Emerging Technologies in Business
Midterm Exam
Course Introduction
This course explores the impact and application of emerging technologies within modern business environments. Topics include artificial intelligence, blockchain, Internet of Things (IoT), cloud computing, and data analytics, focusing on how these innovations drive business transformation and create competitive advantages. Students will analyze real-world case studies, evaluate technology adoption strategies, and assess ethical and operational challenges. By the end of the course, learners will be equipped to identify technological trends and make informed decisions on leveraging emerging technologies to solve business problems and foster growth.
Recommended Textbook E Commerce 2016 Business Technology Society 12th Edition by Kenneth C. Laudon
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12 Chapters
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following best describes the early years of e-commerce?
A)They were a technological success but a mixed business success.
B)They were a technological success but a business failure.
C)They were a technological failure but a business success.
D)They were a mixed technological and business success.
Answer: A
Q2) All of the following are issues facing Pinterest except:
A)copyright infringement.
B)inability to retain users.
C)spam.
D)scams.
Answer: B
Q3) Which of the following statements is not true?
A)Information asymmetries are continually being introduced by merchants and marketers.
B)Intermediaries have not disappeared.
C)Overall transaction costs have dropped dramatically.
D)Brands remain very important in e-commerce.
Answer: C
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) W.W. Grainger is an example of which of the following business models?
A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
Answer: C
Q2) Which of the following is an example of the affiliate revenue model?
A)Scribd
B)eBay
C)L)L. Bean
D)MyPoints
Answer: D
Q3) All of the following are business models employed in the online music industry except:
A)subscription.
B)peer-to-peer streaming.
C)download-and-own.
D)cloud streaming.
Answer: B
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Page 4
Chapter 3:
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Q1) What are the implications of cloud computing for e-commerce?
Answer: Cloud computing has many significant implications for e-commerce. For e-commerce firms, cloud computing radically reduces the cost of building and operating Web sites because the necessary hardware infrastructure and software can be licensed as a service from cloud service providers at a fraction of the cost of purchasing these services as products. This means firms can adopt "pay-as-you-go" and "pay-as-you-grow" strategies when building out their Web sites. For instance, according to Amazon, hundreds of thousands of customers use Amazon Web Services. For individuals, cloud computing means you no longer need a powerful laptop or desktop computer to engage in e-commerce or other activities. Instead, you can use much less-expensive tablet computers or smartphones that cost a few hundred dollars. For corporations, cloud computing means that a significant part of hardware and software costs (infrastructure costs)can be reduced because firms can obtain these services online for a fraction of the cost of owning, and they do not have to hire an IT staff to support the infrastructure.
Q2) Bluetooth is an advanced form of DSL.
A)True
B)False
Answer: False
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Sample Questions
Q1) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q2) A template test is a form of which type of testing?
A)unit testing
B)system testing
C)acceptance testing
D)A/B testing
Q3) Which of the following would you use to verify that links on Web pages are valid?
A)HTTP
B)FTP
C)data capture tools
D)site management tools
Q4) Apache Web server software works with Linux and Unix operating systems.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
A)True
B)False
Q2) All of the following are prominent hacktivist groups except: A)Anonymous.
B)LulzSec.
C)Impact Team.
D)Avid Life.
Q3) ShellShock is an example of a software vulnerability.
A)True
B)False
Q4) Malware that comes with a downloaded file that a user requests is called a: A)Trojan horse.
B)backdoor.
C)drive-by download.
D)PUP.
Q5) Vishing attacks exploit SMS messages.
A)True
B)False
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Hits are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of HTTP requests.
D)number of pages viewed.
Q2) Ad blockers operate in a manner very similar to which of the following?
A)anti-virus software
B)firewalls
C)Flash cookies
D)anonymous browsing
Q3) Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
A)personalization/customization
B)information density
C)ubiquity
D)interactivity
Q4) What are two methods being developed to track consumers across devices?
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Q5) Define and describe the functionality of customer relationship management (CR M)systems.
Chapter 7: Social, Mobile, and Local Marketing
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Q1) What technologies and techniques are employed in location-based mobile marketing?
Q2) Which of the following is a history of your actions on Facebook?
A)News Feed
B)Timeline
C)Ticker
D)Open Graph
Q3) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
A)Whatsapp
B)Like button
C)Graph Search
D)Open Graph
Q4) Which of the following is not a major provider of mobile display advertising?
A)MoPub
B)iAd
C)AdMob
D)Webtrends
Q5) Why is local mobile marketing so attractive to marketers?
Q6) What has changed in online marketing since 2007?
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
A)information density
B)interactivity
C)social technology
D)ubiquity
Q2) Which of the FTC's Fair Information Practices (FIP)principles requires opt-in or opt-out policies to be in place?
A)Notice/Awareness
B)Choice/Consent
C)Access/Participation
D)Security
Q3) Which of the following technologies allows you to send e-mail without a trace?
A)anonymous surfing
B)P3P
C)anonymous remailers
D)public key encryption
Q4) Describe the fantasy sport business and the issues it raises.
Page 10
Q5) How is it possible to measure the strength of privacy policies?
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Chapter 9: Online Retailing and Services
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Q1) All of the following statements about Amazon are true except:
A)Amazon showed a profit in 2014.
B)Amazon Web Services is now a major part of Amazon's business.
C)eBay can be considered a competitor of Amazon's.
D)Amazon continues to generate revenue primarily by selling products.
Q2) All of the following were factors that precipitated the growth of MOTO except:
A)the national toll-free call system.
B)the growth of the cellular phone industry.
C)falling long distance telecommunications prices.
D)the growth of the credit card industry.
Q3) Which of the following would not be considered a current asset?
A)long-term investments
B)cash
C)accounts receivable
D)marketable securities
Q4) Which of the following is not an example of a virtual merchant?
A)Overstock
B)Wayfair
C)Rue La La
D)Dell
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Chapter 10: Online Content and Media
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Q1) The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
A)aggregation.
B)repackaging.
C)media transformation.
D)industry convergence.
Q2) Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
A)Amazon
B)Google
C)Apple
D)Barnes & Noble
Q3) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Q4) What is DRM and why is it used?
Q5) Why have newspaper revenues declined over the past 15 years?
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) ESPN.com is an example of a:
A)general purpose portal.
B)vertical market portal based on affinity group.
C)vertical market portal based on focused content.
D)focused content portal.
Q2) ________ refers to the feeling that one has paid too high a price for an item won at auction.
A)Seller's lament
B)Winner's lament
C)Loser's regret
D)Winner's regret
Q3) Facebook is the slowest growing of the most popular social networks.
A)True
B)False
Q4) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
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Chapter 12: B2b E-Commerce: Supply Chain Management
and Collaborative Commerce
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Q1) Few large firms today have Electronic Data Interchange (EDI)systems.
A)True
B)False
Q2) E-distributors:
A)make money by charging a mark-up on products they distribute.
B)usually operate "private" markets.
C)operate in vertical markets.
D)focus on selling direct products.
Q3) ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
A)Having an adaptive supply chain
B)Tight coupling
C)Supply-chain management
D)Materials requirement planning
Q4) How are social networks being used in B2B e-commerce?
Q5) Walmart is the largest purchaser of consumer goods in the world.
A)True
B)False
Q6) Why is B2B e-commerce seen as such a potential source of great profit for successful B2B firms? Page 14
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Page 15