Marketing Ethics Question
Bank
Course Introduction
Marketing Ethics examines the moral principles and societal responsibilities that guide the practices and decisions of marketers in various industries. This course explores key topics such as honesty and transparency in advertising, ethical issues in market research, consumer rights, the social implications of targeting vulnerable populations, and the environmental impact of marketing strategies. Through case studies, theoretical frameworks, and real-world examples, students will gain an understanding of how to navigate ethical dilemmas and foster responsible marketing practices that align with both legal standards and broader societal expectations.
Recommended Textbook
Business Ethics Ethical Decision Making and Cases 9th Edition by O. C. Ferrell
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10 Chapters
440 Verified Questions
440 Flashcards
Source URL: https://quizplus.com/study-set/1115
Page 2
Chapter 1: The Importance of Business Ethics
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41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/21922
Sample Questions
Q1) The term business ethics is best described by the following statement:
A) It is the study and philosophy of human conduct, with an emphasis on determining right and wrong.
B) It is an "inquiry into the nature and grounds of morality where the term morality is taken to mean moral judgments, standards and rules of conduct."
C) It is the "study of the general nature of morals and of specific moral choices; moral philosophy; and the rules or standards governing the conduct of the members of a profession."
D) It is an organization's obligation to maximize its positive effects and minimize its negative effects on stakeholders.
E) It comprises the principles, values, and standards that guide behavior in the world of business.
Answer: E
Q2) Discuss the current state of business ethics in the twenty-first century.
Answer: Pages 14-16
Q3) Why is it important that businesspeople study business ethics?
Answer: Pages 8-11
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Page 3
Chapter 2: Stakeholder Relationships, Social Responsibility, and
Corporate Governance
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49 Verified Questions
49 Flashcards
Source URL: https://quizplus.com/quiz/21923
Sample Questions
Q1) The term used to express how a firm meets its stakeholder expectations of its economic, legal, ethical, and philanthropic responsibilities is
A) reputation.
B) corporate citizenship.
C) corporate ethical audit.
D) ethical citizenship.
E) fiduciary duties.
Answer: B
Q2) Which of the following are not typically primary stakeholders?
A) Customers
B) Trade associations
C) Employees
D) Shareholders
E) Investors
Answer: B
Q3) Discuss the difference between primary and secondary stakeholders in the stakeholder interaction model and give examples for each type.
Answer: Pages 33-34
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Chapter 3: Emerging Business Ethics Issues
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45 Verified Questions
45 Flashcards
Source URL: https://quizplus.com/quiz/21924
Sample Questions
Q1) Concerns involving copyright infringement on books, movies and music, and other illegally produced goods relate to which type of ethical issue?
A) Conflict of interest
B) Honesty
C) Communications
D) Discrimination
E) Intellectual property rights
Answer: E
Q2) When a commercial states that a product is superior to any other on the market, the marketer risks accusations of
A) concealed facts.
B) false labeling.
C) deceptive advertising
D) concealed facts
E) puffery.
Answer: E
Q3) What are the different definitions of bribery?
Answer: Page 70-71
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Page 5
Chapter 4: The Institutionalization of Business Ethics
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) Which of the following is not a provision of the Sarbanes-Oxley Act?
A) Strengthens penalties for corporate fraud
B) Discourages the creation of ethical and legal compliance programs
C) Requires codes of ethics for financial reporting in corporations
D) Makes fraudulent financial reporting a criminal offense
E) Requires greater transparency in financial reporting
Q2) Donation of computer equipment to schools by Toshiba would be associated with _____ responsibilities.
A) economic
B) voluntary
C) legal
D) ethical
E) minimum
Q3) Which of the following acts can be classified as procompetitive legislation?
A) Equal Pay Act of 1963
B) Civil Rights Act of 1964
C) McCarran-Ferguson Act of 1944
D) Sherman Antitrust Act of 1890
E) Occupational Safety and Health Act of 1970
Q4) Why do you think the costs of compliance with Sarbanes Oxley go down over time?
Page 6
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Chapter 5: Ethical Decision Making and Ethical Leadership
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50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/21926
Sample Questions
Q1) Employees that see themselves as going with the flow because that's all they can do have a(n)
A) external locus of control.
B) moral intensity
C) obedience to authority
D) opportunity
E) internal locus of control.
Q2) The ethical decision-making framework includes the concepts of ethical issue intensity, individual factors, organizational factors, and opportunity. Discuss how these concepts influence the ethical decision-making process.
Q3) Those who have influence in a work group are referred to as significant others and include
A) peers, managers, coworkers, and subordinates.
B) family members, peers, and coworkers.
C) spouses and friends.
D) employees in similar job situations.
E) employees who hold the same job.
Q4) Discuss the role of leadership in understanding and executing ethical decision making in organizations.
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Chapter 6: Individual Factors: Moral Philosophies and Values
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40 Verified Questions
40 Flashcards
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Sample Questions
Q1) Which moral philosophy evaluates the morality of an action on the basis of its consequences for everyone affected (seeks the greatest good for the greatest number)?
A) Act deontology
B) Rule deontology
C) Egoism
D) Utilitarianism
E) Hedonism
Q2) Which moral philosophy evaluates the morality of an action on the basis of principles or rules designed to promote the greatest overall utility rather than by examining situations individually?
A) Rule utilitarianism
B) Act utilitarianism
C) Rule deontology
D) Act deontology
E) Egoism
Q3) Explain how the levels of Kohlberg's model of cognitive moral development may influence a person's perception of and response to an ethical issue.
Q4) What is white collar crime and why has it become such a widespread problem?
Page 8
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Chapter 7: Organizational Factors: the Role of Ethical
Culture and Relationships
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45 Verified Questions
45 Flashcards
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Sample Questions
Q1) Both individual ethics and organizational ethics have an impact on an employee's A) productivity.
B) personal happiness.
C) compensation.
D) fitness level.
E) ethical intention.
Q2) Which of the following statements about power is true?
A) The five bases of power are mutually exclusive.
B) People generally use only one base of power to effect change in others.
C) Expert power exists when one person takes actions that will lead that person and others to achieve their mutual objectives.
D) Power can be used to motivate individuals ethically or unethically.
E) The use of power is unethical.
Q3) Explain how corporate culture influences the ethical behavior of employees within an organization.
Q4) How do societal expectations affect corporations and their ethical initiatives? Give an example of a company that had to alter a product or service because of society's concerns about its health, moral, or social impacts.
Page 9
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Chapter 8: Developing an Effective Ethics Program
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40 Verified Questions
40 Flashcards
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Sample Questions
Q1) The Federal Sentencing Guidelines for Organizations require federal judges to increase fines for organizations that continually
A) improve their ethics programs.
B) eliminate misconduct.
C) fail to install a Federal Sentencing Guidelines program.
D) fail to report ethics program activities.
E) tolerate misconduct.
Q2) Which of the following is an advantage of a values-based ethics program over a compliance-based one?
A) Employees learn to make decisions based on values such as fairness, compassion, respect, and transparency.
B) Diverse employees have differing values.
C) It requires employees to identify with and commit to specific required conduct.
D) A values orientation uses legal terms, statutes, and contracts that teach employees the rules and penalties for noncompliance.
E) Values and compliance programs both take basically the same approach.
Q3) What are some of the ways that organizations can develop effective ethics programs?
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Chapter 9: Managing and Controlling Ethics Programs
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Sample Questions
Q1) When The Gap posts the results of its ethics audit on its web site, it is engaged in which of the following steps of the ethics auditing process?
A) Submit the results to the U.S. Sentencing Commission
B) Define the scope of the audit
C) Collect and analyze relevant information
D) Verify the results
E) Report the results
Q2) Which of the following is not a technique for collecting evidence during the ethics audit?
A) Ratio analysis
B) Observing the data-collection process
C) Publishing the results of the audit
D) Examining internal and external documents
E) Confirming information in the firm's accounting records
Q3) Compare and contrast ethics auditing and financial auditing. How can the tools of financial auditing be applied to ethics audits?
Q4) Describe the process of conducting an ethics audit in detail.
Q5) How can companies secure stakeholder input during an ethics audit? Why is it important to do so?
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Chapter 10: Globalization of Ethical Decision Making
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46 Verified Questions
46 Flashcards
Source URL: https://quizplus.com/quiz/21931
Sample Questions
Q1) The _____ formed in 1995 and administers its own trade agreements, facilitates future trade negotiations, settles trade disputes, and monitors the trade policies of member nations
A) International Monetary Fund
B) United Nations
C) World Trade Organization
D) North American Free Trade Act
E) European Union
Q2) _____ assumes that economic decisions are influenced by human behavior.
A) Rational economics
B) Socialism
C) Capitalism
D) Rational capitalism
E) Behavioral economics
Q3) What are the roles of the IMF and the WTO in encouraging, monitoring, and regulating international trade?
Q4) Why are many international business ethics issues different from domestic ethical issues?
Q5) How can differences in two countries' cultures create ethical issues in business?
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