International Business Exam Review
Course Introduction
International Business explores the strategies, challenges, and opportunities facing firms operating in the global marketplace. The course covers topics such as international trade theories, global market entry modes, cross-cultural management, international financial markets, and the impact of political, economic, and legal environments on international operations. Emphasis is placed on understanding how businesses adapt their strategies to diverse cultural contexts, navigate international regulations, and manage global supply chains, providing students with the knowledge and skills necessary to succeed in a dynamic and interconnected world economy.
Recommended Textbook
International Marketing 10th Edition by
Michael R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
Source URL: https://quizplus.com/study-set/429
Page 2
Chapter 1: Global Environmental Drivers
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55 Verified Questions
55 Flashcards
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Sample Questions
Q1) The emergence of technology has created new markets for companies.Which of the following represents an example of this new tendency?
A) The construction of corner drugstores that replace gas stations
B) Listing of ingredients on the side panel labels of products distributed worldwide
C) Newspapers being distributed online globally
D) Storage facilities rented on a monthly basis
Answer: C
Q2) Which of the following is true of international marketing?
A) The international marketer is faced with often inconsistent legal systems when it comes to monitoring environmental pollution.
B) International marketing does not retain the basic marketing tenets of value and exchange.
C) International marketing does not focus on stakeholders and society whose present positions are to be improved.
D) The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer.
Answer: A
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Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) Which of the following measures by the Roman Empire contributed to the functioning of the international marketplace and to the reduction of business uncertainty?
A) The marching of its legions and warfare
B) An excellent communication system
C) Provision of mixed aid credits by the empire
D) Development of a closed-state economy in the empire
Answer: B
Q2) The feudal system encouraged the development of an open-state economy.
A)True
B)False
Answer: False
Q3) Over the long term,the export activities of a nation are the key to the inflow of imports and therefore to the provision of choice,competition,and new insights. A)True
B)False
Answer: True
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Chapter 3: The Role of Culture
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58 Verified Questions
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Sample Questions
Q1) Companies that tend to do the best job at web globalization are those that view themselves as domestic companies with foreign customers.
A)True
B)False
Answer: False
Q2) Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?
A) Product tests
B) Brand equity tests
C) Gateway tests
D) Concept tests
Answer: D
Q3) Secondary reference groups include family and coworkers.
A)True
B)False
Answer: False
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Page 5
Chapter 4: The Economic Environment
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Sample Questions
Q1) The main dimensions of a market can be captured by considering variables such as those relating to the population and its various characteristics,infrastructure,and social development.
A)True
B)False
Q2) Which of the following laws states that as a family's income increases,the percentage spent on food will decrease?
A) Pareto's law
B) Engel's law
C) The law of diminishing returns
D) Gresham's law
Q3) ____ are Mexican plants that make goods and process food for export to the United States.
A) Zaibatsus
B) Chaebols
C) Maquiladoras
D) Sogo shoshas
Q4) Consumption patterns remain unaffected by increased urbanization of markets.
A)True
B)False
Page 6
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Nuclear nonproliferation is a determinant for export control.
A)True
B)False
Q2) Code law is based on tradition and depends less on written statutes than on precedent and custom.
A)True
B)False
Q3) When products and goods enter a market in ways not desired by their manufacturers,this is known as _____ market activities.
A) black
B) white
C) green
D) gray
Q4) The seizure of foreign assets by a government with payment of compensation to owners is known as _____.
A) asset forfeiture
B) misappropriation
C) expropriation
D) dissolution
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Chapter 6: Consumer,Industrial,and Government Markets
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Which of the following best describes public tendering?
A) It refers to the transfer of ownership of the business from the government to the private sector.
B) It refers to the tendency of the public to view domestically produced goods as superior to those produced in other countries.
C) It refers to the public's interest in, and openness to, acquiring goods from other countries.
D) It refers to the purchasing of products and services on behalf of a government agency or other public entity.
Q2) Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?
A) Product differentiation strategy
B) Micro-segmentation strategy
C) Global positioning strategy
D) Niche marketing strategy
Q3) Identify the characteristics for the existence of consumer culture.
Q4) What are the various factors that influence buyer reactions to country-of-origin (COO)?
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Chapter 7: Strategic Planning
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Sample Questions
Q1) In pursuing cost leadership,the global marketer offers an identical or better product at a higher cost than the competition.
A)True
B)False
Q2) Discuss the environmental factors that favor the development of strategy and resource allocation on a global basis with an example.
Q3) Yummy Snacks Inc.,a leading snack manufacturer in Mexico,has all its snacks catering to local taste buds.It has recently expanded their presence in the U.S.and other countries,especially at places with sizable Mexican communities.What is the competitive strategy adopted by Yummy Snacks?
A) Contenders
B) Defenders
C) Dodgers
D) Extenders
Q4) A single-country approach is large enough for the local business to achieve all possible economies of scale.
A)True
B)False
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Chapter 8: Analyzing People and Markets
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Which of the following is true about structured questions?
A) Structured questions increase the potential for interviewer bias.
B) Structured questions typically permit the capture of more in-depth information than unstructured questions.
C) Structured questions are quite useful in cross-cultural surveys because they make allowance for the frame of reference of the respondents.
D) Structured questions typically allow the respondents only limited choice options.
Q2) Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.
A)True
B)False
Q3) Unstructured questions increase the potential for interviewer bias.
A)True
B)False
Q4) Why are firms reluctant to engage in international marketing activities?
Q5) What are the sources of secondary data in international marketing?
Q6) Write a note on analyzing and interpreting primary data.
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Page 10
Chapter 9: Market Entry and Expansion
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58 Verified Questions
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Sample Questions
Q1) During downturns in the domestic business cycle,markets abroad provided an ideal outlet
For high inventories.This kind of market expansion represents _____.
A) guerilla marketing
B) innate exporting
C) portfolio investment
D) safety-valve activity
Q2) The United Nations defines _____ as "enterprises which own or control production or service facilities outside the country in which they are based."
A) trading companies
B) multinational corporations
C) shell corporations
D) export management companies
Q3) Efficiency seekers attempt to obtain the most economic sources of production.
A)True
B)False
Q4) Licensing increases the exposure to both government intervention and terrorism.
A)True
B)False
Q5) Describe three types of ownership in foreign direct investment.
Page 11
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Chapter 10: Marketing Organization,Implementation,and Control
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Sample Questions
Q1) The role of a(n)_____ can be played by a highly competent national subsidiary located in a strategically critical market.
A) contributor
B) black hole
C) implementer
D) strategic leader
Q2) _____ are formalized,long-range programs with more than a one-year horizon.
A) Tasks
B) Objectives
C) Plans
D) Schedules
Q3) The functional structure works best when both products and customers are relatively large and different in nature.
A)True
B)False
Q4) Companies that market consumer products typically have product organizations with low degrees of decentralization.
A)True
B)False
Page 12
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Chapter 11: Product Management and Global Brands
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) _____ can be used to develop a new,essentially meaningless brand name to minimize trademark complexities.
A) Translation
B) Transparency
C) Transculture
D) Transliteration
Q2) Which of the following is one of the major functions of packaging?
A) Testing
B) Segmentation
C) Feedback
D) User convenience
Q3) Which of the following is one of the three facts a company should consider when marketing a product abroad?
A) The markets that have been targeted
B) The domestic policy
C) The natural resources available in the home country
D) The domestic political system
Q4) Product warranties can be effective promotional tools.
A)True
B)False
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Chapter 12: Global Marketing of Services
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Economies of scale do not work for areas such as personnel management.
A)True
B)False
Q2) A weather news service either reaches its audience quickly or rapidly loses its value.Which of the following characteristics of a service does this illustrate?
A) Market transparency
B) Intangibility
C) Perishability
D) Heterogeneity
Q3) Services are consumed rather than possessed because of their _____.
A) customer involvement
B) market transparency
C) perishability
D) intangibility
Q4) A(n)_____ is a positive difference between exports and imports.
A) trade surplus
B) trade deficit
C) currency crisis
D) import surplus
Q5) Write a brief note on deregulation.
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) Which of the following is true about personal selling?
A) It allows for immediate feedback on customer reaction as well as information on markets.
B) Its costs per contact are the least amongst the different types of promotional tools.
C) It is similar to advertising as it involves no direct relations between the seller and the buyer.
D) It is the least effective of the promotional tools available to the marketer.
Q2) Advertising budgets should be set on a market-by-market basis.
A)True
B)False
Q3) _____ marketing involves the marketer's investment in events or causes and is specially directed for the most part at sports events and cultural events.
A) Ambush
B) Custom
C) Sponsorship
D) Channel
Q4) Explain the significance of local campaign objectives.
Q5) Explain crisis management.
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Chapter 14: Pricing Strategies and Tactics
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Sample Questions
Q1) Arm's-length pricing:
A) becomes difficult when sales to outside parties occur in a product category.
B) is the price that unrelated parties would have reached on the same transaction.
C) does not ensure proper intracompany pricing.
D) is the discounted "dealer" price derived from end-market prices.
Q2) Reorganizing the channel of distribution can help overcome price escalation.
A)True
B)False
Q3) Which of the following is considered as an internal factor in setting the export price?
A) Nature of demand
B) Exchange rate stability
C) Distribution system
D) Company's customers
Q4) The costs of modifying the product for foreign markets are considered export-related costs.
A)True
B)False
Q5) What is a skimming price strategy?
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Chapter 15: Global Distribution and Logistics
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58 Flashcards
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Sample Questions
Q1) Why are reverse distribution systems important?
Q2) Facilitating payments by providing a small fee to expedite paperwork through customs is considered illegal.
A)True
B)False
Q3) Which of the following statements is true of the factors that determine channel design?
A) The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
B) The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
C) The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
D) The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.
Q4) How can inventory be used as a strategic tool? Give an example.
Q5) Identify the reasons for the termination of a channel relationship.
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) International communications via social networks are a form of mass marketing.
A)True
B)False
Q2) Explain how social media benefits promotional activities.
Q3) Which of the following is an example of social contagion?
A) A man purchasing an electronic gadget just because it was on sale
B) A woman buying medicines over the counter that were prescribed by her doctor
C) A retired man purchasing a house in an urban area so that he can socialize with wealthy people
D) A middle-aged woman purchasing an anti-wrinkle cream just because her colleagues influenced her to try the product
Q4) Which of the following is a shortcoming of social media?
A) They require substantial commitment of time and resources.
B) They drive traffic away from corporate Web sites.
C) They fail to draw sufficient attention to a firm's products or services.
D) They are more expensive than traditional media.
Q5) What are blogs,wikis,forums,and podcast?
Q6) The digital divide affects developed economies the most.
A)True
B)False
Page 18
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Chapter 17: Leadership,Corporate Social Responsibility,and Sustainability
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44 Verified Questions
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Sample Questions
Q1) International marketers often wrongly interpret the cultural differences in the local market due to lack of sufficient research.
A)True
B)False
Q2) The trust in business is currently much stronger in developed countries than in emerging markets.
A)True
B)False
Q3) A company can obtain greater public trust by ensuring that it brings good benefits to societies.
A)True
B)False
Q4) In periods of good economic conditions,consumers do not have limits to the price premiums they will pay for secondary benefits.
A)True
B)False
Q5) What is the influence of economic growth on consumers in developing markets?
Page 19
Q6) What is curative marketing? Why is it important for a business?
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Chapter 18: New Directions and Challenges
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Sample Questions
Q1) _____ innovation reframes an established value proposition to the customer or a company's established role in the value chain,or both.
A) Business model
B) Structural
C) Process
D) Product
Q2) Which of the following is true of world population?
A) The world's wealthiest nations have the highest population.
B) Growth of population in the wealthier countries is a result of increased birth rate in these countries.
C) Growth of population in the wealthier countries is a result of immigration.
D) Decrease of population in the poorer countries is a result of decreased longevity.
Q3) _____ is the measure of the inequality in the population and health profiles between rich and poor countries.
A) Cocooning
B) Demographic divide
C) Death of distance
D) Cultural gap
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