Innovation Management
Chapter Exam Questions
Course Introduction
Innovation Management explores the processes, strategies, and tools that organizations use to inspire, develop, and implement new ideas, products, and services. The course examines how companies foster a culture of innovation, manage resources, and navigate challenges such as technological change and market competition. Students will learn about the role of leadership, collaboration, and organizational structure in driving innovation, as well as methods for assessing the risks and potential impacts of innovative initiatives. Case studies and real-world examples are used to illustrate successful innovation management practices across different industries.
Recommended Textbook
Strategic Management of Technological Innovation 4th Edition by Melissa A. Schilling
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Page 2
Chapter 1: Introduction
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Q1) Externalities are costs that are borne by individuals other than those responsible for creating them.
A)True
B)False
Answer: True
Q2) Explain how computer-aided design and flexible manufacturing technologies help create small niches in the market place.Provide an example to illustrate your answer. Answer: Computer-aided design and flexible manufacturing help create small niches in the marketplace by allowing firms to develop and produce a greater number of versions of their products.This means that companies can now tailor their offerings to small niches in the marketplace.For example,in 2012,Toyota offered 16 different passenger vehicle lines under the Toyota brand (e.g.,Camry,Prius,Highlander,and Tundra).Within each of the vehicle lines,Toyota also offered several different models (e.g.,Camry L,Camry LE,Camry SE) with different features and at different price points.Students' answers will vary.
Q3) GDP does not relate directly to the amount of goods consumers can purchase.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Sources of Innovation
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Q1) _____ are individuals or organizations that transfer information from one domain to another in which it can be usefully applied.
A) Knowledge brokers
B) Knowledge workers
C) Complementors
D) Category captains
Answer: A
Q2) Inventors tendency toward introversion cause them to be good at manipulating concepts.
A)True
B)False
Answer: True
Q3) Incubators are regional districts,typically set up by government,to foster R&D collaboration between government,universities,and private firms.
A)True
B)False
Answer: False
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Chapter 3: Types and Patterns of Innovation
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Q1) S-curves in technology performance and s-curves in technology diffusion are fundamentally different processes.
A)True
B)False
Answer: True
Q2) In the context of s-curve in technological improvement,plotting performance against time will result in the same characteristic curve as plotting performance against effort,only if:
A) speed, a function of performance, is relatively constant over time.
B) effort is relatively constant over time.
C) power, a function of performance, is relatively inconsistent over time.
D) effort varies over time.
Answer: B
Q3) Which of the following is true of technology diffusion?
A) S-curves in technology diffusion are obtained by plotting performance against time.
B) Information diffusion is slower than technology diffusion.
C) A drop in the prices of a new technology can accelerate technology diffusion.
D) Adoption is initially fast when a new technology is introduced to the market.
Answer: C
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Page 5
Chapter 4: Standards Battles and Design Dominance
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Q1) A legally induced adherence to a dominant design is not possible.
A)True
B)False
Q2) For a new technology to be successful in a market,it is enough for the new technology's stand-alone utility to exceed that of the incumbent standard.
A)True
B)False
Q3) The more a technology is adopted:
A) the less valuable it becomes on account of market saturation.
B) the more susceptible it becomes to decreasing returns of adoption.
C) the better are the opportunities for development of complementary assets.
D) the lesser are the possibilities for improvements in the technology and its applications.
Q4) Though learning curves are found in a wide range of organizational processes,there are substantial differences in the rates at which organizations learn.
A)True
B)False
Q5) What is vaporware? What are its advantages?
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Chapter 5: Timing of Entry
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Q1) Early leaders are firms that are the first to enter the market.
A)True
B)False
Q2) A technology may be underdeveloped and its fit with customer needs unknown in the early market stages.
A)True
B)False
Q3) Explain the reasons why other keyboards claimed to be more efficient were not able to replace the QWERTY keyboard.Which principle is illustrated in this scenario?
Q4) Alpen Inc.is a manufacturing firm that holds a patent for a new food processing machine,which is considerably more efficient and safe.Being the only firm that manufactures that product,Alpen Inc.charges a very high price for its products.This is referred to as _____.
A) monopoly rent
B) technology lag
C) incumbent inertia
D) absorptive capacity
Q5) What assumptions underlie the use of timing of entry strategies into the market for new products?
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Chapter 6: Defining the Organizations Strategic Direction
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Q1) Recently,three cell phone companies announced the addition of a nationwide "walkie-talkie" service to supplement their regular cell phone service.Will this be a sustainable competitive advantage? Justify your answer.
Q2) According to Porter's value chain,firm infrastructure is a primary activity.
A)True
B)False
Q3) Prahalad and Hamel use the term _____ to refer to a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace.
A) primary activities
B) tacit resources
C) socially complex resources
D) core competencies
Q4) Resources of a tangible nature that can be readily codified are called tacit resources.
A)True
B)False
Q5) What are core competencies?
Q6) Explain the advantages and disadvantages of rewarding and promoting development of the core competency.
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Chapter 7: Choosing Innovation Projects
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Q1) Calculating the internal rate of return of a project typically must be done by trial and error.
A)True
B)False
Q2) The investor is an active driver of the value of the investment.
A)True
B)False
Q3) The discounted cash inflows of a project minus the discounted cash outflows is referred to as the _____.
A) internal rate of return
B) net present value
C) real option
D) screening value
Q4) Standard discounted cash flow analysis has the potential to severely undervalue a development project's contribution to the firm.
A)True
B)False
Q5) Explain how the real options method using stock options.Are there any drawbacks to this method?
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Chapter 8: Collaboration Strategies
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Q1) Allured Architecture collaborated with Maze & Matiz to form a new architecture firm called AllureAmaze Inc.Both the firms had a significant equity stake in the new entity.This collaboration is an example of _____.
A) licensing
B) a joint venture
C) outsourcing
D) contract manufacturing
Q2) Product life cycles shorten with high-speed technological changes.
A)True
B)False
Q3) Busche Copiers has developed and patented a new copy machine.It wishes to penetrate a wider market but is short on funds.It can use licensing arrangement to accomplish this goal.
A)True
B)False
Q4) Some firms avoid collaboration for fear of giving up their proprietary technologies.
A)True
B)False
Q5) What are the characteristics of collective research organizations?
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Chapter 9: Protecting Innovation
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Q1) In the United States there are no laws to protect trade secrets.
A)True
B)False
Q2) _____ specifies a minimum level of copyright protection for all member countries,and requires member countries to offer the same protection to both its own citizens and foreign nationals.
A) The Berne Convention
B) Treaty of Easton
C) The Patent Cooperation Treaty
D) The Madrid Agreement
Q3) Trademarks must be registered before a suit can be brought in federal court against an infringement of the mark.
A)True
B)False
Q4) George has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others.It is superior to just using a spreadsheet to track auctions.He would like his program to become the dominant design,but also wants to earn a profit from all his hard work.What can George do to most effectively meet both of these objectives?
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Chapter 10: Organizing for Innovation
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Q1) Phoenix Motor Company is considering using loosely-coupled organizational structure.They have asked for your evaluation of such a structure and if you would recommend it for an automobile manufacturer.Provide your answer.
Q2) Oxygenic is a company with major decentralized divisions in Germany,Russia,and the United States.The scientists in Russia develop cancer treatment methods.Treatment clinics are organized in Germany.The U.S.division gathers finance and markets the treatment methods.The activities of the different divisions are coordinated by the central office of the firm to meet companywide objectives.This is an example of a _____ strategy.
A) center-for-global
B) local-for-local
C) locally leveraged
D) globally linked
Q3) As a firm grows it becomes more difficult to exercise direct managerial oversight.
A)True
B)False
Q4) What are some of the advantages and disadvantages of large firms in terms of R&D?
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Page 12
Chapter 11: Managing the New Product Development Process
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Q1) A firm can benefit from developing "antichampions".
A)True
B)False
Q2) Alpha Cleaning Equipment Co.wants to use the house of quality matrix in designing and developing a new vacuum cleaning machine.The use of house of quality will typically:
A) provide a common language and framework for members of a project team to use.
B) blur the relationship between product attributes and customer requirements.
C) conceal the competitive shortcomings of the company's existing products.
D) hide design trade-offs.
Q3) An "antichampion" is:
A) a person who wishes to sabotage a new project.
B) a person who plays the role of the "devil's advocate."
C) a person who uses subjective criteria to evaluate a new project.
D) a person in a competing firm who sabotages market tests by promoting his company's products more heavily than normal.
Q4) What is Quality Function Deployment (QFD)? What are its advantages?
Q5) Parallel development processes are universally endorsed.
A)True
B)False
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Chapter 12: Managing New Product Development Teams
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Q1) Virtual teams are best suited for exchanging tacit knowledge.
A)True
B)False
Q2) Which of the following is typically true of heavyweight teams?
A) Project managers of heavyweight teams lack the authority to command resources.
B) Heavyweight teams are always temporary.
C) In heavyweight teams, the members are collocated with the project manager.
D) Heavyweight teams are considered inappropriate for platform projects.
Q3) John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified.This document,which defined in detail the basic plan to achieve the goals of the project,is called a:
A) vision statement.
B) code of ethics.
C) mission statement.
D) contract book.
Q4) As the size of the team increases,the potential for social loafing decreases.
A)True
B)False
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Chapter 13: Crafting a Deployment Strategy
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Q1) Bundling products together can offer firms the advantage of switching costs.
A)True
B)False
Q2) Phoenix System's desktop is almost in its saturation stage and is mostly being adopted by laggards in the computer market.The company must ensure that its marketing message:
A) is high on technical content.
B) stresses on simplicity and reliability of the desktop.
C) stresses on the leading-edge nature of the desktop.
D) reaches the audience through an expensive marketing channel.
Q3) Cannibalization is the process by which a firm's sales of one product diminishes as a result of a substitute product offering by a competitor.
A)True
B)False
Q4) While a maven with a valuable piece of information is likely to expose it to a great number and diversity of people,the connector is likely to convey the information to fewer people but in more detail.
A)True
B)False
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