MBA Marketing Exam Practice Tests
Course Introduction
MBA Marketing is a specialized program designed to equip students with advanced knowledge and skills in marketing management, strategy, and research. The course covers key areas such as consumer behavior, brand management, digital marketing, market analytics, and international marketing. Emphasizing both theoretical frameworks and practical applications, the curriculum prepares graduates to formulate effective marketing plans, utilize data-driven decision-making, and lead innovative campaigns in diverse industries. Students also gain hands-on experience through case studies, simulations, and real-world projects, enabling them to address contemporary marketing challenges and drive organizational growth.
Recommended Textbook
Strategic Marketing 10th Edition by David Cravens
Available Study Resources on Quizplus
15 Chapters
524 Verified Questions
524 Flashcards
Source URL: https://quizplus.com/study-set/1417
Page 2
Chapter 1: New Challenges for Market Driven Strategy
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28121
Sample Questions
Q1) Which of the following is the first step in a marketing strategy process?
A) Market-driven program development
B) Designing market-driven strategy
C) Identifying and evaluating markets, segments, and customer value
D) Implementing and managing market-driven strategy
Answer: C
Q2) _____ examines customer targeting and positioning strategies,marketing relationship strategies,and innovation and new product strategy.
A) Identifying markets, segments, and customer value
B) Implementing and managing market-driven strategy
C) Designing market-driven strategy
D) Market-driven program development
Answer: C
Q3) The organizational process view of distinctive capabilities requires shifting away from the traditional specialization of business functions toward a cross-functional process perspective.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Markets and Competitive Space
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28122
Sample Questions
Q1) Explain the competitive box.Why is there a need for strategic thinkers to "think outside the competitive box"?
Answer: There is a tendency for executives to think in terms of a stable "competitive box" around their businesses defined by technology,geography,competitors and the existing customer base.This frame of reference enables analytical tools to be successfully applied,research to be carried out,and plans can be made.This traditional perspective is logical in stable markets but fails to address the reality that the real threats as well as exciting opportunities may be present outside the conventional competitive box.Increasingly,new markets,new types of competition,and new business designs are emerging that fuel market growth and cannibalize the existing customer base of incumbents' markets.Importantly,effective processes for understanding markets and competitive space and guiding the strategic initiatives appropriate for the markets require strategic thinking outside the competitive box.
Q2) In the final phase of competition,companies involve in partnering with the objective of controlling industry standards.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Strategic Market Segmentation
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28123
Sample Questions
Q1) Which of the following types of segmentations of customer groups would be characterized as a response difference?
A) Frequency of purchase
B) Income
C) Industrial sector
D) Age
Answer: A
Q2) The ______ variables divide a market into segments according to the buyers' age,income,education,and other such characteristics.
A) use situation
B) buyers' needs and preferences
C) demographic
D) purchase-behavior
Answer: C
Q3) The use situation variables describe brand-use and consumption.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Strategic Customer Management: Systems, ethics,
and Social Responsibility
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28124
Sample Questions
Q1) _____ has to be avoided when implementing CRM initiatives.
A) Creating a customer strategy before implementing CRM
B) Changing the organization before putting CRM in place
C) Assuming that more CRM technology is necessarily better
D) Investing in building relationships with interested customers
Q2) In order to successfully apply CRM,a firm should first create a customer strategy before implementing CRM.
A)True
B)False
Q3) Which of the following levels of CRM is concerned with coordinating information across all contact channels on a continuing basis?
A) Field level
B) Company-wide level
C) Functional level
D) Customer-facing level
Q4) How does CRM help gain a competitive advantage through a customer-responsive strategy?
Q5) What is customer lifetime value? How is it calculated?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Q6) What information should a database created through CRM technology contain?
Chapter 5: Capabilities for Learning About Customers and Markets
Available Study Resources on Quizplus for this Chatper
34 Verified Questions
34 Flashcards
Source URL: https://quizplus.com/quiz/28125
Sample Questions
Q1) Which of the following learning process activities involves matching the vision of executives,like managers,to the information collected?
A) Mutually informed interpretations
B) Information distribution for synergy
C) Accessible memory
D) Objective inquiry
Q2) The market sensing process of _____ includes building a culture and process around continuous curiosity and new ideas.
A) scanning the periphery of the market
B) encouraging experimentation
C) listening to front-line employees
D) searching for latent customer needs
Q3) _____ is both a culture and a process that consists of information acquisition,broad information dissemination,and shared diagnosis leading to coordinated action.
A) Market liquidity
B) Market valuation
C) Market capitalization
D) Market orientation
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Market Targeting and Strategic Positioning
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28126
Sample Questions
Q1) Which of the following market targeting approaches best fits selective targeting in a segment not clearly defined?
A) Product variety
B) Target selected niches
C) Target multiple segments
D) Product specialization
Q2) Lambasta is a burger joint that claims to specialize in lamb burgers.Over the past year,Lambasta has experimented in different products wherein they stopped making some of their flagship lamb burgers and replaced them with chicken burgers.The Lambasta website,which claims Lambasta to be "the only legitimate lamb burger joint in town," increasingly provides special offers on their chicken burgers.Their core customer base and profits have steadily declined ever since.Which of the following types of positioning errors is affecting Lambasta?
A) Underpositioning
B) Overpositioning
C) Symbolic positioning
D) Confused positioning
Q3) Briefly explain the four life cycle stages of the product-market environment.
Q4) Explain how test marketing can help assess positioning effectiveness.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Strategic Relationships
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28127
Sample Questions
Q1) Strategic leadership of a partnership can be achieved by:
A) developing an interdependent leadership structure.
B) assigning the responsibility to one of the partners.
C) efficient outsourcing.
D) initiating independent value chain functions.
Q2) Which of the following should be considered for a successful alliance disengagement plan?
A) Identifying and agreeing on the events that will trigger exit from the alliance
B) Design of the engagement process
C) Restructuring and cost-reduction
D) Developing new markets and building market position
Q3) Moving products through various stages in the value-added process often involves linking suppliers,manufacturers,distributors,and consumer and business end-users of goods and services into _____ channels.
A) lateral
B) vertical
C) horizontal
D) parallel
Q4) What are the advantages and disadvantages of outsourcing firm activities?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Innovation and New Product Strategy
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28128
Sample Questions
Q1) Analyzing customer value expectations to finding new-product opportunities are very useful in evaluating potential transformational innovations.
A)True
B)False
Q2) The _____ is a form of innovation through collaborative relationships which operates like a private club with participants jointly selecting problems,deciding how to work on them,and choosing solutions.
A) elite circle
B) innovation mall
C) innovation community
D) consortium
Q3) A product prototype is the first completed model of the product that is ready for commercial production and marketing.
A)True
B)False
Q4) A new-product screening involves testing if the product is commercially viable.
A)True
B)False
Q5) How can innovations be classified? What are the different types of innovations?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Strategic Brand Management
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28129
Sample Questions
Q1) Which of the following is the first step in tracking brand performance?
A) Identifying problem products
B) Selecting method(s) for evaluation
C) Deciding how to resolve the problem
D) Establishing the performance objectives
Q2) Brands that have been successful over a long time period offer useful insights about brand strategy management.Discuss some of these insights.
Q3) According to the American Marketing Association,the legal term for brand is _____.
A) merchandise
B) asset
C) patent
D) trademark
Q4) Explain three internal and external forces that create hurdles for brand managers in their efforts to build strong brands.What is one key to reducing these negative impacts on brand-building strategies?
Q5) List the measures that Aaker proposes to capture all relevant aspects of brand equity.
Q6) What functions do brands serve for sellers?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Value Chain Strategy
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28130
Sample Questions
Q1) If one retailer or dealer in the trading area distributes the product,then management is following a selective distribution strategy.
A)True
B)False
Q2) Which of the following factors favors direct distribution by the manufacturer?
A) Simple product/application
B) Large number of geographically concentrated buyers
C) Opportunity for competitive advantage
D) Small and frequent purchases
Q3) In _____ VMS,a single firm does not exert substantial control over other channel members but involves close collaboration and sharing of information.
A) ownership
B) contractual
C) administered
D) relationship
Q4) Discuss the major issues in deciding distribution intensity.
Q5) What is channel migration? List the issues to be considered when opting for migration.
Q6) Discuss the factors that influence distribution decision.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Pricing Strategy
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28131
Sample Questions
Q1) Reverse auction pricing involves sellers bidding for organizational buyers' purchases.
A)True
B)False
Q2) Customer value mapping estimates are based on the differentiated benefits that a customer receives from a product.
A)True
B)False
Q3) _____ is the practice of charging different prices to different buyers for goods of similar grade and quality.
A) Price fixing
B) Price discrimination
C) Deceptive pricing
D) Predatory pricing
Q4) When using markup pricing,which of the following formulas determines the selling price?
A) Price = Average unit cost divided by Markup percentage
B) Price = Average unit cost divided by 1 minus Markup percentage
C) Price = Unit cost minus Markup price
D) Price = Total fixed costs divided by Unit price minus Unit variable cost
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Promotion, advertising, and Sales Promotion Strategies
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28132
Sample Questions
Q1) _____ refers to communications placed in the commercial media at no charge to the company receiving the publicity.
A) Advertising
B) Public relations
C) Personal selling
D) Interactive marketing
Q2) _____ consists of planning,implementing,and controlling an organization's communications to its customers and other target audiences.
A) Promotion strategy
B) Distribution program
C) Benchmarking
D) Planned obsolescence
Q3) Which of the following is a promotional pricing form of sales promotion activity?
A) Selling aids
B) Trade shows
C) Prizes
D) Coupons
Q4) List the activities involved in designing an organization's promotion strategy.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Sales, digital, and Direct Marketing Strategies
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28133
Sample Questions
Q1) _____ selling involves obtaining sales from first-time buyers,who may be one-time purchasers or repeat buyers.
A) Missionary
B) Trade selling
C) New business
D) Consultative
Q2) In direct marketing,accuracy of targeting is only as good as the lists used to access potential buyers.
A)True
B)False
Q3) The new business selling strategy is based on firms selling to an existing customer base and providing technical and application assistance.
A)True
B)False
Q4) The final step in a salesforce strategy is designing the sales organizations.
A)True
B)False
Q5) List the activities that make up the selling process.
Q6) Describe the different types of sales jobs.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Designing Market-Driven Organizations
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28134
Sample Questions
Q1) The management of knowledge workers puts less emphasis on innovation and creativity.
A)True
B)False
Q2) The market-focused organizational design is often used when a single product or a closely related line is marketed to one market target.
A)True
B)False
Q3) Which of the following is the first stage in aligning the organization with the market?
A) Aligning customer-based units with customers
B) Using integrating mechanisms such as segment managers
C) Improving alignment through informal lateral integration
D) Integrating functions like global account coordinators and market segment specialists
Q4) In the past,organizations were designed for agility and responsiveness rather than stability.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 16
Chapter 15: Strategic Marketing Implementation and Control
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/28135
Sample Questions
Q1) Internal marketing goals include promoting the external marketing strategy.
A)True
B)False
Q2) What guiding points should be considered when selecting relevant marketing metrics?
Q3) Which of the following approaches is a quality control technique useful in determining when operating results are fluctuating normally or instead are disorderly?
A) Value chain analysis
B) Statistical process-control methods
C) Benchmarking
D) Data-control processes
Q4) When monitoring a firm's effectiveness of marketing activities,external information sources must be excluded.
A)True
B)False
Q5) Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 17