Principles of Marketing Practice Questions
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and strategies that drive successful marketing in todays dynamic business environment. The course explores the role of marketing within an organization, the importance of understanding consumer behavior, and the development of effective marketing plans. Students will learn about market segmentation, targeting, positioning, and the essential elements of the marketing mix: product, price, place, and promotion. Through case studies, real-world examples, and hands-on projects, students gain practical insights into how organizations identify opportunities, create value for customers, and build strong brand relationships in competitive markets.
Recommended Textbook
Marketing Real People Real Choices 9th Edition by Michael
R. Solomon
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14 Chapters
2209 Verified Questions
2209 Flashcards
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Chapter 1: Welcome to the World of Marketing: Create and Deliver Value
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) Nongovernmental organizations are also known as ________.
A) consumer organizations
B) public organizations
C) private organizations
D) not-for-profit organizations
E) for-profit organizations
Answer: D
Q2) Many not-for-profit organizations use marketing principles.
A)True
B)False
Answer: True
Q3) Which of the following is LEAST likely to be of growing importance in marketing in the near future?
A) mobile marketing
B) corporate citizenship
C) big data
D) a selling orientation
E) user-generated content
Answer: D
Page 3
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Chapter 2: Global, Ethical, and Sustainable Marketing
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) Through the U.S. Generalized System of Preferences (GSP), developing countries may export goods duty-free to the United States if they ________.
A) demonstrate progress toward protecting the natural environment
B) demonstrate progress toward improving the rights of their workers
C) agree to exempt U.S. imports from local content rules
D) belong to the World Trade Organization (WTO)
E) participate in a reciprocal free trade zone
Answer: B
Q2) How might a nation's strict import quotas on particular products negatively affect consumers in that country?
Answer: Import quotas are designed to reduce competition for domestic industries. With reduced competition and the absence of less expensive foreign products, domestic industries may feel less pressure to lower their prices and consumers may have to pay more than if foreign competition was a larger part of the market.
Q3) Like financial metrics, sustainability metrics are standardized.
A)True
B)False
Answer: False
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4
Chapter 3: Strategic Market Planning
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156 Verified Questions
156 Flashcards
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Sample Questions
Q1) The BCG matrix is a useful approach to evaluate current businesses. Describe a tool that you could use at a firm to decide how to make growth happen.
Answer: The product-market growth matrix is a useful device for analyzing different growth strategies. There are four strategies available to companies: market penetration, market development, product development, and diversification. Market penetration entails making more sales to current customers without changing products. Market development involves identifying and developing new markets for a company's products. New markets include demographic groups and geographic regions, among others. Companies can also consider product development, offering modified or new products to current markets. Diversifying companies might consider acquiring or starting new businesses unrelated to their core competencies.
Q2) A firm's pricing strategy includes plans for prices for the final consumer as well as pricing that the firm will charge wholesalers and retailers.
A)True
B)False
Answer: True
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Chapter 4: Market Research
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) Which of the following would marketers most likely learn by "scraping the Web"?
A) what trends are emerging and what customers are talking about in real time
B) how consumers connect emotionally to the products they use on a daily basis
C) how consumers engage with different forms of visual marketing
D) what types of and how much media a consumer is exposed to in a given time period
E) who is watching which television shows at what time
Q2) The role of a customer insight specialist is typically a support role across a company's strategic business units (SBUs).
A)True
B)False
Q3) Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product.
A) experimental research
B) experiential research
C) exploratory research
D) causal research
E) predictive technology
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Chapter 5: Marketing Analytics: Welcome to the Era of Big Data
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) Companies are most likely to use data mining results identifying unprofitable customers for ________.
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis
Q2) Companies that successfully practice customer relationship management measure success by ________.
A) share of market and market growth rate
B) business potential and industry potential
C) share of customer and lifetime value of the customer
D) PRIZM and VALS
E) cost of customer and duration of relationship with customer
Q3) In marketing metrics terms, a(n) ________ is desired consumer action.
A) bounce
B) conversion
C) share
D) control
E) optimization
Page 7
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Chapter 6: Understand Consumer and Business Markets
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) In terms of the buyclass framework, the purchase of paper towels and toilet paper to restock an employee restroom would be an example of a modified rebuy.
A)True
B)False
Q2) People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.
A) color and size
B) size and activity
C) arousal and pleasure
D) perceived risk and level of involvement
E) motivation and self-concept
Q3) Describe the process of perception and discuss how marketers can influence each component of the perception process.
Q4) Explain the role of marketers in the information search step of the consumer decision-making process. Give an example of how the marketer might execute this role.
Q5) Briefly describe each step in the consumer decision-making process.
Q6) Identify an advantage and disadvantage of implementing multiple sourcing.
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Chapter 7: Segmentation, Target Marketing, and Positioning
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) The VALS system is a crucial part of geodemographic segmentation.
A)True
B)False
Q2) How do marketing organizations benefit from cultural diversity?
Q3) Which of the following is a true statement about trends related to gender segmentation?
A) The education and income gap between men and women closed in the latest recession.
B) In the recent recession, women held about three in four of the jobs that were lost.
C) Men are now increasingly likely to marry women with more education and income than they have.
D) In recent decades, the economic gains of marriage have been greater for women than for men.
E) Women are now increasingly likely to marry men with more education and income than they have.
Q4) What is market fragmentation? Why is market fragmentation of concern to marketers?
Q5) How has the education and income gap between husbands and wives changed?
Q6) Why do marketers segment the market and use a target marketing strategy?
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Chapter 8: Product I: Innovation and New Product Development
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152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/27914
Sample Questions
Q1) Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a ________.
A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) knockoff
E) discontinuous innovation
Q2) The vehicle jack and other hand tools carried by a truck driver in case of a flat tire are examples of which type of business product?
A) repair products
B) operating supplies
C) maintenance products
D) light equipment
E) component parts
Q3) Idea generation is also known as the ideation phase of product development.
A)True
B)False
Page 10
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Chapter 9: Product Ii: Product Strategy, Branding, and Product Management
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) Heinz and Jack Daniels worked together to produce Jack Daniels grilling sauce. This is an example of cobranding.
A)True
B)False
Q2) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements?
A) Six Sigma
B) ISO 9000
C) ISO 14000
D) ISO 22000
E) TQM
Q3) A firm's ________ is determined by the number of separate items within the same category.
A) brand equity
B) product mix width
C) product line length
D) product quality
E) brand strategy
Q4) Identify four different possible meanings of product quality.
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Chapter 10: Price: What Is the Value Proposition Worth
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162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/27916
Sample Questions
Q1) When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?
A) Make a price-quality inference.
B) Depend on an internal reference price.
C) Assess the fair price.
D) Experience an assimilation effect.
E) Experience a price-placebo effect.
Q2) All 50 U.S. states consider loss leader practices to be wrong and have passed legislation called "unfair sales acts," also called "unfair trade practices acts."
A)True
B)False
Q3) What are the advantages and disadvantages of using demand-based pricing?
Q4) Federal legislation on price-fixing requires that sellers set their prices ________.
A) based on their fixed and variable costs
B) without communication with competitors
C) to achieve a specified profit margin
D) consistently with all customers
E) consistently throughout a region
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12
Chapter 11: Deliver the Goods: Determine the Distribution Strategy
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161 Verified Questions
161 Flashcards
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Sample Questions
Q1) Always Fresh Produce Company has a route selling to more than 100 groceries, schools, and restaurants at wholesale prices. Last week the owners opened up a walk-in discounted consumer produce outlet. Always Fresh is now using a dual distribution system.
A)True
B)False
Q2) A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel of distribution is this, and what are the levels of distribution?
Q3) Why are direct channels of distribution common in business-to-business markets dealing with high-dollar, high-profit items?
Q4) Why would a manufacturer want to prevent its products from being sold in the grey market?
Q5) A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation.
A)True
B)False
Q6) Explain the concept behind a dual distribution system.
Page 13
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Chapter 12: Deliver the Customer Experience: Goods and
Services Via Bricks and Clicks
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170 Verified Questions
170 Flashcards
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Sample Questions
Q1) Which of the following is the purpose of a beacon in a retail space?
A) to deliver promotions and rewards to customers as they shop in a physical retail space
B) to keep a running total on sales, returns, and transfers to other stores
C) to automatically reorder products when inventories decline to a certain level
D) to allow customers to automatically pay for items without cash or a credit card
E) to provide a seamless shopping experience for customers across shopping locations
Q2) To implement the market fulfillment approach, an agent would first identify a client and then identify an unmet need in the market that client could fulfill.
A)True
B)False
Q3) The trend of proliferation of information will provide greater opportunities for database services, artificial intelligence systems, and other services that facilitate the storage and transfer of knowledge.
A)True
B)False
Q4) Explain how customers are an important element of the service encounter.
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Chapter 13: Promotion I: Advertising and Sales Promotion
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165 Verified Questions
165 Flashcards
Source URL: https://quizplus.com/quiz/27919
Sample Questions
Q1) Puffery is a term for a(n)________.
A) straightforward promotional message
B) claim of superiority that cannot be proven or disproven
C) emotional appeal to customers
D) subliminal appeal to customers
E) value-added promotion
Q2) A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business. What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations?
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) word-of-mouth communication
Q3) In the communication model, noise is anything that interferes with effective communication.
A)True
B)False
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Chapter 14: Promotion Ii: Social Media, Directdatabase
Marketing, Personal Selling, and Public Relations
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170 Verified Questions
170 Flashcards
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Sample Questions
Q1) You are responsible for supervising order takers at Acme, Inc. Which of the following would you be LEAST likely to expect these people to perform?
A) executing the preapproach stage of the creative selling process
B) assisting business customers
C) processing customer transactions
D) communicating with customers over the phone
E) executing the close stage of the creative selling process
Q2) Identify an important difference for marketers between Twitter and Facebook.
Q3) More U.S. advertising dollars are spent on digital than television ads.
A)True B)False
Q4) On a cost per contact basis, personal selling is much more expensive than national advertising.
A)True B)False
Q5) Direct sellers bypass channel intermediaries and sell directly from manufacturers to consumers.
A)True B)False
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