Marketing Management Exam Preparation Guide
Course Introduction
Marketing Management explores the fundamental principles and practices essential to effective marketing decision-making in both established and emerging markets. The course covers key topics such as market analysis, segmentation, targeting, positioning, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. Emphasizing both strategic and tactical decision-making, students will learn how to develop and implement effective marketing plans that address dynamic market conditions and organizational goals. Real-world cases, simulations, and projects help students cultivate analytical and creative skills relevant to contemporary marketing challenges faced by businesses globally.
Recommended Textbook
CB 5 5th Edition by Barry J. Babin
Available Study Resources on Quizplus
16 Chapters
2052 Verified Questions
2052 Flashcards
Source URL: https://quizplus.com/study-set/1378
Page 2
Chapter 1: What Is Cb and Why Should I Care
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27465
Sample Questions
Q1) Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.
A)True
B)False
Answer: True
Q2) Undifferentiated marketing adopts the consumer orientation.
A)True
B)False
Answer: False
Q3) Social psychology focuses on the thoughts,feelings,and behaviors that people have as they interact with other people.
A)True
B)False
Answer: True
Q4) A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative)to 5 (very positive)is using qualitative research.
A)True
B)False Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/27466
Sample Questions
Q1) Relationship quality reflects the connectedness between a consumer and a retailer,brand,or service provider.
A)True
B)False
Answer: True
Q2) Rather than being viewed as opposites,utilitarian and hedonic values are not mutually exclusive.
A)True
B)False
Answer: True
Q3) Refer to Fast Food Scenario.Daniel wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal.They prefer instead to grab a bite on the go.They are Daniel's _____ for his new restaurant.
A)capital
B)target
C)dominant
D)focal
E)augmented
Answer: B
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: Consumer Learning Starts Here: Perception
Available Study Resources on Quizplus for this Chatper
134 Verified Questions
134 Flashcards
Source URL: https://quizplus.com/quiz/27467
Sample Questions
Q1) Weber's Law states that as the intensity of the initial stimulus decreases,a consumer's ability to detect differences between two levels of the stimulus decreases.
A)True
B)False
Answer: False
Q2) Which of the following represents the stimuli that decrease the likelihood that a behavior will occur again?
A)Continuous reinforcers
B)Shapers
C)Punishers
D)Positive reinforcers
E)Negative reinforcers
Answer: C
Q3) Involuntary attention is attention that is in the control of the consumer and that occurs as a result of exposure to familiar stimuli.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Comprehension,memory,and Cognitive Learning
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/27468
Sample Questions
Q1) _____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned.
A)Attention
B)Exposure
C)Comprehension
D)Elaboration
E)Sensation
Q2) Which of the following is true of the physical characteristics of a message?
A)Consumers' attention and comprehension become less likelier as pictures in messages get larger or movements become more intense.
B)Consumers' comprehension is not influenced by the use of colors in marketing messages.
C)Consumers derive meaning from the actual text of a message and the visual presentation of the message.
D)Consumers' comprehension of a message is not influenced by the physical characteristics of the message.
E)Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Motivation and Emotion: Driving Consumer Behavior
Available Study Resources on Quizplus for this Chatper
131 Verified Questions
131 Flashcards
Source URL: https://quizplus.com/quiz/27469
Sample Questions
Q1) PANAS measures of emotions include physiological responses such as sweating,heart rate,and brain imaging which can document activity in areas of the brain.
A)True
B)False
Q2) Maria sees a price reduction on a makeup kit she has wanted for a long time.She buys it but when she gets home and begins to take it out from its packaging,she notices that the box in which the kit was kept is open and torn.This gives her a feeling that it might have been used by somebody else earlier.This thought makes her feel uneasy.Which of the following terms refers to this situation?
A)Product contamination
B)Buyer's dissonance
C)Buyer's remorse
D)Product contagion
E)Product dissociation
Q3) Emotional involvement drives one to consume generally through relatively strong utilitarian motivations.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Personality,lifestyles,and the Self-Concept
Available Study Resources on Quizplus for this Chatper
137 Verified Questions
137 Flashcards
Source URL: https://quizplus.com/quiz/27470
Sample Questions
Q1) Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?
A)Deontological perspective
B)Hedonic perspective
C)Nomothetic perspective
D)Idiographic perspective
E)Utilitarian perspective
Q2) Claudia reads publications such as The Wall Street Journal and other reputed dailies,and perceives herself to be knowledgeable about current affairs.Which of the following self-concepts is best reflected in Claudia's perception of herself as a knowledgeable person?
A)Possible self
B)Ideal self
C)Social self
D)Extended self
E)Actual self
Q3) A trait is a product symbol that a consumer identifies with strongly.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 8
Chapter 7: Attitudes and Attitude Change
Available Study Resources on Quizplus for this Chatper
139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/27471
Sample Questions
Q1) The knowledge function of attitudes allows consumers to simplify decision-making processes.
A)True
B)False
Q2) Stella is surfing the Internet to look for affordable apartments in New York City.Every time she clicks on a link to a website,she gets interrupted by random pop-up ads.She doesn't know how to disable these pop-ups and finds them extremely irritating.In the basic communications model,these pop-up ads are classified as _____.
A)stimulants
B)noise
C)encrypted data
D)mediators
E)moderators
Q3) The credibility of sources impacts the certainty with which consumer attitudes are held,with lower levels of credibility leading to higher levels of certainty.
A)True
B)False
Q4) What is the hierarchy of effects? Briefly describe the different hierarchies.
To view all questions and flashcards with answers, click on the resource link above.
9
Chapter 8: Group and Interpersonal Influence
Available Study Resources on Quizplus for this Chatper
128 Verified Questions
128 Flashcards
Source URL: https://quizplus.com/quiz/27472
Sample Questions
Q1) Boomerang kids refer to consumers who switch brand loyalties frequently.
A)True
B)False
Q2) Refer to Wedding Scenario.Which of the following roles did Janice's father assume with regard to the purchase of Janice's wedding dress?
A)Influencer
B)Gatekeeper
C)User
D)Decision maker
E)Surrogate consumer
Q3) Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.
A)True
B)False
Q4) The International Bartenders Association is an example of a primary reference group.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 10
Chapter 9: Consumer Culture
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27473
Sample Questions
Q1) Alex was invited to a formal dinner by his manager.As he had never been a part of a formal six-course meal,he was not sure about the use of the different cutleries for each course.He watched the other diners seated beside him and followed their use of knives and forks.He learned that the really small fork was for the shrimp cocktail,and that the bread plate on the left as well as the glass of water on the right were for him.This kind of learning is an example of _____.
A)shaping
B)renquing
C)modeling
D)diffusing
E)reinforcing
Q2) The customary greetings people exchange when they meet and which differ from culture to culture are an example of _____.
A)evolution
B)tradition
C)assimilation
D)sanction
E)accommodation
Q3) Define core societal values (CSV).Discuss any three described in the text.
To view all questions and flashcards with answers, click on the resource link above.
Page 11
Chapter 10: Microcultures
Available Study Resources on Quizplus for this Chatper
126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/27474
Sample Questions
Q1) Asian-Americans are scattered around the U.S.making it tough for marketers to effectively reach this customer group.
A)True
B)False
Q2) The nine nation approach in segmentation asserts the fact that consumer priorities remain consistent across regions.
A)True
B)False
Q3) A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.
A)cohort
B)norm
C)network
D)order
E)class
Q4) Give some examples of street microcultures in different parts of the world.
Q5) Men and women make consumer decisions identically.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Consumers in Situations
Available Study Resources on Quizplus for this Chatper
119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/27475
Sample Questions
Q1) When Melanie went to a mall to buy a birthday gift for her brother,she ended up buying a new pair of designer eyewear for herself.She had no intention of buying them as she already owns a few pairs.However,she could not resist herself as they were on sale.This is an example of _____ shopping.
A)epistemic
B)impulsive
C)utilitarian
D)affective
E)adaptive
Q2) When shoppers process ambient citrus odors,they tend to feel higher levels of pleasant emotions while shopping and tend to be more receptive to product information.
A)True
B)False
Q3) Consumers with a low capacity to self-regulate are referred to as action-oriented.
A)True
B)False
Q4) Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.
Q5) Discuss the temporal factors that affect consumer behavior.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Decision Making I: Need Recognition and Search
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27476
Sample Questions
Q1) A consumer who initiates the decision-making process always completes the process.
A)True
B)False
Q2) Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.
A)True
B)False
Q3) Prepurchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.
A)True
B)False
Q4) The term evaluative criteria is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem.
A)True
B)False
Q5) Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
Available Study Resources on Quizplus for this Chatper
126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/27477
Sample Questions
Q1) Objective quality refers to the quality of the product based on consumer perceptions.
A)True
B)False
Q2) The practice of offering essentially identical products with different model numbers or names is known as _____.
A)branded valuation
B)branded variants
C)brand equity
D)brand extension
E)brand diversification
Q3) Refer to Energy Bar Scenario.The consumer is unaware of the taste of the three bars.Taste is an example of a(n)_____ attribute.
A)search
B)perceptual
C)underlying
D)content
E)determinant
Q4) Name and describe the four types of noncompensatory decision rules.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Consumption to Satisfaction
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27478
Sample Questions
Q1) According to the expectancy/disconfirmation theory,when performance perceptions exactly match what was expected,then _____ occurs.
A)positive disconfirmation
B)negative disconfirmation
C)confirmation
D)dissatisfaction
E)reverse expectation
Q2) Expectations that form about what a consumer thinks will actually occur during an experience are called _____ expectations.
A)predictive
B)normative
C)equitable
D)ideal
E)relative
Q3) Satisfaction as an emotion is extremely strong and creates relatively strong behavioral reactions.
A)True
B)False
Q4) Differentiate durable and nondurable goods with examples.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Consumer Relationships
Available Study Resources on Quizplus for this Chatper
119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/27479
Sample Questions
Q1) Explain critical incident in the context of consumer behavior.
Q2) Refer to Dissatisfied Customer Scenario.Meg told all her friends about the infection and warned them to never go to that salon.This is an example of _____.
A)retaliatory revenge
B)customer inertia
C)selective inertia
D)rancorous revenge
E)negative word-of-mouth
Q3) Alice has always used Nokia phones since the time she got herself her first phone.She is very comfortable with the user interface the brand provides.Even though she would like to buy a Smartphone from a different brand,she is worried about the effort and time it would take her to get acquainted to a different user interface.Which of the following types of switching costs does this represent?
A)Transactional switching costs
B)Temporal switching costs
C)Financial switching costs
D)Procedural switching costs
E)Relational switching costs
Q4) Explain how relationship quality impacts value for both customers and the firm.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Consumer and Marketing Misbehavior
Available Study Resources on Quizplus for this Chatper
123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/27480
Sample Questions
Q1) Which of the following eating disorders includes binge eating episodes followed by self-induced vomiting?
A)Bulimia
B)Anorexia
C)Orthorexia nervosa
D)Pica
E)Rumination disorder
Q2) Purchasing and using a product for a day before returning it for a refund is a practice known as _____.
A)shoplifting
B)differential association
C)retail borrowing
D)pilferage
E)illicit sharing
Q3) Contractualism reflects beliefs about the social acceptability of an act.
A)True
B)False
Q4) Consumers who engage in retail borrowing decrease product costs.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18