Marketing Fundamentals Exam Practice Tests
Course Introduction
Marketing Fundamentals introduces students to the key principles, concepts, and practices of modern marketing. This course explores the marketing mix (product, price, place, promotion), consumer behavior, market segmentation, and target marketing. Students will learn how organizations identify customer needs, create value, and build strong customer relationships in both domestic and global markets. Emphasis is placed on marketing strategies, ethical considerations, and the influence of digital technologies, providing a comprehensive foundation for further study in marketing and related business disciplines.
Recommended Textbook
Marketing An Introduction 12th Edition by Gary Armstrong
Available Study Resources on Quizplus
16 Chapters
1600 Verified Questions
1600 Flashcards
Source URL: https://quizplus.com/study-set/613
Page 2
Chapter 1: Marketing: Creating and Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11593
Sample Questions
Q1) The product concept holds that consumers will favor products that offer the most in quality,performance,and innovative features.
A)True
B)False
Answer: True
Q2) Barnacles are customers who are potentially profitable but not loyal.
A)True
B)False
Answer: False
Q3) Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers?
A) customer-perceived value
B) customer equity
C) share of customer
D) customer profitability
E) customer lifetime value
Answer: A
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Relationships
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11601
Sample Questions
Q1) ________ involves looking at whether a company's basic business models are well matched to its opportunities.
A) Operating control
B) Task control
C) Agency control
D) Strategic control
E) Market control
Answer: D
Q2) Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars.
B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention.
C) Marketing ROI is easier to calculate than financial ROI.
D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
E) Marketing ROI measures the profits generated by investments in marketing activities.
Answer: E
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Analyzing the Marketing Environment
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11602
Sample Questions
Q1) Marketing intermediaries supply resources needed by a company to produce its goods and services.
A)True
B)False
Answer: False
Q2) The income distribution in the United States is equal across all demographics.
A)True
B)False
Answer: False
Q3) Which of the following is most likely a characteristic of the Millennial generation?
A) They have very little knowledge of using digital media.
B) They are a smaller population than Generation X.
C) They are the wealthiest generation in the United States to date.
D) They like to engage in two-way brand conversations.
E) They typically avoid using technology while buying products.
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Managing Marketing Information to Gain Customer Insights
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11603
Sample Questions
Q1) Which of the following is true of focus group discussions?
A) They usually employ large samples.
B) Consumers' facial expressions are hidden.
C) Results can be easily generalized to an entire population.
D) The quantitative data can be evaluated quickly and economically.
E) Consumers are not always honest and open about their opinions.
Q2) A firm has a huge amount of individual customer data saved in different databases.Which of the following can be used to integrate,analyze,and apply the available information effectively?
A) online market research tools
B) integrated marketing systems
C) CRM systems
D) internal survey methods
E) quality assurance tools
Q3) Marketers can obtain needed information from internal data,marketing intelligence,and marketing research.Describe some common sources of each of these.
Q4) Differentiate between the three types of marketing research objectives: exploratory research,descriptive research,and causal research.
Q5) Explain the steps involved in the marketing research process.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Understanding Consumer and Business Buyer Behavior
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11604
Sample Questions
Q1) Explain how the decision process in the business market and consumer market differ.
Q2) ________ refers to the practice of including ethnic themes within a company's mainstream marketing.
A) Cross-cultural marketing
B) Buzz marketing
C) Viral marketing
D) Guerilla marketing
E) Cause marketing
Q3) Advertisements are internal stimuli that influence consumer needs.
A)True
B)False
Q4) When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.
A)True
B)False
Q5) Identify and describe the stages in the adoption process of a new product.
Q6) What are personality traits,and how do they affect purchase behavior? Explain with an example.
Page 7
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11605
Sample Questions
Q1) LaGrange,a floral boutique,segments its customers into three groups: those who frequently use their services,those who have never used their services,and potential users.This is an example of usage-rate segmentation.
A)True
B)False
Q2) When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is engaging in ________.
A) concentrated marketing
B) mass marketing
C) mass customization
D) differentiated marketing
E) local marketing
Q3) Light users are often a small percentage of a company's market but account for a high percentage of total consumption.
A)True
B)False
Q4) Briefly describe the characteristics of effective market segments.
Q5) Describe how marketers use multiple-segmenting bases to their advantage.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Products,Services,and Brands: Building
Customer Value
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11606
Sample Questions
Q1) Service perishability means that ________.
A) service evaluation is highly subjective
B) the quality of services depends on the provider
C) services cannot be stored for later sale or use
D) services cannot be seen, tasted, felt, heard, or smelled before they are bought
E) services cannot be separated from their providers in most cases
Q2) Furniture is an example of a shopping product.
A)True
B)False
Q3) A company adding new features to a product will most likely compare each feature's value to customers with its ________.
A) cost to the company
B) performance in the market
C) benefits to the company
D) cost to the customers
E) benefits to the supplier
Q4) What are the two ways in which a company can extend its product line?
Q5) Differentiate between line extensions and brand extensions.Provide an example of each.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: New Product Development and Product Life
Cycle Strategies
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11607
Sample Questions
Q1) Kallton is a multinational communications and information technology corporation.Its principal products are mobile telephones and tablets.It recently announced on its Web site that customers can suggest ideas for its upcoming product model.Contributors of short-listed ideas will be adequately rewarded.In this case,Kallton is using ________ to generate new product ideas.
A) marketing strategy development
B) crowdsourcing
C) concept development
D) business analysis
E) test marketing
Q2) List and explain some of the reasons why new products fail.
Q3) During concept testing,a product is evaluated by management without any input from external sources.
A)True
B)False
Q4) Test marketing gives management the information needed to make a final decision about whether to launch a new product.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Pricing: Understanding and Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11608
Sample Questions
Q1) When a firm varies the price of a product by the season,month,day,or even hour,without changing product features,it is using ________ pricing.
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added
Q2) Qriosity Inc.released a new antivirus program at half-price to attract buyers.This is most likely an example of ________.
A) market-skimming pricing
B) market-penetration pricing
C) optional-product pricing
D) by-product pricing
E) allowance pricing
Q3) Price discrimination is allowed if a seller can prove that its costs are different when selling to different retailers.
A)True
B)False
Q4) What external factors affect the pricing decisions made by organizations?
11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Marketing Channels: Delivering Customer Value
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11594
Sample Questions
Q1) Which of the following is a cost-effective mode for shipping large amounts of bulk products-coal,sand,minerals,and forest products-over long distances?
A) air carriers
B) water carriers
C) pipelines
D) trucks
E) railroads
Q2) Full-line forcing is considered an illegal arrangement that violates the Clayton Act. A)True
B)False
Q3) Producers use marketing intermediaries because they ________.
A) create greater efficiency in making goods available to target markets
B) supply inexpensive raw materials for manufacturing products
C) provide technical expertise for faster production
D) monitor day-to-day activities during production
E) form a part of the company's direct channel
Q4) What is disintermediation? With a suitable example,explain the opportunities and problems that disintermediation presents for producers and resellers.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Retailing and Wholesaling
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11595
Sample Questions
Q1) Venns is a chain of department stores that has become more focused in recent years and now stocks only exclusive labels of designer home accessories.Venns has transformed itself into a chain of pop-up stores.
A)True
B)False
Q2) Voluntary chains are normally based on one unique product or a specific trade name.
A)True
B)False
Q3) Describe the promotion tools used by retailers.
Q4) Category killers are superstores that carry a deep assortment of a particular product line.
A)True
B)False
Q5) In a retailer cooperative,independent retailers band together to set up a jointly owned,central wholesale operation and conduct joint merchandising and promotion efforts.
A)True
B)False
Q6) Explain how wholesalers add value for a producer.
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Engaging Consumers and Communicating
Customer Value: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11596
Sample Questions
Q1) In a promotion mix,________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.
A) advertising
B) public relations
C) crowdsourcing
D) merchandising
E) personal selling
Q2) In a promotion mix,________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
A) direct marketing
B) advertising
C) public relations
D) predictive analytics
E) indirect procurement
Q3) Usually,when using public relations,a company pays for the space or time in the media.
A)True
B)False
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Personal Selling and Sales Promotion
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11597
Sample Questions
Q1) Sweepstakes give consumers a chance to win something,such as cash,trips,or goods,by luck or through extra effort.
A)True
B)False
Q2) List the various types of sales promotions.What are the objectives of each type?
Q3) Digital coupons are the slowest growing coupon segment because consumers are concerned about privacy issues and spamming.
A)True
B)False
Q4) In which of the following steps of the selling process does a salesperson ask a buyer for an order?
A) preapproach
B) qualifying
C) closing
D) prospecting
E) approach
Q5) What are business promotions? Explain any two major business promotion tools and their benefits.
Q6) Explain the difference between coupons and rebates using suitable examples.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Direct, Online, Social Media, and Mobile Marketing
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11598
Sample Questions
Q1) The National Do Not Call Registry is managed by the Federal Trade Commission.
A)True
B)False
Q2) Which of the following is the fastest-growing form of marketing?
A) direct marketing
B) undifferentiated marketing
C) internal marketing
D) mass marketing
E) standardized marketing
Q3) Which of the following is a disadvantage of using social media for marketing?
A) They are impersonal.
B) They primarily provide static content.
C) They do not provide information in a timely manner.
D) They provide lower returns than television.
E) They are largely user controlled.
Q4) Whereas space is limited in an online catalog,print catalogs can offer an almost unlimited amount of merchandise.
A)True
B)False
Q5) What are the main forms of direct and digital marketing?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: The Global Marketplace
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11599
Sample Questions
Q1) A country in South America has large reserves of copper and tin.Mining forms the pillar of its economy.A major part of its revenue is generated from exporting these resources.This country is poor in many other ways.It is a good market for large equipment,tools,supplies,and trucks.Since there are many foreign residents in this country and a wealthy upper class,it is also a market for luxury goods.This country most likely has a(n)________ economy.
A) subsistence
B) raw material exporting
C) emerging
D) developed
E) industrial
Q2) In a global value delivery network,the second link moves company products to ________.
A) distribution centers
B) wholesalers
C) market entry points
D) points of production
E) final buyers
Q3) Explain product invention with the help of suitable examples.
Q4) Explain the whole-channel view of the distribution process.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Social Responsibility and Ethics
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/11600
Sample Questions
Q1) High-pressure selling will most likely work in situations that involve ________.
A) valued customers
B) repeat customers
C) service-based sales
D) one-time sales
E) complex products
Q2) According to critics,large marketing companies use patents and heavy promotion spending to ________.
A) acquire smaller companies
B) offset too many social costs
C) prevent industry competition
D) achieve economies of scale
E) offset cultural pollution
Q3) What are the traditional rights of sellers and buyers?
Q4) Deceptive promotion involves falsely advertising a large price reduction from a phony high retail list price.
A)True
B)False
Q5) How can companies help marketers act ethically when faced with ethical dilemmas?
Q6) Define consumerism and environmentalism.
To view all questions and flashcards with answers, click on the resource link above. Page 18