Marketing Concepts Exam Practice Tests
Course Introduction
Marketing Concepts introduces students to the fundamental principles, strategies, and functions of marketing within contemporary organizations. The course explores key topics such as market research, consumer behavior, segmentation, targeting, positioning, product development, pricing, promotion, and distribution. Through real-world examples and case studies, students learn how organizations identify customer needs, create value, and build lasting customer relationships in a dynamic and competitive environment. The course equips students with the foundational knowledge required to understand how marketing drives business success and how to apply marketing concepts across various industries.
Recommended Textbook
MKTG 9 9th Edition by Charles W. Lamb
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1256 Verified Questions
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Page 2
Chapter 1: An Overview of Marketing
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Sample Questions
Q1) Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a _____ orientation.
A)promotion
B)market
C)sales
D)production
Answer: B
Q2) A sales-oriented firm:
A)carefully identifies market segments.
B)extensively uses relationship-marketing strategies.
C)extensively uses personal selling and advertising.
D)increases sales by creating customer value and satisfaction.
Answer: C
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Page 3
Chapter 2: Strategic Planning for Competitive Advantage
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Sample Questions
Q1) Discuss market segments.
Answer: A market segment is a group of individuals or organizations who share one or more characteristics.They therefore,may have relatively similar product needs.For example,parents of newborn babies need formula,diapers,and special foods.Any market segment that is targeted must be fully described.Demographics,psychographics,and buyer behavior should be assessed.
Q2) Marketers at Libra Electronics are developing strategies to increase product sales.The marketers want to use a good blend of digital advertising and print advertising.This implies that the marketers at Libra Electronics are working on__________strategies.
Answer: promotion
Q3) Marketing managers rely on customer databases for effective implementation of the market penetration strategy. A)True
B)False
Answer: True
Q4) Issues such as product lines,promotional communications,and pricing are all delineated in the__________.
Answer: marketing plan
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Chapter 3: Ethics and Social Responsibility
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Sample Questions
Q1) Marketers are most likely to recognize an action as unethical when:
A)there is a greater degree of agreement among managerial peers that the action is harmful.
B)there is a long time gap between the action and the onset of negative consequences.
C)fewer individuals in the organizations are likely to get affected by the action.
D)top managers exercise little control over the organizational culture.
Answer: A
Q2) List and describe the three levels of ethical development.
Answer: (1)Preconventional morality,the most basic level,is childlike.It is calculating,selfcentered,and even selfish,based on what will be immediately punished or rewarded.(2)Conventional morality moves from an egocentric viewpoint toward the expectations of society.Loyalty and obedience to the organization (or society)becomes paramount.(3)Postconventional morality represents the morality of a mature adult.At this level,people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run.
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5
Chapter 4: The Marketing Environment
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Sample Questions
Q1) The CAN-SPAM Act:
A)prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
B)requires fast-food chains to open their facilities to health inspection at least once per quarter.
C)requires verifiable parental consent before a Web site can collect information from children.
D)allows commercial e-mailers to charge consumers a fee to "opt out" of receiving further email.
Q2) The Bureau of Competition provides information and holds conferences and workshops for consumers,businesses,and policy makers on competition issues for market analysis.
A)True
B)False
Q3) Which of the following statements is true about Asian Americans?
A)They are the fastest growing population among minority groups.
B)They are the least educated amongst all ethnic minority groups.
C)They have the least spending power among all ethnic groups.
D)They seldom retain their core Asian values.
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Page 6
Chapter 5: Developing a Global Vision
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Sample Questions
Q1) The solving of promotional and product problems guarantees global marketing success.
A)True
B)False
Q2) A U.S.licensor will be most successful in maintaining effective control over licensees and preventing them from voiding its contract by:
A)using lawyers from both countries to write the licensing agreement.
B)insisting that all licensees have a published code of ethics.
C)not allowing the licensee to pay a fee for the use of proprietary knowledge.
D)locally registering patents and trademarks to the U.S.firm and not to the licensee.
Q3) A small U.S.print studio uses Facebook and Pinterest to promote its stationery and other products.The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies.This is an effect of _____.
A)contract manufacturing
B)using social media to expand beyond local markets
C)using dumping to export products
D)product differentiation
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Chapter 6: Consumer Decision Making
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Sample Questions
Q1) Which of the following is an effect of social influences on consumer buying decisions?
A)Consumers base decision making on the values and beliefs of their culture.
B)Consumers rely on personal experience to make a buying decision.
C)Consumers seek out the opinions of others for decision making.
D)Consumers make decisions based on their ideal self-image.
Q2) Members of a family who suggest or plant the seed for the purchase process are called__________.
Q3) _____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.
A)Limited decision making
B)Routine response behavior
C)Extensive decision making
D)Postpurchase evaluation
Q4) The study of consumer behavior excludes factors that influence purchase decisions and product use.
A)True
B)False
Q5) Describe the term personality.
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Chapter 7: Business Marketing
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Sample Questions
Q1) Leo buys 500 sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a _____.
A)joint demand
B)straight rebuy
C)product exchange
D)modified rebuy
Q2) Capital goods such aslarge or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildingsare referred to as _____.
A)supplies
B)installations
C)accessory equipment
D)component parts
Q3) The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.
A)True
B)False
Q4) How is marketing done via the Internet?
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Chapter 8: Segmenting and Targeting Markets
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Sample Questions
Q1) A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
A)selects one segment of a market with a goal to satisfy its members.
B)faces a high potential cost from cannibalization of products.
C)develops and maintains a common marketing mix for its products.
D)results in sterile,unimaginative product offerings.
Q2) A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market.
A)True
B)False
Q3) Tennot Designs Inc.manufactures and sells clothes and shoes to people who are over 6'6" tall - a rather small target market.Given this information,Tennot Designs Inc.uses a(n)__________targeting strategy.
Q4) _____ are business customers who consider numerous suppliers,solicit bids,and study all proposals carefully before selecting one.
A)Laggards
B)Innovators
C)Optimizers
D)Satisficers
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Chapter 9: Marketing Research
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Sample Questions
Q1) Cloyd's Supermarket,a popular retail store,sells a variety of products.In order to know if they should improve their services,they send out questionnaires to their frequent customers.The questionnaire requires the customers to explain what they like best about shopping at Cloyd's and what new products or services they expect from Cloyd's.These questions are an example of _____ questions.
A)rhetorical
B)open-ended
C)scaled-response
D)dichotomous
Q2) A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)_____.
A)Web community
B)online panel provider
C)reference group
D)conventional focus group
Q3) A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)__________.
Q4) How does marketing research help managers make decisions?
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Chapter 10: Product Concepts
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Sample Questions
Q1) A difference between informational labeling and persuasive labeling is that informational labeling:
A)focuses on a promotional theme or logo rather than consumer information.
B)increases a consumer's cognitive dissonance after the purchase.
C)helps a consumer make proper product selections.
D)gives the impression of environmental friendliness to a product.
Q2) Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the__________.
Q3) Amy spends very little time to shop for bath soaps and beauty creams as she uses only the products offered by Eve's Aura,a manufacturer of bath and beauty products.As Eve's has a wide distribution network,its products are available in almost every retail outlet in Amy's locality.In this scenario,the bath and beauty products from Eve's Aura are examples of__________products.
Q4) What are universal product codes (UPCs)? Explain their use in packaging.
Q5) A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.
Q6) __________refers to the number of product lines an organization offers.
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Chapter 11: Developing and Managing Products
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Sample Questions
Q1) _____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline.
A)Consumer durable goods
B)Fad items
C)Product trends
D)Product life cycles
Q2) During the__________stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.
Q3) Hakimo Corp. ,a multinational corporation that specializes in audio equipment,has developed a wireless speaker that sits unobtrusively on a desktop.The tiny,yet strong,twin speakers use Bluetooth to stream music directly from a PC or MP3 player.This small wireless speaker,which is radically different from anything currently on the market,can most likely be classified as a:
A)repositioned product.
B)revision of an existing product.
C)discontinuous innovation.
D)lower-priced product.
Q4) __________have the longest product life cycles.
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Chapter 12: Services and Nonprofit Organization Marketing
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Sample Questions
Q1) The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising.
A)True
B)False
Q2) When is a service mix effective?
Q3) Marketing services is more challenging than marketing goods because:
A)of the unique characteristics of services,which includes intangibility,inseparability,heterogeneity,and perishability.
B)consumers and business users can easily evaluate the quality of services.
C)services tend to exhibit less experience and credence qualities.
D)all service providers compete against each other,but firms selling tangible goods complement each other.
Q4) __________refers to the follow-up activities that a service firm might engage in after a customer transaction.
Q5) Internal marketing is more important for goods manufacturers than service firms. A)True
B)False
Q6) __________refers to the inability of services to be stored,warehoused,or inventoried.
Page 14
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Chapter 13: Supply Chain Management
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Sample Questions
Q1) Lina and her friends decide to watch a movie at Lina's house.They watch the movie online on MovieStop.com.This business model is an example of _____.
A)outsourcing
B)nearshoring
C)electronic distribution
D)mass customization
Q2) In the context of the several criteria based on which supply chain managers choose an appropriate mode of transportation,__________is the ability of a carrier to provide the appropriate equipment and conditions for moving specific kinds of goods,such as those that must be transported in a controlled environment.
Q3) __________is any potential disruption that threatens a supply chain's efficient and effective operations.
Q4) Which of the following is an advantage of supply chain management to companies?
A)Reduced operational flexibility
B)Improved customer service
C)Reduced interactions between companies and their suppliers
D)Increased ability to perform in isolation
Q5) How does outsourcing affect the efficient deployment of supply chain management?
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Chapter 14: Marketing Channels
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Sample Questions
Q1) Red Chilly Productions,a production studio based in the United States,decides to make a major change in its distribution strategy.It withdraws contracts from its retail partners and begins to operate its own rental store.This results in its retail partners filing several lawsuits against the company.This scenario is an example of__________.
Q2) The major characteristic that is used to differentiate intermediaries from one another is whether they:
A)create specialization of labor.
B)create economies of scale.
C)raise profit margins for independent middlemen.
D)take title to the products they sell.
Q3) Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)_____.
A)retailer channel
B)wholesaler channel
C)agent channel
D)directchannel
Q4) Why have many companies begun employing multichannel marketing strategies?
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Chapter 15: Retailing
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Sample Questions
Q1) Value-based pricing focuses on the cost of a product to the supplier more than the value of a product to the customer.
A)True
B)False
Q2) Which of the following is a difference between online retailing and the click-and-collect process?
A)Online retailing resells pre-owned items bought back from customers,while the click-and-collect process sells only new items.
B)Online retailing does not allow customers to provide themselves with products without the intervention of a service employee,while the click-and-collect process allows customers to provide themselves with products.
C)Online retailing ensures greater speed of delivery,while the click-and-collect process takes longer to deliver a product.
D)Online retailing enables customers to have items directly delivered to their doors;whereas in the click-and-collect process,customers travel to a physical store location to take delivery of the merchandise.
Q3) __________compete on the basis of low prices,high turnover,and high volume.
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Page 17
Chapter 16: Marketing Communications
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Sample Questions
Q1) A proper promotional mix is one that _____.
A)focuses on using a pull strategy for selling products
B)utilizes all forms of promotion equally
C)focuses on using a push strategy for selling products
D)meets the needs of the target market
Q2) The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:
A)public relations and reminder advertising.
B)sales promotion and public relations.
C)personal selling and persuasive advertising.
D)sales promotion and personal selling.
Q3) A firm should choose all five promotional elements in its promotional mix and use them in equal degrees.
A)True
B)False
Q4) Explain the differences between push and pull strategies with examples.
Q5) Promotional mixes do not vary from one product or industry to the next.
A)True
B)False
Q6) A proper promotional mix is one that__________.
Page 18
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Chapter 17: Advertising, public Relations, and Sales Promotion
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Q1) Which of the following is true of pioneering advertising?
A)It offers consumers in-depth information about the benefits of a new product.
B)It is highly used during the growth stage of the product life cycle.
C)It focuses on influencing demand for a specific brand.
D)It is used mainly to compare brands on one or more specific attributes.
Q2) __________is the element in the promotional mix that evaluates people's attitudes,identifies issues that may elicit their concern,and executes programs to gain their understanding and acceptance.
Q3) _____ is the series of decisions advertisers make regarding the selection and use of media,allowing the marketer to optimally and cost-effectively communicate the message to the target audience.
A)Promotional implementation
B)Media mix
C)Media planning
D)Market segmentation
Q4) Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer's brands through the distribution channel.
A)True
B)False
Page 19
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Chapter 18: Personal Selling and Sales Management
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Q1) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.
A)Lead generation
B)An intervention
C)Lead qualification
D)An interaction
Q2) Salespeople ensure that delivery schedules are met,that the products or services perform as promised,and that buyers' employees are trained to use the products in the _____ step of the selling process.
A)preapproach
B)needs assessment
C)lead qualification
D)follow-up
Q3) __________is a process of finding out about potential clients from friends,business contacts,coworkers,acquaintances,and fellow members in professional or civic organizations.
Q4) A good salesperson considers objections a hindrance to the purchase decision.
A)True
B)False
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Chapter 19: Social Media and Marketing
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Sample Questions
Q1) Marketers find social news sites useful for promoting campaigns,creating conversations around related issues,and building Web site traffic.
A)True
B)False
Q2) LinkedIn is designed to be more multimedia-rich rather than information-rich.
A)True
B)False
Q3) Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.Bethany would be best characterized as a _____.
A)creator
B)spectator
C)collector
D)joiner
Q4) In online games,social and real-world-like titles are least appropriate for marketing and advertising.
A)True
B)False
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Chapter 20: Pricing Concepts
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Questions
Q1) Pierre's Ice Cream Company produces ultra-rich ice cream,which it sells in Cleveland,Ohio,and other neighboring places.Last year,its actual return on investment exceeded its target return on investment (ROI)for that fiscal year.The following results were found on its financial statements: Gross revenues: $250,000 Total assets: $500,000 Gross profits: $100,000 Total liabilities: $200,000 Net profits after tax: $ 50,000 Owner's equity: $300,000 What was the actual ROI for Pierre's Ice Cream Company?
A)6.67 percent
B)10 percent
C)22 percent
D)28 percent
Q2) Which of the following is true about shopping bots?
A)They encourage a more creative use of advertising.
B)They create opportunities for prestige pricing.
C)They search the Web for the best price for a product.
D)They create inelastic demand.
Q3) The best way for manufacturers to control prices is by using an exclusive distribution system.
A)True
B)False
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Chapter 21: Setting the Right Price
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Q1) A__________is the general level at which a company expects to sell a good or service.
Q2) For businesses,consumer penalties are part of doing business in a highly competitive marketplace.
A)True
B)False
Q3) A _____ is a price reduction offered to a consumer,an industrial user,or a marketing intermediary in return for prompt payment of a bill.
A)cash discount
B)quantity discount
C)functional discount
D)seasonal discount
Q4) When an economy is characterized by high inflation,special pricing tactics are often necessary.One popular cost-oriented tactic is culling low-profit margin products from a product line.Explain why this tactic might backfire,and describe the other two cost-oriented tactics that can be used instead.
Q5) A__________is a price reduction offered to a consumer,an industrial user,or a marketing intermediary in return for prompt payment of a bill.
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