International Business Strategy
Question Bank
Course Introduction
International Business Strategy explores the frameworks, concepts, and practical approaches organizations use to compete and thrive in the global marketplace. This course examines the formulation and implementation of strategies that address diverse economic, political, cultural, and legal environments. Students will analyze multinational enterprises, cross-border operations, international market entry, and the impact of globalization on business competition. Emphasis is placed on strategic decision-making, risk management, global leadership, and the adaptation of business models to fit different international contexts. By the end of the course, students will be equipped with the tools to develop effective strategies for organizations operating across national boundaries.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Page 2
Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."
A)True
B)False
Answer: True
Q2) Explain with examples the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities? Answer: When a company succeeds in creating more value for customers than its competitors, that company is said to enjoy "competitive advantage." It is measured relative to rivals in a given industry. For example, Coca-Cola and Pepsi are trying to maintain a competitive advantage in global markets. Globalization presents companies with unprecedented opportunities as well as challenges. Achieving competitive advantage in a global industry requires executives and managers to maintain a well-defined strategic focus. Globalization provides companies with opportunities to develop new products, get new ideas, develop markets, expand brand recognition, and eventually profits.
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3
Chapter 2: The Global Economic Environment
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Sample Questions
Q1) China is the first BRICS nation in the upper-middle-income category with a GNI per capita income of $6,560 in 2013.
A)True
B)False
Answer: False
Q2) The foreign exchange market consists literally of a buyer's and a seller's market where currencies are traded for both spot and future delivery on a continuous basis. The forward market is for immediate delivery and the spot market is for future delivery.
A)True
B)False
Answer: False
Q3) The lack of employment as seen in the recent times is indicative of the fact that manufacturing is in decline.
A)True
B)False
Answer: False
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) It is mandatory for countries to notify the WTO when they enter into preferential trade agreements.
A)True
B)False
Answer: False
Q2) Which of the following statement is not true related to the African Growth and Opportunities Act (AGOA)?
A)The theme of the AGOA is "Trade, not Aid."
B)It is designed to help African nations that help neighboring countries in need.
C)The law is designed to support African nations that make significant progress toward economic liberalization.
D)African companies will find it easier to gain access to financing from the U.S. Export-Import Bank.
Answer: B
Q3) The United States and the EU have the world's largest trading relationship.
A)True
B)False
Answer: True
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Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.
A)True
B)False
Q2) London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. Considering these two examples, show how religion can have an impact on marketing.
Q3) There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services.
Q4) Which of the following shows the correct order of the product adoption process?
A)evaluation trial awareness interest adoption
B)trial interest evaluation awareness adoption
C)interest awareness adoption trial evaluation
D)awareness interest evaluation trial adoption
E)adoption evaluation trial interest awareness
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Chapter 5: The Political, Legal, and Regulatory Environments
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94 Flashcards
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Sample Questions
Q1) Affluent Russians can now shop at Versace, Burberry, Bulgari, and other exclusive brands.
A)True
B)False
Q2) In December 2012, U.S. President Barack Obama signed the Russia and Moldova Jackson-Vanik Repeal and Sergei Magnitsky Rule of Law Accountability Act. What does this law entail and how does it affect Russia-U.S. relations?
Q3) For years, Coca-Cola Corporation did not enter India since the government wanted some kind of disclosure of their trade secrets. Why are trade secrets so important and what happens if a licensee or a government gains access to the licensor's trade secret?
Q4) In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated?
A)patent
B)copyright
C)trademark
D)trade secrets
E)down loading
Page 7
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Chapter 6: Global Information Systems and Market Research
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98 Flashcards
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Sample Questions
Q1) Market research is the project-specific, systematic gathering of data and is the activity that links the consumer, customer, and public to the marketer through information.
A)True
B)False
Q2) Traditional market research is the most effective means for identifying latent markets.
A)True
B)False
Q3) What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?
Q4) Culture shapes attitudes and values in a way that directly affects people's willingness to respond to interviewer questions.
A)True B)False
Q5) By combining household information with weekly purchase behavior data, Tesco is able to tailor promotions to specific customer segments.
A)True B)False
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Despite having comparable per capita incomes, other industrialized countries are nevertheless quite small in terms of total annual income.
A)True
B)False
Q2) A global segment is referred to as "global teens" which includes:
A)people between the ages of 12 and 19.
B)affluent, well-traveled persons.
C)young, global travelers.
D)technology professionals.
E)persons having power.
Q3) Psychographic segmentation involves grouping people in terms of their:
A)combined household income.
B)age and income.
C)attitudes, values, and lifestyle.
D)psychological well being.
E)gender.
Q4) What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
114 Flashcards
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Sample Questions
Q1) After the aftermath of the tragedy involving fire in garment factories in Bangladesh, it was found that the buildings were inspected by:
A)Dhaka's building-safety authority.
B)Business Social Compliance Initiative (BSCI).
C)Walmart's approved contractors.
D)Worker Rights Consortium.
E)Interfaith Center for Corporate Responsibility.
Q2) Representatives of the apparel, footwear, furniture, and textile industries in many countries are deeply concerned about the impact that increased trade with ________ will have on these sectors.
A)Hong Kong
B)China
C)Italy
D)India
E)Bangladesh
Q3) The Harmonized Tariff System (HTS)is currently the dominant system for determining the correct classification number.
A)True
B)False
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Page 10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Flashcards
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Sample Questions
Q1) Which of the following does not fit in with the factors that should be considered by companies forming GSPs?
A)Partners are competitors to each other.
B)Harmony is the most important measure of success.
C)All employees and managers must understand where cooperation ends and competitive compromise begins.
D)Learning from partners is critically important.
E)none of the above
Q2) Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser and a franchisee that allows the franchisee to operate a business developed by the franchiser in return for all rights for operations.
A)True
B)False
Q3) According to the international Licensing Industry Merchandisers Association (LIMA), the United States and Canada account for about 90 percent of licensed goods sales.
A)True
B)False
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Page 11
Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) If a label on a product states "Made in Thailand," and a similar product has a label "Made in Germany," why do consumers consider the latter to be better than the former? What difference does a label make in consumer perceptions?
Q2) Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors. The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy.
A)product-communications extension
B)product extension-communications adaptation
C)product adaptation-communications extension
D)dual adaptation
E)product invention
Q3) In Hellmut Schutte's modified hierarchy to explain the needs and wants of Asian consumers, the last three levels are affiliation, admiration, and self actualization.
A)True
B)False
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Page 12
Chapter 11: Pricing Decisions
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Sample Questions
Q1) The most general term for the global phenomenon involving reciprocal business interactions between parties in various countries is known as:
A)switch trading.
B)barter.
C)offset.
D)compensation trading.
E)countertrade.
Q2) ________ is derived from the price required to be competitive in the global marketplace.
A)Market-based transfer price
B)Cost-based transfer price
C)Negotiated transfer price
D)Horizontal price
E)Vertical price
Q3) A strengthening of the home-country currency swings exchange rates in a favorable direction.
A)True
B)False
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13
Chapter 12: Global Marketing Channels and Physical Distribution
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106 Flashcards
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Sample Questions
Q1) When a company uses intermodal or multimodal transportation, it is:
A)using multiple channels.
B)using land and water shipping.
C)shipping via more than one railroad line.
D)using the services of both UPS and FedEx.
E)using different size containers for shipment.
Q2) Saks Fifth Avenue has ________ stores in the Middle East.
A)licensed
B)organic
C)franchise
D)joint venture
E)own-label focus
Q3) Channel strategy involves an analysis of each shipping mode to determine which mode, or combination of modes, will be both effective and efficient in a given situation.
A)True
B)False
Q4) How can political turmoil and other adverse environmental conditions affect global marketing?
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Q5) What are global retail categories? Describe these categories giving examples.
Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Flashcards
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Sample Questions
Q1) Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:
A)local advertising.
B)pattern advertising.
C)global advertising.
D)advocacy advertising.
E)image advertising.
Q2) Western advertising agencies still find markets such as China and Japan to be very complex, as Asian agencies find it just as difficult to establish local agency presence in western markets.
A)True
B)False
Q3) A supplier in China was accused of selling outdated meat to the fast-food giant McDonald's. Sales declined as a result.
A)True
B)False
Q4) What issues must be considered in selecting an advertising agency for global advertising?
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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Sample Questions
Q1) Industry observers expect the popularity of home shopping to increase during the next few years due to the:
A)formation of European Union.
B)economic development in India.
C)introduction of interactive television.
D)introduction of iPhone.
E)introduction of TV shops.
Q2) Some advertisers acknowledge that, in Brazil, traditional outdoor advertising may not be the best communication channel due to noise level.
A)True
B)False
Q3) A company with a polycentric orientation is likely to employ host-country nationals in all but which of the following selling situations?
A)selling high-tech products in developed countries
B)selling high-tech products in less-developed countries
C)selling low-tech products in developed countries
D)selling low-tech products in less-developed countries
E)none of the above
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) The Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access. Facebook, Twitter, and numerous other social media sites are blocked in China.
A)True
B)False
Q2) Although it is certainly possible for European consumers to browse Amazon.com's U.S. site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except:
A)the Web site of choice will be one that quotes prices in euros.
B)the Web site of choice will be that which offers a product selection tailored to local tastes.
C)the preference will be for the Web site which ships from local distribution points.
D)due to price fluctuations the preference will be for the Web site that quotes prices in U.S. dollars.
E)the preference will be for sites that are in their own language.
Q3) Comment on the current status and future of "Wearable technology."
Q4) What is convergence? What kind of challenges does it present?
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Chapter 16: Strategic Elements of Competitive Advantag
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Sample Questions
Q1) Suppose you are a sales representative for Advanced Micro Devices (AMD)in Japan. You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer. Toshiba's representative seems interested, but eventually does not actually place an order. Confidentially, the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD. Thinking about Intel's role in this scenario, which of the following elements of the five forces model is evident here?
A)barriers to entry
B)bargaining power of suppliers
C)bargaining power of buyers
D)threat of substitute products
E)threat of new entrants
Q2) Microsoft's extensive base of Windows operating systems and applications presented a formidable entry barrier for many years.
A)True
B)False
Q3) How do chance events play a role in shaping the competitive environment?
Q4) What is hypercompetition? Briefly discuss conditions under which hypercompetition takes place.
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Sample Questions
Q1) A key issue in global organization is when to achieve balance between autonomy and integration.
A)True
B)False
Q2) What are regional management centers? What are the advantages of having such centers in global businesses?
Q3) After establishing that the organizational matrix is appropriate for a business, what should management expect as to the integration of basic competencies on a worldwide basis?
Q4) Nokia's reversal of fortune at the hands of Apple and Google underscores the fact that today's executives must rethink the concept of the corporation if they wish to operationalize the concept of core competencies.
A)True
B)False
Q5) The matrix organization requires fundamental changes in management behavior, organizational culture, and technical systems.
A)True
B)False
Q6) What is a matrix organization? Describe giving examples.
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