International Business Review
Questions
Course Introduction
International Business explores the theories, strategies, and practices that organizations employ to succeed in a global marketplace. The course covers topics such as cross-cultural management, international trade and investment, global supply chains, entry strategies, foreign exchange markets, and the legal and ethical considerations of operating across borders. Students will develop an understanding of how economic, political, and cultural environments impact business decisions, and will learn to analyze risks and identify opportunities for international expansion. Through case studies and real-world examples, the course equips students with the knowledge and skills necessary to navigate the complexities of conducting business globally.
Recommended Textbook
International Marketing 1st Edition by Professor Daniel W Baack
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16 Chapters
1495 Verified Questions
1495 Flashcards
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Chapter 1: Introduction to International Marketing
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) The beliefs,customs,and attitudes of a distinct group of people constitute its:
A) Culture
B) Ideals
C) Mores
D) Laws
E) Politics
Answer: A
Q2) Which of the following is a major disadvantage of an ethnographic orientation applied to international marketing?
A) Management loses control over the firm
B) Core competencies are slowly transferred to operations in other countries
C) The firm may not fully adapt to the new culture
D) Policies and procedures are changed dramatically in other countries
E) Technological differences can create miscommunication
Answer: C
Q3) True or False.Country infrastructure has little impact on the cost of conducting business in foreign countries.
A)True
B)False
Answer: False
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Chapter 2: Culture and Cross-Cultural Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following factors generate national competitive advantage according to Michael Porter's theory?
A) Firm strategy, structure, and rivalry
B) Climate conditions
C) International economics
D) Firm age
E) Firm size
Answer: A
Q2) Eclectic Theory assumes that which mode of entry is most efficient?
A) Exporting
B) Licensing
C) Joint venture
D) Strategic alliance
E) Wholly owned subsidiary
Answer: A
Q3) Widely accessible knowledge and processes result in more rivalry among competitors than does specialized knowledge.
A)True
B)False
Answer: True
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Chapter 3: Global Trade and Integration
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Free trade zones are specially designated areas within a country that have separate laws designed to encourage trade.
A)True
B)False
Answer: True
Q2) Saudi Arabia is a member of the Greater Arab Free Trade Area (GFTA).
A)True
B)False
Answer: True
Q3) A common market represents a type of trade integration.
A)True
B)False
Answer: True
Q4) Which three countries make up NAFTA?
A) United States, Canada, and Brazil
B) United States, Canada, and Mexico
C) United States, Mexico, and Brazil
D) United States, Mexico, and Panama
E) United States, Mexico, and Cuba
Answer: B
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Chapter 4: Country Selection and Entry Strategies
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Characterizing business-to-business segment by low-,medium-,and high-purchase groups is segmentation by:
A) Dual channel marketing
B) Customer value
C) Benefit
D) Industry
E) Marketplace
Q2) Social rules that affect behaviors and actions are:
A) Values
B) Norms
C) Folkways and mores
D) Roles and schemas
E) None of the above
Q3) Strongly held concepts that are present in a cultural group are:
A) Values
B) Norms
C) Folkways and mores
D) Roles and schemas
E) Paradigm
Q4) Describe the four elements of culture that are discussed in the textbook.
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Chapter 5: International Marketing Planning Organization and Control
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) A luxury perfume that has a devoted following exhibits:
A) Brand parity
B) Brand equity
C) Brand notability
D) Brand conceptualization
E) Brand renown
Q2) Positioning based on which of these forms has been criticized as unethical and a driver of low self-esteem?
A) Psychological factors
B) Social status
C) Product usage
D) Product class
E) Price-quality relationship
Q3) Positioning maps are tools used to map a company and its competitors in terms of consumer attitudes or perceptions.
A)True
B)False
Q4) Sovereignty means that a government has authority or control within its state.
A)True
B)False
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Chapter 6: Markets and Segmentation in an International Context
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Questionnaires represent a popular type of primary data technique.
A)True
B)False
Q2) All other things being held equal,a larger acceptable error term results in:
A) A smaller required sample size
B) A larger required sample size
C) A larger error term
D) A smaller error term
E) A smaller confidence interval
Q3) The final step of the international market research process is:
A) Define the problem
B) Complete a cost/benefit analysis
C) Develop a research design
D) Collect data
E) Formulate conclusions and write a report
Q4) The Delphi method relies strictly on consumer opinions in international market research.
A)True
B)False
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Chapter 7: International Positioning
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The ISO produced ISO Standard 10688 as an effort to reach an agreement on how brand valuation can be reached.
A)True
B)False
Q2) Many international marketers view which part of the product as a place for innovation?
A) Core product
B) Auxiliary dimensions
C) Packaging
D) Distribution channels
E) Promotional campaigns
Q3) The key dimensions of a product include all of the following except:
A) Core product
B) Packaging
C) Auxiliary dimensions
D) Associated benefits
E) Promoted benefits
Q4) The "CE Mark" is used in the European Union.
A)True
B)False
Page 9
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Chapter 8: Market Research in the International Environment
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) If a service provider provides service dependably and accurately,the company exhibits which of the following dimensions of service quality?
A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness
Q2) Establishing the legal drinking age as 18 in an area,because it has "always been that way," is an example of:
A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law
Q3) Intellectual property consists of creations of the mind or the intangible property that results from thought.
A)True
B)False
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Chapter 9: International Product and Brand Marketing
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Culture affects methods of setting prices,methods of bargaining,and perceptions regarding what price indicates.
A)True
B)False
Q2) What reflects the intersection of the demand and supply curves?
A) Demand point
B) Break-even point
C) Equilibrium point
D) Supply-based point
E) Market intersection point
Q3) Informing business customers about potential price increases is an important part of establishing trust in international marketing relationships.
A)True
B)False
Q4) Ensuring capacity to consume is an important part of marketing to bottom-of-the-pyramid consumers.
A)True
B)False
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Chapter 10: International Product Standardization and Adaptation
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Sample Questions
Q1) A currency's exchange rate is the rate at which one country's currency can be traded for another country's currency.
A)True
B)False
Q2) The primary responsibility of the International Monetary Fund is currency stabilization.
A)True
B)False
Q3) An international marketer's profit is only weakly impacted by international finance issues.
A)True
B)False
Q4) In the context of currency risk,which of the following involves purchasing various financial instruments?
A) Bonding
B) Hedging
C) Calling
D) Closing
E) Market skimming
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Chapter 11: International Pricing
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Which of the following is not an international distribution system selection factor?
A) Type of product
B) Price
C) Desired product position
D) Perceptual map placement
E) Target market
Q2) Discuss what is meant by a gray market.How do gray markets affect international marketing practices?
Q3) Which of the following is not a key element involved with managing international distribution channels?
A) Establishing international channel strategies
B) Selecting intermediary arrangements
C) Making channel arrangements and choosing channel partners
D) Managing channel power
E) Promoting market acceptance
Q4) The chaebols of South Korea are similar in many ways to the Japanese keiretsus.
A)True
B)False
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Page 13
Chapter 12: International Finance and Pricing Implications
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) The export license is one of the primary documents necessary for exporting.
A)True
B)False
Q2) Which of the following types of license is relatively complicated and contains far more information pertaining to the various regulations that apply to the product being exported?
A) Legitimate
B) Validated
C) Concentrated
D) General
E) Channel
Q3) Exporting a product can be a successful strategy for dealing with seasonal demand for a product in a home country.
A)True
B)False
Q4) Carrying costs refer to the monies needed to finance inventory and warehouse a product.
A)True
B)False
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Chapter 13: International Marketing Channel Management
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Clutter occurs when:
A) Consumers receive an abundance of marketing messages
B) Consumers are frustrated by the message being sent
C) Senders try to stay on message making a single point
D) The transmission device is difficult to access
E) A message is confusing
Q2) Which of the following is the perceived evaluation of a message?
A) Reaction
B) Assimilation
C) Response
D) Feedback
E) Confirmation
Q3) Cognitive message strategies most often encourage consumers to act immediately.
A)True
B)False
Q4) Recency theory suggests that it takes three encounters with a message before a viewer will notice and recall it.
A)True
B)False
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Chapter 14: International Distribution: Exporting and Retailing
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Differences in motivation,consumer behaviors,and decision-making processes are considered when international sales promotion campaigns are developed.
A)True
B)False
Q2) Which of the following creates an agreement between a marketing organization and an individual,team,or landmark?
A) Sales promotion campaign
B) Creative brief
C) Marketing agreement
D) Sponsorship
E) Market-based promotions
Q3) When prizes are offered to companies or individual salespersons for selling a given manufacturer's product,the type of trade promotion is a:
A) Slotting fee
B) Trade contests
C) Relationship management
D) Cooperative advertising
E) Market-based promotion
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Chapter 15: Globally Integrated Marketing Communications
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) What is the term used to describe an amount paid about salary when a salesperson exceeds a targeted sales volume?
A) Commission
B) Bonus
C) Draw
D) Advance
E) Quota
Q2) Businesspeople in the Middle East are used to standing more closely to one another than are businesspeople in Western cultures.
A)True
B)False
Q3) A salesperson's effectiveness in utilizing knowledge,skills,and personal attributes in order to work successfully with buyers from other cultures is referred to as which of the following?
A) Cultural intelligence
B) Cultural competence
C) Cross-cultural intelligence
D) Cross-cultural competence
E) Cross-cultural pluralism
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Chapter 16: International Sales Promotions and Public Relations
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) An international strategic plan provides the basis for all international marketing activities.
A)True
B)False
Q2) Which of the following is not a component of an international marketing plan?
A) Executive summary
B) Situational analysis
C) Creative brief
D) Target market description
E) International marketing goals and objectives
Q3) Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?
Q4) SWOT stands for which of the following?
A) Strategic plan, weaknesses, objectives, and targets
B) Segmentation, weaknesses, objectives, and threats
C) Segmentation policy, weaknesses, opportunities, and targets
D) Strengths, weaknesses, obligations, and targets
E) Strengths, weaknesses, opportunities, and threats
Page 18
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