Management Information Systems Practice Exam
Course Introduction
Management Information Systems (MIS) examines the role of information technology in supporting organizational operations, decision-making, and competitive advantage. This course explores the design, implementation, and management of computer-based information systems within businesses, emphasizing how these systems can solve real-world business problems and enhance efficiency. Key topics include systems analysis and design, database management, enterprise resource planning, e-business, and the ethical and security issues associated with information systems. Through case studies and practical projects, students gain a comprehensive understanding of how MIS integrates people, processes, and technology to streamline business activities and support strategic objectives.
Recommended Textbook E Commerce 2017 13th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Q1) Cost transparency refers to the ease with which consumers can find out the variety of prices in a market.
A)True
B)False
Answer: False
Q2) Which of the following is an example of an e-commerce first mover that failed?
A)Etsy
B)eToys
C)eBay
D)E*Trade Answer: B
Q3) The size of the B2B market in 2017 was estimated at:
A)$670 million.
B)$6.7 billion.
C)$670 billion.
D)$6.7 trillion. Answer: D
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) The financial services,travel services,and job placement services industries typically use the ________ business model.
A)community provider
B)transaction broker
C)market creator
D)e-tailer
Answer: B
Q2) Which of the following was not able to successfully implement a freemium business model?
A)Pandora
B)Dropbox
C)LinkedIn
D)Baremetrics
Answer: D
Q3) In general,the key to becoming a successful content provider is to:
A)own the content being provided.
B)own the technology by which content is created,presented,and distributed.
C)provide online content for free.
D)provide other services as well as online content.
Answer: A
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Chapter
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Q1) You could expect to find the following services in a web server software package except:
A)security services.
B)FTP.
C)search engine.
D)an RSS aggregator.
Answer: D
Q2) Amazon Web Services is an example of cloud computing.
A)True
B)False
Answer: True
Q3) The Web runs in which layer of Internet architecture?
A)Network Technology Substrate layer
B)Middleware Services layer
C)Transport Services and Representation Standards layer
D)Applications layer
Answer: D
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Page 5
Chapter
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Q1) _____________ help you engage your customers in a conversation.
A)shopping carts
B)product databases
C)on-site blogs
D)site tracking and reporting systems
Q2) Which of the following types of application server monitors and controls access to a main web server and implements firewall protection?
A)proxy server
B)list server
C)groupware server
D)mail server
Q3) What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.
Q4) Which of the following is not one of the basic business objectives for an e-commerce site?
A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) Spoofing a website is a threat to the integrity of the website.
A)True
B)False
Q2) All the following statements about symmetric key cryptography are true except:
A)in symmetric key cryptography,both the sender and the receiver use the same key to encrypt and decrypt a message.
B)the Data Encryption Standard is a symmetric key encryption system.
C)symmetric key cryptography is computationally slower.
D)symmetric key cryptography is a key element in digital envelopes.
Q3) Automatically redirecting a web link to a different address is an example of: A)sniffing.
B)social engineering.
C)pharming.
D)DDoS attack.
Q4) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q5) All of the following are methods of securing channels of communication except:
A)SSL/TLS.
B)certificates.
C)VPN.
D)FTP.
Page 7
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following is not one of the main stages of the online purchasing process?
A)post-purchase service and loyalty
B)awareness
C)engagement
D)conversation
Q2) Describe the revolution in Internet marketing technologies.What are the four main broad impacts the Internet has had on marketing?
Q3) Online traffic is driven by offline brands and shopping.
A)True
B)False
Q4) Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?
A)affiliate marketing
B)viral marketing
C)native advertising
D)lead generation marketing
Q5) Identify and describe the various types of rich media ads and video ads and explain how each one works.
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Chapter 7: Social,mobile,and Local Marketing
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Q1) Over 80% of Facebook's ad revenue is generated by its mobile audience.
A)True
B)False
Q2) What has changed in online marketing since 2007?
Q3) It is expected that by 2020,m-commerce will account for almost 50% of all e-commerce in the retail and travel industries.
A)True
B)False
Q4) What are some of the downsides of social marketing?
Q5) According to a recent National Federation of Retailers survey,what percentage of tablet users plan to purchase anything with their tablets?
A)Around 75%
B)Around 50%
C)Around 33%
D)Around 35%
Q6) Brand pages on Facebook typically attract more visitors than a brand's website.
A)True
B)False
Q7) What are the basic steps in creating a Pinterest marketing campaign?
Page 9
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Chapter 8: Ethical,social,and Political Issues in E-Commerce
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Q1) Which of the following tools can companies use to trace user statements and views on newsgroups,chat groups,and other public forums?
A)cookies
B)digital wallets
C)search engines
D)shopping carts
Q2) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
A)ICANN
B)FTC
C)WIPO
D)USPTO
Q3) Disputes over federal trademarks involve establishing:
A)underlying ideas.
B)intent.
C)piracy.
D)infringement.
Q4) Discuss the Authors Guild's lawsuit against Google with respect to Google's Library Project,and explain why the courts ultimately ruled in Google's favor.
Page 10
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Chapter 9: Online Retail and Services
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Q1) Approximately ________ % of the United States labor force is involved in providing services.
A)50
B)60
C)70
D)80
Q2) Omni-channel merchants are also referred to as:
A)virtual merchants.
B)bricks-and-clicks companies.
C)catalog merchants.
D)manufacturer-direct firms.
Q3) Explain why online career services are so well suited to the Web.
Q4) Why have so many online retailers had difficulty in achieving profits? How has this changed by 2016?
Q5) In ________,all of a customer's financial (and even nonfinancial)data are pulled together at a single personalized website.
A)account aggregation
B)a financial portal
C)integrated financial services
D)EBPP systems
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Chapter 10: Online Content and Media
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Q1) Internet media revenue is about ________ of total entertainment and media revenue.
A)9%
B)18%
C)36%
D)40%
Q2) What percentage of people read newspapers only on a mobile device?
A)5%
B)7%
C)11%
D)14%
Q3) Millennials are the first generation to be born into the digital revolution of the 20th century.
A)True
B)False
Q4) Why have newspaper revenues declined over the past 15 years?
Q5) Discuss the structure of the media content industry.
Q6) Smartphones are an example of technological convergence.
A)True
B)False
Page 12
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Chapter 11: Social Networks, auctions, and Portals
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Q1) When did the first online communities form?
A)the 1970s
B)the 1980s
C)the 1990s
D)the 2000s
Q2) After Google,the next portal/search engine site with the most unique visitors is:
A)Yahoo.
B)Microsoft.
C)AOL.
D)Facebook.
Q3) Instagram is an example of a(n):
A)interest-based social network.
B)affinity community/social network.
C)general community/social network.
D)practice network.
Q4) Priceline's auctions utilize fixed pricing.
A)True
B)False
Q5) Describe the evolution of social networks from their earliest appearance.
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Which of the following statements about EDI systems is true?
A)They typically serve vertical markets.
B)They are seller-side solutions.
C)They evolved from private trading exchanges.
D)They still play an important role in B2C commerce.
Q2) What is the first step in the procurement process?
A)negotiate price
B)qualify the seller and its products
C)issue a purchase order
D)search for suppliers
Q3) Why is B2B e-commerce seen as a potential source of great profit for successful B2B firms?
Q4) All of the following are important trends in B2B e-commerce in 2016-2017,except:
A)the growing emphasis on obtaining real-time data.
B)growing emphasis on lowest cost supply chains.
C)generation and management of huge big data repositories.
D)an increase in regional manufacturing and supply chains.
Q5) Identify and describe the major stages in the development of B2B commerce.
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Q6) What does the term supply chain visibility refer to and what benefits does it bring?