Fundamentals of Marketing Exam Practice Tests
Course Introduction
Fundamentals of Marketing introduces students to the core concepts and principles that drive marketing in todays dynamic business environment. The course covers essential topics such as market research, consumer behavior, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and promotional tactics. Emphasis is placed on understanding the marketing mix, the role of digital technologies, and ethical considerations in global markets. Through real-world cases and practical assignments, students gain foundational skills to analyze markets, develop marketing plans, and appreciate the impact of marketing on organizational success.
Recommended Textbook
M Marketing 4th Edition by Dhruv Grewal
Available Study Resources on Quizplus
19 Chapters
2700 Verified Questions
2700 Flashcards
Source URL: https://quizplus.com/study-set/2822 Page 2
Chapter 1: Overview of Marketing
Available Study Resources on Quizplus for this Chatper
151 Verified Questions
151 Flashcards
Source URL: https://quizplus.com/quiz/56190
Sample Questions
Q1) Many U.S. companies first discovered marketing during the __________ era.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented
Answer: C
Q2) A(n)__________ is the trade of things of value between the buyer and the seller so that each is better off as a result.
A) exchange
B) market segment
C) promotional plan
D) transactional orientation
E) relational orientation
Answer: A
Q3) Marketers might wish to sell their products to everyone, but it is not practical to do so.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Available Study Resources on Quizplus for this Chatper
149 Verified Questions
149 Flashcards
Source URL: https://quizplus.com/quiz/167410
Sample Questions
Q1) Although most people do not have a personal marketing plan, when would one be appropriate?
Answer: Students might reflect on their own personal circumstances, but three plausible responses include the choice and process they used to select the college or university, a potential marriage, and pursuing a job.
Q2) Four companies dominate the cereal industry. These firms produce in large volumes, promote heavily, and control access to the supermarket shelves through slotting allowances, which are payments to retailers in return for shelf space. Combined, these four firms have
A) identical marketing mixes.
B) customer excellence.
C) a sustainable competitive advantage.
D) achieved product excellence.
E) violated laws governing competition.
Answer: C
Q3) Relative market share is an example of a marketing metric.
A)True
B)False
Answer: True
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: Social and Mobile Marketing
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/56188
Sample Questions
Q1) Companies can find out a lot about customers using sentiment analysis on sites like Facebook and Twitter, or put another way, by
A) reacting.
B) exciting.
C) engaging.
D) listening.
E) educating.
Answer: D
Q2) Give an example of how a local restaurant could use location-based gamification to build customer loyalty.
Answer: Answers can vary, but should somehow involve using a mobile app in a fun, game-like way, to encourage customers to visit the location more often.
Q3) Briefly describe the three-stage process for engaging customers using social and mobile media.
Answer: The three-stage process is listen to what customers have to say, analyze the information available through various touch points, and finally implement (or do) social media tactics to excite customers.
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Marketing Ethics
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/56187
Sample Questions
Q1) Merck and Co., having learned from the Johnson and Johnson Tylenol incident, was quick to respond when the first reports of problems with Vioxx arose.
A)True
B)False
Q2) How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?
A) By protecting the privacy of personal information collected on its website.
B) By adhering to government-mandated safety standards in its stores.
C) By ensuring that it pays its employees fairly.
D) By ensuring that its packaging materials are recyclable.
E) Social responsibility isn't relevant where customers are concerned; it has to do with serving society as a whole.
Q3) What is the difference between government regulation of business and corporate social responsibility?
Q4) Paulo, owner of a local plumbing repair company, wants to improve his company's reputation for corporate social responsibility. What could Paulo do?
Q5) What types of unethical behavior are most frequently encountered in marketing?
Q6) What short-run versus long-run ethical dilemma do marketers often face?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Analyzing the Marketing Environment
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56186
Sample Questions
Q1) When an office supply store offers self-checkout, extended hours at its stores, and online shopping with next-day delivery, it is trying to address what social trend?
A) time-poor society
B) greener consumption
C) health and wellness
D) privacy concerns
E) tech savvy
Q2) Parties that work with the focal firm are its corporate partners.
A)True
B)False
Q3) Why should we, in the U.S, be concerned with the economic problems in European countries like Greece and Spain?
Q4) The shared meanings, beliefs, morals, values, and customs of a group of people constitute their
A) social concerns.
B) culture.
C) demographics.
D) generational cohorts.
E) religion.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Behavior
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/167409
Sample Questions
Q1) After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up
A) the conventional morality life cycle.
B) the lifestyle achievement matrix.
C) the Consumer Validation Model.
D) Maslow's hierarchy of needs.
E) from an internal to an external locus of control.
Q2) When Brandon decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Brandon was searching for information from
A) an external source.
B) an internal locus of control.
C) a reference source.
D) an internal source.
E) a situational factor group.
Q3) The text lists five psychological factors that can influence purchase decisions. List and give an example of each.
To view all questions and flashcards with answers, click on the resource link above.
Page 8
Chapter 7: Business-To-Business Marketing
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/167408
Sample Questions
Q1) The buying center concept has parallels in business-to-consumer buying situations when groups are making buying decisions. Describe a situation where a group of consumers will make a purchasing decision and explain how consumer roles might mirror those in a buying center.
Q2) Not knowing the roles of key players in the buying process could cause a sales representative to
A) bid too high a quantity.
B) fail the vendor analysis.
C) respond to an RFP too quickly.
D) waste time and alienate people.
E) misdirect his or her product.
Q3) Organizational culture may vary by geography.
A)True
B)False
Q4) In both new buy and straight rebuy situations, several members of a buying center will be intensely involved in the purchasing decision.
A)True
B)False
Q5) How are the B2B and B2C buying processes different?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Global Marketing
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/168416
Sample Questions
Q1) Explain the concept of reverse innovation by giving an example of this practice.
Q2) How could a marketer adapt a product to appeal to international markets? Give a specific example.
Q3) Franz lives in a country where he and his friends have disposable income, in spite of the fact that their average income is $650 per month, because they have no debt and don't save money. Franz most likely lives in A) Brazil.
B) Russia.
C) India.
D) China.
E) Japan.
Q4) In a joint venture, the burden of ownership, control, and profits is not shared. A)True
B)False
Q5) Gerald is assessing global entry strategies for his gourmet sandwich business. He does not have significant capital for expansion and does not want to take a lot of risk. He is also willing to limit his control of international stores. What are his global entry options? Given his situation and priorities, which option is most logical? Why?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Segmentation, Targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/167461
Sample Questions
Q1) Caroline is assessing market growth, market competitiveness, and market access for each segment she has identified. Caroline is assessing the __________ of each potential market segment.
A) substance
B) responsiveness
C) identification
D) reach
E) profitability
Q2) Healthcare Options markets health care aids like walkers, crutches, and portable oxygen tanks. It is located in a large city with branches in neighboring suburbs. It needed to determine whether one of its stores was profitable or whether it should close it. What is the formula for determining profitability?
Q3) Assume you are the marketing consultant for your university, which wants to focus its marketing efforts on retention of current students. You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis. What is the difference between the two? Which would you recommend, and why?
Q4) In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?
To view all questions and flashcards with answers, click on the resource link above.
Page 11
Chapter 10: Marketing Research
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56181
Sample Questions
Q1) The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, "What percentage of people in Kansas live in communities of fewer than 10,000 people?" The problem with this research objective is that
A) it is irrelevant to the cellular company.
B) it is already known and available from the U.S. Bureau of the Census.
C) it will lead to a set of unstructured questions.
D) it is a research question that probably cannot be answered with any level of accuracy.
E) it is too expensive to determine the answer.
Q2) In questionnaire design, a question such as, "Do anti-lock braking systems reduce car accidents?" suffers from the problem of a question
A) that respondents cannot easily or accurately answer.
B) that respondents are reluctant to answer because the information is sensitive.
C) that steers respondents to a particular response.
D) that asks two questions at once.
E) that is one sided, presenting only one side of an issue.
Q3) What is the difference between data and information?
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Product, Branding, and Packaging Decisions
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56191
Sample Questions
Q1) For a brand name to be effective, it needs to be
A) easy for consumers to recognize and remember.
B) a catchy, tongue-twisting phrase.
C) a visual image containing human characters.
D) generic, so it can be applied to as many products as possible.
E) associated with a sports or movie superstar.
A brand name should be memorable and easy to recognize, in general.
Q2) ________ is another term for private-label brands.
A) Store brands
B) Off brands
C) Manufacturer brands
D) National brands
E) Experiential brands
Private-label brands are also referred to as retailer or store brands.
Q3) Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide whether they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.
Q4) What are some of the benefits provided by product labels?
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Developing New Products
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/167460
Sample Questions
Q1) During the __________ stage of the product life cycle, sales rise, profits rise rapidly, and there are a small but increasing number of competitors.
A) introduction
B) leveling
C) maturity
D) growth
E) decline
Q2) Robin carefully studies her options before buying new products. She enjoys new things, especially electronic games, and is very knowledgeable about them. Other people often ask her opinion. In the diffusion of innovation curve, which category does Robin fit in?
Q3) Innovators are a critical group of new product adopters because they
A) are the major source of innovation.
B) act as reverse engineering consultants.
C) help with test marketing.
D) help the product gain market acceptance.
E) extend the product life cycle.
Q4) Explain the concept of outsourcing product development and give an example of when this would be a good idea.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Services: the Intangible Product
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56179
Sample Questions
Q1) The __________ gap can be reduced by managing consumers' expectations.
A) knowledge
B) communication
C) delivery
D) standards
E) empowerment
Q2) Martha had several unpleasant experiences trying to find the merchandise she needed at a large lumber yard and hardware store. The employees-when she could find them-rarely seemed to know where anything was outside of their own departments. But on her most recent visit, she was pleasantly surprised to find that the store had installed kiosks where she could get directions quickly and accurately. The store had found a technological solution to the services marketing issue of
A) intangibility.
B) part-time employees.
C) perishability.
D) inseparability.
E) variability.
Q3) Listening to the customer is the first step in service recovery.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Pricing Concepts for Establishing Value
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56178
Sample Questions
Q1) It is the responsibility of __________ to determine the ethical approach to setting prices so consumers find value and the firm can make a profit.
A) the Better Business Bureau
B) federal regulators
C) the American Marketing Association
D) marketers themselves
E) industry standards boards
Q2) Price is the only part of the marketing mix that does not generate costs.
A)True
B)False
Q3) If a 1 percent decrease in price results in less than a 1 percent increase in the quantity demanded, demand is
A) cross-price elastic.
B) price inelastic.
C) price elastic.
D) status quo elasticity.
E) derived demand inelastic.
Q4) Explain how the demand curve works and how it benefits a firm.
Q5) What does an everyday low prices strategy say to consumers?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Supply Chain and Channel Management
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/167407
Sample Questions
Q1) Define horizontal conflict and give an example of when this might happen.
Q2) In vendor-managed inventory systems,
A) corporations send information to retail customers, bypassing wholesalers and retailers.
B) companies send information to cooperatives.
C) customers send information to retailers.
D) manufacturers send sales information to the retailer.
E) retailers send sales information to the manufacturer.
Q3) With a pull marketing strategy,
A) orders for merchandise are generated at the store level based on sales data captured at POS terminals.
B) there is a greater likelihood of being overstocked or out of stock than in a push supply system.
C) merchandise is allocated to stores on the basis of demand forecasts.
D) inventory management is less responsive to customer demand.
E) it is more difficult to manage conditions of high uncertainty than in a push supply chain.
Q4) Where does the value for the consumer lie in the supply chain?
Q5) What types of firms typically operate distribution centers?
Q6) Define the six types of power that occur in a marketing channel.
Page 17
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Retailing and Multichannel Marketing
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56176
Sample Questions
Q1) Which type of store is small and offers a limited merchandise assortment at very low prices?
A) specialty stores
B) extreme value retailers
C) outlet stores
D) limited assortment supermarkets
E) convenience stores
Q2) Customers interacting with multichannel retailers most desire a(n) ________ experience.
A) unique
B) speedy
C) distinctive
D) inexpensive
E) seamless
Q3) Name three kinds of food retailers and five kinds of general merchandise retailers.
Q4) The only consumer advantages to shopping in a brick-and-mortar store are browsing and the ability to touch and feel the products.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Integrated Marketing Communications
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56175
Sample Questions
Q1) Julie is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media and finally, she determines the cost for each product to be promoted. Julie is using the __________ method of establishing an IMC budget.
A) reach and frequency
B) track and decode
C) objective-and-task
D) rule-of-thumb
E) sender-receiver
Q2) The sender of an integrated marketing communication controls the meaning individual receivers take from the message.
A)True
B)False
Q3) Betty is assessing the effect of her firm's marketing communications. She should remember that the ultimate goal is to drive the receiver to action.
A)True
B)False
Q4) List the steps in the AIDA model and explain why each step is important to marketers.
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Advertising, Public Relations, and Sales Promotions
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/56174
Sample Questions
Q1) Every day, we can see local car dealerships advertising on television. What are the advantages and disadvantages of television advertising for local car dealerships?
Q2) When businesses support cultural or sporting events, such as the Discover Orange Bowl football game, this is known as cause-related marketing.
A)True
B)False
Q3) Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, Jami will keep track of
A) the cost of the media buy.
B) past economic conditions.
C) planned store expansions in similar markets.
D) new advertising concepts.
E) the daily and weekly sales volume.
Q4) Almost everyone in advertising agencies wants to be part of the creative team, coming up with potentially CLIO award-winning ads. What admonition needs to be considered when creating advertisements and why?
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/167406
Sample Questions
Q1) Each time an employee at an audio store makes a sale of $500 or more, the department manager awards a chocolate gold coin in recognition of the employee's accomplishment. This reward is known as a
A) nonfinancial reward.
B) financial reward.
C) bonus.
D) commission.
E) salary increase.
Q2) The __________ stage of the selling process offers a prime opportunity for salespeople to solidify customer relationships through great service quality.
A) generating and qualifying leads
B) follow-up
C) sales presentation
D) closing the sale
E) preapproach
Q3) On weekends, Everett often finds himself thinking about his customers and their problems. Sometimes Everett will figure out a potential solution and use his PDA to send it to his customer. What personal trait does Everett have that is important to sales success?
To view all questions and flashcards with answers, click on the resource link above.
Page 21