Electronic Business
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Course Introduction
Electronic Business explores the use of digital technologies and the internet to conduct business operations and transactions. The course covers key concepts such as e-commerce models, online marketplaces, digital marketing, payment systems, cybersecurity, and the integration of information systems for business efficiency. Students will examine case studies, develop digital business strategies, and analyze the impact of emerging technologies on traditional business processes. Emphasis is placed on understanding legal, ethical, and global considerations, equipping students with the skills needed to operate and compete in the rapidly evolving digital business landscape.
Recommended Textbook
Ecommerce 2013 9th Edition by Kenneth C. Laudon
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1032 Verified Questions
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) One of the predictions for the future of e-commerce is that:
A) overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2016.
B) the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs.
C) prices will lower enough to encourage more consumers to engage in online shopping.
D) the number of online shoppers will continue to grow at double-digit rates.
Answer: A
Q2) Which of the following is not an example of a social network?
A) Wikipedia
B) Twitter
C) Pinterest
D) Facebook
Answer: A
Q3) The most popular service that runs on the Internet infrastructure is the ________.
Answer: World Wide Web, Web
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Carbonite is a company that uses a(n) ________ business model.
Answer: service provider
Q2) A(n) ________ is a set of planned activities designed to result in a profit in marketplace.
Answer: business model
Q3) Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.
A)True
B)False
Answer: True
Q4) Which of the following would be considered an indirect competitor of American Airlines?
A) JetBlue
B) Zipcar
C) Orbitz
D) British Airways
Answer: B
Q5) ________ is a social network based on 140-character messages.
Answer: Twitter
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Chapter 3:
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Sample Questions
Q1) Which of the following allows users to communicate visually and aurally in real-time, and uses high-resolution monitors to simulate the presence of participants?
A) telepresence
B) videoconferencing
C) VOIP
D) IP telephony
Answer: A
Q2) A TCP/IP network located within a single organization for the purposes of communication and information processing is called a(n) ________.
Answer: intranet
Q3) The backbone of the Internet is formed by:
A) Internet Exchange Points (IXPs).
B) Network Service Providers (NSPs).
C) Internet Service Providers (ISPs).
D) Metropolitan Area Exchanges (MAEs).
Answer: B
Q4) The totality of blog-related Web sites is referred to as the ________.
Answer: blogosphere
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Chapter
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Sample Questions
Q1) All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
Q2) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
A)True
B)False
Q3) Which of the following is not a type of application server?
A) proxy server
B) mail server
C) ad server
D) FTP server
Q4) Mobile Web apps are typically built using HTML5 and Java.
A)True
B)False
Q6) ________ is a language that Microsoft invented to compete with JavaScript. Page 6
Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
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Page 7
Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) ________ typically handle verification of accounts and balances in the credit card system.
Q2) The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
A)True
B)False
Q3) Which dimension(s) of security is spoofing a threat to?
A) integrity
B) availability
C) integrity and authenticity
D) availability and integrity
Q4) In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.
A)True
B)False
Q5) What dimensions do digital signatures and hash digests add to public key encryption and how do they work?
Q6) Define and explain how EBPP systems work. Describe each of the main EBPP business models.
Page 8
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Chapter 6: E-Commerce Marketing Concepts: Social,
Mobile, Local
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Sample Questions
Q1) Online banking is more popular with men than with women.
A)True
B)False
Q2) ________ is an industry-standard database query and manipulation language.
A) SQL
B) PHP
C) DBMS
D) JSP
Q3) A(n) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.
A) psychographic
B) opinion
C) psychological
D) lifestyle
Q4) Which of the following age groups has the highest percentage of Internet access?
A) 18-29
B) 30-49
C) 50-64
D) 65+
Q5) Discuss four features of social e-commerce that are driving its growth.
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Chapter 7: E-Commerce Marketing Communications
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Sample Questions
Q1) In a(n) ________ search, the inclusion and ranking of Web sites depends on a more or less "unbiased" application of a set of rules (an algorithm) imposed by the search engine.
Q2) What are the values or benefits of search engine advertising? Describe the types of search engine advertising that exist.
Q3) Which of the following measures the ratio of actual orders to checkouts started?
A) checkout conversion rate
B) conversion rate
C) acquisition rate
D) cart conversion rate
Q4) The most expensive form of online advertising on a per thousand viewer basis is a(n):
A) exclusive sponsorship arrangement.
B) e-mail campaign.
C) banner ad.
D) rich media ad.
Q5) Online advertising methods include sponsorships, e-mail marketing, and referrals.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Which of the following protects original forms of expression in a tangible medium?
A) trade secret law
B) copyright law
C) patent law
D) trademark law
Q2) ________ involves the creation of digital images that characterize online individual and group behavior.
Q3) Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
A) Universalism
B) the Slippery Slope
C) the Social Contract rule
D) the Golden Rule
Q4) The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives.
A)True
B)False
Q5) The main stakeholders arguing against net neutrality are ________.
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Chapter 9: Online Retail and Services
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Sample Questions
Q1) All of the following are challenges faced by bricks-and-clicks firms except:
A) coordinating prices across channels.
B) handling returns of Web purchases at retail outlets.
C) building a credible Web site.
D) building a brand name.
Q2) All of the following statements about the online insurance industry are true except:
A) The Internet has dramatically changed the insurance industry's value chain.
B) Web sites of almost all the major firms provide the ability to obtain an online quote.
C) Internet usage has lead to a decline in term life insurance prices industry-wide.
D) The industry has been very successful in attracting visitors searching for information.
Q3) For a quick check of a firm's short-term financial health, examine its:
A) working capital.
B) gross margin.
C) long-term debt.
D) cost of sales.
Q4) Explain why online career services are so well suited to the Web.
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Page 12
Chapter 10: Online Content and Media
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Sample Questions
Q1) What percentage of the Internet population in the United States read magazines online?
A) almost one-quarter
B) almost one-third
C) almost one-half
D) almost three-quarters
Q2) Google ________ is Google's version of Apple's iTunes store.
Q3) Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells.
A)True
B)False
Q4) All of the following charge for access to some or all its online content except:
A) The Wall Street Journal.
B) The New York Times.
C) The Financial Times.
D) Google News.
Q5) In 2011, online movie viewing doubled.
A)True
B)False
Q6) Discuss the industry structure of the online entertainment industry.
Page 13
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Which of the following is not a risk or cost of Internet auctions?
A) delayed consumption costs
B) equipment costs
C) price transparency
D) trust risks
Q2) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Q3) Which of the following is a common problem in sealed bid markets?
A) bid rigging
B) discriminatory pricing
C) persistent bidding
D) seller nonperformance
Q4) The profit a seller makes at auction is a function of all of the following except:
A) arrival rate.
B) auction length.
C) the number of units for auction.
D) bid increments.
Q5) What are the different types of social networks and what is the business model of each one?
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) Which of the following does not have a primary impact on the liquidity of a market?
A) price transparency
B) number of buyers and sellers in market
C) volume of transactions
D) size of transactions
Q2) Which of the following primarily serve horizontal markets?
A) e-distributors and exchanges
B) e-distributors and e-procurement Net marketplaces
C) e-procurement Net marketplaces and industry consortia
D) exchanges and industry consortia
Q3) ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
A) Having an adaptive supply chain
B) Tight coupling
C) Supply-chain management
D) Materials requirement planning
Q4) Identify and describe the major stages in the development of B2B commerce.
Q5) ________ systems are generally older computer systems used to manage key business processes in a firm.
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