Marketing Principles Practice Exam
Course Introduction
Marketing Principles introduces students to the foundational concepts and strategies involved in the marketing of goods and services. The course covers key topics such as market segmentation, targeting, and positioning; the marketing mix (product, price, place, and promotion); consumer behavior; and the role of marketing in societal and organizational contexts. Students gain insight into how marketers identify customer needs, develop value propositions, and build long-term relationships with customers. Emphasis is placed on the application of marketing principles to real-world business scenarios and the development of critical thinking and analytical skills essential for effective marketing decision-making.
Recommended Textbook
CB4 4th Edition by Barry
J. Babin
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16 Chapters
2151 Verified Questions
2151 Flashcards
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Chapter 1: What Is CB and Why Should I Care
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/22225
Sample Questions
Q1) _____ refer to direct contacts between the firm and a customer.
A) Touchpoints
B) Intersections
C) Interaction points
D) Moments of truth
E) Counterpoints
Answer: A
Q2) When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. This process that consumers go through to satisfy their needs is best described as the _____ process.
A) marketing
B) consumption
C) exchange
D) internal
E) purchase
Answer: B
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Chapter 2: Value and the Consumer Behavior Value Framework
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) What do the x- and y-axes on a perceptual map represent?
A) how competitors perform on the two most important attributes to consumers - price and quality
B) the ideal combination of attributes and the actual combination of attributes of all competitors in the market
C) dimensions used to separate competitors on a specific characteristic
D) growth rate of the market and market shares of each competitor
E) factors used to identify market segments
Answer: C
Q2) Haley is a member of a sorority. She uses certain brands because they are popular with the others in her sorority. Her sorority sisters are part of the _____ that influences Haley's everyday experiences.
A) internal environment
B) value network
C) relationship network
D) emotional environment
E) social environment
Answer: E
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Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Hans searched the Internet, talked to friends, and visited several stores when deciding on a new cell phone. Hans was engaged in proactive learning.
A)True
B)False
Answer: False
Q2) Accommodation occurs when a consumer easily recognizes a round, red fruit as an apple.
A)True
B)False
Answer: False
Q3) Voluntary memory occurs when a person is trying to remember the stimuli, such as when learning is intentional.
A)True
B)False
Answer: False
Q4) Perception represents a subjective reality.
A)True
B)False
Answer: True
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) Dual coding occurs when two different sensory traces are available to remember something.
A)True
B)False
Q2) Some advertisements for prescription drugs use doctors as their spokesperson. Consumers perceive these doctors to have a substantial amount of knowledge about health. Which source characteristic does this represent?
A) expertise
B) congruity
C) likeability
D) attractiveness
E) priming
Q3) _____-brain-dominant consumers tend to be visual processors (images), whereas _____-brain-dominant consumers tend to deal better with verbal processing (words).
A) Front; back
B) Back; front
C) Left; right
D) Right; left
E) Secondary; primary
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) An intervening variable is one that changes the nature of a relationship between two other variables.
A)True
B)False
Q2) Product involvement means that some product is expensive and presents high potential risk for consumers.
A)True
B)False
Q3) Utilitarian motivation is a desire to acquire products that can be used to accomplish things.
A)True
B)False
Q4) Which school of thought proposes that specific types of thoughts can be linked to specific emotions?
A) Cognitive appraisal theory
B) Theory of reasoned action
C) Theory of emotional response
D) Equity theory
E) Cognitive-Affective theory
Q5) Compare and contrast the different types of involvement.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) The nomothetic perspective is a "variable-centered" approach that focuses on particular variables, or traits, that exist across a number of consumers.
A)True
B)False
Q2) Mary doesn't have much money, but she expresses herself through making crafts for her friends and family. Which VALS2 group best describes Mary?
A) Creators
B) Hedonists
C) Believers
D) Idealists
E) Makers
Q3) Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.
A)True
B)False
Q4) Name and describe the eight VALS groups and discuss which one best describes you.
Q5) Explain self-congruency theory and its relevance to consumer behavior.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) All of the following are elements of the basic communication model EXCEPT _____.
A) noise
B) message
C) cues
D) receiver
E) medium
Q2) Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.
A)True
B)False
Q3) Which type of effect is said to occur when material presented early in a message is most influential?
A) primacy effect
B) central effect
C) recency effect
D) peripheral effect
E) initial effect
Q4) Impulse purchases can be explained from the behavioral influence hierarchy.
A)True
B)False
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Chapter 8: Consumer Culture
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) _____ is a socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions.
A) Modeling
B) Posturing
C) Mirroring
D) Shaping
E) Dialection
Q2) Habbas was not sure how to behave in a formal dinner with so many utensils, so he watched others and imitated their behaviors. Just by watching, he learned that the really small fork was for the shrimp cocktail and the next smallest fork was for his salad. He also learned that the bread plate on the left was his and that his water was the one on the right. Learning in this manner is an example of _____.
A) shaping
B) dialection
C) modeling
D) posturing
E) mirroring
Q3) Define core societal values (CSV) and discuss any three described in Chapter 8.
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10
Chapter 9: Microcultures
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Which type of analysis develops a profile of a consumer group based on their demographics?
A) demographic analysis
B) cluster analysis
C) descriptive analysis
D) microanalysis
E) psychographic analysis
Q2) Stigmatization means that the consumer is marked in some way that indicates their place in society.
A)True
B)False
Q3) The "Baby Boomer" generation was born before 1946.
A)True
B)False
Q4) The African-American market segment represents about 30 percent of the total U.S. market.
A)True
B)False
Q5) Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?
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Chapter 10: Group and Interpersonal Influence
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Children are playing a much larger role in influencing household purchases than ever before.
A)True
B)False
Q2) Abigail joined PETA (People for the Ethical Treatment of Animals) because she believes so strongly in this group's cause in helping animals. She even became a vegetarian because this group values this behavior. Which type of group influence does PETA exert on Abigail?
A) hedonic influence
B) utilitarian influence
C) informational influence
D) value-expressive influence
E) ego-defensive influence
Q3) The key difference between persuasion and conformity is that with persuasion, the other party does not defend its position.
A)True
B)False
Q4) Describe social networking websites and discuss how they may influence your behavior.
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Chapter 11: Consumers in Situations
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Impulse purchasing is synonymous with unplanned purchasing behavior.
A)True
B)False
Q2) Mental budgeting is simply a memory accounting for recent spending.
A)True
B)False
Q3) The two types of shopping activities are utilitarian shopping and hedonic shopping.
A)True
B)False
Q4) Which of the following is a functional quality of an environment?
A) low prices
B) lights
C) crowds
D) prestigious brands
E) odors
Q5) Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.
A)True
B)False
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.
A)True
B)False
Q2) In today's environment, finding information is a problem.
A)True
B)False
Q3) Refer to Coffee Maker Scenario. The fact that Jane purchased the coffee maker that was able to make Starbucks coffee drinks influenced Jane's decision to purchase that machine is an example of _____ with respect to Starbucks.
A) brand loyalty
B) brand inertia
C) brand symbolism
D) brand affect
E) brand extension
Q4) When consumers engage in extended decision making, information primarily comes from external sources.
A)True
B)False
Page 14
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) Lisa is evaluating different brands of sewing machines and has determined the features that are important to her. She has decided that all features must meet or surpass a mental cutoff of 4 for an alternative to be selected. Which decision rule is Lisa using?
A) compensatory
B) conjunctive
C) lexicographic
D) elimination-by-aspects (EBA)
E) minimum criteria
Q2) Evaluations are generally more relevant and meaningful at the superordinate levels of product categories.
A)True
B)False
Q3) Which of the following are the two major types of evaluation processes?
A) utilitarian-based and hedonic-based
B) primary-based and secondary-based
C) feature-based and benefit-based
D) affect-based and attribute-based
E) superordinate and subordinate
Q4) Name and describe the four types of noncompensatory decision rules.
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) The three key elements of attribution theory are: expectations, control, and satisfaction.
A)True
B)False
Q2) Social comparison theory proposes that consumers cognitively compare their own level of inputs and outcomes to those of another party in an exchange.
A)True
B)False
Q3) Nondurable goods are consumed quickly.
A)True
B)False
Q4) James purchased a Honda Accord and expects that he will like it just as much as he did his previous Honda Accord. Which type of expectations is James experiencing?
A) realistic expectations
B) ideal expectations
C) quality expectations
D) confirmational expectations
E) normative expectations
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Page 16
Chapter 15: Consumer Relationships
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) One characteristic of relationship quality is personalization, which means the consumer and firm understand each other and "speak the same language."
A)True
B)False
Q2) When negative WOM spreads on a relatively large scale, it can result in _____.
A) negative public publicity
B) product recalls
C) legal action
D) negative disconfirmation
E) dissatisfaction
Q3) True consumer loyalty consists of both a pattern of repeated behavior and a strong feeling of attachment.
A)True
B)False
Q4) Complaining is a type of postconsumption behavior.
A)True
B)False
Q5) Explain how relationship quality impacts value for both customers and the firm.
Q6) Describe each component of true consumer loyalty.
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Chapter 16: Consumer and Marketing Misbehavior
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) Which of the following is a governmental regulatory body that monitors exchanges that take place between consumers and marketing organizations?
A) Better Business Bureau
B) Federal Trade Commission
C) Insurance Institute for Highway Safety
D) Children's Advertising Review Unit
E) all of these choices
Q2) Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.
A)True
B)False
Q3) Standards or moral codes of conduct to which a person, group, or organization adheres are known as _____.
A) regulations
B) ethics
C) laws
D) rights
E) responsibilities
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