Introduction to Media Studies
Exam Solutions
Course Introduction
Introduction to Media Studies offers students a comprehensive overview of the various forms, functions, and impacts of media in contemporary society. The course examines traditional and digital media platforms, exploring how they shape public opinion, culture, and social dynamics. Students will analyze key concepts such as media literacy, representation, ownership, and the role of technology in content creation and dissemination. Through a combination of theoretical frameworks and practical case studies, the course encourages critical thinking about the ethical, political, and cultural implications of media in everyday life.
Recommended Textbook
Mass Communication Living in a Media World 7th Edition by Ralph E. Hanson
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15 Chapters
997 Verified Questions
997 Flashcards
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Page 2
Chapter 1: Living in a Media World: An Introduction to Mass Communication
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67 Verified Questions
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Sample Questions
Q1) Different media channels can give messages different meanings.
A)True
B)False
Answer: True
Q2) News is likely to break on ______.
A)social media
B)broadcast television
C)cable news
D)newspapers
Answer: A
Q3) Felicia is attending a concert in a coffee house.She is engaging in which of the following types of communication?
A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication
Answer: C
Q4) Define communication.
Answer: Communication is a process by which we interact with others using messages.
Page 3
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Chapter 2: Mass Communication Effects: How Society and Media Interact
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Sample Questions
Q1) A media scholar is trying to find out if the editorial focus of a television station's news programming changed after it was purchased by a large media conglomerate.What kind of effects is this scholar looking for?
A)message effects
B)media effects
C)ownership effects
D)active audience effects
Answer: C
Q2) A newspaper runs stories that suggest that most people in the country support cutting taxes.After reading the stories,people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts.This would be an example of which of the following?
A)agenda setting
B)spiral of silence
C)social learning
D)symbolic interactionism
Answer: B
Q3) When we learn about the world through the media,we are engaging in what?
Answer: Surveillance.
Page 4
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Chapter 3: The Media Business: Consolidation, Globalization,
and the Long Tail
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Sample Questions
Q1) 21st Century Fox generally provides which of the following?
A)conservative television programming
B)television programming that will attract the largest,most profitable audience
C)reruns of television programs produced by other major media companies
D)liberal television programming
Answer: B
Q2) In addition to selling phones,tablets and computers,name two other sources of revenue for Apple.
Answer: Music,movies,software (apps),and streaming video-viewing device.
Q3) Define media synergy and provide an example of it.
Answer: In the media business,synergy means that a large company can use the strengths of its different divisions to market its content.
Q4) The biggest problem Disney Corporation faces in China is which of the following?
A)No one knows who Mickey Mouse is.
B)Donald Duck is perceived as being counterrevolutionary.
C)People in China don't like cartoons.
D)Media content is frequently pirateD.
Answer: D
Page 5
Q5) Which of the so-called Big Media companies dominates the music video industry?
Answer: Viacom.
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Chapter 4: Books: The Birth of the Mass Media
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Sample Questions
Q1) In a brief essay,explain why independent bookstores have staged a resurgence since 2009.
Q2) Name and explain two inventions that broadened the availability of books.
Q3) Which of the following was the most important effect of the printing press and movable type?
A)Ideas could spread rapidly beyond the communities where they originated.
B)Book publishing became profitable.
C)Spelling became standardized.
D)Books could be printed in German instead of Latin.
Q4) Which of the following is a major advantage of electronic books?
A)The batteries will last a week a time.
B)The e-book device is relatively inexpensive.
C)The customer can carry 10 or more books in the space of a single book.
D)The screens of e-books are easier to read than the pages of conventional books.
Q5) Printing was invented by which of the following?
A)the Egyptians in about 3,000 BC
B)the Chinese prior to 200 AD
C)the Koreans in 1200 AD
D)the Germans in the 1450s AD
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Chapter 5: Magazines: The Power of Words and Images
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Sample Questions
Q1) How has photojournalism both changed and stayed the same since its birth during the U.S.Civil War?
Q2) What does the term muckraking mean in relation to magazine journalism?
Q3) Nina Agdal got dropped from a magazine cover story because she was seen as being too thin to be healthy.
A)True
B)False
Q4) Magazines resist using social media to promote both the editorial content and the advertising content of their publications.
A)True
B)False
Q5) In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.
Q6) Men's Health magazine is most like ______.
A)other men's magazines like Playboy or Esquire
B)a women's lifestyle magazine
C)trade magazines for people in the fitness industry
D)literary/commentary magazines such as The Atlantic or New Republic
Page 7
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Chapter 6:
Newspapers and the News: Reflection of a Democratic Society
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Sample Questions
Q1) Who was the Yellow Kid?
Q2) What does the "separation of church and state" mean in the journalism business?
Q3) The New York Times gets most of its readership from ______.
A)print subscribers in the New York City area
B)online readers,many of whom are using mobile devices
C)online readers,primarily using desktop computers
D)print subscribers outside of the New York City area
Q4) The journalistic value of ______ represents the fact that journalists love to use a single person as a symbol of a larger issue.
A)ethnocentrism
B)small-town pastoralism
C)individualism
D)social order
Q5) In 2017,approximately ______ journalists died covering the news around the world.
A)25
B)46
C)73
D)127
Q6) Name three of the major six news values.
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Chapter 7: Audio: Music and Talk Across Media
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Sample Questions
Q1) In a short essay,using Rob Cesternino as an example,explain how being successful on a short-head media program and a long-tail program differ.
Q2) How does notated music differ from non-notated music?
Q3) Frank Conrad was the promoter responsible for transforming Elvis Presley into a major recording star.
A)True
B)False
Q4) Which of the following describes the biggest influence of the Sony Walkman?
A)People started buying music on tapes instead of LPs.
B)People could start creating their own personal soundtrack instead of listening to music programmed by other people.
C)People started pirating recording onto their own mix tapes instead of paying to purchase musiC.
D)People stopped buying expensive stereo equipment.
Q5) Shock jocks draw listeners by making offensive and outrageous comments on the air.
A)True
B)False
Q6) In the recording industry,what is a "cover?"
Page 9
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Chapter 8: Movies: Mass Producing Entertainment
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Sample Questions
Q1) Both the number of movie tickets being sold and the dollar value of all movie tickets being sold are headed steadily up.
A)True
B)False
Q2) Which of the following was the first major movie with multiple scenes and a plot?
A)The Jazz Singer
B)Gone with the Wind
C)The Great Train Robbery
D)E.T.
Q3) Which of the following was one of the earliest rebellions against the controls of the studio system?
A)the creation of talking pictures
B)the growth of block booking
C)the establishment of United Artists
D)the growth of color movies
Q4) Some critics claim that movies with more practical effects look more real,or somehow better,than those with primarily digital special effects.Support or attack this argument using material from your reading.
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Page 10
Chapter 9: Television: Broadcast and Beyond
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Sample Questions
Q1) In a brief essay,explain what it means to you to "watch television." In your essay,discuss what your sources of video programming are,what device or devices you use to watch TV with,and how your understanding of what television is has changed over the last 5 years.
Q2) News on the Spanish-language Univision broadcast network tends to _______. A)focus on longer term stories and less on breaking news
B)be sensationalistic and celebrity oriented
C)take a clear point of view much like broadcasters in Europe and Latin America do D)you can't fool me,Univsion doesn't carry news programming
Q3) Spanish-language television stations such as Univision can attract nationwide audiences who approach those of the Big Four networks.
A)True
B)False
Q4) Who received the first patents for all-electronic television broadcasting?
Q5) The Internet and television are becoming increasingly separate media. A)True
B)False
Q6) Name two ways that consumers can watch video on demand in their homes.
Q7) What are the Big Four networks?
Page 11
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Chapter 10: Online Media: The Internet, Social Media, and Video Games
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Sample Questions
Q1) Video games can be considered to be a major new medium in part because
A)they contain advertising
B)they made more money in 2015 than the movie industry did C)video game consoles are general purpose media delivery devices in addition to providing games
D)all of these
Q2) A blog is a collection of links and commentary in hypertext that can be created and posted on the Internet.
A)True
B)False
Q3) What is a weblog or blog?
Q4) Video games played competitively for audiences are known as what?
Q5) What is citizen journalism?
Q6) By 2018,more than two thirds of Americans reported going online with their mobile device.
A)True
B)False
Q7) List two of the four principles of the hacker ethos.
Q8) Name two of the three ways you can post messages to the social networking tool Page 12
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Page 13
Chapter 11: Advertising: Selling a Message
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Sample Questions
Q1) An advertisement designed to reach an audience in a set of southern suburbs of Minneapolis would be called ______ coverage.
A)targeted
B)zoned
C)rated
D)contracted
Q2) "Urban marketing" is another way of describing advertising targeted at whom?
Q3) Native advertising is ______.
A)advertising from the parent company of a publication or website
B)advertising designed to blend in with a publication's editorial content
C)advertising targeted at a country's indigenous population
D)advertising that is designed to fit in with sales promotions and public relations campaigns
Q4) An advocacy ad is designed to advocate the purchase of a new,unknown product.
A)True
B)False
Q5) In a brief essay,explain how integrated marketing communication (IMC)differs from traditional advertising and then discuss how Elon Musk made use of IMC to promote his wide variety of brands.
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Chapter 12: Public Relations: Interactions, Relationships, and the News
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Sample Questions
Q1) Many organizations have started intranets,which can be described as which of the following?
A)e-mail systems set up to communicate more quickly with clients
B)messaging systems whereby an employee can leave notes only for himself or herself
C)networks that let companies get feedback from its customers
D)networks that are only open to members of the organization
Q2) In a brief essay,you are to explain how a local cable television and Internet provider could make use of social media.What should their goals for using social media be? How can they use social media to improve their public relations?
Q3) Bernays used the term opinion leadership to refer to which of the following?
A)leading the public to an opinion with advertising
B)using respected individuals to influence members of the community
C)electing local leaders based on the opinions they promote
D)feeding opinions to the media to lead public opinion
Q4) Telephone companies and electric utilities were among the last businesses to start actively using public relations.
A)True
B)False
Page 15
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Chapter 13: Media Law: Free Speech and Fairness
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Sample Questions
Q1) Under the Alien and Sedition Laws of 1798,writers could be sent to jail or deported for criticizing the government.
A)True
B)False
Q2) According to Roth v.the United States,not all sexually explicit material is considered obscene.
A)True
B)False
Q3) The central argument for allowing cameras in the courtroom is which of the following?
A)Court trials make for exciting mediA.
B)Young people should be exposed to trials as an educational experience.
C)A trial belongs to the public,not the participants in the trial.
D)Advertising revenue for televised trials can help pay the cost of running the courts.
Q4) The case of Near v.Minnesota established that the government could ban the publication of material that was "annoying and offensive to the public at large."
A)True
B)False
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Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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Sample Questions
Q1) Former Washington Post reporter Jose Vargas is controversial for ______.
A)not disclosing who his sources were for an investigative story
B)fabricating a story about a young heroin addict in the Washington,DC,area
C)hiding the fact that he was an undocumented immigrant
D)fooling fact-checkers editing his stories for Rolling Stone and Harper's magazine
Q2) Which presidents or vice presidents other than Donald Trump have been quoted by the press using strong profanity?
A)Lyndon Johnson
B)Dick Cheney
C)Barack Obama
D)all of these
Q3) Which of the following would be an example of potential corporate conflict of interest?
A)giving positive coverage of a charity event being chaired by the golfing buddy of your television station's owner
B)covering an online business owned by the same parent company as your newspaper
C)reporting about another media corporation your parent company partners with D)all of these
Q4) What is the difference between morals and ethics?
Page 17
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Chapter 15: Global Media: Communication Around the World
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Sample Questions
Q1) The most watched Arab-language satellite news channel is which of the following?
A)ARABSAT
B)Al-Arabiya
C)Al-Hurra
D)Al Jazeera
Q2) Latin America has a growing newspaper industry.
A)True
B)False
Q3) A major consequence of the imprisonment of journalists in Iran is that fewer news organizations are willing to station reporters in the country.
A)True
B)False
Q4) Which of the following is the big change that has taken place in Western European television over the past 25 years?
A)Cable television has become universally available.
B)There has been a massive increase in the number of commercial stations.
C)There have been changes in the rules for broadcast decency.
D)It is much more regulated by the governments than in the past.
Q5) What is Al Jazeera?
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