International Marketing
Textbook Exam Questions
Course Introduction
International Marketing explores the strategies, challenges, and dynamics involved in marketing products and services across national boundaries. The course examines global market environments, including cultural, economic, political, and legal factors that influence marketing decisions. Topics include market entry strategies, international product adaptation, pricing considerations, promotional tactics, distribution channels, and the impact of digital technologies on global marketing. Students will analyze real-world case studies, learn to identify opportunities and risks in diverse markets, and develop actionable marketing plans tailored for various international contexts.
Recommended Textbook
International Business The Challenges of Globalization 9th Edition by John J. Wild
Available Study Resources on Quizplus
16 Chapters
1650 Verified Questions
1650 Flashcards
Source URL: https://quizplus.com/study-set/2033 Page 2
Chapter 1: Globalization
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40400
Sample Questions
Q1) Compare and contrast the purposes of the World Bank and the International Monetary Fund.
Answer: The World Bank is an agency created to provide financing for national economic development efforts.The initial purpose of the World Bank was to finance European reconstruction following the Second World War.It later shifted its focus to the general financial needs of developing countries,and today it finances many economic development projects in Africa,South America,and Southeast Asia. The International Monetary Fund (IMF)is an agency created to regulate fixed exchange rates and enforce the rules of the international monetary system.Today,the IMF has 185 member countries.Some of the purposes of the IMF include promoting international monetary cooperation; facilitating expansion and balanced growth of international trade; avoiding competitive exchange devaluation; and making financial resources temporarily available to members.
Q2) The recent expansion of technology has contributed to the growth in international business by creating new products that are important in world trade.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Cross-Cultural Business
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40401
Sample Questions
Q1) Folk customs that spread by cultural diffusion to other regions develop into
A) trash culture
B) traditions
C) popular customs
D) superstitions
Answer: C
Q2) Contact among countries brings about cultural change,which is a process called
A) cultural collision
B) cultural imperialism
C) cultural diffusion
D) polycentrism
Answer: C
Q3) ________ tend to occupy the highest social layer in industrialized countries.
A) Teachers
B) Scientists
C) Medical doctors
D) Business leaders
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Political Economy and Ethics
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40402
Sample Questions
Q1) Product liability laws hold only manufacturers responsible for damage,injury,or death caused by defective products.
A)True
B)False
Answer: False
Q2) Which of the following is an important factor in forming successful business ventures in China?
A) following the strategies of western countries for establishing business relationships
B) focusing on establishing tight formal contracts
C) giving high importance to written contracts
D) establishing a trusting relationship before proceeding with business
Answer: D
Q3) Pluralistic political systems include democracies,constitutional monarchies,and some aristocracies.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Economic Development of Nations
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/40403
Sample Questions
Q1) The human development index (HDI)demonstrates that high national income alone guarantees human progress.
A)True
B)False
Q2) Political risk that affects all firms in a country is referred to as ________.
A) micropolitical risk
B) macropolitical risk
C) inclusive political risk
D) exclusive political risk
Q3) Guanxi,in the Chinese business context,means ________.
A) bribing government officials
B) manufacturing inexpensive products
C) personal relationships
D) preference for communism
Q4) The relative ability of two countries' currencies to buy the same basket of goods in those two countries is called ________.
A) gross national product
B) gross domestic product
C) purchasing power
D) purchasing power parity
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: International Trade Theory
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40404
Sample Questions
Q1) When a country is not able to produce a good more efficiently than other nations,but produces the good more efficiently than it does any other good,it is said to have a(n)________.
A) absolute advantage
B) resource advantage
C) first-mover advantage
D) comparative advantage
Q2) Which of the following is an argument offered by the new trade theory?
A) It is in line with the factor proportions theory.
B) There are gains to be made from specialization and increasing economies of scale.
C) The companies first to market forgo the opportunities to create barriers to entry.
D) Market forces alone play a role in assisting the home companies in a country.
Q3) Companies that belong to a nation's internationally competitive industries exist in isolation from supporting industries.
A)True
B)False
Q4) Discuss the factor proportions theory and describe the evidence on this theory.
Q5) Discuss the three essential pillars of the theory of mercantilism.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Political Economy of Trade
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/40405
Sample Questions
Q1) Consumers are benefitted when a government imposes import quotas on products.
A)True
B)False
Q2) The purpose of ________ is to force companies from other nations to use local resources in their production processes,particularly labor.
A) administrative delays
B) currency controls
C) local content requirements
D) voluntary export restraints
Q3) France gave Excelsior's Limited permission to export its product as long as the company obtained a special license first.Excelsior has been waiting six months for the license and is wondering if it will ever arrive.Excelsior's Limited is experiencing a(n)________.
A) administrative delay
B) local content requirement
C) embargo
D) currency control
Q4) Describe the main political motives behind government intervention in trade.
Q5) Describe the purpose of a foreign trade zone.How is it used to promote trade?
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Foreign Direct Investment
Available Study Resources on Quizplus for this Chatper
104 Verified Questions
104 Flashcards
Source URL: https://quizplus.com/quiz/40406
Sample Questions
Q1) Which of the following methods will Happyland use to discourage foreign direct investment inflows?
A) tax incentives
B) low-interest loans
C) performance demands
D) tax breaks
Q2) GMI's subsidiary for component B in Thailand is best described as a(n)________.
A) greenfield investment
B) portfolio investment
C) acquisition
D) merger
Q3) Increasing globalization is causing a growing number of international companies from emerging markets to undertake FDI.
A)True
B)False
Q4) The income payments account includes income earned on home country assets held abroad.
A)True
B)False
Q5) Discuss why a host country might promote or restrict foreign direct investment.
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Regional Economic Integration
Available Study Resources on Quizplus for this Chatper
111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/40407
Sample Questions
Q1) Like the European Union commissioners,EU justices are required to act in the interest of their native countries.
A)True
B)False
Q2) The European Free Trade Association was formed in 1960 to focus on trade in
A) consumer goods
B) agricultural goods
C) industrial goods
D) services
Q3) The Free Trade Area of the Americas (FTAA)is a trade agreement ________.
A) between Mexico, Canada, and the U.S.
B) among the South American nations
C) that has been proposed to create the largest free trade area on the planet
D) that includes the United States and the European Union
Q4) Discuss the benefits and drawbacks of regional integration.
Q5) The least amount of sovereignty that must be surrendered to a trading block occurs in a free trade agreement.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: International Financial Markets
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/40408
Sample Questions
Q1) Exchange rate risk is the risk of fluctuation in exchange rates.
A)True
B)False
Q2) The absence of government regulation in the Eurobond market ________.
A) substantially reduces the cost of issuing a bond
B) lowers the risk level of the bond
C) makes Eurobonds less popular than foreign bonds
D) exists because of the difficulty of regulating a multi-country market
Q3) The international bond market consists of all bonds sold by issuing companies,governments,or other organizations ________.
A) within their own countries
B) outside their own countries
C) within developing nations
D) within developed nations
Q4) All foreign exchange transactions can be performed in the over-the-counter (OTC)market.
A)True
B)False
Q5) Differentiate between currency speculation and currency arbitrage.
Q6) Briefly describe the three main institutions of the foreign exchange market.
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: International Monetary System
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/40409
Sample Questions
Q1) Explain the impact of added costs,trade barriers,and investor psychology on the ability of purchasing power parity (PPP)to predict exchange rates accurately.
Q2) The ________ called for large-scale reduction of the debt owed by poorer nations,the exchange of old loans for new low-interest loans,and the making of debt instruments that would be tradable on world financial markets.
A) Brady Plan
B) Louvre Accord
C) Bretton Woods Agreement
D) Smithsonian Agreement
Q3) Today's international monetary system is considered to be a ________ system.
A) fixed exchange
B) free float
C) managed float
D) linked exchange rate
Q4) The Bretton Woods Agreement was an accord among nations to create a new international monetary system based on the value of the U.S.dollar.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: International Strategy and Organization
Available Study Resources on Quizplus for this Chatper
112 Verified Questions
112 Flashcards
Source URL: https://quizplus.com/quiz/40410
Sample Questions
Q1) Briefly describe the strategy formulation process of international organizations.
Q2) A(n)________ structure separates domestic from international business activities by creating a separate global branch with its own manager.
A) international area
B) international division
C) global matrix
D) global product
Q3) A global strategy entails having a separate strategy for each nation in which a company markets its products.
A)True
B)False
Q4) A global matrix structure is an organizational structure that divides worldwide operations according to a company's product areas.
A)True
B)False
Q5) Explain how a global strategy complements a corporate growth strategy.
Q6) Describe the four key approaches to corporate strategy,providing an example of each.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Analyzing International Opportunities
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/40411
Sample Questions
Q1) Companies that require particular resources to carry out local business activities must be sure they are available.
A)True
B)False
Q2) When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.
A) growth in gross domestic product
B) percentage of a market's population in the middle class
C) gross domestic product at purchasing power parity
D) amount of energy the total population produces
Q3) Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.
A) survey
B) covert observational research
C) consumer panel
D) brainstorming session
Q4) What is country image? Explain how it affects the screening process using examples.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Selecting and Managing Entry Modes
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/40412
Sample Questions
Q1) What is countertrade? Explain the concept of buyback as a type of countertrade,and discuss buyback as a joint venture configuration.
Q2) Cross licensing occurs when companies use licensing agreements to swap intangible property with one another.
A)True
B)False
Q3) Herb has been exploring another type of entry mode that requires ongoing assistance on the part of one firm,often in the form of start-up capital,management training,or location advice.Herb is most likely considering ________.
A) a strategic alliance
B) franchising
C) licensing
D) a joint venture
Q4) Advance payment is commonly used for export/import financing when ________.
A) two parties are unfamiliar with each other
B) the buyer has obtained credit for the transaction
C) the transaction is for a relatively high amount
D) the buyer has good credit rating at banks
Q5) What are the differences between a turnkey project and a strategic alliance?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Developing and Marketing Products
Available Study Resources on Quizplus for this Chatper
103 Verified Questions
103 Flashcards
Source URL: https://quizplus.com/quiz/40413
Sample Questions
Q1) All company and product brand names are made up of morphemes.
A)True
B)False
Q2) Firms that standardize their advertising usually control campaigns from the home office.
A)True
B)False
Q3) Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.
A)True
B)False
Q4) A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.
A)True
B)False
Q5) The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Managing International Operations
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40414
Sample Questions
Q1) Which of the following reasons encourages companies to buy a product rather than make it?
A) Buying a product gives managers greater control over the production process.
B) Buying a product increases the company's total costs significantly compared to making the product in-house.
C) Buying a product ensures non-flexibility to local market conditions.
D) Buying a product enables a company to gain a great deal of power in their relationships with suppliers.
Q2) One reason to buy a product instead of making it in-house is the greater flexibility to respond to market conditions.
A)True
B)False
Q3) An Asian jewelry company maintains production facilities in South Korea,Vietnam,and Malaysia.Which of the following is the company exemplifying?
A) lean production
B) decentralized production
C) vertical integration
D) continuous production
To view all questions and flashcards with answers, click on the resource link above.
17
Chapter 16: Hiring and Managing Employees
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/40415
Sample Questions
Q1) To help speed up the process of getting approvals for local operations,a firm would most likely benefit from hiring ________.
A) home-country managers from the company's headquarters
B) managerial talent from the host country
C) recent college graduates trained in the home country
D) third-country expatriates with extensive experience in the field
Q2) Mr.Yoshimura's daughters are extremely unhappy and have been complaining every night about their lifestyle in the United States.They insist on returning to Japan.If Mr.Yoshimura gives in to his family members' pleas and decides to return home,which of the following will most likely be true about his experience?
A) He and his family will experience reverse culture shock.
B) He will leave his company within one year of returning home.
C) His case will represent an instance of expatriate failure.
D) He will be terminated from employment for failing to complete his assignment.
Q3) The process of identifying and attracting a qualified pool of applicants for vacant positions is called recruiting.
A)True
B)False
Q4) What factors influence the wages of non-managerial workers?
To view all questions and flashcards with answers, click on the resource link above. Page 18