Emerging Markets and Globalization
Chapter Exam Questions
Course Introduction
This course explores the dynamic role of emerging markets in the context of globalization, examining how rapid economic development in regions such as Asia, Latin America, Africa, and Eastern Europe is shifting the balance of global power. Through analysis of trade patterns, investment flows, institutional frameworks, and policy challenges, students gain insights into the opportunities and risks associated with engaging in these fast-growing economies. The course further investigates the impact of globalization on local industries, cultures, and governance structures, while addressing issues such as economic integration, market volatility, and sustainable development. By the end of the course, students will be able to critically assess the strategies multinational corporations and governments use to navigate the complexities of emerging markets in an interconnected world.
Recommended Textbook
Global Marketing 8th Edition by Warren
J. Keegan
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Page 2
Chapter 1: Introduction to Global Marketing
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Q1) Most global markets do not exist in nature.
A)True
B)False
Answer: True
Q2) Based on the total annual units sold in the worldwide market,the leading product category is:
A) flat-panel TV sets.
B) cigarettes.
C) cell phone handsets.
D) cars and light trucks.
E) HDTV sets.
Answer: B
Q3) The essence of marketing worldwide is to surpass the competition in creating perceived value,which can be represented as:
A) Value = Price/Benefits.
B) Value = Benefits/Price.
C) Value = Benefits × Price.
D) Value = Benefits - Price.
E) Value = Benefits + Price.
Answer: B
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Chapter 2: The Global Economic Environment
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Q1) Market capitalism is an economic system in which:
A) individuals and firms allocate resources and production resources that are privately owned.
B) the state has broad powers to serve the public interest as it sees fit.
C) market resource allocation is commanded by both private and state ownership.
D) there is no correlation between economic freedom and a nation's economy.
E) market-oriented economies function in an identical manner.
Answer: A
Q2) Grocery distribution companies in Brazil use logistics software to route their trucks; meanwhile,horse-drawn carts are still a common sight on many roads.
A)True
B)False
Answer: True
Q3) As per the listings of the 2013 Index of Economic Freedom by the Heritage Foundation,there is a high correlation between the degree of economic freedom and the extent to which a nation's mixed economy is market-oriented.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) The country that withdrew from the original members of the Andean Community is:
A) Bolivia.
B) Chile.
C) Ecuador.
D) Peru.
E) Venezuela.
Answer: B
Q2) The World Trade Organization,which came into existence on January 1,1995,is the successor of another organization with the abbreviation: A) DSB.
B) GATT.
C) FTAA.
D) NAFTA.
E) ASEAN.
Answer: B
Q3) The Middle East and North Africa are sometimes viewed as a regional entity known as "Mena."
A)True
B)False
Answer: True
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Chapter 4: Social and Cultural Environments
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Q1) While some food preferences remain deeply embedded in culture,there is plenty of evidence that global dietary preferences are converging.Examples of such a change can be predicted from:
A) the popularity of Domino's Pizza in Italy.
B) the preference for local hamburgers from a local chain, Jollibee's, in the Philippines.
C) the growing number of McDonald's restaurants globally.
D) the increased sales of soups and noodles in Thailand.
E) popularity of Chinese foods in Taiwan.
Q2) Which is not considered as a long-term value?
A) persistence
B) sense of shame
C) thrift
D) ordering relationships
E) search for truth
Q3) Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.
A)True
B)False
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6
Chapter 5: The Political, Legal, and Regulatory
Environments
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Q1) What type of international disputes would be taken before the International Court of Justice?
A) disputes between two nations
B) disputes between two companies
C) disputes between a company and a nation
D) disputes between a citizen of one country and a company from a different country
E) disputes between profit and non-profit organizations
Q2) In 2005,representatives from several wine regions in the United States and the EU signed a Joint Declaration to Protect Wine Place & Origin.In addition,a Wine Accord signed by the United States and EU bans the:
A) use of alcohol in public places.
B) purchase of wine from country of origin.
C) misuse of place names by marketers of wine products that do not originate in those places.
D) misuse of labels which does not include the origin of ingredients.
E) use of word "champagne" on wine made in the United States.
Q3) What are the differences between a patent,trademark,and a copyright? What is meant by counterfeiting?
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Chapter 6: Global Information Systems and Market Research
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Q1) Discuss the guidelines submitted by David Arnold pertaining to the importance of data gathering for market research.Indicate the rationale behind each guideline.
Q2) Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:
A) it provides secondhand information.
B) it is easy and the most economical way of collecting data.
C) it means firsthand seeing, feeling, hearing, smelling, and tasting.
D) it involves reading and reviewing documents.
E) top executives are involved in getting firsthand information.
Q3) Which of the following is not true of secondary data about global markets?
A) It was not gathered specifically for the research project at hand.
B) It is often so expensive that small companies can't afford to use it.
C) It can be accessed quickly.
D) A great deal is available from government agencies.
E) It cannot be retrieved online.
Q4) Traditional market research is the most effective means for identifying latent markets.
A)True
B)False
Page 8
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Chapter 7: Segmentation, Targeting, and Positioning
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Q1) Global marketing authority,Theodore Levitt,has noted that many ethnic and regional foods-sushi,for example-are enjoying popularity in many countries of the world.This observation is known as:
A) the pluralization of consumption.
B) the ethnicitization of consumption.
C) the democratization of consumption.
D) the sophistication of consumption.
E) the domestication of consumption.
Q2) The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.What understandings and factors should be considered by these companies to be successful in markets in those countries?
Q3) For behavior segmentation,marketers use the 80/20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.
A)True
B)False
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Chapter 8: Importing,Exporting,and Sourcing
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Q1) An ad valorem duty is expressed as a percentage of the value of goods.
A)True
B)False
Q2) Switzerland exports 51 percent of their GDP,compared to the United States which exports only 14 percent.
A)True
B)False
Q3) Volkswagen's business environment includes a significant wage differential between Mexico and Germany.
A)True
B)False
Q4) "Piggyback exporter," "cooperative exporter," and "export vendor" are all terms used to describe an export broker.
A)True
B)False
Q5) Recently "Call Centers" have mushroomed in countries like India,China,and Philippines due to the outsourcing by many Western countries.What are the benefits and disadvantages to this method of sourcing? What factors should be taken into account when deciding to outsource?
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Q1) Prior to the economic crisis of 1997-1998,the South Korea's "chaebol" had become bloated and heavily in debt.
A)True
B)False
Q2) The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent,in essence,which form of market entry?
A) joint ventures
B) franchising
C) 100% ownership
D) exporting
E) acquisition
Q3) "Corporate amnesia" in global partnership is a term which refers to:
A) achieving world leadership by differentiation.
B) short-term goals with no memory on how to compete.
C) relationship which is short lived.
D) discontinuation of partnership due to personal chemistry.
E) losing national identity and ideology.
Q4) Why would any firm,whether global or otherwise,seek to collaborate with another firm,be it local or foreign?
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Chapter 10: Brand and Product Decisions in Global Marketing
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Q1) A global product meets the wants and needs of a global market,including the Triad which includes the following countries:
A) Brazil, Russia, and China.
B) Japan, Western Europe, and the United States.
C) China, the United States, and Europe.
D) China, India and Brazil.
E) Japan, China, and Western Europe.
Q2) If Indians start consuming power like the Americans,the world will run out of resources.
A)True
B)False
Q3) Weight Watchers International has discovered that many of its Chinese clients sign up despite having a healthy body mass.
A)True
B)False
Q4) Explain the differences between "Product Adaptation-Communication Extension" and "Product-Communication Adaptation" strategies.
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Chapter 11: Pricing Decisions
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Q1) Companies using "rigid cost-plus pricing" set prices with adjustments to reflect market conditions outside the home country.
A)True
B)False
Q2) Penetration prices often mean that the product may be sold at a loss for a certain period of time.
A)True
B)False
Q3) Hewlett-Packard is the world's leading marketer of inkjet printers.H-P's printers are priced very low and margins are slim; by contrast,the company enjoys healthy margins on sales of replacement ink cartridges.This approach is sometimes known as "razors and blades" pricing.
A)True
B)False
Q4) Gray markets impose consequences which may result in authorized dealers being no longer the sole distributors.
A)True
B)False
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Chapter 12: Global Marketing Channels and Physical Distribution
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Q1) When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.
Q2) The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.
A)True
B)False
Q3) After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.
A)True
B)False
Q4) What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.
Page 14
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Q1) In developing countries,such as Ghana,the best way to communicate with market segments may be through:
A) mass media.
B) written word.
C) magazine ads.
D) TV ads.
E) dance, songs, and storytelling.
Q2) As companies recognize and embrace new concepts such as the globalization of coffee culture,the potential for effective global advertising:
A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored.
Q3) Image advertising is used by global companies to present themselves as good corporate citizens in foreign countries.
A)True
B)False
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Chapter 14: Global Marketing Communications Decisions II:
Sales Promotion, personal Selling, and Special Forms of Marketing Communication
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Q1) Industry observers expect the popularity of home shopping to decrease during the next few years as interactive television technology is introduced into more households.
A)True
B)False
Q2) Ethnocentric companies are likely to use an expatriate sales force in countries at all levels of economic development.
A)True
B)False
Q3) France is leading in the rankings showing expenditures for outdoor advertising as percentage of total ad spending.
A)True
B)False
Q4) Some advertisers acknowledge that,in Brazil,traditional outdoor advertising may not be the best communication channel.
A)True
B)False
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Q5) Giving examples,show how sampling can be an effective sales promotion technique.
Chapter 15: Global Marketing and the Digital Revolution
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Q1) Which of the following pioneers of the digital revolution developed URL,http,and HTML,thus paving the way for the World Wide Web?
A) Robert Noyce and Jack Kilby
B) Vincent Atanasoff and Clifford Berry
C) Vint Serf and Bob Kahn
D) Steve Jobs and Steve Wozniak
E) Tim Berners-Lee
Q2) As a result of the digital revolution,a variety of companies in all parts of the world are developing a new generation of products,services,and technologies; which include all of the following except:
A) broadband network.
B) mobile commerce.
C) wireless connectivity.
D) smart cell phones.
E) landline connectivity.
Q3) Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.
A)True
B)False
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Page 17
Chapter 16: Strategic Elements of Competitive Advantage
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Q1) Michael E.Porter,a leading theorist of competitive strategy,developed a five forces model to explain competition in an industry.List these forces and describe the impact of the threat of new entrants.
Q2) A firm that has the skills to be a "first mover" and arrive first in the market has achieved a know-how advantage.
A)True
B)False
Q3) Product differentiation and brand loyalty "raise the bar" for would-be industry entrants who would be required to make substantial investments in research or advertising.
A)True
B)False
Q4) Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?
A) threat of new entrants
B) threat of substitute products or services
C) bargaining power of suppliers
D) bargaining power of competitors
E) the competitive rivalry among current members
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Q1) In developing countries,globalization's opponents accuse companies of:
A) undermining local cultures.
B) placing intellectual property rights ahead of human rights.
C) promoting unhealthy diets and unsafe food technologies.
D) pursuing unsustainable consumption.
E) all of the above
Q2) After establishing that the organizational matrix is appropriate for a business,what should management expect as to the integration of basic competencies on a worldwide basis?
Q3) What should be a leader's role in practicing corporate social responsibility (CSR)? Give examples of some firms known for initiating successful socially responsible corporate programs.
Q4) The differences between lean producers and U.S.mass producers in the way they deal with their respective dealers,distributors,and customers are as dramatic as the differences in the way they deal with their suppliers.
A)True
B)False
Q5) What is a matrix organization? Describe giving examples.
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