above.
16
Chapter 15: Marketing and Strategic Planning
Available Study Resources on Quizplus for this Chatper
104 Verified Questions
104 Flashcards
Source URL: https://quizplus.com/quiz/61307
Sample Questions
Q1) Porter Agency, a strategic business unit of Seashore Inc., is generating large amounts of cash, far more than it can invest profitably in its own product line.Which of the following best describes Porter Agency?
A)dog
B)cash cow
C)question mark
D)star
Q2) The strategic marketing process is so central to the activities of most organizations that they formalize it as a _____.
A)marketing plan
B)market-product analysis
C)growth-share matrix
D)market segmentation
Q3) Differentiate between a business firm and a not-for-profit organization.Give examples of each.
Q4) Transportation, coverage, and outlets are components of promotion, an element of the marketing mix.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 17