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Introduction to Business provides students with a comprehensive overview of the world of business and its fundamental concepts. The course explores key areas such as management, marketing, finance, accounting, entrepreneurship, and operations. Students learn about the role businesses play in the economy, the ethical and social responsibilities they carry, and the challenges faced in a globalized market. Through case studies, discussions, and practical examples, students gain insights into decision-making processes and the skills required to succeed in various business environments. This course lays a strong foundation for future study or careers in business-related fields.
Recommended Textbook
Business Communication Process and Product 7th Edition by Mary Ellen Guffey Dana Loewy
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1840 Verified Questions
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Q1) Being ethical makes good business sense.
A)True
B)False
Answer: True
Q2) Which of the following is an example of external organizational communication?
A) An employee performance appraisal
B) A brochure sent to a prospective customer
C) A report recommending a change in company procedure
D) An e-mail message to employees about an upcoming training seminar
Answer: B
Q3) One advantage of oral communication over written communication is that it minimizes misunderstandings.
A)True
B)False
Answer: True
Q4) Policies, procedures, directives, job plans, and mission goals flow ____________________ from managers to employees.
Answer: downward
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Q1) Use ____________________ time, the extra time you have between the speaker's ideas, to review what the speaker is saying.
Answer: lag
Q2) Kelly is about to start her first full-time job after earning her degree and wants to appear as professional as possible.What advice would you give her?
A) Change her current e-mail address, which is KellyIsSmokingHot@yahoo.com, to something more businesslike.
B) Use her cell phone only when conversations can be private.
C) Avoid texting during meetings.
D) All of these choices will help Kelly appear more professional.
Answer: D
Q3) To stand out in the workplace, create an outgoing voice mail message that has music playing in the background or that includes a funny joke.
A)True
B)False
Answer: False
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Sample Questions
Q1) Kenichi was born in Japan and works for a large corporation there.Which of the following is most likely?
A) Kenichi doesn't pay a lot of attention to tradition, ceremony, and social rules.
B) Kenichi's office is located two floors above his boss's office.
C) Kenichi has no problem speaking up and telling his boss when he disagrees.
D) Kenichi shows great deference to his boss because of his boss's position, seniority, and age.
Answer: D
Q2) Ethnocentrism, which involves the belief that one's own race is superior to others, is a natural attitude inherent in all cultures.
A)True
B)False
Answer: True
Q3) Only North American companies have adopted ethics codes.
A)True
B)False
Answer: False
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Sample Questions
Q1) During the analyzing part of the prewriting phase, you must first determine the ____________________ of your message.
Q2) Determining whether a message will be transmitted by e-mail or delivered in person is part of
A) selecting the appropriate audience for the message.
B) using the correct tone for the message.
C) adapting a message to the audience.
D) selecting an appropriate form or channel for the message.
Q3) Because of budget cutbacks, you must lay off your receptionist.What is the best way for you to deliver this message?
A) Send her an e-mail message
B) Send her a brief text message
C) Meet with her in a face-to-face conversation
D) Leave her a voice mail message
Q4) Exhibiting sarcasm or anger in a business message can help you get your point across or meet your goals.
A)True
B)False
Q5) Putting yourself in your reader's shoes is called ____________________.
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Q1) Stephen wants to prepare an outline for a proposal he is writing.Which of the following is the best advice?
A) The ideal number of components or categories in an outline is eight to ten.
B) Divide every major category into at least five subcategories.
C) Define the main topic or purpose of the message in the outline title.
D) Prepare the outline manually rather than on a computer so that you can easily make revisions.
Q2) Lydia is writing a document that will compare and contrast different health plans.She will most likely use the ____ paragraph plan.
A) indirect
B) pivoting
C) transitional
D) direct
Q3) A complete ____________________ has a subject and a verb and makes sense.
Q4) The first step of Phase 2 of the 3-x-3 writing process is to conduct research to collect all the needed information.
A)True
B)False
Q5) Two commonly used outline formats are alphanumeric and ____________________.
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Q1) Lawrence is evaluating a report that he will be submitting to his supervisor.What should Lawrence ask himself during the evaluation process?
A) Will the report attract my supervisor's attention?
B) Will the report convince my supervisor that I am worth listening to?
C) How will I know whether the report is successful?
D) Lawrence should ask all of these questions.
Q2) Concise messages are easier to read and comprehend than wordy messages.
A)True
B)False
Q3) The sentence I am writing this e-mail message to let you know that we have received and processed your return
A) contains a redundancy.
B) contains a long lead-in.
C) contains empty words.
D) is an example of good business writing.
Q4) This sentence contains parallel construction: Our new copier sorts, collates, and it can staple documents.
A)True
B)False
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Q1) Free Offer is an example of an effective, attention-getting subject line.
A)True
B)False
Q2) Andrew would like to use instant messaging on the job to communicate one-on-one with his customers.What is the first thing Andrew should do?
A) Contact his customers to let them know he will begin using instant messaging to communicate with them.
B) Ask his supervisor for permission to use instant messaging.
C) Set up an instant messaging account with a well-known IM client.
D) Come up with a clever screen name to use while instant messaging.
Q3) Victoria has asked your advice to make sure that the content and tone of her e-mail messages are professional.What would you tell her?
A) Use humor in your messages to make them enjoyable to read.
B) Don't send anything you wouldn't want published.
C) Don't worry about grammar, punctuation, and spelling unless you're writing to people outside the organization.
D) Use e-mail to avoid personal contact with your colleagues in order to save them time.
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Q1) Please provide answers to these questions by August 15 to allow us to make a decision before our next fiscal year begins is an effective closing for a letter requesting action.
A)True
B)False
Q2) Not all businesspeople around the world appreciate the efficiency, straightforwardness, and conciseness in business letters that we appreciate in America.
A)True
B)False
Q3) Which of the following is the best closing for an adjustment message?
A) We apologize for any inconvenience this has caused.
B) We are deeply sorry for this unfortunate event.
C) We hope that this refund check proves our commitment to providing excellent customer service.
D) If you have any questions, please do not hesitate to call.
Q4) Instruction messages are identical to policy and official procedure documents.
A)True
B)False
Q5) ____________________ messages describe how to complete a task.
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Q1) What is the best advice for closing a bad-news letter?
A) Apologize profusely to the reader.
B) Give a clear explanation of the reasons for the bad news.
C) Restate the bad news to make sure that the reader understands it.
D) Close with something forward looking that assumes future business.
Q2) Martin must write a negative-news message to his boss to tell her that his monthly sales report will be late.He has just completed Phase 1 of the prewriting process and is beginning Phase 2.What should he do first?
A) Write the rough draft of his message.
B) Select an appropriate color of stationery that will be calming to the reader.
C) Analyze the bad news to determine how it will affect the reader.
D) Gather information and brainstorm ways to present the reasons for the bad news.
Q3) Bad things happen in all businesses that require the delivery of negative messages.
A)True
B)False
Q4) Several techniques can be used to close a bad-news message positively.List four of these techniques and give an original example of each.
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Q1) On a Web site advertising its LSAT preparation classes, The Princeton Review includes this sentence: Since 1998, more than 99% of our surveyed students have said they would recommend Law Preview to entering law students.This persuasive technique relies on
A) indirect benefits to the reader.
B) expert opinion.
C) facts and statistics.
D) problem description.
Q2) A successful and practical persuasive message shows receivers how your request will help them solve a problem, achieve a personal or work objective, or make life easier.
A)True
B)False
Q3) Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.
A)True
B)False
Q4) ____________________ appeals related to reason and intellect are often translated into making money and increasing efficiency.
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Q1) Michelle attended a professional conference and must submit a report to her supervisor.She should write an analytical report.
A)True
B)False
Q2) Several types of graphics can be added to business reports to clarify data, create visual interest, and make numerical data meaningful.List five categories of graphics and explain the type of data each is used to illustrate.Then give an original example of when each could be used.
Q3) Which of the following constructions uses the best writing style for a formal report?
A) After checking several references, the company decided to hire the consulting firm of Anderson, Williams, and Pardee.
B) After considerable research, we have decided to order the Aptura computer from ISB for our office staff.
C) My research shows companies are recognizing the benefits of telecommuting.
D) Our findings support implementing the new tracking system at once.
Q4) Use the color red in a visual aid to suggest positive values.
A)True
B)False
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Q1) An informational report presenting annual sales data for a restaurant's five branches would most likely be organized by
A) time.
B) importance.
C) component.
D) criteria.
Q2) Which of the following is a conclusion?
A) Offering a wide range of benefits is the best way to recruit high-quality applicants.
B) Offer a wide range of benefits to recruit high-quality applicants.
C) Change your computer passwords once every six weeks.
D) Let me know your hiring decision by Friday.
Q3) You are writing a report in which you will recommend that your department adopt a four-day workweek.You know that your supervisor will be most interested in the conclusions and recommendations sections of your report.First, explain the difference between a conclusion and a recommendation.Then write one conclusion and one recommendation that you could include in your report.
Q4) The ____________________ section of a report summarizes and explains the findings and represents the heart of a report.
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Q1) A(n)____________________ proposal is one written in response to a company's request for proposals (RFPs)to bid on projects.
Q2) The executive summary included in a formal proposal is generally more technically oriented than an abstract.
A)True
B)False
Q3) An abstract included with a formal proposal is typically
A) one page long.
B) three to four pages long.
C) five to six pages long.
D) up to 10 percent of the original text.
Q4) Proposals are written offers to solve problems, provide services, or sell equipment.
A)True
B)False
Q5) What is the purpose of a report cover?
A) To give the report a professional, finished appearance
B) To hide the title of the report so that you can build suspense
C) To take the place of the title page
D) All of these choices
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Q1) When a state senator told an audience that she learned to be a leader while playing on her college volleyball team, she was building rapport by using a(n)
A) personal anecdote.
B) metaphor.
C) simile.
D) analogy.
Q2) To help the audience comprehend and retain what you have to say, repeat your main points in the introduction, body, and conclusion of an oral presentation.
A)True
B)False
Q3) By bringing ____________________ into the open and encouraging confrontation, a team can prevent personal resentment and group dysfunction.
Q4) Because English has become the language of business throughout the world, interpreters are no longer necessary when presentations are given to diverse audiences.
A)True
B)False
Q5) Our old computers are dinosaurs is an example of a(n)____________________.
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Q1) You will use the ____________________ of your cover letter to promote your qualifications for the position.
Q2) Probably the best way to find a job online is to visit a large job board such as Monster.com.
A)True
B)False
Q3) List and describe the two main résumé formats discussed in your textbook.What type of job applicant should use each one? Which would you use if you were searching for a job right now, and why would you select that format?
Q4) Manuel is looking for his first job after graduating from college.Where will he most likely find a position?
A) With a Fortune 500 company
B) With a nonprofit organization
C) With a small company
D) With an international multinational corporation
Q5) Don't include any foreign languages you know on your résumé because doing so might reveal your nationality.
A)True
B)False
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Q1) During the job interview, you are asked What is your greatest weakness? What is the best way for you to respond?
A) Tell the interviewer that you are a perfectionist because all employers want employees who are perfectionists.
B) Be completely honest with the interviewer and talk about several employment weaknesses that you have to prove your integrity.
C) Mention a previous weakness and demonstrate how you have corrected it or have learned from it.
D) Say that you don't think you have one, but a picky supervisor once noted that you were sometimes a couple minutes late to work.
Q2) If the interviewer begins a question with Tell me about a time when you ..., you should
A) recognize that this is a trick question and tactfully refuse to answer.
B) describe a situation or task, tell what action you took, and emphasize a positive result.
C) politely explain that you have never experienced such a situation.
D) make up any answer and wish that you had been better prepared.
Q3) Are you married? is an example of a(n)____________________ (or illegal)question.
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