Internet and Web Technologies Review
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Course Introduction
This course explores the fundamental concepts and technologies that power the modern internet and web applications. Students will learn about internet architecture, protocols such as HTTP and HTTPS, web servers, and client-server communication. The course covers essential web development skills, including HTML, CSS, JavaScript, and the use of frameworks and libraries for building interactive websites. Additionally, topics such as web security, responsive design, web accessibility, and emerging trends like progressive web apps and cloud integration are discussed, providing a comprehensive foundation for understanding and creating dynamic web-based solutions.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth
C. Laudon
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1020 Verified Questions
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
A)network effect
B)disintermediation
C)friction-free commerce
D)first mover advantage
Answer: B
Q2) Which of the following is the best definition of transaction cost?
A)the expense of changing national or regional prices
B)the cost of participating in a market
C)the cost of finding suitable products in the market
D)the cost merchants pay to bring their goods to market
Answer: B
Q3) The Internet is a worldwide system of computer networks.
A)True
B)False Answer: True
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)commoditization
D)focus
Answer: D
Q2) Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
A)crowdfunders.
B)venture capitalists.
C)disruptors.
D)angel investors.
Answer: C
Q3) A value proposition defines how a company's product or service will generate revenue for the firm.
A)True
B)False
Answer: False
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Page 4
Chapter
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Sample Questions
Q1) Which of the following organizations monitor Internet policies and practices?
A)IETF
B)ISOC
C)W3C
D)ICANN
Answer: B
Q2) Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?
A)redundancy
B)latency
C)Net neutrality
D)QOS
Answer: B
Q3) Which of the following is not a quality of service limitation of today's Internet?
A)latency
B)the uneven flow of information packets through the network
C)insufficient bandwidth in the backbone
D)low level of guaranteed service
Answer: C
Page 5
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Chapter
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Sample Questions
Q1) Which form of testing compares a control page with one that is very different?
A)template test
B)new concept test
C)funnel test
D)system test
Q2) Dynamic page generation makes it easier to segment markets.
A)True
B)False
Q3) Which of the following verifies that the business objectives of the system are in fact working?
A)system testing
B)acceptance testing
C)unit testing
D)implementation testing
Q4) Which of the following are the two main components of a systems design?
A)logical design and physical design
B)behavioral design and technological design
C)business objectives and technology requirements
D)front-end systems and back-end systems
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) An intrusion detection system can perform all of the following functions except:
A)examining network traffic.
B)setting off an alarm when suspicious activity is detected.
C)checking network traffic to see if it matches certain patterns or preconfigured rules.
D)blocking suspicious activity.
Q2) Spoofing is the attempt to hide a hacker's true identity by using someone else's e-mail or IP address.
A)True
B)False
Q3) Which of the following is an example of an online privacy violation?
A)your e-mail being read by a hacker
B)your online purchasing history being sold to other merchants without your consent
C)your computer being used as part of a botnet
D)your e-mail being altered by a hacker
Q4) What is a sniffing attack and how does it differ from a MitM attack?
Q5) Changeup is an example of a software vulnerability.
A)True
B)False
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Which of the following is based on the idea of complete price transparency in a perfect information marketplace?
A)the Law of One Price
B)dynamic pricing
C)price discrimination
D)versioning
Q2) Purchasing an online ad on a CPA basis means that the advertiser:
A)pays for impressions in 1,000 unit lots.
B)pays a pre-negotiated fee for each click an ad receives.
C)pays only for those users who perform a specific action, such as registering, purchasing, etc.
D)exchanges something of equal value for the ad space.
Q3) All of the following are fixed price strategies except:
A)bundling.
B)versioning.
C)free pricing.
D)yield management.
Q4) What is cross-platform attribution and why is it difficult?
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Q5) Discuss the changes that Google has made to its search algorithms to improve search results and user experience.
Chapter 7: Social Mobile and Local Marketing
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Sample Questions
Q1) What has changed in online marketing since 2007?
Q2) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
A)social density
B)dark social
C)amplification
D)engagement
Q3) Which of the following is not true about Facebook News Feed Page Post Ads?
A)They have a tiny tag indicating that they are sponsored.
B)They can be liked, shared, and commented on, just like any news feed post.
C)They cannot contain links.
D)They have social context.
Q4) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
A)local marketing
B)location-based mobile marketing
C)mobile marketing
D)social marketing on Facebook
Q5) Why is local mobile marketing so attractive to marketers?
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Sample Questions
Q1) Copyright protection protects against others copying the underlying ideas in a work.
A)True
B)False
Q2) Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.
Q3) According to the chapter-ending case study, which of the following have content thieves been using recently as repository for pirated content?
A)Dropbox
B)Apple iCloud
C)Google Drive
D)Amazon Web Services
Q4) Online gambling is now legal throughout the United States.
A)True
B)False
Q5) Define privacy, information privacy, the right to be forgotten, and informed consent.
Q6) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) What are the challenges faced by automobile manufacturers in selling online?
Q2) Which of the following is not a major trend in online retail for 2017-2018?
A)Buying online has become a normal, mainstream, everyday experience.
B)The average annual purchase of online buyers continues to increase.
C)Online retailers place an increased emphasis on providing an improved "shopping experience".
D)The number of online buyers begins to plateau.
Q3) All of the following statements about Amazon are true except:
A)in 2016, Amazon purchased Jet.com, one of its discount competitors.
B)Amazon Web Services is now a major part of Amazon's business.
C)eBay can be considered a competitor of Amazon's.
D)the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability.
Q4) Which of the following is not a digitally native vertical brand?
A)Warby Parker
B)Wayfair
C)Everlane
D)Caspar
Q5) Discuss the issue of consolidation in the online travel services industry.
Q6) Explain why online career services are so well suited to the Web.
Page 11
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Chapter 10: Online Content and Media
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Sample Questions
Q1) In 2016, mobile games generated more revenue than console games.
A)True
B)False
Q2) Which of the following statements about the newspaper industry is not true?
A)The desktop computer remains the most common way that that Americans access online newspapers.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have remained flat since 2000.
Q3) Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
A)dynamic pricing.
B)content convergence.
C)the release window.
D)digital rights management.
Q4) Cannibalization is a major challenge facing book publishers.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Describe the four major Internet auction types discussed in the chapter and how they function.
Q2) The amount of time visitors spend on a site is a measure of:
A)reach.
B)loyalty.
C)conversation.
D)engagement.
Q3) Which of the following statements illustrates the network effects that portals are subject to?
A)Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market.
B)The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)The greater the amount of content provided by a portal, the greater its value to the community.
D)The greater number of portals available, the greater the potential audience for each.
Q4) Identify and describe the main types of portals.
Q5) What business models do portals use?
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) A(n)________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.
A)EDI
B)ERP
C)CPFR
D)SCM
Q2) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
A)lean production
B)sustainable production
C)just-in-time production
D)supply chain simplification
Q3) What services do e-procurement Net marketplaces provide?
Q4) In 2017, the total amount of B2B e-commerce in the United States was approximately:
A)$6.3 billion.
B)$63 billion.
C)$630 billion.
D)$6.3 trillion.
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