Effective Business Messaging Test Preparation
Course Introduction
Effective Business Messaging explores the principles and strategies behind crafting clear, persuasive, and impactful communications in a professional context. Students will learn how to analyze audiences, structure messages for clarity and effectiveness, and utilize various channels from emails and memos to digital platforms tailored to specific business goals. The course emphasizes the importance of tone, conciseness, and cultural sensitivity, while providing practical tools for handling challenging communication scenarios, such as delivering bad news or persuading stakeholders. Through case studies and hands-on exercises, students will develop the skills necessary to elevate individual and organizational messaging in todays dynamic business environment.
Recommended Textbook
Business Communication Polishing Your Professional Presence 3rd Edition by
Available Study Resources on Quizplus 12 Chapters
1194 Verified Questions
1194 Flashcards
Source URL: https://quizplus.com/study-set/2448 Page 2
Barbara G. Shwom
Chapter 1: Developing Your Professional Presence
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48655
Sample Questions
Q1) ________ arise from language that is ambiguous or difficult to understand.
A) Psychological barriers
B) Semantic barriers
C) Language barriers
D) Physiological barriers
E) Mixed messages
Answer: B
Q2) A strong sense of ethics will help you use communication effectively.
A)True
B)False
Answer: False
Q3) You want to inform your colleague about a change to the project schedule.You decide to call him to inform him about this change.By deciding to use the telephone to complete this communication,you have ________.
A) encoded the message
B) closed the dynamic communication loop
C) filtered the noise in the communication process
D) selected the communication medium
E) decoded the feedback
Answer: D
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Chapter 2: Working With Others: Interpersonal, Intercultural, and Team Communication
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48656
Sample Questions
Q1) All cultures around the world interpret facial expressions the same way.
A)True
B)False
Answer: False
Q2) The storming stage of team development begins when team members start to manage conflict and establish a consensus about how to work together efficiently.
A)True
B)False
Answer: False
Q3) Which of the following statements includes a hedge?
A) Let's merge the departments.
B) I may be wrong, but I think that merging the departments might be a good idea.
C) Merging the departments is definitely the way to go.
D) Pardon me for interrupting, but we should merge the departments.
E) We can merge the departments, can't we?
Answer: B
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4
Chapter 3: Managing the Communication Process
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48657
Sample Questions
Q1) The image that is developed based on word choice is referred to as _____.
A) style
B) concreteness
C) abstract
D) synonyms
E) tone
Answer: E
Q2) Errors in the substance of the message are _____ errors.
A) spelling
B) content
C) format
D) usage
E) grammatical
Answer: B
Q3) The desired outcome of your message is what you want your audience to know or do as a result of your communication.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Communicating Routine Messages and Building
Goodwill
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48658
Sample Questions
Q1) Which of the following is considered to be a routine message?
A) Replying to a client that you will not have their project completed on time
B) Requesting an employee to minimize the use of cellphone in office hours
C) Instructing employees on filling out a new form
D) Announcing that next Saturday will be a working day
E) Requesting the team to not apply for any leaves for a month
Q2) Which of the following is designed to publicly notify people of information they need or want to know?
A) Thank you messages
B) Congratulatory messages
C) Sympathy messages
D) "For-your-information" messages
E) Announcements
Q3) According to the Inc.website,what percentage of business professionals use texting for business?
A) 37
B) 47
C) 57
D) 67
E) 77
6
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Chapter 5: Communicating Persuasive Messages
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48659
Sample Questions
Q1) The analyzing phase of the ACE process is relatively unimportant in persuasive situations.
A)True
B)False
Q2) Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.
A) your audience's needs
B) your purpose
C) medium choices
D) your desired outcome
E) the business result
Q3) Most audiences will be persuaded through logic,not an appeal to emotions.
A)True
B)False
Q4) A solicited sales message is one that you send to audiences who did not request information.
A)True
B)False
Q5) Identify and discuss ways to adapt a persuasive message for those from other cultures.
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Chapter 6: Communicating Bad News
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99 Verified Questions
99 Flashcards
Source URL: https://quizplus.com/quiz/48660
Sample Questions
Q1) For sensitive communication like bad-news messages,evaluation is particularly important because communication can have significant negative business results.
A)True
B)False
Q2) When writing a communication to deny a customer claim,what can be done to help maintain a future relationship?
A) Providing a prompt response
B) Explaining how to prevent similar issues in the future
C) Use the word "you" frequently so the customer feels valued
D) Lead the message with a clear statement of the bad news
E) Helping the customer feel that the resolution was fair
Q3) Which of the following can soften the bad news when denying a customer request?
A) Making the customer feel guilty about requesting
B) Stating that such requests in the future will not be entertained
C) Stating that company policy prohibits the request
D) Offering an alternative solution to the customer's request
E) Asking the customer to read the service guidelines before sending a request in the future
Q4) Discuss how legal liabilities might affect a bad-news message.
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Chapter 7: Using Social Media in Business
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99 Verified Questions
99 Flashcards
Source URL: https://quizplus.com/quiz/48661
Sample Questions
Q1) When social media is used for marketing purposes,the main goal is to _____.
A) engage the audience
B) give the audience something of value
C) make the audience trust the company
D) motivate the browser to return to your site
E) inspire browsers to become customers
Q2) How can social media be used to generate awareness of products and services?
A) Broadcast through multiple mediums
B) Tweet headlines from the newsletter
C) Post video of products or services in use
D) Identify social media goals for the new product or service
E) Build a positive online community
Q3) How can an organization create a personal response in their social media posts?
A) React immediately to the post
B) Quote corporate policy when announcing decisions
C) Have the user contact you via phone or email
D) Use a friendly tone and show empathy
E) Respond with interesting information on the topic
Q4) Discuss how a business can use the concepts of "informers" and "meformers" to build goodwill.
Page 9
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Chapter 8: Finding and Evaluating Business Information
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48662
Sample Questions
Q1) Which of the following identifies how broad and general your research findings will be?
A) Purpose
B) Scope
C) Limitations
D) Complexity
E) Benefits
Q2) The day,time,and length of an observation should be determined when _____.
A) writing an observation summary
B) setting up to conduct the observation
C) developing an observation plan
D) deciding what kind of observation would be helpful
E) conducting the observation
Q3) Which research source is least credible and may affect how others in the organization view your level of professionalism?
A) Websites published by professional associations in the industry
B) Google
C) Newspapers
D) Research published in academic journals
E) Books by reputable authors
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Chapter 9: Preparing Persuasive Business Proposals
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/48663
Sample Questions
Q1) An appendix in a proposal consists of supplemental information and often includes examples of past projects,client testimonials,and technical specifications.
A)True
B)False
Q2) When developing a proposal,how can a writer help to ensure the proposal is ethical?
Q3) Establishing ________ means showing that you have the ability to deliver what you propose.
A) feasibility
B) agreeability
C) credibility
D) assimilability
E) adaptability
Q4) In a formal RFP,what is the executive summary used for?
A) To show an understanding for the client's needs
B) To propose a solution that meets the needs listed in the RFP
C) To propose a competitive fee
D) To make information easy to find
E) To provide a quick overview of the key ideas
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Chapter 10: Preparing Business Reports
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99 Verified Questions
99 Flashcards
Source URL: https://quizplus.com/quiz/48664
Sample Questions
Q1) The first key element one could expect to find in a report is _____.
A) an abstract
B) identifying information
C) content preview
D) detailed discussion
E) Supporting information
Q2) The main goal of an informational report is to help readers draw conclusions to solve problems or support business decisions.
A)True
B)False
Q3) ________ are any phrases,sentences,paragraphs - even single,distinctive wordsthat you take from any of your sources.
A) Paraphrases
B) Quotations
C) Summaries
D) Citations
E) Footnotes
Q4) Discuss the advantages and disadvantages of alternatives when distributing a document online.
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Chapter 11: Preparing and Delivering Business Presentations
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98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/48665
Sample Questions
Q1) How can audience analysis help you motivate your audience to care?
Q2) What is the advantage of using bullet points instead of paragraphs in text slides?
A) They add visual interest
B) They are expected by the audience
C) Relationships can be easily identified
D) The writer can fit more information on each slide
E) They can be transferred to web-based presentations
Q3) Discuss why and how you should incorporate animation into a presentation.
Q4) Answering questions during or after a presentation is a form of _____.
A) reinforcement
B) persuasive speaking
C) recency effect
D) planned discussion
E) impromptu speaking
Q5) Discuss why it is important to gauge the audience's reaction both during and after a presentation,and effective ways to do so.
Q6) Identify and discuss guidelines for creating effective handouts.
Q7) Explain the steps involved in analyzing your message.
Q8) Discuss techniques to use to set the stage for a presentation.
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Chapter 12: Communicating Your Professional Brand: Social
Media, Résumés, Cover Letters, and Interviews
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99 Verified Questions
99 Flashcards
Source URL: https://quizplus.com/quiz/48666
Sample Questions
Q1) Discuss the connection between a résumé and a cover letter.
Q2) You can use the format for a direct letter in your cover letter to sell yourself to an employer.
A)True
B)False
Q3) A letter of application is a(n)________ sent to a prospective employer.
A) routine message
B) persuasive message
C) goodwill message
D) FYI message
E) claim message
Q4) Which of the following types of interviews is most likely to involve several people,such as a search committee,who gather in a conference or seminar room with a job applicant to discuss the position?
A) Group interview
B) Telephone interview
C) Panel interview
D) One-on-one interview
E) Action interview
Q5) What is the advantage to using a network for job referrals?
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