International Trade Practice Questions
Course Introduction
International Trade examines the principles, theories, and policies governing the exchange of goods, services, and capital across national borders. The course explores foundational concepts such as comparative advantage, gains from trade, and the effects of tariffs and quotas, while also analyzing the impact of international organizations and trade agreements. Students will assess contemporary issues, including globalization, trade disputes, and the influence of emerging economies on the global marketplace. Through real-world case studies and economic models, the course equips students with the analytical tools necessary to understand and evaluate global trade dynamics and their implications for businesses, governments, and consumers.
Recommended Textbook
International Marketing 3rd Edition by Dana Nicoleta Lascu
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17 Chapters
1889 Verified Questions
1889 Flashcards
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Chapter 1: Scope, Concepts, and Drivers of International Marketing
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120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/35400
Sample Questions
Q1) Local content requirements are sometimes used by national governments to restrict or impede the entrance of international firms.
A)True
B)False
Answer: True
Q2) Export marketing requires a substantial focus on consumers in the international target market.
A)True
B)False
Answer: False
Q3) Firms with an ethnocentric orientation consider that the purpose of their international operations is to identify markets that could absorb surplus domestic production.
A)True
B)False
Answer: True
Q4) Firms with a ____________________ orientation are guided by a multidomestic market concept.
Answer: polycentric
Page 3
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Chapter 2: An Overview of the International Marketing Environment
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Which of the following is not a political risk signal?
A)Congruent interests
B)Economic performance
C)Political repression
D)Nationalism
Answer: A
Q2) Antitrust laws of home and host countries are designed to prevent international anti-competitive activities, such as the creation of monopolies and cartels.
A)True
B)False
Answer: False
Q3) Firms from industrialized countries and their representative governments dominate the world economy by allocating resources worldwide based on local population needs.
A)True
B)False
Answer: False
Q4) _________________________ is based on prior court rulings (legal precedent).
Answer: Common law
Page 4
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Chapter 3: International Trade: Institutional Barriers and Facilitators
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Which of the following is not a member of the G8?
A)Canada
B)France
C)Italy
D)China
Answer: D
Q2) With regard to price controls, the term dumping refers to:
A)undermining competition
B)selling products below fair value
C)discarding of excess inventory
D)all of the above
Answer: D
Q3) Local content requirements can often be met by manipulating and/or assembling the product on the territory of the exporting country.
A)True
B)False
Answer: False
Q4) A(n) ____________________ prohibits all business deals with a country.
Answer: embargo
Page 5
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Chapter 4: Regional Economic and Political Integration
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) ________________________________________ is a free trade organization that promotes economic cooperation among a coalition of 14 of Africa's more affluent and developed nations.
Q2) Regional proximity is not an important facilitator of economic cooperation.
A)True
B)False
Q3) What is the highest policy-making body of the European Union?
A)The European Council
B)The European Parliament
C)The Council of Nations
D)The Council of Ministers
Q4) According to the European Exchange Rate Mechanism (ERM), a currency could only fluctuate up to 2.5% of its value in either direction; when this value was consistently surpassed, the mechanism would adjust the currency upward or downward, respectively, creating a snake-like structure.
A)True
B)False
Q5) How do economic considerations affect economic integration?
Q6) What constraints does the European Union face as it attempts to expand its union eastward?
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Chapter 5: Cultural Influences on International Marketing
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Which of the following is true regarding subcultures?
A)They are components of the broader culture.
B)They are based on regional differences.
C)They are based on ethnicity.
D)All of the above are true regarding subcultures.
Q2) ____________________ refer(s) to the use of touch while conversing.
Q3) ____________________ refer(s) to the timing of verbal exchanges.
Q4) As an ethnic subculture, Muslims make up a large proportion of large cities in Britain.
A)True
B)False
Q5) Describe the various nonverbal communication venues.
Q6) Recent Indian immigrants to the United States are less likely to be assimilated in this culture.
A)True
B)False
Q7) Cultural training should be done through the international office of the company to understand the culture in the context of the company.
A)True
B)False
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Chapter 6: International Marketing Research: Practices and Challenges
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Although demographic data are often requested at the end of U.S. questionnaires, in many countries it is more appropriate to request this information at the beginning of the questionnaire.
A)True
B)False
Q2) Which of the following is NOT an example of promotion research
A)advertising research
B)salesforce compensation research
C)quota studies
D)All of the above are examples of promotion research
Q3) Which of the following are examples of studies of industry, market characteristics, and market trends?
A)Acquisition analysis.
B)Diversification analysis.
C)Market-share analysis.
D)All of the above are examples of these studies.
Q4) Time series and econometric models are dependent on the availability of historical data.
A)True B)False
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Chapter 7: International Strategic Planning
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) The market should respond to the market strategies used is another way of saying that the segment should be ____________________.
Q2) The lead/lag concept is closely linked to the political structure of a country and is particularly relevant to firms that sell products of mass consumption.
A)True
B)False
Q3) A product in the later stages of its life cycle, such as a videocassette recorder, will be
A)Sold to consumers worldwide, regardless of country development level.
B)Compete on price.
C)Most likely manufactured in a developing country where labor is inexpensive.
D)All of the above.
Q4) Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is an example of:
A)attribute/benefit positioning.
B)price/quality positioning.
C)use or applications positioning.
D)product class positioning.
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Chapter 8: Expansion Strategies and Entry Mode Selection
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Unlike franchising, joint venture partners are unlikely to turn into competitors.
A)True
B)False
Q2) Which statement is false regarding joint ventures?
A)Joint ventures are a preferred international entry mode for emerging markets.
B)When a joint venture has a state-owned enterprise as a partner it is assured instant local access.
C)It is typical for joint ventures to take place between an international firm and a state-owned enterprise.
D)Joint ventures are frequently discouraged by local governments because of the monopoly-like power that they wield.
Q3) When a licensee cannot guarantee the product's quality it is preferable for the licensor to
A)export to the market.
B)license with the brand name.
C)license without the brand name.
D)create a joint venture.
Q4) Why would a firm choose to enter a market through a joint venture?
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10
Chapter 9: Products and Services: Branding Decisions in International Markets
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Unknown perfume manufacturers suggest that their brand is similar in scent to a particular brand of perfume, which they name in their communication. This is an example of _________________________.
Q2) Unlike the marketing of industrial products, for the marketing of consumer products
A)Culture plays a role.
B)Firms must be aware of norms, values and traditions in the target countries.
C)Decision to purchase products rests with management.
D)a and b only.
Q3) In Cairo, one can purchase simple, cotton shirts with the name Christian Dior on the label for about a dollar. This is an example of
A)design counterfeiting.
B)brand-name counterfeiting.
C)piracy.
D)diversion.
Q4) The lower the level of economic and market development, the less the product needs to be changed to serve the needs and demands of the market.
A)True
B)False
Page 11
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Chapter 10: International Product and Service Strategies
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111 Verified Questions
111 Flashcards
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Sample Questions
Q1) Most of the innovation taking place today is discontinuous.
A)True
B)False
Q2) Multinational companies usually limit test marketing to their home countries.
A)True
B)False
Q3) Conjoint analysis is typically used in the business analysis stage of new product development.
A)True
B)False
Q4) The product ____________________ is the total number of product lines the company offers.
Q5) Which type of "new" product has the highest success rate?
A)New to existing market
B)New line
C)New item in an existing product line
D)New product to the world
Q6) Competition limits the ideas for new products or services.
A)True
B)False
Page 12
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Chapter 11: Managing International Distribution Operations and Logistics
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Agents and ____________________ bring buyers and sellers together, but do not carry title to and take possession of the product they deal with.
Q2) _________________________ are products purchased in a low-price market and diverted to other markets by means of a distribution system not authorized by the manufacturer.
Q3) The United States ___________________________________ creates jobs for Americans by helping U.S. companies pursue overseas business opportunities.
Q4) The Bureau of Export Administration advances U.S. national security, foreign policy, and economic interests by regulating exports of products and technologies that could affect those interests.
A)True B)False
Q5) What are some of the ways that the U.S. Department of Commerce and its agencies facilitate international trade?
Q6) Cargo such as coal, gasoline, forestry products, and grains, as well as higher value products, such as equipment and automobiles, are transported by
Q7) How can a company discourage parallel imports?
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Chapter 12: International Retailing
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Unlike Kmart, Wal-Mart is expanding internationally using mainly a ____________________ format
Q2) While off-price retailers are popular in the United States and Canada, there are limited opportunities in the rest of the world for purchasing brand names at a discount.
A)True
B)False
Q3) Which company is the largest retailer in France?
A)Bon Marché
B)Intermarché
C)Carrefour
D)Wal-Mart
Q4) According to the text, which country has serious restrictions on direct selling?
A)Saudi Arabia
B)China
C)Vietnam
D)Egypt
Q5) Factory outlet stores are examples of general discount retailers.
A)True
B)False
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Chapter 13: The International Promotional Mix and Advertising Strategies
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) A company that uses a localized strategy is more likely to hire a local advertising agency.
A)True
B)False
Q2) Which method of budget allocation is the most popular in Brazil and Hong Kong?
A)Objective-and-task
B)Percent-of-sales
C)Historical
D)Competitive-parity
Q3) Which of the following is not in the top five international advertising agencies according to the text?
A)Omnicom Group
B)The Interpublic Group
C)Young & Rubicam
D)Leo Burnett
Q4) On average, firms worldwide allocate ninety percent of their advertising budgets to advertising to the final consumer.
A)True
B)False
Q5) Describe how the international communication process works.
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Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/35413
Sample Questions
Q1) How did McDonald's respond when its restaurants in France were vandalized by French protesters?
A)It sponsored French soccer teams in an attempt to win back the French consumer.
B)It replaced its beef products with mutton.
C)It began an advocacy campaign to demonstrate its commitment to environmental issues.
D)It conducted image advertising to stress McDonald's French origins.
Q2) Which statement regarding event sponsorship is true?
A)Sponsorship is losing its popularity with firms because of the increasing expense associated with event sponsorship.
B)There is practically no important international cultural event that does not have the backing of multinational corporations.
C)Event sponsorship is illegal in many countries outside of the United States.
D)All of the above statements are true.
Q3) ______________________________ cuts across domains and is one of the most important venues for exhibiting new ideas, technology, and art in an environment where numerous countries are represented.
Q4) Discuss the advantages of trade shows as a sales promotion technique?
Page 16
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Chapter 15: International Personal Selling and Personnel Management
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109 Verified Questions
109 Flashcards
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Sample
Questions
Q1) Which incentive is likely to cover storage in the home country?
A)Housing allowance
B)Home-leave allowance
C)Moving allowance
D)Repatriation allowance
Q2) How can intrinsic aspects of motivation for an international assignment be addressed by the company?
A)Through the recruiting process
B)Through compensation
C)Through career incentives
D)Through leave and family policies
Q3) Which type of incentive is likely to pay for the cost of staying at a quality hotel until housing becomes available?
A)Cost-of-living adjustment
B)Housing allowance
C)Home-leave allowance
D)Moving allowance
Q4) The ____________________ aspects of motivation includes things such as compensation, leave, and family polices.
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Chapter 16: International Pricing Strategy
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) A typical countertrade exchange today would involve a buyer from a developed industrialized, country and a seller from a developing country where hard currency is scarce and tightly controlled by national institutions.
A)True
B)False
Q2) Companies thus use a skimming strategy price the product above that of competitors, when competition is minimal.
A)True
B)False
Q3) Which government branch is responsible for determining whether products are dumped on the U.S. market?
A)The Export-Import Bank
B)The U.S. Department of Commerce
C)The Ministry of Finance
D)The U.S. Foreign Trade Office
Q4) Setting prices higher in the ____________________ market than in the ____________________ market is justified by a limited market potential in the international market.
Q5) Describe the various types of countertrade.
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Chapter 17: Organizing and Controlling International
Marketing Operations and Perspectives for the
Future
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Countries characterized by an unstable ____________________ environment need to be able to take immediate action to adapt to the new environment and need an organizational structure that allows them to react quickly.
Q2) Frequent contact between the home-country headquarters and the regional office leads to inefficiencies and a lack of empowerment.
A)True
B)False
Q3) Companies operating in countries that are ____________________ their home country are likely to opt for an organization that would integrate operations between the home and host countries.
Q4) Companies operating in countries that have ample educated and qualified labor are likely to use a centralized organizational structure.
A)True
B)False
Q5) Discuss the international factors that add to the complexity of the marketing control function
Q6) A firm with an international division structure is primarily focused on ____________________ operations.
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