Marketing Management
Solved Exam Questions
Course Introduction
Marketing Management is a comprehensive course designed to provide students with an in-depth understanding of the principles and practices involved in managing marketing activities within organizations. The course covers key topics such as market analysis, consumer behavior, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and integrated marketing communications. Through a combination of theoretical frameworks and real-world case studies, students will learn how to develop effective marketing strategies, make informed decisions, and address challenges in a dynamic marketplace. The course also emphasizes ethical considerations and the impact of digital technologies on modern marketing management.
Recommended Textbook
Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon
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620 Verified Questions
620 Flashcards
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Page 2
Chapter 1: Understanding Global Markets and Marketing
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39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57051
Sample Questions
Q1) The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:
A) environment, population, commerce, and geography
B) exports, purchases, resources, and goals
C) ethnocentric, polycentric, regiocentric, and geocentric
D) earnings, profits, revenues, and goals
Answer: C
Q2) Longer waiting times for customized products,longer searching times for retail outlets and higher prices are challenges inherent in _______________.
A) customization
B) standardization
C) mass production
D) team production
Answer: A
Q3) Cross-subsidization is applicable when firms can benefit from sharing costs and/or revenues.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Assessing the Global Marketing Environmentthe
Global Economy and Technology
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) Sergei is analyzing the number of consumers in Belgium who are college-educated,and their geographic dispersion across the country. Upon which PESTEL factor is he focusing?
A) educational
B) social
C) political
D) environmental
Answer: B
Q2) A global aggregate of individual communities meeting the needs of its citizens through responsible local production and exchange of goods and services defines
A) the European Union
B) NAFTA
C) the green economy
D) globalization
Answer: C
Q3) China is the world's largest exporter of merchandise when valued in US dollars.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Evaluating Cultural and Social Environments
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43 Verified Questions
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Sample Questions
Q1) Recent studies that replicate Geert Hofstede's original research on the 5 dimensions of culture have confirmed that _______________________________.
A) Hofstede's original assumptions are valid
B) many countries first studied by Hofstede have experienced changes in rankings within the 5 dimensions
C) IBM subsidiaries were not a reliable foundation for studying global cultures
D) cultural similarities are not pertinent to the behavior of individuals or organizations in business
Answer: A
Q2) National characteristics generally reflect actual personality traits.
A)True
B)False
Answer: False
Q3) Cultural diversity is a phenomenon that only exists between nations.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Analyzing Political and Legal Environments
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Sample Questions
Q1) Abdullah's motorized cycles are in high demand in Egypt,where inexpensive and highly maneuverable transportation is desirable.However,civil unrest and recent nationalization of industry keep Abdullah up all night worrying about this important market.Abdullah is primarily concerned with __________________.
A) competitive risk
B) technological risk
C) firm-specific risk
D) instability and government, country
Q2) Computer programs are protected as literary works under the _________________ agreement.
A) Trade-Related Aspects of Intellectual Property Rights (TRIPS)
B) Madrid Agreement
C) Computer Programs Protection Agreement (CPPA)
D) the United Nations
Q3) The single intellectual property organization in Africa is the African Regional Intellectual Property Organization (ARIPO).
A)True
B)False
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Chapter 5: Integrating Global, Regional, and National Markets
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Sample Questions
Q1) The World Trade Organization's 2003 Cancun Conference successfully came to agreement on most of their agenda's trade issues.
A)True
B)False
Q2) Most economists support trade liberalization in a globalized world.
A)True
B)False
Q3) A last,and most fully integrated,stage of trade integration is a
A) political union
B) customs union
C) common union
D) national union
Q4) NAFTA is an example of a customs union.
A)True
B)False
Q5) The economic crisis of 2008/2009 resulted in negative growth for most developed nations.
A)True
B)False
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Chapter 6: Conducting Marketing Research
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Research that relies primarily on the collection and analysis of numerical data is considered _____________________.
A) quantitative research
B) qualitative research
C) causal research
D) focus group research
Q2) Primary data refers to ______________________________.
A) data collected from original, first-hand responses from research participants
B) the first data collected in a research study
C) previously collected data
D) currently available data
Q3) Market and social research activities commonly use the information they have gathered for commercial purposes.
A)True
B)False
Q4) Social media researchers most commonly use pop-ups and banners for sample sourcing of surveys.
A)True
B)False
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Chapter 7: Selecting International Markets
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Sample Questions
Q1) Tactics such as implementing more aggressive advertising and price discounts are associated with ____________________________.
A) product development
B) diversification
C) market penetration
D) market development
Q2) The Boston Consulting Group matrix is more appropriate for selecting countries for market entry.
A)True
B)False
Q3) When a firm makes a strategic decision to enter foreign markets and adapt to international environments,_____________________ has occurred.
A) internationalization
B) globalization
C) standardization
D) market selection
Q4) Efficiency-seekers are usually firms that have been already established abroad.
A)True
B)False
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Chapter 8: Entering Global Markets
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Sample Questions
Q1) Exporters that utilize intermediaries who specialize in this activity from the home base are implementing ___________________.
A) direct exporting
B) indirect exporting
C) distributorships in the target country
D) exports to subsidiaries
Q2) Low- to moderate-risk strategies commonly employed by SMEs include all of these options except _______________.
A) franchising
B) licensing
C) exporting
D) direct investment
Q3) Exporting is limited to actual physical products that are produced outside the target country market.
A)True
B)False
Q4) Another common term for contract manufacturing is outsourcing.
A)True
B)False
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Chapter 9: Segmenting, Targeting, and Positioning for Global Markets
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Sample Questions
Q1) Investment in global market segmentation is worthwhile in part because once completed,segments tend to remain stable and consistent.
A)True
B)False
Q2) Using the individual consumer as the basis for segmentation introduces many more variables into the analysis and increases its complexity.
A)True
B)False
Q3) Ibernia is a country with a stable,albeit small,cola market.Mohammed's research team advised him that consumers enjoy guava-flavored cola drinks.While this market was accessible through his existing distributors and retailers,Mohammed did not feel he had a viable market segment.What is the most likely reason?
A) The factor of flavor is not different enough to warrant a change in the marketing mix.
B) The market was not large enough to be profitable.
C) The number of consumers who would prefer a guava-flavored cola is impossible to measure.
D) The market is highly unstable.
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Page 11
Chapter 10: Developing Global Products and Brands
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45 Flashcards
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Sample Questions
Q1) All of the following are true of a standardization strategy except __________________________________________.
A) it assumes the existence of a global or regional market
B) it is known to provide high levels of customer satisfaction across markets
C) it creates cost savings derived from standardized production and marketing activities
D) it calls for the development of similar marketing activities across national boundaries
Q2) Post sale service is not relevant in all countries.
A)True
B)False
Q3) Product changes that need to be made in order to adapt to another country's laws can result in a poor competitive position when exported abroad.
A)True
B)False
Q4) The taste of confectioner Ferrero's Nutella spread is modified to meet local food cultures.
A)True
B)False
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Page 12
Chapter 11: Setting Global Prices
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Sample Questions
Q1) A periodic adjustment in the value of a currency in relation to other currencies is called a ____________________.
A) Special Drawing Rights
B) devaluation
C) fixed exchange rate
D) floating exchange rate
Q2) Global price leaders often target and dominate a transnational segment where prices are homogeneous.
A)True
B)False
Q3) Companies that have a strong brand image relative to competition are often subjected to price pressures.
A)True
B)False
Q4) If inflation is high in a producer's country,_____________________________.
A) exit the market
B) plan on increased margin levels.
C) the company should implement a price increase
D) the company may be forced to absorb the added costs
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Chapter 12: Global Placement and Distribution Channels
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Sample Questions
Q1) If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.
A) width
B) length
C) directness
D) standardization
Q2) Online purchases are typically confined to products like books and airline tickets.
A)True
B)False
Q3) The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.
A) distribution centers
B) wholesalers
C) intermediaries
D) principals
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14
Chapter 13: Launching Global Communication and Advertising
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Sample Questions
Q1) P&G's Safeguard brand reflects the type of product most likely to be categorized as _____________ by the RIO analysis.
A) master
B) global
C) glocal
D) prestige
Q2) Brands that have built a powerful appeal that transcends their national origins and product categories are referred to as _______________________.
A) private label brands
B) glocal brands
C) superbrands
D) master brands
Q3) A survey of senior marketing executives from around the world indicates that most global firms deploy a global marketing strategy.
A)True
B)False
Q4) Most international companies are truly global in their brand strategies.
A)True
B)False
Page 15
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Chapter 14: Using Social Media for Global Marketing
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26 Flashcards
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Sample Questions
Q1) Social network members who are the most attentive and responsive to the behaviors of others are generally the most difficult to influence.
A)True
B)False
Q2) Kraft Food's Aladdin Chocolate campaign was less than successful in generating purchases of the product in Sweden.
A)True B)False
Q3) CRM campaigns are limited to a given time cycle.
A)True
B)False
Q4) Social networking and blogging now accounts for almost 10% of all Internet time. A)True B)False
Q5) LinkedIn,as a social network specifically designed for business networking,is considered the most used social network by business firms.
A)True B)False
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Chapter 15: Designing and Controlling Global Marketing Systems
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Sample Questions
Q1) Because Procter and Gamble is a global marketer of consumer products and boasts a wide variety of end-user markets,its marketing organizational format is ____________________________.
A) matrix
B) product
C) region
D) production process
Q2) Budgets are usually established on the basis of _______________________________ periods.
A) semi-annual
B) daily
C) yearly
D) five year strategic planning
Q3) The greatest number of marketing executives base budget decisions upon this factor:
A) Tracking of campaign/program spending.
B) Data gathered about the effectiveness of marketing tactics.
C) Program track records and prior spending.
D) Comparison of increased marketing expenditures to business outcomes like revenue, customer growth, and market share.
Page 17
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Chapter 16: Defining Ethics and Corporate Social
Responsibility in the International Marketplace
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Sample Questions
Q1) The idea that businesses should act in the interests of society at large,taking into consideration all of its stakeholders is the foundation of
A) business law
B) social responsibility
C) stock holder responsibility
D) ethical universalism
Q2) The incidence of bribery payments is greater in developing countries.
A)True
B)False
Q3) When British firm Cogswell LLC was found to have bribed several officials in Myanmar to obtain release of a large shipment of goods held ostensibly for illegal content,it was required by the UK government to pay the penalties invoked by
A) the UN Convention against Corruption
B) Sarbanes-Oxley
C) OECD Anti-Bribery Convention
D) Transparency International
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