Fundamentals of Marketing Pre-Test Questions
Course Introduction
Fundamentals of Marketing provides an introduction to the essential concepts, strategies, and practices involved in modern marketing. The course explores topics such as market research, consumer behavior, segmentation, targeting, and positioning, as well as the marketing mix product, price, place, and promotion. Students learn how organizations identify and understand customer needs, develop value propositions, and build strong brands in competitive environments. Through case studies, discussions, and real-world examples, this course equips students with practical skills to create effective marketing strategies and understand the role of marketing in achieving organizational goals.
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MKTG 11th Edition by Charles W. Lamb
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1236 Verified Questions
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Chapter 1: An Overview of Marketing
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Sample Questions
Q1) A production-oriented firm focuses on satisfying customer wants and needs.
A)True
B)False
Answer: False
Q2) Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider.
A)True
B)False
Answer: False
Q3) Which of the following is used in customer relationship management?
A)A sales orientation
B)A production orientation
C)Communicator valence
D)On-demand marketing
Answer: D
Q4) Marketing career opportunities do not exist in nonbusiness organizations.
A)True
B)False
Answer: False
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Chapter 2: Strategic Planning for Competitive Advantage
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Sample Questions
Q1) According to Ansoff's strategic opportunity matrix, both product development and diversification entail the creation of new products.
A)True
B)False
Answer: True
Q2) SharpSheets is a paper manufacturing company that sells products made of recycled materials. No other paper manufacturing company in the market has the ability to replicate its products. SharpSheets has a competitive advantage in this scenario.
A)True
B)False
Answer: True
Q3) Which of the following statements is true of strategic planning?
A)The goal of strategic planning is to create daily operational schedules for first-line workers.
B)Strategic planning does not require long-term commitments of resources.
C)A good strategic plan can help protect and grow a firm's resources.
D)Strategic planning does not cater to understanding customers and markets.
Answer: C
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Page 4
Chapter 3: Ethics and Social Responsibility
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Sample Questions
Q1) In which of the following situations are marketers most likely to recognize a practice as unethical?
A)If the practice has very few benefits
B)If the practice is widely used throughout an organization
C)If the practice does not have any immediate consequences
D)If the practice is very likely to result in a harmful outcome
Answer: D
Q2) According to the levels of ethical development, at the preconventional morality level, people:
A)focus on the long-term results of their actions.
B)tend to have an egocentric orientation.
C)tend to focus on adhering to social norms and laws.
D)focus on being loyal to an organization.
Answer: B
Q3) Business gift giving is considered the most unacceptable business practice in China. A)True
B)False
Answer: False
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Chapter 4: The Marketing Environment
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Sample Questions
Q1) Millennials tend to be influenced more by traditional advertising, sales reps, and word-of-mouth recommendations than through digital media.
A)True
B)False
Q2) Jessica was born in 1994. She spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio and read magazines occasionally. Given this information, which of the following statements is true of Jessica?
A)She does not expect brands to be on social media.
B)She is a younger Millennial.
C)She is one of the first generation of latchkey children.
D)She would have graduated from college during the Great Recession.
Q3) In today's age, a person's profession defines his or her lifestyle.
A)True
B)False
Q4) Teens command a negligible amount of buying power.
A)True
B)False
Q5) Explain the concept of a marketing mix.
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Chapter 5: Developing a Global Vision
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Sample Questions
Q1) Which of the following companies is in the first stage of global business?
A)D Feet Corp., which manufactures footwear in a small town in Lucitona and sells the footwear to several countries around the world
B)Laelle Inc., which is based in Euphonia and has set up several subsidiaries to manage its business in another country
C)Fournotts Bros., which is based in Datford and opens a new line of business in a neighboring country
D)Rues and West Inc., which operates online shopping sites around the world
Q2) The Group of Twenty (G-20) was founded in 1945, one year after the creation of the World Bank, to promote trade through financial cooperation and eliminate trade barriers in the process.
A)True
B)False
Q3) Explain the major role played by the Internet and social media in global marketing.
Q4) The four Ps of global marketing strategy are product, place, promotion, and price.
A)True
B)False
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Chapter 6: Consumer Decision Making
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Sample Questions
Q1) After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that _____ of the purchase is less than Jeremy's expectations.
A)the perceived value
B)the actual value
C)an evoked set
D)a consumer set
Q2) Explain how cultural influences affect consumer decision making.
Q3) The process by which we select, organize, and interpret stimuli into a meaningful and coherent picture is called learning.
A)True
B)False
Q4) _____ occur when consumers feel that making the wrong decision might cause some concern or anxiety.
A)Physiological risks
B)Financial risks
C)Social risks
D)Psychological risks
Q5) Discuss the importance of understanding consumer behavior.
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Chapter 7: Business Marketing
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Sample Questions
Q1) Explain how business establishments are classified under the North American Industry Classification System (NAICS).
Q2) Which of the following statements is true of content marketing?
A)It includes media such as videos, podcasts, webinars, and blog posts.
B)It includes materials such as steel or lumber mills and food canners.
C)It includes components such as spark plugs and electric motors.
D)It includes equipment such as portable drills and microcomputers.
Q3) Fresnas Inc., an oil refinery, buys crude oil and converts it into various products such as gasoline, kerosene, and diesel. Fresnas Inc., then, sells these products to other companies or retailers. Based on this information, which segment of the business market is most likely represented by Fresnas Inc.?
A)Resellers
B)Producers
C)Distributors
D)Governments
Q4) Explain strategic alliance and the factors that contribute to its long-term survival.
Q5) Discuss the importance of customer service in business marketing.
Q6) Explain the distribution structure followed in business markets.
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Chapter 8: Segmenting and Targeting Markets
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Sample Questions
Q1) Which of the following statements is true of lifestyle segmentation?
A)It divides people into groups based on their traits, attitudes, and habits.
B)It divides a market by the amount of product bought or consumed.
C)It divides people into market segments according to the benefits they seek from a product.
D)It divides people into groups based on socioeconomic characteristics such as income and education.
Q2) In the context of family life cycle segmentation, which of the following statements is true?
A)Young divorced couples without children have the lowest purchase rate.
B)Middle-aged married couples with or without children have high average purchase of durables.
C)Young married couples with children have high liquid assets.
D)Middle-aged divorced couples without dependent children are least satisfied with their financial position.
Q3) Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.
A)True
B)False
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Page 10
Chapter 9: Marketing Research
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Sample Questions
Q1) In the context of marketing research projects, which of the following statements is true of secondary data?
A)They result in loss of time and money.
B)They give detailed information that enables a researcher to assess quality.
C)They refer to information collected for the first time.
D)They suggest research methods needed for solving a problem.
Q2) Caroline, the manager of a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. Based on her findings, she has to create a forecast of the items that customers are most likely to purchase. In this scenario, Caroline will most likely be performing the _____ of marketing research.
A)prescriptive role
B)predictive role
C)descriptive role
D)diagnostic role
Q3) Which of the following is an example of an open-ended question?
A)Would you consider adopting children?
B)What do you think about the new ice-cream flavor?
C)Have you tried the new ice-cream flavor?
D)Do you want to have children?
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Chapter 10: Product Concepts
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Sample Questions
Q1) In the context of product modification, reducing a product's quality:
A)provides new opportunities for market segmentation.
B)lets a manufacturer lower the price of the product.
C)results in increased brand loyalty or new opportunities for market segmentation.
D)helps firms cater to the upper classes effectively.
Q2) Services and ideas are not considered products because they are intangible.
A)True
B)False
Q3) Each product item in the product mix may require a separate marketing strategy.
A)True
B)False
Q4) An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.
A)True
B)False
Q5) Compare the four categories of consumer products with examples of each category.
Q6) An organization's product mix includes all the products it sells.
A)True
B)False
Page 12
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Chapter 11: Developing and Managing Products
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Sample Questions
Q1) The product life cycle (PLC) for a brand is usually longer than the PLC for a product form.
A)True
B)False
Q2) Which of the following is an objective of focus group interviews?
A)To stimulate insightful comments through group interaction
B)To directly involve customers in test marketing
C)To reject ideas that are obviously inappropriate for some reason
D)To eliminate ideas that are inconsistent with an organization's new-product strategy
Q3) Jenny, the owner of an ice cream parlor, has been experimenting with different flavors to create a new exotic ice cream for her customers. After much deliberation and many tests, she decides to market the new Beet Cake with Black Walnut variant. In this scenario, the chosen ice cream flavor has entered the _____ stage of the new-product development process.
A)business analysis
B)development
C)test marketing
D)commercialization
Q4) Describe the growth stage of the product life cycle.
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Chapter 12: Services and Nonprofit Organization Marketing
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Sample Questions
Q1) Tina is an expert gardener. She provides services like setting up new gardens, maintaining gardens, and landscaping. In the context of service processes, the services provided by Tina come under the category of _____.
A)information processing
B)mental stimulus processing
C)possession processing
D)people processing
Q2) For services that are composed of multiple elements, the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.
A)True
B)False
Q3) Generally, the intensity of distribution should exceed the target market's needs and preferences.
A)True
B)False
Q4) Marketers have more trouble promoting tangible goods than intangible services.
A)True
B)False
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Chapter 13: Supply Chain Management and Marketing Channels
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Q1) A similarity between the customer relationship management process and the supplier relationship management process is that both provide structural support for developing and maintaining relationships with their respective supply chain partners.
A)True
B)False
Q2) Which of the following statements is true of supply chain management?
A)It reflects a completely employee-driven management philosophy.
B)It enables supply chain managers to focus on pushing products down the marketing channels to consumers.
C)It enables supply chain managers to respond quickly to sudden changes in supply or demand.
D)It gives assembly line employees total control of materials, processes, money, and finished products.
Q3) Nearshoring leads to high costs and increases supply chain risk.
A)True B)False
Q4) Offshoring reduces transportation costs of a company.
A)True
B)False
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Chapter 14: Retailing
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Sample Questions
Q1) At the store level, the goal of tactical retailing is to:
A)eliminate the need for segmenting a market.
B)increase the sales of a specific item.
C)increase overhead costs.
D)eliminate the need for new advertising campaigns.
Q2) Which of the following is a similarity between factory outlets and off-price retailers?
A)Both sell at prices 25 percent or more below traditional department store prices.
B)Both offer high levels of customized service to customers.
C)Both follow an agile approach to inventory.
D)Both carry multiple product lines that are considerably deep.
Q3) Suggestion selling by sales or service associates should always help shoppers recognize true needs rather than sell them unwanted merchandise. A)True B)False
Q4) Specialty stores compete on the basis of low prices, high turnover, and high volume. A)True B)False
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Chapter 15: Marketing Communications
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Sample Questions
Q1) Which of the following statements is a characteristic of sales promotion?
A)It is a long-run tool used by marketers.
B)It complements advertising by yielding faster sales responses.
C)It is allotted less marketing money than advertising.
D)It uses personal selling, advertising, and public relations.
Q2) A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.
A)push strategy
B)print marketing strategy
C)pull strategy
D)service strategy
Q3) Explain interpersonal and mass communication.
Q4) A company that offers the same services as its competition has a competitive advantage.
A)True
B)False
Q5) Social media are a more immediate form of two-way communication than personal selling.
A)True
B)False
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Chapter 16: Advertising, Public Relations, and Sales Promotion
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Sample Questions
Q1) Advertisements of Brita LED (Light Emitting Diode) Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs (Cathode Filament Lamps). The advertisements emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs, last longer, consume lesser energy, and need to be replaced fewer times than CFLs. In this case, which of the following advertising appeals is used in these ads?
A)Admiration
B)Profit
C)Vanity and egotism
D)Fun and pleasure
Q2) Rue's Hunting Emporium sells hunting equipment. The store advertises its equipment in a popular magazine every Monday. It also plans to put out a television commercial every Thursday at 5:00 p.m. for a period of three months. When a new or revised equipment is introduced, the products are steadily advertised throughout a planned period of time. This is an example of a _____.
A)circular media schedule
B)flighted media schedule
C)continuous media schedule
D)seasonal media schedule
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Chapter 17: Personal Selling and Sales Management
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Q1) In the selling process, which of the following statements is true of developing and proposing solutions?
A)The immediate step after presenting the sales proposal is the final purchase transaction.
B)Often, customers are more likely to remember what salespeople say than how they present themselves.
C)It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections.
D)The quality of both the sales proposal and the presentation can make or break the sale.
Q2) _____ occurs when a customer and a company representative exchange information and develop learning relationships.
A)Traditional selling
B)An intervention
C)Customer profiling
D)An interaction
Q3) In the context of steps in the sales process, describe the methods of qualifying leads.
Q4) Write a note on customer relationship management.
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Chapter 18: Social Media and Marketing
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Q1) Which of the following actions is performed during the final stage of an effective social media plan?
A)Setting objectives that can be specifically accomplished through social media
B)Examining trends and best practices in the industry
C)Listening to customers and understanding their expectations
D)Making changes to the implemented campaign based on consumer response
Q2) The first action a marketing team should take when initiating a social media campaign is:
A)to establish a listening platform.
B)to identify the medium for the campaign.
C)to identify potential consumers.
D)to develop a list of objectives.
Q3) _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.
A)Social bookmarking sites
B)Review sites
C)Location-based social networking sites
D)Search sites
Q4) Explain the role of social media in marketing.
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Chapter 19: Pricing Concepts
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Sample Questions
Q1) Shopping bots allow sellers to collect detailed data about customers' buying habits, preferences, and even spending limits.
A)True
B)False
Q2) A price skimming strategy is most often used for a new product when:
A)competition in the market is abundant.
B)customers are unwilling to spend a large amount of money on the product.
C)the supply of the product is greater than its demand.
D)the product is perceived by the target market as having unique advantages.
Q3) When there are many substitutes available for a particular product, consumers:
A)judge the quality of the substitute product based on the supply of each substitute.
B)perceive individual products to have poor durability.
C)can easily switch from one product to another.
D)are sensitive to changes in the supply of substitute products that belong to new brands.
Q4) Unlike break-even pricing, markup pricing uses complicated concepts of cost.
A)True
B)False
Q5) Discuss the role of price in the evaluation of product alternatives.
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