Marketing Management
Final Exam
Course Introduction
Marketing Management is a comprehensive course that explores the principles, strategies, and techniques essential for effectively managing marketing activities in both domestic and global contexts. The course covers key topics such as market analysis, consumer behavior, product and brand management, pricing strategies, distribution channels, promotional tactics, and the integration of digital tools in marketing. Students will learn to apply analytical frameworks and decision-making skills to real-world marketing challenges, develop strategic marketing plans, and understand the ethical considerations in marketing practices. Through case studies, group projects, and practical assignments, the course prepares students to design, implement, and evaluate marketing strategies that align with organizational objectives and respond to dynamic market environments.
Recommended Textbook
Marketing 2014 17th Edition by William M. Pride O.
C. Ferrell
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21 Chapters
3942 Verified Questions
3942 Flashcards
Source URL: https://quizplus.com/study-set/1313
Page 2
Chapter 1: An Overview of Strategic Marketing
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164 Verified Questions
164 Flashcards
Source URL: https://quizplus.com/quiz/26140
Sample Questions
Q1) Describe the three different types of products.
Answer: No Ans
Q2) Marketing efforts do not involve the design and development of products.
A)True
B)False
Answer: False
Q3) The marketing concept is a management philosophy that affects
A)only marketing activities.
B)all efforts of the organization.
C)mainly the efforts of sales personnel.
D)mainly customer relations.
E)only business organizations.
Answer: B
Q4) Profit,even at the expense of customers' satisfaction,is the major thrust of the marketing concept.
A)True
B)False
Answer: False
Q5) Define the term value,and explain how people determine a product's value.
Answer: No Ans
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Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women.Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product.In order for the marketing implementation to be successful,Emma should be sure the needs of ____ customers are met.
A)the external
B)the internal
C)both the internal and external
D)the planned
E)both the planned and realized
Answer: C
Q2) A competitive advantage is created when a company matches its core competency to the opportunities it has discovered in the market.
A)True
B)False
Answer: True
Q3) Discuss the creation of a marketing plan.What are the major components of a marketing plan?
Answer: No Ans
Page 4
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Chapter 3: The Marketing Environment
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189 Verified Questions
189 Flashcards
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Sample Questions
Q1) Technology affects the types of products offered to consumers.
A)True
B)False Answer: True
Q2) The strength of one's buying power depends partially on the state of the economy.
A)True
B)False Answer: True
Q3) Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.
A)True
B)False
Answer: True
Q4) Technological developments have a direct impact on creating and maintaining a marketing mix.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Social Responsibility and Ethics in Marketing
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors,create jobs for the community,and contribute goods and services to the economy.
A)offer the lowest price
B)be profitable
C)obey their customers
D)provide the largest selection possible
E)pay employees more than minimum wage
Q2) Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.
A)True
B)False
Q3) Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.
Q4) At the most basic level of marketing citizenship,marketers have an obligation to contribute funds to philanthropic causes.
A)True
B)False
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Chapter 5: Marketing Research and Information Systems
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190 Verified Questions
190 Flashcards
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Sample Questions
Q1) When researchers divide the population of interest in a study into groups and then arbitrarily choose participants from each group,they are using
A)quota sampling.
B)selective surveying.
C)random sampling.
D)stratified sampling.
E)researcher samples.
Q2) In marketing research,a sample is best described as
A)a small group that is a part of a larger group.
B)all the elements,units,or individuals of interest to researchers for a specific study.
C)a limited number of units chosen to represent the characteristics of a total population.
D)a group that shares a common attribute within a population.
E)a small portion of a product offered to customers to try a new product.
Q3) Experimental research is used to make tentative hypotheses more specific.
A)True
B)False
Q4) How is it possible to increase the response rate of a mail survey?
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Chapter 6: Target Markets: Segmentation and Evaluation
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204 Verified Questions
204 Flashcards
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Sample Questions
Q1) Alli segments its diet pills based on those who have morning cravings,those who tend to overeat near the end of the day,those who need all day long appetite suppression,and those who want appetite control and more energy.This is an example of market segmentation based on variables of
A)demographics.
B)lifestyles.
C)psychographics.
D)behavior.
E)personality characteristics.
Q2) Family life cycle is a psychological dimension used for segmenting markets. A)True
B)False
Q3) Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States.This information is used to aid
A)behavioristic segmentation.
B)geodemographic segmentation.
C)market density analysis.
D)demographic segmentation.
E)geographic segmentation.
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Chapter 7: Consumer Buying Behavior
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219 Verified Questions
219 Flashcards
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Sample Questions
Q1) Refer to Scenario 7.1.A dissatisfied Skola's Auto Repair customer told a friend about his experience.The friend has been a long-time Skola's customer and the next day,didn't remember what he told her.This is an example of
A)perceptive perception.
B)selective exposure.
C)selective distortion.
D)receptive exposure.
E)selective retention.
Q2) Justin is purchasing his third car in the past five years.He has been a car enthusiast ever since he was a young boy.Justin likes to spend his free time looking at car magazines,going to car shows,and watching NASCAR.Justin's interest in cars is referred to as
A)situational involvement.
B)dynamic involvement.
C)enduring involvement.
D)dynamic buying behavior.
E)situational buying behavior.
Q3) Compare and contrast the three major ethnic subcultures in the United States.
Q4) Discuss how reference groups and opinion leaders influence purchase behavior.
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Chapter 8: Business Markets and Buying Behavior
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) Value analysis focuses primarily on the examination of the cost of products relative to design,quality,and materials used.
A)True
B)False
Q2) As the new sales representative for H & L Electronics,Sophie is responsible for calling on hospital management and selling electronic hospital equipment such as blood pressure cuffs,scales,and heart monitors.Sophie knows that she needs to be friendly with the administrative assistants in the management offices in order to make sure that H & L's information brochures and new product diagrams actually get to the management staff.In this situation,Sophie is exhibiting her knowledge that administrative assistants are often ________ in the buying decision process.
A)gatekeepers
B)users
C)influencers
D)buyers
E)controllers
Q3) Ultimate consumers are generally more rational than business customers.
A)True
B)False
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Page 10
Chapter 9: Reaching Global Markets
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168 Verified Questions
168 Flashcards
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Sample Questions
Q1) One of the effects of NAFTA is the simplification of country-of-origin rules.This will likely hinder the international trade activities of
A)Canada.
B)Japan.
C)Brazil.
D)Cuba.
E)Panama.
Q2) The U.S.and Japanese economies are more integrated than are the U.S.and Canadian economies.
A)True
B)False
Q3) Which of the following is used to help maintain a more favorable balance of trade by a country?
A)Limiting imports
B)Limiting exports
C)Establishing exchange controls
D)Increasing gross domestic product
E)Changing political systems
Q4) In what ways can a nation restrict the flow of imported goods?
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Chapter 10: Digital Marketing and Social Networking
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) Describe the six segments included in the Social Technographics Profile.
Q2) Refer to Scenario 10.2.Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors,and in soliciting funds for storm-ravaged communities as a result of floods and fires?
A)Google
B)TV
C)YouTube
D)Facebook
E)Twitter
Q3) Refer to Scenario 10.1.The Disney website offers users the ability to create a character or a comic.You have the option of allowing other people to view and comment on your new creation.Which characteristic of e-marketing is being utilized here?
A)addressability.
B)interactivity.
C)accessibility
D)connectivity.
E)control.
Q4) Explain how consumer-generated content on digital media can be useful to marketers.
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Chapter 11: Product Concepts
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187 Verified Questions
187 Flashcards
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Sample Questions
Q1) Facilities,factories,and production lines with very large equipment are all classified as A)accessory equipment.
B)permanents.
C)installations.
D)component parts.
E)MRO facilities.
Q2) Frito-Lay,which is widely known for producing chips and other snack products,tried to introduce Frito-Lay lemonade.The reason this new product failed is likely because of A)poor timing.
B)the failure to match product offerings to customer needs.
C)technical problems.
D)overestimation of market size.
E)ineffective branding.
Q3) The marketing mix should be left alone during the maturity stage of the product life cycle;tampering with it may bring an early death to the product.
A)True
B)False
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Chapter 12: Developing and Managing Products
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars.They will do so by letting the product decline and not change the current marketing strategy.This method of deletion is called
A)business analysis.
B)immediate drop.
C)screening.
D)phase out.
E)runout.
Q2) How a pair of jeans looks,regardless of the price,is an example of styling.
A)True
B)False
Q3) Refer to Scenario 12.1.The new improved Cheetos Fat-Free Crunchies was a(n)____.
A)quality modification.
B)aesthetic modification
C)functional modification
D)brand extension
E)product line extension
Q4) Warranties and customer training are examples of customer services.
A)True
B)False
Page 14
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Chapter 13: Services Marketing
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202 Verified Questions
202 Flashcards
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Sample
Questions
Q1) How does the promotion of services differ from the promotion of goods?
Q2) Service providers must adjust their behavior to buyer expectations to improve quality.
A)True
B)False
Q3) Advertisements for services use tangible cues to help customers understand the intangible attributes associated with a particular service.
A)True
B)False
Q4) Intangible cues are used to provide customers with some assurance of service quality.
A)True
B)False
Q5) Government has no control over service prices charged.
A)True
B)False
Q6) High-contact services are very expensive to deliver because they are equipment-intensive.
A)True
B)False
Page 15
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Chapter 14: Branding and Packaging
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216 Verified Questions
216 Flashcards
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Sample Questions
Q1) Sandwich bread would more likely be packaged in a green wrapper than a yellow one.
A)True
B)False
Q2) Melissa needs some spaghetti sauce and always buy Ragu.However,her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego.Melissa has brand ____ for Ragu and brand ____ for Prego.
A)insistence;recognition
B)insistence;preference
C)loyalty;preference
D)preference;recognition
E)preference;loyalty
Q3) Package safety or convenience features can perform a promotional role.
A)True
B)False
Q4) Apple Computer is an example of a manufacturer brand.
A)True
B)False
Q5) What is brand equity,and what are the major elements that underlie brand equity?
Page 16
Q6) Explain the differences between brand marks and trademarks.
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Chapter 15: Marketing Channels and Supply-Chain Management
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183 Verified Questions
183 Flashcards
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Sample Questions
Q1) Product and target market characteristics usually determine the type of coverage a product receives.For which of the following products is selective distribution most appropriate?
A)Gasoline
B)Jaguar automobiles
C)Skippy peanut butter
D)Laundry detergent
E)Organic foods
Q2) Paper towels and trash-can bags are most likely to be distributed through ____ and ____.
A)selective distribution;multiple channels
B)intensive;dual distribution
C)strategic channel alliances;intensive
D)exclusive;a single channel
E)dual distribution;convenience channels
Q3) What is supply chain management? How can it help marketing channel members?
Q4) How do marketing channels increase efficiency in exchange situations?
Q5) Compare and contrast the three major levels of market coverage.
Q7) Analyze the total-cost approach to physical distribution. Page 17
Q6) Discuss the importance of order processing in the physical distribution system.
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Page 18
Chapter 16: Retailing, direct Marketing, and Wholesaling
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196 Verified Questions
196 Flashcards
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Sample Questions
Q1) Laura goes to Walmart and buys some clothing,a DVD,and all the groceries she needs for her family.What type of retailer is this particular Walmart?
A)Supermarket
B)Superstore
C)Hypermarket
D)Discount store
E)Department store
Q2) What are the two categories of retail stores based on breadth of products offered,and what types of stores are in each category?
Q3) Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)
A)online retailer.
B)direct seller.
C)catalog marketer.
D)direct-response marketer.
E)specialty retailer.
Q4) Discuss the role of merchant wholesalers.When is a producer most likely to use them?
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Chapter 17: Integrated Marketing Communications
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211 Verified Questions
211 Flashcards
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Sample Questions
Q1) The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines
A)communication.
B)integrated marketing communications.
C)tactile communication.
D)kinesic communication.
E)proxemic communication.
Q2) Factors such as climate,seasons,and holidays tend to lead to the promotional objective of
A)combating competitive promotional offers.
B)facilitating reseller support.
C)encouraging product trial.
D)retaining loyal customers.
E)reducing sales fluctuations.
Q3) What is the overall role of promotion?
A)To stimulate product demand
B)To identify prospects
C)To retain loyal customers
D)To encourage product trial
E)To reduce sales fluctuations
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Chapter 18: Advertising and Public Relations
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198 Verified Questions
198 Flashcards
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Sample
Questions
Q1) To determine how much money to spend on advertising,marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80 percent of the energy drink market within one month of introduction.The marketers then determined how much it would cost to reach this goal.This is an example of which one of the following approaches to determining advertising budgets?
A)Objective-and-task
B)Percent of sales
C)Competition matching
D)Arbitrary allocation
E)Past-year comparison
Q2) The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are)the
A)advertising objectives.
B)target audience objectives.
C)media plan.
D)advertising message.
E)advertising platform.
Q3) What is public relations and for what purposes is it used?
Q4) What are the components of a print ad? What are the functions of each component?
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Chapter 19: Personal Selling and Sales Promotion
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) Sales promotion may facilitate personal selling.
A)True
B)False
Q2) Maximization of selling time and minimization of nonselling time are the major goals of routing and scheduling decisions.
A)True
B)False
Q3) Developing a list of potential customers is called prospecting.
A)True
B)False
Q4) Hannah is a retail salesperson for Crate and Barrel in Chicago.She is most likely classified as
A)an order getter.
B)support personnel.
C)trade salespeople.
D)an inside order taker.
E)a field order taker.
Q5) Identify the major features of effective sales force compensation plans.
Q6) List the three major types of salespeople and indicate how they differ.
Q7) Identify and discuss the general steps in the personal selling process.
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Chapter 20: Pricing Concepts
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195 Verified Questions
195 Flashcards
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Sample Questions
Q1) Explain what is meant by price elasticity of demand.
Q2) Total costs are influenced by quantities sold.
A)True
B)False
Q3) Organizational goals have little to do with pricing decisions.
A)True
B)False
Q4) Suppose Tommy Hilfiger is introducing a new line of men's ties.The designer believes that the target market for these ties comprises men who are very status-conscious.In keeping with this assessment,department stores selling the ties should A)charge a price based on their cost.
B)charge prices consistent with their existing ties.
C)discount the ties.
D)negotiate the price with individual tie shoppers.
E)use price symbolically.
Q5) How would pricing decisions differ for a business in an oligopolistic market structure as opposed to a monopolistic market structure?
Q6) Discuss the role of product costs in setting prices.
Q7) Identify and describe the major factors that affect pricing decisions.
Page 23
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Chapter 21: Setting Prices
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166 Verified Questions
166 Flashcards
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Sample
Questions
Q1) How might a marketer find information about a competitor's prices? Why is this information important?
Q2) When a seller's costs are usually determined during or after a product is made and then a specified percentage or dollar amount is added to the cost to establish a price,an organization is using ____ pricing.
A)markup
B)demand-based
C)differential
D)cost-plus
E)expensed-based
Q3) Gambrell Designs thinks its new product,the Automatic Dog Walker,will have a short product life cycle;therefore,its marketing department sets its primary pricing objective as
A)market share.
B)cash flow.
C)profit.
D)product quality.
E)status quo.
Q4) Compare and contrast price skimming and penetration pricing.
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